Journal of Social Science and Cultural

PERSONAL FACTORS AND ORGANIZATIONAL COMMITMENT INFLUENCING THE QUALITY OF WORK LIFE OF SUPPORT STAFF AT BOROMARAJONANI COLLEGE OF NURSING, NAKHON RATCHASIMA

Suchada Wongsawat — 2025-03-04

This research article aims to 1) Investigate the level of organizational commitment, 2) Assess the quality of work life (QWL), and 3) Examine the personal factors and organizational commitment influencing the QWL of support staff at Boromarajonani College of Nursing, Nakhon Ratchasima. The study employed a quantitative research design. The sample comprised 50 support staff members who had been employed at the college for at least one year during the 2024 fiscal year. Participants were selected using simple random sampling. Data were collected using an organizational commitment questionnaire, which had a content validity index ranging from .67 to 1.00 and
a Cronbach’s alpha reliability coefficient of .80, and a work-life quality questionnaire, which had a content validity index ranging from .67 to 1.00 and a Cronbach’s alpha reliability coefficient of .97. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, and inferential statistics, specifically stepwise multiple regression analysis. The findings revealed that the majority of support staff exhibited the highest level of organizational commitment (58.00%). Overall, the quality of work life was rated as good ( = 3.86, S.D. = 0.42). Statistically significant factors influencing QWL at the 0.05 level included organizational commitment, job position, educational level, and age. In contrast, gender, marital status, salary, and length of employment had no significant impact on QWL. The most significant predictors of QWL, in order of importance, were organizational commitment, job position, educational level, and age (β = .636, .432, -.362 and -.270 respectively), collectively accounting for 59.70% of the variance (R² = 0.597). Together, they could predict work-life quality by 59.70% (R² = .597).

SUCCESS FACTORS IN PARTICIPATORY MANAGEMENT OF MARINE AND COASTAL RESOURCES BY THE SONGKHLA LAKE BASIN COMMUNITY: CASE STUDY BAAN CHONG PHEAUN, PAK PHAYUN DISTRICT, PHATTHALUNG PROVINCE

Nitiya Sripoon — 2025-03-04

This research aims to 1) Study the best practice processes for achieving success in participatory community management of Baan Chong Pheaun, 2) Explore the success factors of these best practice processes, and 3) Develop public policies for coastal and marine resource management. The study employs an action research approach with purposive sampling. The sample group includes members from nine community groups within Baan Chong Pheaun and representatives from seven villages around the Songkhla Lake Basin who have adopted the policies. Key stakeholders include the Phatthalung Provincial Office, Phatthalung Provincial Administrative Organization, Phatthalung Local Administration, Department of Marine and Coastal Resources Region 5, Rak Talay Thai Association, and the Fishermen's Association for Songkhla Lake Conservation. Knowledge transfer tools are based on two research studies: 1) Community Rights and Participatory Resource Management and 2) Community Regulations for Sustainable Fisheries. Data collection methods include observation, interviews, and record forms, while content analysis is used for data interpretation. The findings reveal that successful best practices in coastal resource management stem from community participation, clear role assignments, and well-defined regulations. Critical success factors include recognized community leadership and collaboration with partner networks. The public policy recommendations cover five key areas: 1) Allocating areas within the Songkhla Lake Basin for conservation and shared use, 2) Promoting awareness and providing education on laws and community rights, 3) Encouraging participation between communities and government agencies, 4) Enforcing laws systematically, and 5) Promotion of occupations for the public.

