Na Phayap, N., Thanapitak, W., Sae-Chee, T., Jirangvoraphot, N., & Eadsui, N. (2025). THE INFLUENCE OF INNOVATIVE BEHAVIOR AND WORK ETHICS ON THE JOB PERFORMANCE OF TOUR GUIDES IN THE THREE SOUTHERN BORDER PROVINCES. Journal of Social Science and Cultural, 9(5), 96–106. retrieved from https://so06.tci-thaijo.org/index.php/JSC/article/view/284151