Journal of Social Science and Cultural

THE DEVELOPMENT OF BASIC THAI LANGUAGE LEARNING ACTIVITY PACKAGES TO PREPARE STUDENTS FOR THE BACHELOR OF EDUCATION PROGRAM IN THAI AT LOEI RAJABHAT UNIVERSITY

2025-11-06T23:12:53+07:00

The objectives of this research were to: 1) Develop a set of Thai language foundation learning activities to prepare students entering the Bachelor of Education program in Thai at Loei Rajabhat University; 2) Determine the efficiency of the developed learning activity packages based on the 80/80 criterion; 3) Compare students’ learning achievement in Thai language foundation before and after using the learning activities; and 4) Examine students’ satisfaction toward learning through the developed activities. This was a Research and Development (R&D) study that adopted a mixed-methods approach. The target group consisted of 60 first-year students enrolled in the program in Thai, during the first semester of the 2025 academic year, selected by purposive sampling. The research instruments comprised: 1) Five Thai language foundation learning activity packages; 2) Learning achievement test; and 3) Student satisfaction questionnaire. Data were collected through pre-test and post-test assessments, student satisfaction evaluation, and expert validation of the learning packages. Data were analyzed using mean, standard deviation, t-test for dependent samples as well as efficiency calculation (E₁/E₂). The research findings were as follows: 1) The five developed learning activity packages passed the quality evaluation by three experts, with Item-Objective Congruence (IOC) values ranging from 0.67-1.00, indicating good consistency between objectives, content, and learning activities, 2) The efficiency of the learning packages met the established standard, with an average efficiency value of 81.25/82.15, considered at a very good level, 3) Students’ post-test scores were significantly higher than their pre-test scores at the .05 level, and 4) Students’ satisfaction toward the learning activity packages was at the highest level ( = 4.39, S.D. = 0.53).

LAI LOOK KEAW: PARTICIPATORY INTERDISCIPLINARY PROCESS FROM THE CULTURAL RESOURCE BASE TO DEVELOP THE QUALITY OF LIFE OF THE ELDERLY IN THE KHUAN KHANUN COMMUNITY ENTERPRISE GROUP KHAO CHAI SON DISTRICT, PHATTHALUNG PROVINCE

2025-11-01T12:45:32+07:00

This research article aims to study the cultural resource base of Khao Chaison District, Phatthalung Province, to collaboratively design an interdisciplinary process that generates a positive social and economic impact on the elderly members of the Khuan Khanun Community Enterprise Group. Conducted as field-based Participatory Action Research (PAR), the study leveraged 1) The traditional performance art of Nora as the core strategic asset, recognizing its “Unfair Advantage.” This is due to its legendary origin at Wat Khian Bang Kaeo, its recognition as an Intangible Cultural Heritage of Humanity in 2021, and its profound regional spiritual significance, all of which secured exceptional cooperation from the community as Cultural Capital. 2) The project implemented an interdisciplinary process by restructuring the Community Enterprise.
A sub-network, the 'Lai Look Keao,' was established to specialize in cultural product creation using Nora beads. Organizational management was integrated across the value chain in collaboration with academic and professional partners. The process included three main stages: Upstream: Studying cultural identity and establishing a raw material cost account ('Bead Bank'). Midstream: Designing product management procedures, creating prototypes, and compiling detailed financial records. Downstream: Identifying markets for the new cultural products. and 3) This resource-based, participatory interdisciplinary intervention successfully transformed the target elderly group's social status from low-income, vulnerable members to income-generating local wisdom masters. The minimum per-household income is projected to increase by a significant 50 to 100 percent compared to baseline levels prior to the project's implementation.

FACTORS ASSOCIATED WITH ORAL HEALTH BEHAVIORS AMONG PATIENTS ATTENDING THE DENTAL CLINIC AT SIRINDHORN COLLEGE OF PUBLIC HEALTH, PHITSANULOK PROVINCE

2025-11-09T23:33:58+07:00

This correlational study aimed to examine the levels of personal factors, predisposing factors, enabling factors, reinforcing factors, and their relationships with oral health behaviors among clients attending the dental clinic of Sirindhorn College of Public Health, Phitsanulok. The sample comprised 305 participants. Data were collected using a questionnaire with an index of item-objective congruence (IOC) of 0.94, KR-20 reliability of 0.92, and Cronbach’s alpha coefficients of 0.95, 0.81, 0.89, 0.94, and 0.87 for each respective component. Descriptive statistics were used for data analysis, while Spearman’s rank correlation coefficient and the eta correlation coefficient were employed to determine relationships between variables at a significance level of 0.05. The findings revealed that most participants were female, with a mean age of 37.94 years. The majority held a bachelor’s degree and had a monthly income of less than 10,000 THB.
Oral-health knowledge, oral-health attitudes, and access to dental services were at high levels, perceived oral-health problems were at a moderate level, social support was at a very high level, and overall oral health behaviors were rated as good. Correlation analysis showed that sex, age, monthly income, oral-health knowledge, perceived oral-health problems, access to dental services, and social support were significantly associated with oral health behaviors.
In contrast, education level and oral-health attitudes showed no significant association. Based on these findings, it is recommended that the results be applied to develop oral-health promotion programs aimed at enhancing awareness and strengthening factors that are significantly related to oral health behaviors. Future quasi-experimental studies should compare the effectiveness of tailored oral-health behavior promotion programs with conventional oral-health education to further improve oral-health outcomes among service recipients.

