Chotechuong, Wachirapun, and Kiatichai Vesdapunt. “A Managerial Internal Marketing Strategy Model for Life Insurance Industry in Thailand”. The Journal of Behavioral Science 10, no. 2 (July 26, 2015): 53–68. accessed September 27, 2026. https://so06.tci-thaijo.org/index.php/IJBS/article/view/37553.