Journal of Social Science and Cultural

INNOVATIONS TO PROMOTE MARKETING OF ELECTRIC VEHICLE CONVERSION BUSINESS IN BANGKOK

2024-04-03T13:02:38+07:00

The objectives of this research were to study; 1) The current, condition problems and marketing promotion needs of the electric vehicle conversion business and 2) Innovation of promotion the electric vehicle conversion business. This was mixed method research both quantitative and qualitative method. To collected qualitative data from 8 people, include business operators of electric cars conversion manufacturer and distributor of modified equipment car users in Bangkok Personnel from the Electricity Authority and the Automotive Institute including marketing academics and collected quantitative data from 323 car user. Using in-depth interviews and questionnaires and evaluation form. Qualitative data was analyzed by content analysis and descriptive analysis method. Quantitative data were analyzed by mode, percentage, mean, standard deviation. The results showed; 1) The current situation of vehicle conversion business lack of clear marketing actions and lack of integration into a serious network and continues to market as an individual. The problem encountered is the problem of disseminating information to create awareness about modified electric cars and marketing needs, it was found that there was a need for price information Distribution channel Product/Service, and the modified location in a highest level. And 2) Results of the development of marketing promotion innovations, it was found to be an innovation in communication through Facebook fan pages, and a network of stakeholders in the business group. As for the results of the evaluation of marketing innovations, it was found that they were appropriate and feasible for use at a high level.

A DEVELOPMENT OF BLENDED LEARNING THROUGH FLIPPED CLASSROOM CONCEPTS USING INQUIRY PROCESS VIA MICROSOFT TEAMS TO ENHANCE SCIENTIFIC LITERACY OF GRADE 8 STUDENTS

2024-04-03T12:53:06+07:00

The purposes of this research were to 1) develop a blended learning management model based on the flipped classroom concept using the inquiry process via Microsoft Teams to enhance scientific literacy for grade 8 students. And 2) Investigate the effectiveness of the developed model in these following areas: 2.1) compare scientific literacy and learning outcomes before and after learning. And 2.2) study the satisfaction of students towards the use of the model. The sample group consisted of 36 grade 8 students from Srinakharinwirot University Prasarnmit Demonstration School (Secondary) in the second semester of the academic year 2021, selected through cluster random sampling. The research tools included the developed learning management model, scientific literacy assessment, learning outcome test, and satisfaction questionnaire. Statistical analysis included mean, standard deviation, t-test, and research findings revealed that 1) the developed learning management model consisting of 5 steps: Step 1 - Preparedness, Step 2 - Investigation via Microsoft Teams, Step 3 - Experimentation, Step 4 - Enhancement through Microsoft Teams, and Step 5 - Exchange and Share which was quality examined by experts found theoretical soundness with an average score of 5.00 for each item, standard deviation of 0.00, the possibility of the model with an average score ranging from 4.33 to 5.00, and standard deviation ranging from 0.00 to 0.58, and model consistency with an average score ranging from 4.67 to 5.00 and standard deviation ranging from 0.00 to 0.58. and 2) After implementing the developed learning management model, students' scientific literacy and learning outcomes were significantly higher than before learning, with a statistical significance level of .05, and 88.15% of students expressed high to highest satisfaction level.

CAUSAL FACTORS INFLUENCING STUDENTS COMPETENCIES ACCORDING TO THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF SCHOOLS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE SAMUT PRAKAN

2024-04-15T23:20:35+07:00

The objectives of this research were as follows: (1) to study the level of leadership of administrators, learning management of teachers, students and students competencies according to the concept of sustainable development; (2) to study the relationship of leadership of administrators, learning management of teachers, students, which had influencing students competencies according to the concept of sustainable development; and (3) to identify the direct, indirect and total effects of the factors influencing students competencies according to the concept of sustainable development. The samples were 330 people, including teachers in schools under the Secondary Educational Service Area Office in Samut Prakan, and selected by stratified random sampling. This was quantitative research. The research instrument was a Likert scale questionnaire comprised of five levels rating scale, which was examined for content validity by experts. The consistency (IOC) was obtained between 0.60-1.00 and the questionnaire’s reliability was 0.809. The data were analyzed using descriptive statistics and structural equation modeling test statistics. The findings were as follows: (1) the level of leadership of administrators, learning management of teachers, students and students competencies according to the concept of sustainable development was at a high level.; (2) the relationship with causal factors and students competencies according to the concept of sustainable development (r =0.436 - 0.656) were positive and significant level of .01; (3) the causal factors had direct, indirect and total effects on students competencies according to the concept of sustainable development were as follows: 1) direct effects occurred from two causal factors, learning management of teachers and students, were significant at .05 (DE = .3945 and .5044, respectively); 2) the indirect effects of learning management of teachers through students (IE = .3429) at a significant level of .05; 3) the indirect effects of leadership of administrators through learning management of teachers and students (IE .5935) at a significant level of .05. A comparison of causal factors influencing students competencies according to the concept of sustainable development from the greatest to the least were learning management of teachers (TE = .7374), leadership of administrators (TE=.5935) and student (TE = .5044), respectively. The structural equation modeling was consistent with empirical data which index was Chi-Square = 12.440, df = 11.00, Relative Chi-Square = 1.131, p-value = .3310, GFI Index = .9950, CFI Index = .9990, AGFI Index = .9490, RMSEA = .0200, RMR = .0100, SRMR = .0125 and causal variables could explain 68.06% of the variance in students competencies according to the concept of sustainable development (R² = .6806)