COMPONENTS OF INTEGRATED LEADERSHIP OF SCHOOL ADMINISTRATORS

2025-11-03T15:12:41+07:00

The purpose of this research article was to examine the components of integrated leadership among school administrators in primary schools in the Northeastern region of Thailand. This study employed a mixed-methods approach comprising three phases. Phase 1 involved identifying the components of integrated leadership through a review of documents, concepts, theories, and related research from a total of 10 sources. The synthesized components were then screened to retain only those that appeared repeatedly and had a frequency of at least 50 percent, which were designated as the preliminary components. Phase 2 consisted of interviews with five experts, selected through purposive sampling, to obtain their perspectives on the components of integrated leadership. Semi-structured interviews were used, and the data obtained were analyzed to refine and further develop the components to ensure greater clarity and comprehensiveness. Phase 3 focused on assessing the appropriateness of the synthesized and refined components by five experts. The research instruments included a document analysis form, a semi-structured interview form, and a five-point rating scale questionnaire. Data were analyzed using basic statistics, namely frequency, percentage, mean, and standard deviation. The research findings revealed that the components of integrated leadership derived from document synthesis and expert interviews consisted of five key components: 1) Vision 2) Teamwork 3) Emotional Intelligence 4) Creativity and 5) Achievement Motivation. The evaluation of their appropriateness by experts indicated that the overall suitability of the integrated leadership components was at the highest level ( = 4.74, S.D. = 0.49).

THE DEVELOPMENT OF INSTRUCTIONAL GEO-LITERACY BASED LEARNING MODEL TO ENHANCE LOCAL LEADERSHIP SKILL FOR PRE-SERVICE SOCIAL STUDIES TEACHERS

2025-10-30T21:59:00+07:00

This research aimed 1) To develop of geo-literacy based instructional and learning model to enhance local leadership skills for pre-service social studies teachers and 2) To examine the effectiveness of the developed model. The study employed a research and development (R&D) design. The sample was selected using purposive sampling and consisted of 40 pre-service social studies teachers enrolled in the Local Studies course during the first semester of the 2024 academic year. The learning activities were implemented over a period of 16 weeks, totaling 64 hours. The research instruments included 1) Geo-literacy based instructional and learning model, 2) A local leadership skills assessment form, 3) A geography knowledge test, 4) A local community development action plan evaluation form, and 5) A satisfaction questionnaire. Data were analyzed using mean, standard deviation, paired sample t-test, and content analysis. The findings revealed that the geo-literacy-based instructional model for enhancing local community leadership skills among pre-service social studies teachers consisted of the following components: principles and concepts, objectives, a five-step instructional process, implementation guidelines, assessment and evaluation methods, and defined roles of teachers and students in learning activities. Expert validation by 10 specialists indicated that the model was highly appropriate (Mean = 4.87, S.D. = 0.18, IOC = 1.00). Regarding its effectiveness, the results showed that 1) Students’ local community leadership skills after learning were significantly higher than before learning, 2) Students’ geography knowledge after learning was significantly higher than before learning, 3) Students were able to design and implement local community development action plans in real contexts, and 4) Students’ satisfaction with the model was at the highest level (Mean = 4.68, S.D. = 0.05)

SUSTAINABLE MODEL FOR RESOLVING LAND CONFLICTS IN BANTHAT MOUNTAIN RANGE AREA, TRANG PROVINCE

2025-11-09T23:31:01+07:00

This research aims to 1) Examine and analyze land conflicts. and 2) Propose a sustainable model for resolving land conflicts in the area. This research applied qualitative methodologies including related-documentary research, in-depth interview with 216 participants (17 scholars and local philosophers, 40 government officials and forestry officers, 71 local leaders and chiefs along with 88 local residents and community organization representatives), unofficially interview with some individuals related with land conflict problems, 23 meetings with participation and including participatory observation. To classify and systematize the data, followed by content analysis to derive the overall findings. The results of the study revealed that 1) Land conflicts in the Banthat Mountain Range area of Trang Province are conflicts between the government sector and local people as well as community organizations. These conflicts arise from disputes over the citizenship rights claimed by local people and community organizations in contrast with the legal authority exercised by the state. Sustainable land conflict resolution and land management must create a balance of mutual benefits for both parties, along with developing remedial approaches that can be applied at both local and policy levels. and 2) A suitable and sustainable model for resolving land conflicts in the Banthat Mountain Range area of Trang Province requires the participatory demarcation of boundaries between community agricultural and residential areas and conservation forest areas based on empirical data, the participatory designation of special buffer zones, and the official recognition of land-use rights for local residents with active community participation will lead to sustainable management and long-term conflict resolution.

THE DEVELOPMENT OF INTEGRATED LEARNING MANAGEMENT COMPETENCY ENHANCEMENT PROGRAM BASED ON LOCAL RESOURCES FOR TEACHERS IN SMALL PRIMARY SCHOOLS TO DEVELOP READING, ANALYTICAL THINKING, WRITING SKILLS AND ACADEMIC ACHIEVEMENT

2025-11-03T15:11:21+07:00

This participatory action research and development study aimed to 1) study the problems and needs of developing integrated learning management competencies based on local resources of teachers in small primary schools.; 2) develop a program for enhancing the competency of teachers in small primary schools in integrated learning management based on local resources; and 3) evaluate the effectiveness of the developed program. The research was conducted in three phases. Phase 1 consisted of 84 teachers. The instrument was a questionnaire investigating problems and needs related to reading, analytical thinking, writing, and integrated learning management based on local resources. The data were analyzed using mean and standard deviation. Phase 2 was developing a competency enhancement program for integrated learning management based on local resources with an item-objective congruence (IOC) index ranging from 0.67 to 1.00. Phase 3 consisted of 500 primary school students. The instruments were a reading, analytical thinking, writing skills assessment form and a learning achievement test.
The findings revealed that teachers’ competency in managing learning based on local resources was at a moderate level ( = 3.44). Teachers’ needs for competency development were at a high level ( = 4.33). The developed Integrate Local Resources Model consisted of six learning management steps. After implementing the program, teachers’ competency in designing integrated learning management based on local resources achieved was at the highest level ( = 4.53). Students’ reading, analytical thinking, and writing skills were rated at an excellent level for 68.80%, a good level for 26.20 %, and a satisfactory level for 5 %. The students’ learning achievement scores were higher than the criterion average score of 70%.