THE MODEL OF THE DEVELOPMENT INNOVATIVE LEADERSHIP SKILLS OF THE BASIC EDUCATION SCHOOL ADMINISTRATORS IN PHRAE PROVINCE

Patiparn Intanate — 2025-03-04

This study employed a mixed-methods research approach with 4 objectives and was conducted in 4 phases: 1) Synthesizing components and related factors from 30 sources and conducting structured interviews with 7 key informants. The findings were validated through a focus group discussion with 5 experts. 2) Investigating the current state and issues by surveying 346 participants and exploring development approaches through a focus group discussion with 25 key informants. 3) Developing a model through a participatory workshop with 6 relevant stakeholders. and 4) Validating the model's accuracy and suitability through expert interviews with 9 specialists and assessing feasibility and benefits with 30 stakeholders. The findings revealed that: 1) The leadership components comprised 6 key elements: 1.1) creative thinking, 1.2) strategic thinking,
1.3) networking, 1.4) knowledge application, 1.5) innovative personality, and 1.6) planning and risk assessment. Internal factors included 5 aspects: 1) vision and leadership, 2) organizational culture, 3) personnel morale, 4) management structure, and 5) resources. External factors consisted of
4 aspects: 1) promotion, support, and motivation, 2) network partnerships, 3) policies of the affiliated organization, and 4) social context. 2) The overall current state of leadership skills was at a high level, while problems were minimal. The internal and external factors were also at a high level, with issues being minor. 3) The developed model consisted of 6 key components. and 4) The model demonstrated accuracy, suitability, high feasibility, and the highest level of usefulness.

DEVELOPMENT MODEL SPECIAL CHILDREN IN THE CENTURY 21 FOR INCLUSIVE SCHOOLS USING THREE BASE MODEL OF CHAINAT PROVINCE

Pannarai Subsandee — 2025-03-25

This study aimed to develop a model for special needs children's development in the 21st century using the Three - Base Model for inclusive primary schools in Chai Nat Province. The research followed the Research and Development (R&D) methodology, conducted in four phases: 1) studying and analyzing fundamental data, 2) designing and developing the model, 3) implementing
the model, and 4) evaluating the model's effectiveness. Key informants included three experts with experience in inclusive education and instructional model development, eight school administrators, eight teachers, and eight parents from the prototype inclusive schools in Chai Nat Province, totaling 24 key informants selected through purposive sampling. The sample group consisted of 83 school administrators, 166 teachers, 166 students, and 83 parents, totaling 498 participants. The sample size was determined using Krejcie & Morgan's formula and selected through simple random sampling. Data analysis employed basic statistical methods, including percentage, mean, standard deviation, and content analysis. The research findings revealed that: 1) In terms of fundamental data, teachers, parents, and the community lacked understanding of the inclusive education system and had limited access to appropriate learning materials and resources. 2) The model design and development were based on the Threefold Training principle (morality, concentration, and wisdom), Applied Behavior Analysis (ABA), and Collaborative Inclusive Education. The model comprised five components: principles, objectives, content, instructional activities,
and assessment. 3) The model implementation showed a statistically significant improvement in 21st - century skills among special needs children, particularly in learning, life skills, and communication. and 4) The evaluation results indicated that the model was highly suitable and feasible, with participants expressing a high level of satisfaction.

THE POLICY COMPARATIVE STUDY OF ELECTRONIC CIGARETTES IN THE GROUP OF ASEAN COUNTRIES

Akarawin Sasanapitak — 2025-03-25

This research aims to study: 1) The situation of e-cigarettes in ASEAN countries, 2) E-cigarette control policies in ASEAN countries, and 3) Compare e-cigarette control policies across ASEAN countries. The study employs qualitative research methods, specifically documentary research,
by analyzing survey reports and academic articles on e-cigarettes, policies, and measures to prevent e-cigarette use, as well as laws, regulations, and local online media providing information on the situation and policies in ASEAN countries. The research covers 10 ASEAN member states: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The findings indicate that e-cigarette consumption is on the rise in nearly all ASEAN countries.
E-cigarette use is most prevalent among adolescents and working-age individuals, driven by the perception of e-cigarettes as an alternative to quitting traditional smoking and the appeal of the products. Male users significantly outnumber female users. Except in Singapore, where there is no notable prevalence, and the public demonstrates high awareness of e-cigarettes. E-cigarette control policies in ASEAN countries can be categorized into three groups: 1) Tobacco control laws that regulate public consumption and business operations related to e-cigarette sales.
2) Other tax-related laws, including customs and excise taxes, which regulate importers and distributors, allowing the sale of e-cigarettes provided taxes are paid in accordance with the law. and 3) Other laws, such as local laws, Islamic laws, or state-specific measures. Singapore stands out as the country with the most stringent legal measures, next is Cambodia. While Myanmar lacks e-cigarette-specific laws, resulting in a growing e-cigarette market and a high prevalence of young e-cigarette users. Meanwhile, Indonesia actively promotes its e-cigarette industry.

