Journal of Social Science and Cultural

ENHANCING ACCOUNTABILITY FOR OUTCOMES IN EXTERNAL QUALITY ASSURANCE OF SCHOOLS

2026-05-08T16:32:58+07:00

External quality assurance is a significant mechanism for building confidence in the quality of educational management in schools. However, in practice, the utilization of evaluation results has not genuinely reflected accountability for outcomes. This article aims to synthesize concepts related to accountability for outcomes and to develop a conceptual framework for enhancing such accountability within the context of external quality assurance. The study emphasizes the systematic linkage between evaluation results and the improvement of student quality, school administration, and teachers’ instructional management. The synthesis revealed that accountability for outcomes should be grounded in information disclosure, transparency, auditability, and the acceptance of both successful and deficient performance, with the primary goal of continuously improving educational quality rather than merely complying with documentary requirements. The key components of enhancing accountability for outcomes consist of four dimensions: 1) Outcome-oriented policies and principles, 2) Evidence-based management systems, 3) Monitoring and evaluation systems that promote learning and development, and 4) Qualitative outcomes reflecting changes in students, teachers, and organizations. In addition, enhancing accountability for outcomes requires several supporting factors, including developmental leadership, stakeholder participation, personnel competency development, and an organizational culture characterized by transparency and a focus on outcomes. External quality assurance should therefore shift its role from a control mechanism to a developmental mechanism that enables schools to learn from evaluation results and utilize information for policy decision-making and continuous operational improvement. Accountability for outcomes in external quality assurance is therefore considered a crucial foundation for improving educational quality sustainably.

THE 1998 ASIAN GAMES: THE REPRESENTATION OF THAILAND’S NATIONAL IMAGE IN THE CONTEXT OF THE ECONOMIC CRISIS

2026-05-04T23:06:17+07:00

The article titled “The 1998 Asian Games: Representing Thailand’s National Image amid the Economic Crisis” aims to examine how the Thai state utilized the 1998 Asian Games to construct and present the country’s image amid a significant national crisis known as the “Tom Yum Kung Crisis,” one of the most severe financial and economic crises in Thailand’s history. This study employs a historical methodology by analyzing official government documents, contemporary printed materials, and relevant academic works. The study indicated that the Thai government in the early 1990s-a period of rapid economic growth-bid to host the 1998 Asian Games with the expectation of using the event as a platform to showcase Thailand’s developmental potential and economic success to the international community. However, following the major economic crisis in 1997, the Thai government significantly adjusted its perspective and approach. It shifted toward using the 1998 Asian Games as a platform to project an image of the nation rooted in cultural heritage, emphasizing core national identity, traditional arts, and indigenous heritage in order to reinforce social cohesion, restore state legitimacy, and strengthen a sense of national identity during a period of crisis. In addition, the Asian Games served as a tourism promotion platform intended to stimulate economic activity and generate revenue during a difficult financial period. Overall, this study demonstrates the complex relationship between state power and international sporting mega-events, illustrating how sports can function as political, economic, and cultural instruments for reconstructing a positive national image. These efforts reflect the Thai government’s adaptive resilience in managing a nation’s international image even when confronted with a domestic crisis of unprecedented scale.

THE EFFECT OF RESILIENCE ENHANCEMENT PROGRAM ON DEPRESSION PATIENTS AT SI NAKHON HOSPITAL SUKHOTHAI PROVINCE

2026-05-07T23:32:38+07:00

This quasi-experimental study aimed to examine the effectiveness of a resilience enhancement program among patients with depression. The sample consisted of 40 patients receiving treatment at the outpatient department Inclusion criteria and selected by purposive sampling.The research instruments included 1) Resilience enhancement program and 2) Personal data form, the 2Q and 9Q depression screening questionnaires, the 8Q suicide risk assessment, the Thai Happiness Indicator, and the Resilience Quotient Assessment. All instruments were validated by three experts. The reliability coefficients of the instruments were 0.89, 0.87, and 0.83, respectively.Data were analyzed using descriptive statistics and paired t-test. The results showed that after participating in the program, patients had significantly lower depression and suicidal tendency scores (p < .001), while happiness and resilience scores were significantly higher than before the intervention (p < .001).The findings suggest that resilience enhancement programs can help reduce depression and suicidal ideation, while improving happiness and resilience among patients with depression.

ENHANCING ACTIVE LEARNING DESIGN COMPETENCY OF PRESERVICE SCIENCE TEACHERS THROUGH COGNITIVE COACHING PROCESS

2026-05-06T23:28:25+07:00

This research article aims to 1) Compare the competence in designing active learning management of preservice science teachers before and after the use of cognitive coaching processes, 2) To investigate the development of preservice science teachers’ active learning instructional design competency in each cycle of the cognitive coaching process and 3) Examine the cognitive coaching process on reflective thinking skills to develop the ability to design active learning management. The sample consisted of 12 third-year biology education students at Valaya Alongkorn Rajabhat University under the Royal Patronage. The study employed a quasi-experimental research design conducted in three phases: 1) Pre-test phase, 2) Implementation phase consisting of four coaching cycles focused on reflective practice, and 3) Post-test phase. The research tools included a cognitive coaching process plan, a competency assessment for designing active learning, a reflective journal, a behavioral observation form, and semi-structured interviews. Quantitative data were analyzed using means, standard deviations, and independent t-tests, while qualitative data were analyzed using content analysis. The research findings were as follows : 1) The competence in designing active learning management of preservice science teachers after the use of the cognitive coaching process was significantly higher than before the process at the .05 statistical significance level. 2) Student teachers showed continuous improvement in designing active learning management in each round of the cognitive coaching process. and 3) The cognitive coaching process effectively promoted reflective thinking, self-analysis, and the ability to improve active learning management among student teachers.

