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Chaola P, Parichatnon S, Kaewbuadee P. SERVICE MARKETING MIX FACTORS AFFECTING DECISION TO PURCHASE FROZEN FOOD PRODUCTS OF GENERATION Z CUSTOMERS IN THAILAND RETAIL STORE. JSC [internet]. 2025 Jun. 28 [cited 2026 Oct. 13];9(6):339-51. available from: https://so06.tci-thaijo.org/index.php/JSC/article/view/285424