Mahakunajirakul S. Mobile Banking Adoption in Thailand: The Moderating Role of Hedonic and Utilitarian Consumer Types. J Beh Sci [Internet]. 2022 Jan. 30 [cited 2024 May 11];17(1):85-99. Available from: https://so06.tci-thaijo.org/index.php/IJBS/article/view/254136