NA PHAYAP, N.; THANAPITAK, W.; SAE-CHEE, T.; JIRANGVORAPHOT, N.; EADSUI, N. THE INFLUENCE OF INNOVATIVE BEHAVIOR AND WORK ETHICS ON THE JOB PERFORMANCE OF TOUR GUIDES IN THE THREE SOUTHERN BORDER PROVINCES. Journal of Social Science and Cultural, [S. l.], v. 9, n. 5, p. 96–106, 2025. Disponível em: https://so06.tci-thaijo.org/index.php/JSC/article/view/284151. Acesso em: 1 sep. 2026.