FACTORS AFFECTING THE DEVELOPMENT OF AN ONLINE DATABASE MODEL AT RAMKHAMHAENG UNIVERSITY LIBRARY FOR DIGITAL AGE

2025-11-04T15:07:59+07:00

This article presents a quantitative research study aimed to: 1) Examine personal factors, training formats, training needs, and satisfaction of users at the Central Library, Ramkhamhaeng University, in the digital era; 2) Compare the training needs of users classified by gender, age, education level, average monthly income, and membership type; 3) Investigate the relationships between training formats and training needs, as well as between training needs and satisfaction with training; and 4) Analyze the factors of training formats that affect training needs and the factors of training needs that influence user satisfaction. The population consisted of members who used the services of the Central Library, Ramkhamhaeng University, in 2024. The sample group included 273 respondents. The research instrument was a questionnaire with a reliability coefficient of 0.969. Data analysis employed basic statistics such as percentage, mean, and standard deviation, and inferential statistics including t-test, ANOVA, Pearson’s correlation coefficient, and multiple regression analysis. The results revealed that: 1) The majority of respondents were female, aged 31 - 40 years, with an average monthly income of 25,001 - 35,000 baht, and most were undergraduate students. Their training needs, development of online database training formats, and satisfaction with training were all at a high level. 2) Users with different membership types had significantly different training needs at the .05 level. 3) There were significant relationships between training formats and training needs, as well as between training needs and satisfaction, at the .01 level. and 4) Training format factors had significant effects on training needs at the .01 and .05 levels, and training needs significantly affected user satisfaction at the .01 level.

THE DEVELOPMENT OF INDICATORS AND EVALUATION CRITERIA OF COMPETENCY IN MATHEMATICAL PROOFS FOR PRE-SERVICE MATHEMATICS TEACHERS BY USING THE MODIFIED DELPHI TECHNIQUE

2025-11-09T23:41:33+07:00

This research aimed to develop indicators and evaluation criteria of competency in mathematical proofs for pre-service mathematics teachers by the modified Delphi technique. This research is mixed-methods research. The sample consisted of 17 experts, which was obtained by purposive sampling. The research instruments were three questionnaires for the modified Delphi technique. The statistics used in this research included frequency, percentages, medians, and interquartile ranges. The results of the research revealed that competency in mathematical proofs for pre-service mathematics teachers consists of seven indicators in three components. The first component, problem-solving in mathematical proofs, consisted of Indicator 1.1 Able to write a classification of what is given and what must be proved; Indicator 1.2 Able to write a proof structure for what must be proved; and Indicator 1.3 Able to write a step-by-step proof that leads to a conclusion. The second component, mathematical reasoning, consisted of Indicator 2.1 Able to write, referring to the given statements or the assumptions in proving; and Indicator 2.2 Able to write, giving reasons for proving by mathematical structures. And the third component, mathematical communication, consisted of Indicator 3.1 Ability to write mathematical terms and symbols meaningfully; and Indicator 3.2 Ability to write languages appropriately in proof. Additionally, there were evaluation criteria for each indicator. Each indicator has a median of 5.00 (most appropriate) and an interquartile range of 0.00 (very high consistency). The evaluation criteria for each indicator have a median of 4.00 to 5.00 (very appropriate to most appropriate) and an interquartile range of 0.00 to 1.00 (high consistency to very high consistency). Moreover, all indicators and evaluation criteria for each indicator have passed the consensus of the expert group.

THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE, LIQUIDITY, AND FIRM PERFORMANCE OF THE LISTED COMPANIES IN THAILAND: SET100

2025-11-06T23:07:28+07:00

This research aimed to study the relationship between corporate governance, liquidity, and firm performance of companies listed on the Stock Exchange of Thailand in the SET100 group. The sample consisted of 363 companies listed in the SET100 group, with data collected from financial statements over a five-year period from 2020 to 2024. This study employed a quantitative research design, using secondary data and analyzing it with descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as multiple regression analysis. The results of the study revealed a significant association between liquidity, measured by cash flow from operations to total assets, and firm performance, measured by gross profit margin, return on assets, return on equity, return on sales, and earnings per share. Meanwhile, corporate governance, measured by corporate governance scores, showed a significant association only with return on equity. Liquidity, when measured by cash flow from operations and the debt-to-assets ratio, was also significantly associated with gross profit margin.These findings indicate that corporate liquidity has a significant association with firm performance, while corporate governance does not show a clear association. This may reflect that corporate governance in many organizations remains primarily compliance-oriented rather than being applied as a strategic tool to create value and enhance competitiveness.

DEVELOPING A MODEL FOR PROMOTING INNOVATION NETWORKS FOR QUALITY EDUCATIONAL INSTITUTIONS UNDER THE LAMPANG LAMPHUN SECONDARY EDUCATIONAL SERVICE AREA OFFICE

2025-11-08T13:00:53+07:00

This research titled “Developing a Model for Promoting Innovation Networks for Quality Educational Institutions under the Lampang–Lamphun Secondary Educational Service Area Office” aimed to: 1) Synthesize and verify the components and factors related to promoting innovation networks for quality educational institutions, 2) Study the current situation, problems, and development guidelines, 3) Develop and validate the model and its implementation manual, and 4) Evaluate the feasibility and usefulness of the developed model and manual. A multi-phase research design was employed, integrating both qualitative and quantitative methods. The participants included 24 scholars, 15 experts, and 105 school administrators, teachers, and school board members. Research instruments consisted of a checklist for confirming model components and factors, a questionnaire on current conditions and problems, a model and manual verification form, and an evaluation form. Data were analyzed through content analysis and basic statistics. The results revealed that: 1) The model comprised seven components a) leadership characteristics, b)Shared vision,c) Member participation, d) Member development,e) Management, f) Measurement and evaluation, and g) Continuity and sustainability supported by both internal and external factors; 2) The current situation was at a high level, while problems were at a low level; 3) The developed model and manual included principles, objectives, system and mechanism, and success conditions, with all components validated as 100% accurate and appropriate; and 4) The model and manual were rated at the highest level for feasibility and usefulness. These findings indicate that the developed model can serve as an effective and sustainable framework for promoting innovation networks that enhance educational quality.

