BROREWONGTRAKHUL, S.; PHENGJAN, J.; URAIPAN, N. INTEGRATED MARKETING COMMUNICATION, CONTENT FORMATS, AND DIGITAL CHANNELS INFLUENCE INTENTION AND FUTURE BEHAVIOR, AND TRAVEL DECISIONS AT THE WANG SUAN BAN KAEO HISTORICAL SITE IN CHANTHABURI PROVINCE. Journal of Social Science and Cultural, [S. l.], v. 10, n. 4, p. 25–44, 2026. Disponível em: https://so06.tci-thaijo.org/index.php/JSC/article/view/292777. Acesso em: 13 oct. 2026.