FACTORS OF ATTITUDES, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROLS ON THE INTENTION TO BECOME ENTREPRENEURS AMONG THE UNDERGRADUATES FROM THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, BURAPHA UNIVERSITY

2026-05-09T23:26:29+07:00

This quantitative study aimed to: 1) Examine the levels of attitudes toward entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurial intention; and 2) Analyze the relationships and predictive power of these factors on entrepreneurial intention among undergraduate students in the Faculty of Humanities and Social Sciences at Burapha University. The sample consisted of 400 undergraduate students selected through proportionate stratified random sampling to ensure representation across all academic programs. The research instrument was a five-point Likert-scale questionnaire with a reliability coefficient of 0.96. Data were analyzed using descriptive statistics, including mean and standard deviation, and inferential statistics, namely Pearson’s correlation coefficient and multiple regression analysis. The findings revealed that the students demonstrated high levels of attitudes toward entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurial intention. Among these factors, attitudes toward entrepreneurship showed the highest mean score, whereas perceived behavioral control had the lowest. All three factors were positively correlated with entrepreneurial intention at a statistically significant level. Perceived behavioral control showed the strongest correlation with entrepreneurial intention (r = .71). The results of the multiple regression analysis indicated that the three variables jointly explained 57.8% of the variance in entrepreneurial intention. Perceived behavioral control was the strongest predictor, followed by subjective norms and attitudes toward entrepreneurship, respectively. These findings reflect that the students in this group possessed strong entrepreneurial intention despite lacking a direct business background. Therefore, the university should enhance students’ confidence through business simulation activities and alumni mentoring programs to further develop entrepreneurial intention into actual entrepreneurial behavior.

GUIDELINES FOR EDUCATIONAL INNOVATION MANAGEMENT IN THE EDUCATION 5.0 ERA OF SCHOOL ADMINISTRATORS UNDER RAYONG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

2026-04-29T17:39:25+07:00

This study employed a mixed methods research design with the following objectives: 1) To investigate the current conditions, desirable conditions, and priority needs of educational innovation management in the Education 5.0 era among school administrators under the Rayong Primary Educational Service Area Office 1; 2) To develop components and guidelines for educational innovation management in the Education 5.0 era; and 3) To evaluate the appropriateness, feasibility, and applicability of the developed guidelines. The quantitative sample consisted of 332 teachers selected through multistage sampling. The research instruments included questionnaires, in-depth interview forms, and guideline evaluation forms. Quantitative data were analyzed using descriptive statistics, including frequency distribution, mean, and standard deviation, while qualitative data were analyzed through content analysis and the modified Delphi technique. The findings revealed that: 1) The current condition of educational innovation management was overall at a moderate level, whereas the desirable condition was at the highest level. The analysis of the Modified Priority Needs Index (PNI Modified) indicated that creative organizational culture had the highest priority need (PNI = 0.94); 2) The guidelines for educational innovation management in the Education 5.0 era consisted of 30 guidelines derived from five components, namely innovative leadership, creative organizational culture, digital technology and data management, teacher and educational community participation, and resource and budget support; and 3) The evaluation results of the developed guidelines were at the highest level in all three aspects: appropriateness ( = 4.83, S.D. = 0.37), feasibility ( = 4.74, S.D. = 0.43), and applicability ( = 4.74, S.D. = 0.40), respectively.

THE COMPONENTS AND DEVELOPMENT GUIDELINES FOR SCHOOLS IN REMOTE, HIGHLAND AREAS TOWARDS BECOMING HIGH-PERFORMANCE ORGANIZATIONS UNDER THE OFFICE OF PRIMARY EDUCATIONAL SERVICE AREAS

2026-05-09T23:20:12+07:00

This research aimed to 1) Investigate the components and development guidelines for transforming highland remote schools into high-performance organizations, and 2) Examine the current conditions, desirable conditions, and priority needs for the development of highland remote schools into high-performance organizations under the Office of Primary Educational Service Areas.
A mixed methods research design was employed. Quantitative data were collected from a sample of 346 participants, consisting of school administrators and academic teachers, selected through stratified sampling at a 95% confidence level. Qualitative data were collected from five experts selected through purposive sampling. The research instruments included a needs assessment questionnaire and a semi-structured interview form, both of which were validated for content validity. Data were analyzed using descriptive statistics, including mean, percentage, and the Priority Needs Index (PNI modified), together with content analysis. The research findings revealed that: 1) The components and development guidelines for transforming highland remote schools into high-performance organizations consisted of five components and four development guidelines, namely: 1) Effective management, 2) Personnel and organizational culture, 3) Curriculum and learning management, 4) Results orientation, and 5) Communication and collaboration; and 2) The current conditions of the development of highland remote schools into high-performance organizations were at a high level overall ( = 3.586, S.D. = 0.507), whereas the desirable conditions were at the highest level overall ( = 4.654, S.D. = 0.478). In addition, the overall priority needs index for the development of highland remote schools into high-performance organizations showed a PNImodified value of 0.298.

