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Pukahuta, P., Panyaroj, N. and Pukahuta, P. 2026. Factors Influencing Creative and Innovative Behavior of Personnel in the Silverware Handicraft Industry of Thailand: A Mixed Methods Study. The Journal of Behavioral Science. 21, 2 (May 2026), 78–94. DOI:https://doi.org/10.69523/tjbs.2026.290487.