KAWI, O.; INTARATAT, K.; THONGDAENG, H.; THAMWIPAT, K. COMMUNICATION APPROACHES FOR ENHANCING LOCAL TOURISM STANDARDS IN PAI DISTRICT, MAE HONG SON PROVINCE, IN ACCORDANCE WITH THE SUSTAINABLE TOURISM FRAMEWORK AND INTERNATIONAL STANDARDS. Journal of Social Science and Cultural, [S. l.], v. 10, n. 8, p. 163–176, 2026. Disponível em: https://so06.tci-thaijo.org/index.php/JSC/article/view/295975. Acesso em: 1 oct. 2026.