Nualsut, Samaporn, Bamrung Srinuanpan, and Chawanrat Srinuanpan. 2026. “MARKETING COMMUNICATION STRATEGIES INFLUENCING CONSUMER ENGAGEMENT IN MODERN RETAIL BUSINESSES IN NAKHON SI THAMMARAT PROVINCE”. Journal of Social Science and Cultural 10 (7):203-18. https://so06.tci-thaijo.org/index.php/JSC/article/view/295378.