STRATEGIES FOR PROMOTING CREATIVE TOURISM ACCORDING TO THE PROVINCIAL TOURISM DEVELOPMENT PLAN PHITSANULOK CASE STUDY OF BAN MUNG NOEN MAPRANG DISTRICT PHITSANULOK PROVINCE

2025-11-09T23:45:04+07:00

This research aimed to: 1) Examine the level of creative tourism promotion in accordance with the Phitsanulok Provincial Tourism Development Plan; 2) Investigate the factors influencing strategies for promoting creative tourism under the provincial tourism development plan; and 3) Propose strategic guidelines for promoting creative tourism in Phitsanulok province. A mixed-methods approach was employed. The quantitative component involved administering questionnaires to a sample of 378 residents of Ban Mung sub-district, draw from a population of 6,857 people. Data were analyzed using mean, standard deviation, and multiple linear regression analysis. The qualitative component involved in-depth interviews with 35 key informants selected through purposive sampling. The results revealed that: 1) The overall level of creative tourism promotion in accordance with the provincial tourism development plan was at a moderate level ( = 3.05); 2) Five variables significantly influenced strategies for promoting creative tourism at the .05 level, ranked from highest to lowest: public utilities, the community’s peaceful way of life, economic-social-political conditions, climate chang, and the area’s reputation and recognition; and 3) Four strategic guidelines were proposed to enhance creative community-based tourism: promoting participatory community management, developing effective creative tourism activities, enhancing public relations through digital technology, and improving infrastructure and facilities to support sustainable creative tourism.

HEALTH COMMUNICATION, MEDIA LITERACY AND CHRONIC NON-COMMUNICABLE DISEASE PREVENTION BEHAVIOR AMONG PEOPLE IN THA CHANG SUBDISTRICT, MUEANG DISTRICT, CHANTHABURI PROVINCE

2025-11-06T23:10:01+07:00

The objectives of this research article were to investigate the levels of health communication, media literacy, and chronic non-communicable disease (NCD) prevention behavior among people, and to analyze the effects of health communication and media literacy on NCD prevention behavior among people in Tha Chang Subdistrict, Mueang District, Chanthaburi Province. This quantitative research employed a questionnaire that had been validated for validity and reliability. Data were collected from a sample of 400 people aged 30-69 years in Tha Chang Subdistrict, Mueang District, Chanthaburi Province. Data were analyzed using frequency, percentage, mean, and standard deviation, and the hypotheses were tested using multiple regression analysis. The research results revealed that 1) Regarding general information, the majority of respondents were female (76.25%), aged 60 - 69 years (34.75%), and had completed primary education (39.25%). Most were married (59.75%), worked in trading or private business (32.25%), and had an average monthly income of 5,001 - 10,000 baht (27.50%). The most common chronic disease reported was dyslipidemia (16.56%). The main source of disease prevention information was healthcare officers (20.37%). 2) The levels of health communication and media literacy were both high, with mean scores of 4.02 and 3.96, respectively. 3) The disease prevention behavior was at a frequent practice level, with a mean score of 3.77. and 4) The media literacy analysis found that media literacy (β = .749, p < .001) was significantly influenced the people's chronic non-communicable disease prevention behavior. In contrast, health communication was not found to have an influence on this behavior. Therefore, media literacy is a component that promotes NCD prevention behavior and should be developed alongside health communication in the community.

EMPOWERMENT OF FAITH-BASED TOURISM PERSONNEL COMPETENCY: AN INTEGRATED FRAMEWORK FOR DRIVING THE EXPERIENCE ECONOMY

2025-11-11T21:51:46+07:00

This study investigates the key stakeholders involved in enhancing the competencies of personnel engaged in faith-and belief-based tourism, and evaluates their competency levels in Nakhon Si Thammarat Province. A mixed-methods research design was employed. The quantitative phase involved 140 personnel in faith-based tourism, while the qualitative phase included key informants from government agencies, entrepreneurs, communities and educational institutions. Research instruments comprised a competency assessment form and in-depth interviews, with data analyzed using descriptive statistics (mean and standard deviation). Findings revealed that four main stakeholder groups-government, entrepreneurs, communities and education-play essential roles in developing personnel competencies. Overall, personnel demonstrated good competency levels, with attitudes rated at a very high level, reflecting strong faith, local pride and a commitment to quality service. Nonetheless, gaps were identified in storytelling skills, foreign language communication within religious contexts and the application of digital marketing. Based on the analysis, an Integrated Competency Database Framework was developed, encompassing three dimensions: knowledge, skills and attitudes, integrated with stakeholder roles. This framework underpins the design of empowerment-oriented training curricula aimed at sustainable capacity building. The study culminated in the Faith-Based Tourism Competency Empowerment Model (FBT-CEM), which advances understanding of competency empowerment in cultural tourism and provides practical implications for sustainable human capital development and local experience economy enhancement.

FACTORS INFLUENCING RECIDIVISM IN DRUG-RELATED OFFENSES AMONG JUVENILES IN UDON THANI PROVINCE

2025-11-12T22:58:46+07:00

This study aimed to: 1) examine the level of recidivism, 2) investigate the factors influencing recidivism in drug-related offenses among juveniles in the Juvenile Observation and Protection Center of Udon Thani Province, and 3) propose public policy guidelines for preventing and reducing juvenile recidivism in drug-related cases. A mixed-methods approach was employed. The quantitative sample consisted of 87 juveniles under the supervision of the center. The qualitative participants included 12 key informants-officers from the Juvenile Observation and Protection Center, social workers, psychologists, and representatives from agencies responsible for youth policy implementation. Research instruments included questionnaires and in-depth interviews. Quantitative data were analyzed using descriptive statistics, Pearson’s correlation, and multiple regression analysis, while qualitative data were analyzed through content analysis. The findings revealed that 1) the overall level of juvenile recidivism in drug-related offenses was high (Mean = 3.43); 2) the most significant factors influencing recidivism were social labeling (β = 0.449, p < 0.001), association with deviant peers (β = 0.343, p < 0.001), and low self-control (β = 0.313, p < 0.001);
and 3) the proposed public policy guidelines emphasize rehabilitation over punishment through collaboration among government agencies, local authorities, communities, and families, focusing on systematic problem identification, vocational opportunities, post-release monitoring, and continuous policy evaluation to support sustainable reintegration of juveniles into society.

