KAEOHIT, K.; TANTONG, P.; NUPUENG, S.; SUDMAI, N.; WATTANA, N.; CHANSAMRAN, S. A COMPARATIVE STUDY OF STARBUCKS’ PERCEIVED BRAND EQUITY BY DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS IN PHUKET PROVINCE. Journal of Social Science and Cultural, [S. l.], v. 9, n. 5, p. 344–357, 2025. Disponível em: https://so06.tci-thaijo.org/index.php/JSC/article/view/284192. Acesso em: 1 sep. 2026.