A TEACHER DEVELOPMENT MODEL TO ENHANCE INTEGRATED LEARNING DESIGN ABILITY THROUGH PROFESSIONAL LEARNING COMMUNITY AND 360-DEGREE FEEDBACK APPROACHES

2026-05-02T11:58:44+07:00

This research aimed to develop and examine the effectiveness of a teacher development model for enhancing teachers’ ability in integrated learning design based on Professional Learning Community and 360-degree feedback approaches. The study employed a research and development methodology consisting of two phases: Phase 1, the development of the model, and Phase 2, the investigation of the model’s effectiveness. The target group consisted of 32 basic education teachers from eight learning areas under the Office of the Basic Education Commission, selected through purposive sampling. The instrument used to examine the quality of the model was a model quality assessment form. The instruments used for data collection included an assessment form for teachers’ integrated learning design ability and an analytic rubric scoring criterion. Data were analyzed using descriptive statistics and t-test statistics. The findings revealed that the developed teacher development model consisted of four components: 1) Objectives of the model, 2) Principles of the model, 3) Operational procedures of the model, and 4) Measurement and evaluation guidelines. The operational procedures comprised five stages: 1) Establishing a learning community and identifying learner goals, 2) Collaboratively designing instructional plans, 3) Implementing instruction and reflecting from multiple perspectives, 4) Conducting lesson reflection and holistic review, and 5) Revising and re-implementing instructional plans for continuous improvement. The results of the expert evaluation indicated that the overall quality of the model was at a very good level, with a mean score of 4.70. Furthermore, the effectiveness evaluation showed that the teachers’ overall integrated learning design ability was significantly higher than the established criterion of 70 percent at the .05 level of statistical significance.

DEVELOPMENT OF AN INTEGRATED NETWORK-BASED MANAGEMENT MODEL FOR STUDENT SUPPORT SYSTEMS TO ENHANCE THE EFFECTIVENESS OF STUDENT CARE AND SUPPORT AT THANAKORN YANWAROPHAT UTHIT SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE NAKHON SI THAMMARAT

2026-05-11T23:29:21+07:00

This research article aimed to: 1) Study the current conditions, desirable conditions, and needs assessment for the management of the student support system; 2) Develop a management model for the student support system; 3) Implement the model; and 4) Evaluate the effectiveness and satisfaction with the implementation of the model. This study employed a Research and Development (R&D) approach. The sample groups consisted of 15 student support system practitioners, 5 model experts, and 9 participants in the expert seminar selected through purposive sampling. In addition, 217 students and 28 teachers were selected using simple random sampling based on the Krejcie and Morgan sample size table. Nine experts evaluated the appropriateness and accuracy of the model. The effectiveness of the student support system was evaluated by 30 homeroom teachers, while 7 network partners, 1 head of student support affairs, and 28 homeroom teachers assessed the effectiveness and satisfaction with the model. The research instruments included questionnaires, interview forms, and evaluation forms. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and Priority Needs Index (PNI). The research findings revealed that: The current conditions, as perceived by students and teachers, were at a moderate level ( = 3.03, S.D. = 0.11), ( = 2.93, S.D. = 0.09). The desirable conditions were at the highest and high levels ( = 4.51, S.D. = 0.15), ( = 4.45, S.D. = 0.17). The Priority Needs Index values were 0.49 and 0.52. The management model for the student support system consisted of the model’s name, principles, objectives, key components, processes, and conditions for success. The effectiveness evaluation after implementing the model was at a high level ( = 4.36, S.D. = 0.71). The evaluation results regarding the effectiveness and satisfaction with the model were at the highest level in all aspects.

APPLICATION OF WAT PHO HERMIT EXERCISE CULTURAL IDENTITY IN ART TOY-BASED MASSAGE OIL PACKAGING DESIGN FOR PRODUCT VALUE ENHANCEMENT

2026-05-06T23:32:08+07:00

This research aimed to 1) Examine concepts, theories, and the cultural identity of Wat Pho’s hermit exercise (Rue-si Dat Ton), 2) Apply identity from the examination to develop massage oil packaging in an art toy form, and 3) Evaluate consumer satisfaction toward the packaging of massage oil packaging in an art toy form with identity of Wat Pho’s hermit exercise (Rue-si Dat Ton). A mixed-methods research design was employed. The samples consisted of five design experts who were selected through purposive sampling, and two groups of consumers, including 35 shop owners or staff selling traditional Thai massage oil in the Phra Nakhon district, and 35 groups of Thai tourists visiting Wat Phra Chetuphon Wimon Mangkhalaram Ratchaworamahawihan, Bangkok, with 1 representative in each group, totaling 70 people, selected through convenience sampling. Research instruments included a packaging design evaluation form and a consumer satisfaction questionnaire. Data were analyzed using percentages, means, standard deviations, and t-tests. The findings revealed that packaging design should be aligned with theories of cultural identity, symbolic design, perceived value, and experience design. Currently, massage oil products lack identities, distinctiveness, and effective communication of cultural value, limiting their potential for value enhancement. The development results indicated that the Thai cartoon hermit-inspired art toy packaging was the most appropriate, as it clearly conveyed cultural identity while maintaining contemporary appeal. The satisfaction evaluation showed that both consumer groups shared similar perspectives, although differences were found based on user context, with tourists emphasized experience, usability, and convenience, whereas sellers focused on cultural value and commercial potential.