FACTORS AFFECTING THE CONFIDENCE OF MEMBERS OF THEPA AGRICULTURAL COOPERATIVE LIMITED, SONGSKHLA PROVINCE

2025-11-03T15:22:28+07:00

This research is a quantitative survey research with two main objectives are 1) To study the organizational image that influences the confidence of members of Thepa Agricultural Cooperative Limited, Songkhla Province, and 2) To study the member participation that influences the confidence of members of Thepa Agricultural Cooperative Limited, Songkhla Province. The population used in the study was all members of Thepa Agricultural Cooperative Limited, both regular members and associate members, totaling 1,275 people (Thepa Agricultural Cooperative Limited, 2024). The sample group was determined by Yamane's method of determining the sample size, with
a total of 305 people. The instruments used for data collection included the questionnaire. Statistics used for data analysis included frequency, percentage, mean, standard deviation for descriptive statistics and multiple regression equations to test the hypothesis. The results of the research found that 1) The image of the cooperative does not influence the confidence of members of Thepa Agricultural Cooperative Limited, Songkhla Province, with a statistically significant difference at the 0.05 level, and 2) Member participation has a statistically significant difference in the confidence of members of Thepa Agricultural Cooperative Limited, Songkhla Province. The results of this research can be used as a guideline to enhance the confidence of cooperative members. This is done by encouraging members to participate more actively in cooperative activities and administration, fostering long-term engagement and trust with the organization. This will lead to increased participation and continued support for cooperative activities. Furthermore, relevant agencies can use the research findings to inform policy formulation and activity development plans to more effectively meet member needs.

DEVELOPMENT OF AN APPLICATION FOR LINKING TOURISM ROUTES AND PROMOTING THE IDENTITY OF CHINESE ETHNIC CUISINE IN NAKHON SI THAMMARAT AND TRANG PROVINCES

2025-10-30T22:02:13+07:00

This research aimed to 1) Develop a mobile application for linking tourism routes and promoting the identity of Chinese ethnic food in Nakhon Si Thammarat and Trang provinces, 2) Evaluate the efficiency of the developed application, and 3) Assess user satisfaction and technology acceptance (TAM). The study employed a Research and Development (R&D) approach based on the Agile methodology, emphasizing iterative processes including requirement gathering, design, development, testing, and refinement. The sample group was divided into 1) Five software development experts, 2) Twenty food and tourism entrepreneurs, and 3) Four hundred tourists. The results revealed that the developed application provided core functions such as tourism route recommendations, Chinese ethnic food menu recommendations, storytelling of food identity, and an interactive map for tourists to explore destinations linking restaurants and cultural attractions in both provinces. The system was designed using a 3-Tier Architecture to ensure scalability and flexibility. The evaluation of system efficiency by experts indicated a very high level (Mean = 4.65, S.D. = 0.47), while user satisfaction was also at a very high level (Mean = 4.58, S.D. = 0.52). In addition, the evaluation of technology acceptance based on the TAM framework showed that Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) were rated at a very high level and had a positive influence on Attitude Toward Using (ATU) and Behavioral Intention to Use (BI). The overall mean score across all four dimensions was at a very high level (Mean = 4.60, S.D. = 0.50). These findings indicate that the developed application is practical, well-accepted by users, and demonstrates strong potential for continuous use.

INDIGO-DYED FABRIC ENTREPRENEURS DEVELOPMENT COMMITTEE IN KUT CHAP SUB-DISTRICT, KUT CHAP DISTRICT, UDON THANI PROVINCE

2025-11-12T22:55:18+07:00

This research aimed to study the status of textile dyeing entrepreneurs, develop them, and enhance their distribution channels in Kut Chap Subdistrict, Kut Chap District, Udon Thani Province. This qualitative study was conducted using 50 purposive sampling methods. Key informants included members and stakeholders of the Phu Hin Chom That indigo-dyed textile entrepreneurs group in Kut Chap Subdistrict. The research instruments included in-depth semi-structured interviews, two training sessions for group members, and both participatory and non-participatory observation. Data were collected through in-depth interviews and descriptive analysis based on Bourdieu's theory of capital. The results revealed that textile dyeing entrepreneurs possess strong cultural capital derived from local wisdom regarding indigo dyeing, which represents the transmission of distinctive wisdom from ancestors to descendants in the community. They also possess social capital derived from community relationships. Economic capital remains limited by capital, tools, and marketing channels. Symbolic capital is expected to grow through branding and recognition at the local and provincial levels. Developing textile dyeing entrepreneurs, based on the integrated approach of four capital dimensions, has resulted in increased group participation, self-reliance, online market expansion, and enhanced distribution channels for textile dyeing entrepreneurs. The development proposal focuses on combining digital technology and government support policies with local wisdom, cultural capital, and the use of digital media to promote community products to enhance competitiveness and create a sustainable cultural economy.

THE INFLUENCE OF COMPETITIVE FACTORS AND STRUCTURAL EQUATION MODELING ANALYSIS OF LOGISTICS FACTORS ON THE SELECTION OF FREIGHT PARKING SERVICES IN LAEM CHABANG YARD, CHONBURI PROVINCE

2025-11-07T23:29:54+07:00

This research is a quantitative research. The objectives are to study 1) The current situation and problems, 2) The competitive factors that influence the decision-making process in choosing a service, and 3) Analyze the structural model of logistics factors that influence the choice of using a cargo parking lot service in the Laem Chabang parking lot area, Chonburi Province. The sample consisted of 400 parking lot users, selected purposively. A questionnaire was used to collect data and analyzed the data using descriptive statistics, multiple regression analysis, and structural equation modeling (SEM) analysis. The research results found that 1) The problems in providing parking services in Laem Chabang are insufficient space, unsystematic management, low safety, and high service fees. 2) Factors in service selection were convenience of access, safety, pricing, and staff service quality. Notably, personnel and service process factors had a statistically significant positive effect on customer satisfaction. These findings align with the context of Laem Chabang, a special economic zone with high logistics activity, highlighting the need for efficient, safe, and 3) Customer-responsive parking services. The SEM results indicated that the model demonstrated a good fit with empirical data (χ²/df = 1.241, CFI = 0.985, TLI = 0.983, RMSEA = 0.031). Logistics factors had a significant positive influence on service decision-making (β = 0.782, p < 0.001), explaining 61.2% of the variance in decision behavior (R² = 0.782²). The model showed strong construct validity and reliability, suggesting its applicability for strategic planning to enhance freight parking services in the Laem Chabang area. Key recommendations include the use of technology and applications to manage parking spaces and the development of a security system with uniform standards throughout the area.

