Pongsiri, P., Kaewkanhadechakul, U., Hueanruechai, N. and Gunpai, S. 2026. DEVELOPING COMPETITIVENESS IN THE HERBAL FOOD SUPPLEMENT BUSINESS TO SUPPORT THE GOOD HEALTH AND WELL-BEING OF THE THAI POPULATION. Journal of Social Science and Cultural. 10, 6 (Jun. 2026), 411–423.