STRATEGIES FOR DEVELOPING HIGHLY SKILLED WORKERS WITH DUAL VOCATIONAL EDUCATION OF VOCATIONAL EDUCATION INSTITUTIONS IN THE NORTHEASTERN REGION 1

2024-04-04T09:48:28+07:00

The purposes of this research 1) to study the problems and needs of the development of high-skilled with Dual Vocational Education of Vocational Education Institutions in the Northeastern Region 1 and 2) to determine strategies for developing high-skilled workers with Dual Vocational Education of Vocational Education Institutions in the Northeastern Region 1. Mixed method research. Phase 1: Step 1: Key informants 22 experts. The tools used are: semi-structured interview form Data were analyzed using synthesize content and summary content. Step 2: The sample consisted of 446 people. Tools used in the research. including a questionnaire. Data were analyzed by frequency, percentage, mean, and standard deviation statistics. Phase 2: Step 1: The target group is 30 experts by people workshops. The tools used in the research were meeting issue recording forms. Analyze the data and summarize the overall content. Step 2: The target group was 30 experts. The tools used in the research were the suitability and feasibility assessment form. Data were analyzed by frequency, percentage, mean, and standard deviation statistics. The research results showed that: 1) to study the problems and needs of the development of high-skilled with Dual Vocational Education of Vocational Education Institutions in the Northeastern Region 1, it was found that Level of demand for developing highly skilled workers Overall it is at a high level, including 6 sides: 1.1) Modern automobiles 1.2) Intelligent electronics 1.3) Industrial robots 1.4) Digital technology 1.5) language respectively and 1.6) Teaching or teaching transfer Providing knowledge. 2) The Strategy for the development of high-skilled workers with the bilateral system of the Northeastern Vocational Education Institute1 found 6 strategies. when assessing the suitability and feasibility of all aspects.

COMMUNICATION FOR CULTURE BUILDING IN CORPORATE GOOD GOVERNANCE OF THUNG SONG TOWN MANCIPALITY, NAKHON SI THAMMARAT PROVINCE

2024-04-11T23:04:41+07:00

The objectives of this research were to study 1) communication concepts and policies, and 2) the communication management process of Thung Song Town Municipality in communications to build an organizational culture of good governance. The qualitative research method of in-depth interviews was used and the key informants were 23 people directly involved with the study topic. The results showed that 1) there were 4 main communication concepts: 1.1) communicate to build awareness; 1.2) communicate to stimulate people to join forces; 1.3) communicate to create determined participation; and 1.4) communicate to inspire. The 4 major communication policies were: 1.4.1) build realization, knowledge, understanding, good attitudes and good work behavior; 1.4.2) regularly communicate visible successful work results; 1.4.3) communicate through model workers in every part of the organization; and 1.4.4) provide venues and opportunities for players to exchange information and experiences. and 2) The communication process consisted of 2.1) analyze communication problems throughout the organization, including both administrative and operations-level workers, and identify strong points, weak points, and possible approaches for improvement; 2.2) make a communications plan utilizing strategies and tactics that are compatible with the goals of an organization that has diverse responsibilities; 2.3) use to-the-point content management with creative media production, and get the message to people all over the organization by using all kinds of media channels; 2.4) evaluate every step of the communication process with an eye to improvement; and 2.5) support the process with organizational communications management that maintains clarity in terms of people, structure, missions, roles, responsibilities, work delegation mechanisms, directing, participatory decision-making and reporting.

MODEL FOR DEVELOPING DESIRED CHARACTERISTICS OF CHIANG MAI TECHNICAL COLLEGE STUDENTS

2024-04-03T12:59:06+07:00

The objectives of this research are to 1) study the components and development guidelines of desired characteristics among students at Chiang Mai Technical College, 2) create a model for developing these desired characteristics among the students, 3) experiment with the model for developing desired characteristics among the students, and 4) evaluate the effectiveness of the model. This research employs quantitative and qualitative approaches, gathering data from administrators, teachers, educational personnel, and students at Chiang Mai Technical College through research processes including literature reviews, questionnaires, interviews, group meetings to reach a consensus, drafting of development process frameworks and manuals for the desired characteristics among the students proved by 9 experts. There is also inspection, experimentation, and evaluation of the development of the desired characteristics among the college students. The findings revealed that the components, indicators, and development guidelines of desired characteristics among students at Chiang Mai Technical College consist of five elements as follows: 1) the principle of the model, 2) the purpose of the model, 3) the process involving these steps; 3.1) decision-making, 3.2) planning, 3.3) implementation, 3.4) evaluation, 3.5) reflection, 3.6) adjustment, 3.7) presentation, and 3.8) dissemination, 4) assessment and evaluation of the development of the desired student characteristics, and 5) the keys for success. The experimental application of this model showed the highest level of satisfaction. Compared to before using the model, there was a significant increase in the average value.