THE DEVELOPMENT OF A LEARNING MODEL BASED ON GAMIFICATION CONCEPT COMBINED WITH MOTION GRAPHIC MEDIA USING SCENARIO-BASED LEARNING TO ENHANCE CHINESE LEARNING ABILITY OF GRADE 4 TO 6 STUDENTS OF THE CHINESE PRIVATE PRIMARY SCHOOL IN BANGKOK AND METROPOLITAN

2026-05-02T12:03:42+07:00

This research aimed to: 1) Investigate the problems and needs for improving Chinese language abilities among upper primary school students in private Chinese language schools in Bangkok and its metropolitan area; and 2) Synthesize, develop, and evaluate the appropriateness of a learning model based on gamification concepts integrated with motion graphic media and scenario-based learning to enhance Chinese language learning among upper primary school students. The sample group consisted of 73 Chinese language teachers from private Chinese language schools in Bangkok and its metropolitan area, selected through simple random sampling, and 10 experts who evaluated the appropriateness of the learning model. The research instruments included questionnaires, interview forms, and an appropriateness evaluation form. The statistics used for data analysis were mean and standard deviation. The research findings revealed that: 1) Students experienced the highest level of problems in Chinese reading skills ( = 3.76, S.D. = .76), while teachers expressed the highest level of need for improving students’ Chinese listening skills ( = 4.14, S.D. = .59). In addition, Chinese listening skills showed the highest Priority Needs Index (PNI = 2.07). and 2) The developed learning model consisted of six steps: 2.1) Analysis and preparation, 2.2) Instructional and media design, 2.3) Media development and creation, 2.4) Presentation, perception, and participation in scenario-based activities, 2.5) Reflection and discussion, and 2.6) Evaluation and feedback.
The model also comprised 15 components include, graphic images, animation, timing and rhythm, sound, points, levels, badges, leaderboards, learning objectives, feedback, realistic situations, interaction, the teacher’s role as facilitator, role-playing, and reflection. The evaluation results by experts indicated that the overall appropriateness of the learning model was at the highest level.

DIGITAL SKILLS TRAINING TO ENHANCE EMPLOYEES’ WORK PERFORMANCE IN INDUSTRIAL ORGANIZATIONS IN PATHUM THANI PROVINCE

2026-05-02T12:06:27+07:00

This research aimed to: 1) Examine employees’ work performance; 2) Investigate factors related to employees’ digital skills training; 3) Compare employees’ work performance; and 4) Analyze the influence of digital skills training on work performance. This study employed a survey research design using quantitative data. Data were collected through questionnaires administered to representatives of 360 industrial establishments in Pathum Thani Province. The sample size was determined using Yamane’s formula, and simple random sampling was applied. The statistical methods used for data analysis included percentage, mean, standard deviation, one-way analysis of variance (ANOVA), and multiple regression analysis. The findings revealed that: 1) Employees’ work performance, both overall and in each dimension, was at a high level ( = 4.07, S.D. = .728), with work quality having the highest mean score; 2) Digital skills training factors, both overall and in each dimension, were also at a high level ( = 4.01, S.D. = .781), with learning motivation receiving the highest mean score; 3) Employees with different lengths of work experience and job positions demonstrated statistically significant differences in work performance at the .05 level; and 4) The eight digital skills training factors jointly explained 38 percent of the variance in employees’ work performance (Adjusted R²=.382), in particular, learning motivation, job-related training content, managerial support, organizational support, pre-training digital skills, and training formats significantly influenced employees’ work performance. The results indicate that digital skills development should be implemented systematically, with emphasis on training content, learning processes, and organizational support in order to enhance employees’ work performance and strengthen organizational competitiveness in the long term.

