@article{Amornruangtrakoo_Kitprasert_Bunyongpatana_Tiyapunjanit_2021, title={Business Management Success of Fresh Coffee Business in Muang District, Samutsakhon Province}, volume={5}, url={https://so06.tci-thaijo.org/index.php/IVECJournal/article/view/248684}, abstractNote={<p>This study business management of business identity creation, service quality, promotional activities and management system influencing the success of brew coffee shops as well as to identify success factors of the business. Data collection is conducted by means of questionnaire distributed to 176 brewed coffee shop owners in Muang district, Samutsakhon Province and data analysis is carried out using percentage, frequency distribution, average and standard deviation. Hypothesis testing is conducted using correlation  analysis, simple regression analysis and multiple regression analysis.</p> <p>The study reveals that most of the observed population is female, 20-30 years old, single with a bachelor degree education and an average income of 10,001-30,000 baht The hypothesis found that business management in creating business identity quality of service marketing promotion and the management system has a positive influence on the success of the fresh coffee business in mueang district Samutsakhon province with statistical significance at .05</p>}, number={1}, journal={Vocational Education Central Region Journal}, author={Amornruangtrakoo, Sutthapat and Kitprasert, Chananchida and Bunyongpatana, Saowarat and Tiyapunjanit, Prachern}, year={2021}, month={Jun.}, pages={1–10} }