MODEL AND INNOVATION FOR DEVELOPMENT OF COMMUNITY MODEL ON ENHANCEMENT OF BUDDHISM-INTEGRATED NEW NORMAL LIFE QUILITY FOR SPIRITUAL HAPPINESS AND FRIENDLY SOCIETY CREATION FOR ELDERLY IN ANCIENT LOEI RIVER COMMUNITIES

2025-11-07T23:39:24+07:00

This research and development (R&D) study, utilized a multi-phase mixed-methods approach, incorporating both quantitative and qualitative methods. The research pursued three main objectives: 1) To study the current situation and conducive factors for enhancing the new normal quality of life of the elderly, 2) To develop a model and innovation for a prototype community, integratively enhancing the new normal quality of life based on Buddhist principles for spiritual well-being and the creation of a Kalyanamitta society for the elderly in the ancient community of the Loei River Basin, and 3) To evaluate the developed model and innovation. The informants comprised five groups: 1) Ninety-five elderly respondents (questionnaires), 2) Nine key informants (interviews), 3) Nine experts (model validation), 4) Thirty participants (experiment), and 5) Nine esteemed experts (model evaluation). The tools used were questionnaires, interviews, focus group discussions, and connoisseurship. The data analysis involved frequency, percentage, mean, standard deviation, and content analysis. The results of the research revealed the following:
1) The current new normal quality of life of the elderly in all four aspects was found to be at a good level. The aspects were ranked by mean value from highest to lowest as follows: social relationships, environment, mental health, and physical health, respectively. The factors that were found to be conducive to enhancing the new normal quality of life included factors within the family, factors within the community, and support factors from both government and private sectors. 2) The developed model was comprised of four components: an introduction, content, a process for model implementation, and conditions for success. The developed model has a research design and process that are consistent and appropriate for the variables and target population being studied. The innovation that was developed was comprised of three types: a booklet, a pamphlet, and a poster. and 3) The developed model and innovation were assessed to have the highest level of suitability, consistency, feasibility, and utility in all aspects.

และหวังผลแบบเปลี่ยนรูปในสองมิติ THE TRANSFORMATION MODEL OF PHETCHABURI RAJABHAT UNIVERSITY BY USING TWO-DIMENSIONAL PREDICTION AND HOPE FOR RESULTS

2025-11-11T10:29:35+07:00

This study aimed 1) To review relevant documents and research in order to construct a two-dimensional conceptual framework for curriculum development, and 2) To develop a transformative model for predicting future curriculum directions in two dimensions. A Mixed Methods Research approach was employed, drawing on key sources including the National Education Act B.E. 2542, the 20-Year National Strategy for Education, the National Education Plan, higher education curriculum standards, professional standards, and prior research. The researcher synthesized this body of knowledge to propose systematic directions for transforming the education system in alignment with current contexts and emerging future competencies. The findings revealed that the two-dimensional curriculum development model comprises two major dimensions. Dimension 1 involves a bachelor’s degree curriculum offering two learning pathway options: Plan 1-a 15-week classroom-based program, and Plan 2-a hybrid program integrating block-course learning with Recognition of Prior Learning (RPL). Each pathway defines Program Learning Outcomes (PLOs) aligned with learning activities and uses certified national examination centers as a quality control mechanism for assessment. Dimension 2 involves an information-technology platform that identifies individual competencies and utilizes such data to design courses and curricula systematically through a Backward Design process consisting of four core functions: 1) competencies, 2) learning outcomes, 3) courses, and 4) competency-course alignment. The model was verified through Test Case procedures and found to be conceptually valid.

GUIDELINES FOR DEVELOPING A GOOD AGRICULTURAL PRACTICE MELON FARM BUSINESS MODEL: A CASE STUDY OF BE FRUITS FARM, SONGKHLA PROVINCE

2025-11-07T23:31:48+07:00

This research aims to 1) Analyze to SWOT analysis of the Good Agricultural Practice (GAP) melon business and 2) Explore guidelines for development of Business Model Canvas: BMC for Good Agricultural Practice (GAP) at Be Fruits Farm, Songkhla Province. The key informants consisted of the owner of Be Fruits Farm and consumers who had previously purchased and repurchased melons, total 15 participants. This research was qualitative research using a semi-structured interview as the research instrument. Data were analyzed through content analysis. The results of the research found that the main strengths of the farm include effective quality control of produce certified by Good Agricultural Practice (GAP), which ensures consumer confidence in quality and safety, and the establishment of a premium agricultural brand. Weaknesses include high production costs and inconsistent yields, resulting in an insufficient supply to meet market demand. Opportunities arise from the growing trend of health-conscious consumers, while threats stem from market competition and increased consumer bargaining power. The business model analysis indicated that the farm emphasizes quality management based on Good Agricultural Practice (GAP) and brand development that reflects premiumness and uniqueness, and developing marketing channels. The proposed development guidelines include adopting modern agricultural technologies to reduce production costs, building business alliances to expand marketing channels, and extending the business into agricultural tourism to generate additional income and economic value. These findings can serve as a prototype for developing high-value agricultural business models in Thailand and as a guideline for other agricultural entrepreneurs.

