URU Journal of Integrated Sciences for Development

Effect of Using Electronic Books to Enhance Sport Scientist' Knowledge of Basic Life Support and Automated External Defibrillator

์Naphat Kruatiwa, Yupamanee Sawakan , Montri Wongrak — Mon, 06 Oct 2025 00:00:00 +0700

This research aimed to develop and assess the effectiveness of an electronic book on basic life support (BLS) and automated external defibrillator (AED) use for sports scientists. The study evaluated knowledge acquisition before and after engagement with the electronic book. The sample consisted of 90 sports scientists aged 23–35 years, categorized into three groups: recent graduates (1–2 years), mid-career professionals (3–6 years), and experienced practitioners (>7 years), with 30 participants in each group. The research instrument was an electronic book designed for sports scientists, while data collection tools included a demographic questionnaire and a BLS and AED knowledge assessment, with an Item-Objective Congruence (IOC) index of 0.75. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, along with inferential statistics, specifically paired t-tests and one-way ANOVA.

The research findings revealed that the developed electronic book (e-book) on Basic Life Support (BLS) and the use of an Automated External Defibrillator (AED) for sports scientists achieved an effectiveness score of 82/88.33, which exceeded the predetermined criterion of 80/80. Post-test scores were significantly higher than pre-test scores at the .05 level, indicating the effectiveness of the e-book in enhancing learners’ knowledge. Notably, sports scientists who had recently graduated (within 1–2 years) achieved significantly higher learning outcomes than those who had graduated earlier. The e-book was systematically designed by integrating Mayer’s multimedia learning principles and the Knowledge–Attitude–Practice (KAP) framework, facilitating a structured understanding of the content. Furthermore, the digital format provided flexible, accessible, and self-paced learning opportunities, making it a suitable educational innovation aligned with contemporary digital learning environments.

Development of strategies business management for agricultural business based on the Baan Ruam Thai Pattana community culture in Phop Phra District, Tak Province

Santi Kookrasang, Petchara Budseeta, Sukunya Thamteerasit — Fri, 24 Oct 2025 00:00:00 +0700

This research aimed 1) to study the process of agricultural management based on community culture in Ruam Thai Pattana Sub-district; 2) to examine the community culture, potential, and social capital related to the agricultural economy of the Ruam Thai Pattana community; 3) to develop an agricultural business management strategy grounded in the culture of the Ban Ruam Thai Pattana community; and 4) to evaluate the agricultural business management strategy based on the culture of the Ban Ruam Thai Pattana community in Phob Phra District, Tak Province. This study employed a research and development methodology. The sources of information included farmers from 354 households in Ruam Thai Pattana Sub-district, 19 tribal representatives, and 17, 9, and 9 stakeholders involved in the agricultural business operations rooted in the local culture of Ban Ruam Thai Pattana. Data were analyzed using descriptive statistics, including percentages and means.

The research findings 1) farmers demonstrated a moderate level of agricultural management based on community culture. External factors influencing such management were also found to be moderate overall; 2) community culture, potential, and social capital related to the agricultural economy consisted of agricultural knowledge and wisdom, lifestyle, beliefs, and traditional agricultural practices; 3) seven key strategies for agricultural business management based on the community’s culture were identified: (1) development of high-quality agricultural products aligned with local culture and wisdom; (2) farmer empowerment; (3) integrated marketing that reflects local identity; (4) fair and sustainable supply chain management; (5) development of agrotourism and promotion of community culture; (6) integration of technology and innovation to improve agricultural efficiency; and (7) establishment of agricultural business partnerships; 4) the evaluation of the strategy indicated that the vision, mission, objectives, strategies, measures, and indicators were highly consistent and well-aligned.

Community Community Market Management Toward to Food Security in Rural Areas of Thailand

Kanittha Sripirom, Pajaree Polprasert — Tue, 18 Nov 2025 00:00:00 +0700

This research aimed to: study the management of community markets through community participation, and examine the success factors of community market management. The research employed a qualitative research methodology across 10 areas in 4 regions in Thailand. Research of instruments were utilized: 1) Progress report forms on community market management,2) Semi-structured interviews, 3) Observation of community market operations, and 4) Focus group. Data sources included operational results from report forms and key informants divided into two groups: 10 research project leaders or representatives and 10 community market committee members from each of the 10 provincial areas, selected through purposive sampling. Data analysis was conducted using content analysis.