A STUDY OF ROLES OF SACRED WATER FROM “TWELVE LEGENDS” PARITTA CHANTING

Nutthanin Souppornsingh — 2025-03-25

This research article aims to study the relationship between the roles of sacred water derived from the chanting of the 12 legends of the Paritta (protective Buddhist chants) and its use for various social purposes in contemporary Thai society, using a framework based on the concept of functionalism. In this study, the researcher refers to the sacred water derived from chanting the 12 legends of the Paritta as “Paritta Sacred Water.” This is a qualitative research study where the researcher gathered relevant data from three sources: 1. Primary documents: These include the Tripitaka scriptures and translated commentaries, such as the *Suttanta Pitaka* (Sermon Section) of the *Khuddaka Nikaya* and the *Dhammapada* (Dharmic Verses) edition from Mahamakut Rajavidyalaya University 2. Secondary documents: These include research studies, articles, and books that are related to the role of holy water from chanting the 12 Paritta legends, as well as content related to the Paritta chants themselves 3. Online media: These include contemporary references on how Paritta sacred water is made, associated beliefs, and discussions about the 12 Paritta legends. The researcher collected and analyzed these data between May 2024 and December 2024, over a period of seven months. The findings of the research show that the roles of sacred water derived from chanting the 12 Paritta legends reflects two significant social roles which are 1) The role of sacred water as a sacred object that enhances auspiciousness for its holder and 2) The continued presence of traditional sacred water rituals in contemporary society. It emphasizes the importance of Buddhism that Buddhism as an anchor for the minds of people in Thai society.

THE CONTEMPORARY PARATEXTS IN TAI YAUN PALM-LEAF MANUSCRIPTS FOUND AT WAT MAI NAKHON BAN, RATCHABURI PROVINCE

Dokrak Payaksri — 2025-03-25

This research article aims to examine the characteristics of contemporary intertextuality and cultural hybridity in writing as reflected in the Tai Yuan palm-leaf manuscripts of Wat Mai Nakhon Ban, Ratchaburi Province. The study employs a qualitative research approach, analyzing data from relevant documents on the palm-leaf manuscript culture of the Tai Yuan people and their historical background. The sample consists of instances of contemporary intertextuality found in 275 Tai Yuan palm-leaf manuscripts inscribed in Lanna Dhamma script and the Tai Yuan language. Data collection and analysis are conducted through descriptive content analysis. The findings reveal that contemporary paratexts and cultural integration in these manuscripts manifest in seven key positions: the front cover, introductory script, head of the leaf (left margin), end of the leaf (right margin), main content, binding hole position, and back cover. These paratexts indicate the continuous use of palm-leaf manuscripts within the Tai Yuan community, even as modern writing tools, such as ballpoint pens and graphite pencils, became available. Furthermore, the influence of local Thai communities in Ratchaburi, particularly in the study of Thai and Khmer scripts, has led to a blending of writing traditions. This integration is evident in contemporary paratexts where Lanna Tham script, traditionally used by the Tai Yuan, appears alongside Thai and Khom scripts. Such cultural synthesis demonstrates a dual process: the adoption of external influences and the preservation of Tai Yuan identity. The study highlights the dynamic interaction between tradition and adaptation, illustrating how the Tai Yuan community has incorporated local Thai cultural elements while maintaining its unique linguistic and writing heritage. These findings contribute to a broader understanding of cultural hybridity and the role of paratexts in manuscript traditions, emphasizing how historical texts serve as cultural artifacts that reflect both continuity and change within ethnic communities.

ENHANCING EMPLOYEES’ HAPPINESS IN THE ORGANISATION: KHON KAEN PROVINCIAL HEALTH OFFICE

Kumawadee Boonyaratana — 2025-03-25

This research article aims to study the overall level of happiness among employees of the Khon Kaen Provincial Health Office. It analyzes personal background factors and employee happiness levels, examines the relationship between personal background factors and organisational factors with employee happiness, and proposes approaches to enhance employee happiness. A quantitative research method was used, collecting data from 200 personnel of the Khon Kaen Provincial Health Office with at least one year of work experience. The research tool was a questionnaire, and statistical analyses included frequency, percentage, mean, standard deviation, and multiple regression analysis. The research findings revealed that the overall happiness level of employees at the Khon Kaen Provincial Health Office was relatively high. Organisational factors influencing employee happiness were rated at a high level. Regarding the relationship between personal background factors and organizational factors with employee happiness, work experience had the strongest correlation, while age had the weakest correlation, with a negative relationship. Among organizational factors, job success had the highest correlation, whereas policy and management had the lowest correlation, with a positive relationship. To enhance employee happiness, the study suggests promoting financial savings campaigns or providing financial management training to ensure effective financial planning within limited resources. Additionally, fostering unity within the organisation, encouraging mutual support among employees, ensuring fairness in work assignments across all levels, and implementing effective and sustainable policies and management are recommended.