THE RESEARCH ON DEVELOPING THE COMPETENCY OF LOCAL WISDOM FOOD ENTREPRENEURS TO INCREASE VALUE AND GENERATE INCOME FOR SMALL ENTREPRENEURS AND ENTERPRISE GROUPS IN PHETCHABURI PROVINCE

2025-11-06T23:14:50+07:00

The research objectives are the situation of small entrepreneurs and local food enterprise groups, past and present in Phetchaburi Province, and the needs of small entrepreneurs and the local food enterprise group as a source of products that are accepted by consumers and tourists in Phetchaburi Province and developing a model for enhancing the capacity of local food entrepreneurs. The mixed research method study used a quantitative tool as a questionnaire. The sample group of 60 people was specifically selected and analyzed with percentages and means. The qualitative tool used in-depth interviews and focus group discussions. Selected specifically, key informants were divided into 2 groups: local food group, community enterprise group. Content data analysis and overall summary. The research results found that: 1) The condition of the entrepreneurs: Most of them have a monthly income that is sufficient to support themselves. The local food enterprise group has the expectation that they want to use their time productively and want to have additional income. 2) The needs and expectations of entrepreneurs and local food enterprises want to meet, talk, and exchange opinions, and gain additional knowledge for product development and expansion. and 3) Development of a model for enhancing the capacity of local food entrepreneurs found that 3.1) The overall capacity of local food entrepreneurs is at a good level. and 3.2) The needs and suggestions are: Supporting lecturers to provide additional knowledge and skills in various areas such as packaging, marketing, public relations, members' personalities to have the heart of a good merchant, and the use of local materials. and to support the village to be a model village in the area of sufficiency economy, waste disposal, etc. and to support the installation of solar cells to reduce the burden of paying for electricity and production costs for activity groups, and to organize training for group development.

THE COMPONENTS OF CREATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS

2025-11-11T10:43:27+07:00

The purpose of this research is to identify the fundamental components of creative leadership within school administrators. A mixed-methods design was employed and implemented in three stages. In the first stage, relevant concepts, theories, and research studies from ten sources were reviewed and synthesized. Components that appeared repeatedly and reached a frequency of at least 50 percent were selected as preliminary components. In the second stage, five experts in educational administration and leadership, selected through purposive sampling, were interviewed using a semi-structured format. Their insights were analyzed to refine and strengthen the initial components. In the third stage, the revised set of components was evaluated for appropriateness by another group of five experts to confirm their relevance and suitability. A document synthesis form, a semi-structured interview guide, and a five-point rating scale questionnaire were used for the data collection. Descriptive statistics, including frequency, percentage, mean, and standard deviation were used for analysis. The analysis found that there are five core elements for creative leadership namely, 1) vision, 2) imagination, 3) flexibility, 4) creativity, and 5) teamwork. Expert evaluation indicated that the overall appropriateness of these components was rated at the highest level, confirming their suitability as essential dimensions of creative leadership in the school context.

DEVELOPING A GROUNDED THEORY OF PARENTAL DECISION-MAKING IN SCHOOL CHOICE AMONG THAI PARENTS FOR THEIR CHILDREN

2025-11-06T23:17:35+07:00

This study was a qualitative research that aimed to explore the phenomenon of school choice among Thai parents by examining its meanings, characteristics, conditions, processes, and consequences. Data were collected through in-depth interviews with 20 parents whose children were enrolled in secondary schools under the Phra Nakhon Si Ayutthaya Secondary Educational Service Area Office in the academic year 2025. Participants were selected using purposive sampling combined with the theoretical sampling technique. The research instrument was a semi-structured interview. The findings revealed that parental school choice is a decision-making process in which parents apply their knowledge, experiences, values, and personal beliefs to evaluate educational alternatives. Parents consider multiple factors to select the school that they perceive will best promote their children’s development, success, and long-term quality of life. The study identified three major components of the school choice phenomenon: 1) Determinant factors influencing parental school choice, including 1.1) parents’ socio economic status, 1.2) children’ achievement motivation, 1.3) school reputation, 1.4) school quality; 2) Decision-making process, consisting of four stages: 2.1) information search, 2.2) perception and evaluation of alternatives, 2.3) assessment of contextual fit within the family, and 2.4) final decision and school selection; and 3) Consequences of parental school choice, encompassing 3.1) positive outcomes for children, who receive education suited to their potential and social environment, and 3.2) systemic effects on the educational sector, fostering competition and continuous improvement of schools as desirable options for parents.

MANAGEMENT OF GASTRONOMY AND RELIGIOUS CULTURAL TOURISM UNDER THE TOURISM PROMOTION POLICY IN PHETCHABURI PROVINCE

2025-11-11T10:27:27+07:00

Objectives: To develop the current situation of food and religious cultural tourism, to create food and religious cultural tourism routes, and to develop guidelines for managing food and religious cultural tourism and drive the management of cultural tourism in food and religion.
The research methodology is a mixed method. The sample group is local people and tourists, 400 people, simple random sampling. Key informants included 36 people from the government, private, and public sectors. The tools used were questionnaires and interviews. Data analysis
included percentages and content synthesis. Research results:Most tourists travel with their families. Approximately 2 times a year, Saturday - Sunday. The food that tourists usually like to eat is seafood such as shrimp, crab, fish, etc. Local food such as palm sugar curry, Khao Chae, etc., Phetchaburi desserts such as Khanom Mor Kaeng, Foi Thong, etc. Fruits of Phetchaburi such as rose apples, sugar palms, etc., food and religious aspects. In the community, there is a high demand for overall tourism management. Three food and religious cultural tourism routes. 1) Khlong Krachang community route to worship the sacred Buddha image at Wat Phlap Phla Chai; 2) Ban Rahan Noi community route to taste the delicious Khanom Mor Kaeng; and 3) Bang Tabun community route to worship the sacred Kuan Im at Wat Phet Suwan. Should create a tourism route of “Eat - Worship - Learn”, highlighting the highlights of the stories and promoting the uniqueness of Phetchaburi food as “Soft Power”, organizing a “Phetchaburi Dessert and Local Food Festival”, promoting the registration of local wisdom, using technology and Online media for public relations, creating media in the form of and driving the management guidelines for cultural tourism in terms of food and religion, creating a master plan for cultural tourism together, supporting the budget, training, marketing.