EXPERIENCES OF PARTICIPATION IN ONLINE CHANTING PROGRAM IN PEOPLE WITH ADVANCED COLORECTAL CANCER RECEIVING CHEMOTHERAPY

2024-04-23T09:49:11+07:00

This qualitative case study aimed to explore experiences of participation in online chanting program among people with advanced colorectal cancer receiving chemotherapy. The informants were seven people with advanced colorectal cancer taking part in the online chanting program. Data was collected using individual in-depth interviews, observation, and visiting records. Data were analyzed using content analysis. Lincoln and Guba’s criteria were used to ensure trustworthiness of the findings. The study findings were identified as four main aspects. The first aspect was ‘benefits of chanting’, that involved having connectedness during crisis time of illness and treatment as well as having good friendship who gave suggestion on chanting and health problems. The second one was ‘successful chanting with dhamma principle’. The obstacles of chanting during illness period were fatigue and physical discomfort after receiving chemotherapy, leading to lack of energy for chanting. The participants could succeed in chanting through strong intention to perform, having faith for chanting, and trying to do every day as habitual activity. The third aspect was ‘positive outcome of chanting’ such as improved mindfulness and concentration, peacefulness, self-improvement, and reduced suffering. The last aspect was that the online chanting was suitable for persons with illness as they did not need to travel to join the program. The study findings enhance understanding of chanting in people with advanced colorectal cancer receiving chemotherapy. It is suggested that use of the Buddhist way for person with illness who receives treatment should be provided by healthcare personnel and the experts in Dhamma principle and application of Dhamma principle for daily life.

SITUATIONS PROBLEM AND GUIDELINES FOR HEALTH EDUCATION LEARNING MANAGEMENT BY APPLING LOVE MODEL WITH SELF-REGULATION CONCEPT TO ENHANEL HEALTH CARE BEHAVIORS AND CRITICAL THINKING OF GRADE 5 STUDENTS

2024-04-05T17:57:09+07:00

The purpose of this research was to investigate problems and guidelines for health education learning management using the LOVE model and self-regulation theory to enhance health care behaviors among elementary school students. This was a mixed method research study that collected data from teachers of health education at the upper primary level. The study involved 10 teachers from 2 schools and 125 students in Grade 5 from 5 schools under the Office of the Private Education Commission. The researcher employed purposive sampling for participant selection. Analysis of data using measures such as mean, standard deviation, and content analysis to summarize implications from in-depth interviews. These data were synthesized together. The results of the study found that the overall condition of health education teaching by teachers was at a much level. When considering each area, it was found that the areas posing the most challenges in teaching and learning were measurement and evaluation, as well as teaching media, followed by teachers' instructional management. The overall condition of teaching and learning regarding health education was found to be at a much level. The current health education teaching lacks diversity in content, practical application to daily life, and relevance to the present era. This includes insufficient teaching time and a lack of media that stimulate students' interest. Therefore, guidelines for organizing health education using the LOVE model, incorporating the concept of self-regulation to promote health care behaviors, should emphasize students' knowledge and understanding, foster positive attitudes, encourage the development of moral values, and facilitate the application of knowledge into practice, resulting in healthy behavior. These guidelines should enable students to apply these skills effectively in their lives.

THE GUIDELINES FOR ORGANIZING ACTIVITIES TO PROMOTE THE LOCAL ART AND CULTURE APPRECIATION

2024-04-15T23:13:17+07:00

This study is a part of the research: the development of learning innovation to promote the art and culture appreciation: a case study of Kamphaeng phet province. The objective is to study the guidelines for organizing activities learning to promote the art and culture appreciation in the local. The sample groups used in this study were the individual experts: 1) Team-Based Learning 2) Art and Culture of Kamphaeng Phet province 3) Experiential Learning Theory 4) Appreciation Design Theory. The research instruments were questionnaire and then analyze of data. The finding indicates the guidelines for organizing activities learning to promote the art and culture appreciation in the local, as following: the procedure in individual and group work, the component of activities promoting the art and culture appreciation in the local, the identity of local culture and the reinforcement of learning skill according to age group and the indicators of basic education core curriculum B.E. 2551.