POLITICAL COMMUNICATION IN SOLVING THE CITIZEN’S PROBLEMS IN THEIR DISTRICT BY THE MEMBERS OF THE HOUSE OF REPRESENTATIVES IN SAKON NAKHON PROVINCE

Kittichai Pachornchoke — 2025-03-25

This research about the elected members of parliament from Sakon Nakhon province and their constituents intended to study: 1) The status of citizens’ difficulties in communicating their needs and problems; 2) The communication process; 3) Methods used to communicate work results; and 4) Approaches for developing better communications. This was qualitative research based on structured interviews with a total of 45 key informants from 5 different groups. Data were analyzed deductively. The findings showed that 1) There were several effective channels for communication because the MPs went to meet with their constituents frequently and also kept in touch closely through LINE application groups, so they were aware of citizen concerns. 2) The communication process followed Berlo’s SMCR concept: 2.1) Both MPs and citizens interchanged roles as message senders and message receivers; 2.2) There were 6 main subjects in the message content-infrastructure, economics, water sources, public health, social issues, and natural resources/environment; and 2.3) Communication channels comprised the preliminary level of core leaders, petitions, and community leaders and the secondary level of the MPs communicating the citizens’ concerns to parliament by proposing a debate, drafting an act of law or bylaw, submitting a petition, or moving for an investigation. 3) The methods MPs used to communicate work results were: 3.1) Personal media; and 3.2) Print media, the public address system and local radio. and 4) Approaches for development include: 4.1) Honing the communication skills and public presentation of team members and supporters and utilizing more modern digital technology; and 4.2) Using a network building strategy, forging strong relationships, organizing activities, and building awareness, all of which need to be planned and evaluated consistently.

THE RELATIONSHIP BETWEEN GOVERNMENT MEASURES AND FACILITATION TOWARD THE DECISION TO ADOPT BATTERY ELECTRIC VEHICLES IN KHON KAEN

Kanyawee Prathumwan — 2025-03-25

This research explores the overall adoption of battery electric vehicles (BEVs) in Khon Kaen Province. It analyzes the relationship between government measures and facilitation efforts and the residents' decision to adopt BEVs and proposes policy recommendations to promote and drive government initiatives supporting BEVs adoption, which is expected to grow continuously in the future. A quantitative approach was employed, targeting a population of 3,344 BEVs users in Khon Kaen. A multi - stage sampling method ensured comprehensive coverage across the province, and data were collected using a questionnaire with a reliability coefficient of 0.90. Descriptive statistics and multiple regression analysis were used for data analysis. The findings reveal that most respondents were female, aged 21 and 25, employed in private companies, held a master’s degree, and earned an income between 20,001 to 30,000 THB. The multiple regression analysis revealed that the government EV 3.5 measures significantly influenced the decision to adopt BEVs, particularly subsidies and reduced import duty on completely built - up BEVs. In terms of facilitation, key factors that had a significant impact included the coverage of charging stations, standardized service centers, and lower insurance premium. Regarding demographics, age negatively affected BEVs adoption. Policy recommendations should focus on expanding the charging station network by promoting collaboration between the public and private sectors, enhancing the standards of electric vehicle service centers, and adjusting insurance systems to offer reasonable pricing. Public awareness campaigns should be conducted using media appropriate for each target group. Additionally, government policies should increase subsidies for middle - and low - income groups to reduce price barriers, along with tax measures to stimulate interest and promote the sustainable adoption of electric vehicles in the future.