The research findings revealed that community market management by community networks to build food security in rural areas had both similarities and differences across locations, according to the context of each area. Key fundamental aspects of market management included: 1) community participation at all levels, 2) developing markets as centers of community food systems, and 3) promoting learning and supporting community markets. Seven factors contributing to successful community market management were identified: community participation, effective leadership and management, skill and knowledge development, technology and innovation utilization, communication and public relations, and evaluation and improvement.

Applying Local Wisdom of Dum Yai Pottery to Online Commerce: Marketing Strategies for Upgrading Community Enterprises in Muang Sam Sip District, Ubon Ratchathani Province

Maitree Ritmhong, Anothai Harasarn , Boonthawan Wingwon — Tue, 02 Dec 2025 00:00:00 +0700

This research aimed A mixed-methods approach was employed. The key informants included 40 members of the Dum Yai community-based ceramic enterprise group (comprising the chairperson, committee members, and general members), 3 experts in e-commerce, digital marketing, and technology, 2 community leaders, and 30 consumers—totaling 75 participants. Data collection methods included semi-structured interviews, focus group discussions, and surveys. Research instruments consisted of interview guides, observation forms, and questionnaires. Data were analyzed through categorization, data reduction, and content analysis, alongside descriptive statistics to calculate means and standard deviations.

The research findings revealed that Dum Yai’s ceramic local wisdom is distinguished by its handcrafting techniques, unique forms, and symbolic patterns that reflect the cultural identity of the Isan region. Integrating this wisdom with digital technologies—such as utilizing Facebook platforms and positioning the products as cultural souvenirs—enhanced market opportunities, overcame geographic limitations, and fostered emotional connections with consumers through storytelling and community-based imagery. Consumer satisfaction with online marketing was found to be high, particularly in terms of information accessibility, product credibility, and purchase decision-making. Key factors influencing the competitiveness of the community enterprise included product development, delivery logistics, and the effective communication of cultural identity through digital channels. This study proposes strategic directions for creative product development, digital community management, and participatory engagement to sustainably elevate Dum Yai ceramics in the online marketplace while preserving the integrity of local

Development of a Learning Ecosystem to Enhance Cultural Creativity Potential for the Opportunity Expansion School, Tha Wung District, Lop Buri Province

Pichaya Pornmalee, Nareerat Suwanvaree — Mon, 06 Oct 2025 00:00:00 +0700

This research aimed to: 1) study the cultural learning resources of the community in Tha Wung District, Lop Buri Province and 2) develop a learning ecosystem to enhance cultural creativity potential for the opportunity expansion schools in Tha Wung District District, Lop Buri Province. The sample, purposively selected, included three groups, namely: 1) 15experts, individuals with local wisdom, and community leaders, 2) 20 school directors, teachers, and educational personnel, and 3) 15 Mathayom Suksa 1 students. The instruments used were: 1) an interview form, 2) a questionnaire, 3) an assessment form of students' vocational skills abilities, and 4) an assessment form of the suitability of the learning ecosystem for enhancing cultural creativity potential. Data were analyzed using descriptive analysis, mean, standard deviation, and t–test

The research findings 1) The cultural learning resources incorporated 6soft power dimensions: Thai food, local wisdom, Thai culture, tourism, mutelu, and Thai movies, dramas and songs. 2) The learning ecosystem components consisted of 6 elements: (1) operations strategy, (2) new curriculum and activities, (3) learning management methods, (4) cultural learning resources, (5) use of technology, and (6) cooperation among community networks. 3) The results of the assessment of students' vocational skills after practice revealed that they were significantly higher than those before practice ( =3.71) (p<.05), and 4) The results of the assessment of the suitability of the learning ecosystem to enhance cultural creativity potential revealed that, overall, it was at the highest level ( =4.62).