THE EFFECTS OF GUIDANCE ACTIVITIES BASED ON NOE’S STRATEGIC SELF DEVELOPMENT APPROACH ON THE CAREER GOAL SETTING OF UPPER PRIMARY SCHOOL STUDENTS IN A PRIVATE TUTORIAL SCHOOL IN NONTHABURI PROVINCE

2026-05-08T16:28:54+07:00

Career goal setting from an early age is an important foundation for developing motivation, positive attitudes, and purposeful learning in the 21st century. This research aimed to compare the career goal-setting ability of upper primary school students before and after participating in guidance activities based on Noe’s Strategic Self-Development concept. The study employed a quasi-experimental research design using a one-group pretest-posttest design. The target group consisted of eight upper primary school students from a tutoring school in Nonthaburi Province during the second semester of the 2025 academic year. They were selected through purposive sampling based on their scores from the career goal-setting scale. The research instruments consisted of: ten sessions of guidance activities based on Noe’s Strategic Self-Development concept, each lasting 50 minutes; a career goal setting scale with a reliability coefficient of .94; and a questionnaire on students’ opinions toward the guidance activities. The data were analyzed using mean, standard deviation, paired-samples t-test, and relative gain score. The research findings revealed that the target students’ career goal-setting scores after participating in the guidance activities were significantly higher than before the activities at the .01 level, t(7) = 16.58, p < .001. The mean score increased from 2.33, which was at a relatively low level, to 4.72, which was at a high level, with an average relative gain score of 89.08%. In addition, the students’ overall opinions toward the guidance activities were at the highest level, with a mean score of 4.87. It can be concluded that the guidance activities based on Noe’s Strategic Self-Development concept effectively enhanced students’ career goal setting and helped transform their career goals into clear action plans appropriate to the context of upper primary school learners

A STUDY OF PROBLEMS AND NEEDS IN DEVELOPING CHINESE COMMUNICATION SKILLS AMONG MATHAYOM 3 STUDENTS

2026-05-08T16:31:12+07:00

This study aimed to investigate the problems and needs in developing Chinese communication skills among Mathayom 3 students in order to provide baseline information for designing Chinese language learning approaches that align with the Thai educational context. The participants consisted of Mathayom 3 students and Chinese language teachers. This study employed a mixed methods research design. The research instruments included a questionnaire on students’ problems and needs in developing Chinese communication skills and semi-structured interviews with Chinese language teachers. Quantitative data were analyzed using basic statistics, including the mean and standard deviation, while qualitative data were analyzed through content analysis. The research findings revealed that: 1) The overall problems in developing students’ Chinese communication skills were at a moderate level and reflected systematic issues covering listening, speaking, reading, and writing skills, with speaking and reading identified as the areas with the highest level of problems. Data obtained from interviews with Chinese language teachers indicated several causes, including students’ insufficient Chinese language foundation, limited vocabulary knowledge, the romanization of Chinese pronunciation using the Roman alphabet, or “Pinyin”, lack of confidence in using the language, and limited opportunities to practice Chinese in real-life situations. and
2) The findings regarding students’ needs showed that the students had a relatively high level of need for the development of Chinese communication skills, particularly in listening and reading skills. In addition, they expressed the need for Chinese language instruction that emphasizes adjustments in content, teachers’ roles, learning activity processes, instructional media, and the measurement and evaluation of authentic communication skills. The findings of this study can serve as guidelines for improving Chinese language instruction at the secondary school level in order to enhance students’ Chinese communication skills effectively and in accordance with the learning context.

TRANSLATION STRATEGIES FOR RENDERING THAI FOOD NAMES INTO ENGLISH IN THE DOCUMENTARY SERIES “THE HIDDEN GEM”

2026-05-07T23:44:28+07:00

This research on translation strategies for rendering Thai food names into English in the documentary series “The Hidden Gem” aims to 1) Study the strategies used in translating Thai food names into English and 2) Study the trends in selecting translation strategies as guidelines for translating food terms. This qualitative research uses the concepts of strategies for translating cultural terms as the analytical framework. Food names in the said documentary series were collected from the HBO Max channel, across 12 episodes, obtaining a sample of 123 items through purposive sampling. The findings reveal that translation by paraphrase using related words was the most frequently used strategy (29.27%), followed by the use of loan words or loan words with explanation (24.39%), translation by more general words (16.26%), translation by paraphrase using unrelated words (12.20%), omission (11.38%), and cultural substitution (6.50%). These findings indicate that rendering Thai food names in this documentary series relies mostly on paraphrasing and using loan words with explanation because they help the audience understand the appearance or ingredients of the food. As for the strategies of using more general words and omission, they tend to be related to the surrounding context in the program's content, which facilitates the audience to understand the meaning in itself. Thus, it can be said that translating documentary media is not a word-for-word process but one that requires consideration of cultural specificity, international recognition, and the roles of the food names as minor elements of the scene, which enable translators to select suitable strategies for conveying meaning.

STRATEGIC FRAMEWORK FOR INTERNATIONALIZATION OF NURSING FACULTIES IN THAI HIGHER EDUCATION: CONTEXTUAL ANALYSIS AND FUTURE TRENDS

2026-05-05T23:23:27+07:00

This study aimed to examine the current context and future trends in the internationalization of nursing faculties in Thai higher education institutions over the next decade. The study employed Ethnographic Futures Research (EFR). Eight key informants were purposively selected, including nursing faculty administrators, experts in international curriculum development, and members of the Thailand Nursing and Midwifery Council. The research instrument was a semi-structured in-depth interview guide validated by five experts, with the Index of Item-Objective Congruence (IOC) ranging from 0.80 to 1.00. Data were collected through in-depth interviews and analyzed using thematic analysis. The findings revealed that the current context of internationalization in Thai nursing faculties continues to face major challenges, including unclear institutional policies, heavy faculty workload, limited English proficiency, digital inequality, and institutional resource constraints. Future trends emphasize strategic integration, the adoption of Internationalization at Home (IaH), Collaborative Online International Learning (COIL), and the integration of digital technologies into educational management. The findings were synthesized into a six-dimensional strategic framework for the internationalization of nursing faculties, consisting of: 1) Structure and policy, 2) Curriculum development, 3) Enhancement of 21st-century student skills, 4) Faculty capacity development, 5) International collaboration, and 6) Global competencies of graduates. This study proposes a strategic framework that can be applied at the institutional level and serve as an empirical foundation for national policy formulation and strategic development to enhance the quality and global competitiveness of Thai nursing graduates.