DEVELOPMENT OF A SUPERVISION MODEL FOR LEARNING MANAGEMENT AT KHAO CHAKAN WITTAYAKHOM SCHOOL UNDER THE SA KAEO PROVINCIAL ADMINISTRATIVE ORGANIZATION

2025-11-09T23:17:44+07:00

This research aimed to 1) Study the needs and guidelines for instructional supervision at Khao Chakan Wittayakhom School under the Sa Kaeo Provincial Administrative Organization. 2) Develop a model for instructional supervision at Khao Chakan Wittayakhom School under the Sa Kaeo Provincial Administrative Organization. 3) Experiment with the developed instructional supervision model at Khao Chakan Wittayakhom School under the Sa Kaeo Provincial Administrative Organization; and 4) Evaluate the developed instructional supervision model. The research was conducted using a mixed-methods approach by data were collected from 56 teachers and 7 experts through document analysis, needs assessment, model development, and field try-out. The findings revealed that, 1) The overall need for instructional supervision among teachers was at the highest level. The synthesized model comprised four main components: principles, objectives, supervision process, and outcomes. The supervision process consisted of four steps-Planning, Organizing, Doing, and Evaluating. 2) The developed instructional supervision model consisted of five elements: principles, objectives, supervision process, outcomes, and roles and responsibilities of stakeholders. The appropriateness assessment of both the model and its manual was rated at the highest level. 3) The experimental results showed that the first evaluation of the outcome component was at a good level, while the second was at a very good level. and 4) The evaluation of the model revealed that teachers’ teaching quality improved after the supervision, and their satisfaction with the model was at a high level. These results indicate that the developed instructional supervision model is effective, appropriate, and can be practically applied to enhance instructional management in educational institutions.

FACTORS INFLUENCING BRAND LOYALTY IN CONSUMER ELECTRONICS OF COMPUTER DEVICES IN CHENGDU, SICHUAN PROVINCE, PEOPLE'S REPUBLIC OF CHINA

2025-11-11T10:30:57+07:00

This research aimed to 1) Study the level of consumer opinion on information and accessibility, purchase intention, marketing mix, credibility, and brand loyalty of electronic products in the communication computer category. 2) Study the influence of information and accessibility, purchase intention, marketing mix, and credibility on brand loyalty of electronic products in the communication computer category among consumers in Chengdu, Sichuan Province, China. and 3) To propose a guideline for developing the market for electronic products in the communication computer category that meets the needs and expectations of consumers in the said area. The research used a mixed methods method. The quantitative research collected data from 400 consumers using an online questionnaire. Quantitative data were collected from 400 consumers in Chengdu using purposive sampling, while qualitative data were obtained from semi-structured interviews with 20 consumers. The results showed that 1) The level of consumer opinion on the studied factors was at a high level. 2) The factor with the highest relationship to brand loyalty was Product confidence, followed by product credibility and product impression, and 3) Market development approaches, including 3.1) Developing product confidence (CO), 3.2) The results indicated that product confidence had the strongest relationship with brand loyalty, followed by product credibility and product impression, 3.3) Supporting information and access to information (IA) and information reliability (CRE), 3.4) Developing distribution channels (CS) and price (PP), and 3.5) Promoting purchase intention (PI) and satisfaction (SA).

EFFICIENCY IN PERFORMING DUTIES AND THE ROLE OF THE VILLAGE HEADMEN IN THE POLICY OF STRENGTHENING THE COMMUNITY IN MUEANG PHITSANULOK DISTRICT PHITSANULOK PROVINCE

2025-11-07T23:42:57+07:00

The objectives of this research were: 1) To study the level of efficiency in performing duties and the roles of village headmen in relation to the policy of strengthening communities in Mueang Phitsanulok District, Phitsanulok Province; .2) To examine the factors affecting the efficiency and roles of village headmen in implementing the community-strengthening policy; and 3) To propose guidelines for promoting the efficiency and roles of village headmen in supporting the policy of strengthening communities in Mueang Phitsanulok District. The research employed a mixed-methods approach. Quantitative data were collected through questionnaires from a sample of 400 respondents drawn from a total population of 204,040 people. Data analysis was conducted using mean, standard deviation, and multiple linear regression analysis, Qualitative data were gathered through in-depth interviews with 32 key informants selected by purposive sampling.
The results revealed that: 1) The overall efficiency and roles of village headmen in implementing the policy of strengthening communities were at a high level ( = 3.80); 2) There were four variables that significantly affected the efficiency and roles of village headmen at the .05 level of statistical significance, ranked from the most to the least influential as follows: 2.1) Communication, 2.2) Operational guidelines, 2.3) Remuneration, and 2.4) Job characteristics; and 3) The guidelines for promoting the efficiency and roles of village headmen in supporting the policy of strengthening communities consisted of three main approaches: 3.1) Enhancing public participation, 3.2) Responding to community expectations and needs, and 3.3.) Developing community networks.

DEVELOPMENT OF A FACTOR-BASED MODEL OF CULTURAL TOURISM MANAGEMENT IN THAILAND

2025-11-12T22:57:08+07:00

This research aimed to 1) Examine and analyze the key factor models influencing the success of cultural tourism management in Thailand, and 2) Develop and propose a factor model for cultural tourism management in the country. Employing a qualitative research methodology, data were collected from 25 key informants possessing expertise in specific fields, representing cultural tourism areas within the local performing arts sector across five provinces: Bangkok, Chiang Mai, Trang, Ayutthaya, and Ubon Ratchathani. The research instruments included in-depth interviews, focus group discussions, descriptive writing, and comprehensive content analysis. The findings revealed six key factor models that significantly impact the success of cultural tourism management in Thailand: 1) Leadership, 2) Awareness, 3) Participation, 4) Trust, 5) Coordination and Cooperation, and 6) Government Support. These factors are crucial in fostering development in cultural heritage conservation, community economic enhancement, and the strengthening of community resilience. Active participation and collaboration among various sectors are facilitated by government support. Recommendations include the establishment of specialized training programs, the development of a community digital participation platform, and the integration of cultural data among agencies and communities.