NUALSUT, S.; WEERASUK, S.; PROMKUM, S.; DAMRONGWATTANA, J. AN ANALYSIS OF DIGITAL MARKETING COMMUNICATION FACTORS AFFECTING CONSUMERS’ PERCEPTION AND CONSUMPTION BEHAVIOR OF CHINESE ETHNIC IDENTITY FOOD IN THE SOUTHERN REGION. Journal of Social Science and Cultural, [S. l.], v. 9, n. 9, p. 346–359, 2025. Disponível em: https://so06.tci-thaijo.org/index.php/JSC/article/view/287799. Acesso em: 13 oct. 2026.