DEVELOPMENT OF A HEALTH PROMOTION MODEL FOR OLDER PERSONS IN NORTHERN THAILAND

2026-04-29T17:33:26+07:00

This mixed-methods research aimed to 1) study the context of health promotion for the elderly in four upper northern provinces of Thailand 2) develop a health promotion model for this demographic 3) enhance health care for the elderly in Mae Hong Son, Chiang Mai, Lampang, and Nan provinces. The quantitative phase involved 323 elderly participants using questionnaires validated by five experts (IOC ≥ 0.50), with Path Analysis employed to confirm construct validity. The qualitative phase utilized focus group interviews with four groups (32 participants in total), ensuring reliability through triangulation. The results revealed that: 1) policy perception is a fundamental factor driving development and motivating health self-care, with a distinct need for innovations aligned with local lifestyles and culture 2) the developed “Lanna Healthy Model” is an integrated framework emphasizing the application of information technology alongside community participation and comprehensive health service systems. Path Analysis confirmed that the model is significantly driven by motivation, potential development, and policy perception 3) effective health promotion requires providing opportunities for elderly participation in decision-making tailored to their specific contexts. Furthermore, strengthening leadership roles among the elderly, in conjunction with family support networks, is crucial for achieving successful and efficient health care outcomes.

DEVELOPING THE CAPACITY OF COMMUNITY-BASED NETWORKS FOR ONLINE FRAUD ALERT IN NONTHABURI PROVINCE

2026-05-06T23:26:15+07:00

Statistics on online fraud and the escalating worth of damages have a significant impact. The development of preventive measures is therefore both essential and imperative. Research article aimed to investigate and enhance the capacities of community-based networks for online fraud alerts in Nonthaburi Province. The study employed research and development methodology and purposive sampling for the selection of key informants. Fifty-one key informants encompassed community leaders and residents of the Suanyai, Taladkwan, and Bangken subdistricts in Muang Nonthaburi District using three research instruments: an interview form, focus group questions, and a capacity assessment form. The qualitative data underwent content analysis, and the quantitative data was examined by inferential statistics to compare the means pre-and post-training. The research findings revealed that community networks can prevent and manage online fraud, including 1) Acquiring knowledge through training offered by government agencies. 2) A fundamental capability entailed the ongoing collection of information from community committee meetings and pertinent individuals. 3) Another capability involved the establishment of prompt communication channels via wire broadcasting and the LINE application. and 4) There was the ability to conduct regular face-to-face discussions. The research team developed an instructional manual designed to augment the ability of community networks to combat online fraud at all phases: prior to, during, and post an incident, employing the online fraud prevention application “SafetyVacc.” The evaluation results indicated enhancements in competence and knowledge related to online fraud prevention, both in general and for each specific item, subsequent to the training. This study enhanced the comprehension of “digital community alert networks” by amalgamating technology and training via collaboration among community members and government agencies.

EFFECTS OF AN SAQ+D TRAINING PROGRAM ON DRIBBLING AGILITY AMONG MALE FOOTBALL PLAYERS AT PHUKET RAJABHAT UNIVERSITY

2026-05-08T16:27:06+07:00

The purposes of this research were: 1) To examine the dribbling ability of male football players at Phuket Rajabhat University, and 2) To compare the dribbling ability of football players between a group trained with a conventional program and a group trained with the SAQ+D program. This study employed a quasi-experimental research design. The sample consisted of two groups: an experimental group of 20 male football players from Phuket Rajabhat University, and a control group of 20 male football players from Nakhon Si Thammarat Rajabhat University. Both groups were recruited through voluntary participation and purposive sampling, totaling 40 participants. The training intervention lasted for 8 weeks. The research instruments included the SAQ+D training program and a conventional training program. Dribbling ability was assessed using the Loughborough Soccer Dribbling Test (LSDT), administered before the training and after weeks 4, 6, and 8 of the training. Data were analyzed using means, standard deviations, t-tests, and one-way repeated measures ANOVA. The research results revealed that: 1) Following the SAQ+D training program, the experimental group demonstrated significantly improved dribbling ability at weeks 6 and 8 compared to pre-training, at a statistically significant level of .05; and 2) When comparing the dribbling ability between the control and experimental groups, no significant difference was found before the training or after week 4 of the training; however, statistically significant differences were observed after weeks 6 and 8 of the training, at the .05 level of significance.

