PETCHARAT, S.; PLONGOON, K.; SASHA, F.; KONGPIM, T.; RORBKORB, N. MARKETING MIX FACTORS AFFECTING CONSUMERS’ ONLINE PURCHASING BEHAVIOR IN HATYAI MUNICIPALITY, HATYAI DISTRICT, SONGKHLA PROVINCE. Journal of Social Science and Cultural, [S. l.], v. 7, n. 11, p. 36–47, 2023. Disponível em: https://so06.tci-thaijo.org/index.php/JSC/article/view/268854. Acesso em: 16 sep. 2026.