ENHANCING COMPETITIVENESS OF COMMUNITY ENTERPRISES IN PROCESSED SEABASS PRODUCTS THROUGH OMNICHANNEL DISTRIBUTION AND CONTENT MARKETING IN KOH YOR, SONGKHLA

2026-05-07T23:37:49+07:00

This study aimed to 1) Examine distribution models utilizing Online-to-Offline (O2O) integration strategies, and 2) Communicate the brand of processed barramundi products from the Koh Yor area through content marketing strategies. The research employed a Participatory Action Research (PAR) methodology, Using a participatory action research methodology, qualitative data were collected from 30 key informants, including 18 representatives from the Asian seabass farming community enterprise and 12 participants comprising entrepreneurs, government officials, experts, and undergraduate students. Research instruments included in-depth interview guidelines and observation, coupled with quantitative records of sales and buyer engagement. Data were analyzed using content analysis and descriptive statistics, implemented through offline exhibitions and digital platforms (Facebook, Instagram, TikTok, YouTube, Google My Business, and the community website). The results of the study revealed that 1) Four appropriate distribution channels were identified: direct offline channel (Manufacturer to Consumer), direct online channel (Manufacturer to Consumer), Business-to-Business (B2B) channel, and indirect channel via distributors, and 2) Media production for brand communication and content marketing focused on highlighting the unique cultural and ecological identity of Koh Yor. This included the development of 15 video clips, 6 infographics, and over 20 photographic works. Brand communication was executed through six online channels: Facebook Fanpage, Instagram, Google My Business, Website, YouTube, and TikTok. Offline communication was conducted through various trade fairs and exhibitions, including Thaifex Anuga Asia 2022 and 2023, the 3rd Songkhla Seafood Festival and OTOP City to Songkhla. Over the 18-month implementation period, the project achieved a significant increase in online followers and enhanced brand awareness. Furthermore, the initiative successfully generated sales totaling 808,833 THB for frozen barramundi products and 74,305 THB for barramundi rice soup broth products. Which tangibly reflects the enhancement of the community enterprise's competitiveness.

A NEEDS ASSESSMENT FOR ENHANCING DIGITAL INTELLIGENCE AND SELF-REGULATION OF LOWER SECONDARY STUDENTS IN A DIGITAL SOCIETY CONTEXT

2026-05-06T23:30:27+07:00

This study aimed 1) To analyze the priority needs for enhancing digital intelligence and self-regulation among lower secondary students in a digital society context; and 2) To synthesize behavioral gaps and propose systemic approaches for fostering digital intelligence in a digital society context. The sample consisted of 401 students from demonstration schools under Srinakharinwirot University, determined using the Taro Yamane formula and selected through Multi-stage Sampling. The research instrument was a five-point Likert scale questionnaire utilizing a dual-response format. Data were analyzed using frequency, percentage, mean, standard deviation, the Modified Priority Needs Index (PNI_modified), and content analysis. The findings revealed that the highest priority need was Digital Balance (PNI_modified = 0.21), followed by Digital Literacy
(PNI_modified = 0.08) and Digital Safety (PNI_modified = 0.05). Notably, behaviors associated with self-regulation-particularly the ability to regulate screen time and adhere to planned usage-exhibited the most substantial gaps, indicating significant limitations in students’ behavioral control. In contrast, digital communication, etiquette, and rights demonstrated relatively low priority needs, suggesting that students possess a foundational level of competence in these areas. A key insight from this study is that students do not lack digital knowledge per se; rather, they experience difficulties in self-regulation and in applying critical judgment in real-world digital contexts. These findings carry important implications for curriculum design, highlighting the need to integrate behavioral self-regulation with critical thinking to effectively foster digital intelligence in contemporary learners.

THE DEVELOPMENT OF MAIN IDEA READING COMPREHENSION SKILLS IN THE THAI LANGUAGE SUBJECT BY APPLYING THE SQ4R READING PROCESS IN CONJUNCTION WITH PRACTICE EXERCISES FOR FIFTH-YEAR PRIMARY SCHOOL STUDENTS

2026-05-02T11:54:09+07:00

This research aimed to: 1) Compare Thai language reading comprehension skills after learning through the application of the SQ4R reading process combined with skill exercises against the 80 percent criterion; 2) compare students’ Thai language reading comprehension skills before and after learning through the application of the SQ4R reading process combined with skill exercises; and 3) Investigate students’ satisfaction toward the SQ4R reading process combined with skill exercises. The study employed a one-group pretest–posttest experimental design. The population consisted of 329 Grade 5 students from seven schools in the Thachamuang Samakkhi School Network under the Songkhla Primary Educational Service Area Office 2. The sample group comprised 38 Grade 5 students from Ban Noen Nimit School during the second semester of the 2025 academic year. Cluster random sampling was employed, with classrooms used as the sampling units. The research instruments included: 1) Lesson plans, 2) A reading comprehension skills test, and 3) A satisfaction questionnaire. The statistics used for data analysis were mean, percentage, and standard deviation. The hypothesis testing was conducted using the dependent samples t-test. The research findings revealed that: 1) Students’ reading comprehension skills were higher than the 80 percent criterion; 2) Students’ post-learning reading comprehension skills were significantly higher than their pre-learning skills (t = 19.06*, df = 37); and 3) The overall student satisfaction toward the SQ4R reading process combined with skill exercises was at the highest level ( = 4.52, S.D. = 0.25). These findings indicate that the SQ4R reading process combined with skill exercises effectively enhanced students’ reading comprehension skills.

THE INFLUENCE OF TOURISM COMPONENTS AND EVENT OPERATIONS ON TOURIST EXPERIENCE QUALITY: A PLS-SEM APPROACH

2026-05-07T23:47:11+07:00

This study aimed to analyze the influence of tourism components (5A) and sport event operation components (EO) on tourists’ experience quality (EQ) within the context of sport tourism in Thailand. A quantitative research approach was employed using a structured questionnaire as the research instrument. The sample was obtained through purposive sampling from 400 tourists who had previously participated in various types of sport events in Thailand. The findings revealed that all latent constructs demonstrated high levels of reliability and validity, with factor loadings ranging from .79 to .93, composite reliability values between .92 and .97, and average variance extracted values between .69 and .81. The results of the structural model indicated that tourism components (5A) had a significant positive influence on experience quality (β = 0.36, p < .001), while sport event operation components (EO) exerted a stronger positive effect (β = 0.58, p < .001). In addition, perceived value and emotional engagement were found to partially mediate the relationship between structural components and tourists’ experience quality. The findings further reflected that the quality of event management plays a crucial role in shaping tourists’ experiences, particularly in terms of safety, service quality, communication, and systematic experience design, which significantly enhance perceived value, emotional engagement, and overall satisfaction. Furthermore, this study proposed a process-based model explaining the mechanism of sport tourists’ experience quality formation in a systematic manner, which can be applied as a practical guideline for developing experience-driven sport events in Thailand effectively.

THE DEVELOPMENT OF INNOVATIVE WATERCOLOR PAPER PRODUCTION FROM COTTON SCRAPS

2026-05-05T23:19:55+07:00

This research aimed to develop an innovative watercolor paper from cotton scraps by utilizing textile industry waste as a value-added artistic material. The study focused on enhancing the properties of locally produced paper to meet the requirements of watercolor painting. The research methodology included a literature review, analysis of cotton fiber characteristics, and experimental production of paper using cotton scraps blended with mulberry pulp at different ratios: 100:0, 80:20, 60:40, and 40:60. The produced sheets were formed under laboratory conditions and evaluated for their physical and mechanical properties, including apparent density, tensile strength, tear resistance, burst strength, and freeness. The results indicated that paper made from 100% cotton scraps exhibited fine texture but low mechanical strength, slow drying, and limited suitability for watercolor applications. In contrast, blending with mulberry pulp significantly improved fiber bonding, structural integrity, and drainage properties. The ratios of 60:40 and 40:60 (cotton to mulberry pulp) demonstrated the most optimal performance, providing higher tensile and burst strength, uniform fiber distribution, and better control of water and pigment dispersion. In conclusion, the development of watercolor paper from cotton scraps, when combined with an appropriate proportion of mulberry pulp, can significantly enhance material performance and meet artistic requirements. This innovation offers a sustainable alternative to imported watercolor paper, promotes the utilization of local resources, and supports environmentally responsible material development.

A MODEL OF ACADEMIC ADMINISTRATION TO ENHANCE LEARNING MANAGEMENT IN DIGITAL ERA OF SMALL SCHOOL TEACHERS UNDER THE OFFICE OF PRIMARY EDUCATIONAL SERVICE AREA IN THE NORTHEASTERN REGION

2026-05-08T16:46:07+07:00

This research aims to 1) Study the current conditions, desirable conditions, and priority needs of academic administration to enhance learning management in digital era of small school teachers under the office of primary educational service area in the northeastern region. and 2) Create and verify the model of academic administration to enhance learning management in digital era of small school teachers under the office of primary educational service area in the northeastern region. A mixed-methods research design was employed. The population consisted of 36,545 school administrators and academic teachers. The sample comprised 380 school administrators and academic teachers selected using the Krejcie and Morgan table and multi-stage random sampling. The model was evaluated through focus group discussions with 9 experts. The research instruments included questionnaires, interviews, and evaluation forms. Statistical analysis included percentages, means, and standard deviations and the Priority Needs Index. Research results showed that
1) The current situation, overall, is at a moderate level with a mean of 3.30 ( = 3.30, S.D. = 0.47). The desired situation, overall, is at the high levels with a mean of 4.53 ( = 4.53, S.D. = 0.56), and the overall Priority Needs Index (PNI) was 0.372. The priority needs arranged from the highest to the lowest were as follows: development of digital media, innovation and technology, digital learning management, supervision integrated with digital technology, digital measurement and evaluation and digital curriculum development. and 2) The model of academic administration to enhance learning management in digital era of small school teachers under the office of primary educational service area in the northeastern region consisted of 5 components: principles, objectives, processes, measurement and evaluation, and conditions for success. The evaluation results indicated that the model demonstrated the highest level of accuracy ( = 4.47, S.D. = 0.09) and suitability ( = 4.85, S.D. = 0.14).