LEGAL PROBLEMS ON THE COLLECTION OF SCIENTIFIC EVIDENCE FOR CRIMINAL PROCEEDINGS AT THE LEVEL OF INQUIRY OFFICER

Phramaha Suradet Ong-in — 2025-03-25

This research article aims to examine the legal issues surrounding the collection of scientific evidence in criminal cases, particularly at the investigation stage. It explores relevant concepts, theories, and criteria for collecting scientific evidence under both Thai and foreign laws, along with an analysis and recommendations for legal improvements to enhance appropriateness. This research is a qualitative research using the method of document analysis as the main method, which compares the principles of international law and the principles of law currently applicable, academic articles, theses, dissertations, various law journals, and related judgments to obtain conclusions and recommendations for the enforcement of laws in Thailand. The study found that scientific evidence plays a crucial role in determining the guilt or innocence of suspects in complex cases, adhering to the principles of human dignity and fair trial procedures. However, issues arise in the evidence collection process during the investigation stage, as there is a lack of clear procedures and classification of biological sample types. Additionally, current laws impose adverse presumptions against suspects only in cases carrying a prison sentence of more than three years, leading to inequalities in legal enforcement. A comparative analysis of foreign legal systems indicates that all countries prioritize human dignity within their justice systems, but differences exist in evidence-collection methods. Therefore, legal reforms should establish clear procedures for evidence collection, classify evidence into internal and external body samples based on international standards, and appropriately adjust the scope of criminal offenses requiring scientific evidence. Moreover, adverse legal presumptions against individuals should be abolished to ensure fairness in the judicial process.

ALTERNATIVE CARE FOR CHILDREN WITH LONG-TERM FAMILY-LIKE CARE: CASE STUDY OF SOS CHILDREN’S VILLAGES THAILAND

Madee Limsakul — 2025-03-25

This research aimed to study alternative care for children with long-term family-like care and the family functioning provided by the SOS Children's Villages of Thailand. It was a qualitative research approach, with data collected from four groups of participants: 1) Directors or deputy directors, 2) Social workers or education officers, 3) Foster mothers, and 4) Youth home staff. The participants, totaling 30 individuals, were purposively selected from five SOS Children's Villages located in Bangpoo, Hat Yai, Nong Khai, Chiang Rai, and Phuket. The research instrument used was a semi-structured interview. Data collection methods included document analysis, literature review, and in-depth telephone interviews. The data were analyzed using a descriptive approach. The results of the study found that: 1) The SOS Children's Villages of Thailand provides care for children in two models: the long-term family-like care, which provides care based on the elements of “mother, siblings, home, village” and various services, to support children to grow up in a family-like environment and a sense of belonging; and the family strengthening program, which supports careers and family relationships to reduce the long-term separation of children from their families. and 2) The SOS Children’s Villages Thailand fulfills four family roles: Basic living tasks, which involve providing the four necessities of life; emotional bonding and attachment, which ensures that children receive close and attentive care; Child-rearing responsibilities, which focuses on raising children according to their age-appropriate growth; Crisis management responsibilities involve addressing and resolving challenges faced by the children. The Recommendations: 1) The government should have a screening system and provide comprehensive support services for families facing challenges, collaborating with local agencies to reduce the separation of children from their families. and 2) The environments of childcare institutions should be adjusted to resemble a family-like environment and enhance the caregivers to perform roles as closely as possible to that of “parents.”

GUIDELINES FOR DEVELOPING TOURISM MANAGEMENT THROUGH THE PARTICIPATION OF STAKEHOLDER NETWORKS: A CASE STUDY OF KHOK SUNG SUBDISTRICT, KHOK SUNG DISTRICT, SA KAEO PROVINCE

Supot Detrueng — 2025-03-25

This research aims to: 1) Study the level of potential in tourism management; 2) Examine the influence of participatory tourism management by network stakeholders on tourism management potential; and 3) Propose ways to develop tourism management through stakeholder participation in the Khok Sung Subdistrict, Khok Sung District, Sa Kaeo Province. The study is a mixed-methods research. The sample group consists of residents in Khok Sung Subdistrict, Khok Sung District, Sa Kaeo Province. The sample was determined using Krejcie & Morgan's sample size formula, resulting in 357 participants. Key informants include government officials, business owners from the private sector, community leaders, and citizens, totaling 8 individuals. The research tools include a questionnaire and a semi-structured interview. Data was collected through the questionnaire and in-depth interviews. The statistical analysis used includes frequency, percentage, mean, standard deviation, and multiple regression analysis with prediction coefficients using the Enter method. The results of the study indicate that the tourism management potential is measured across 8 areas, with the overall average being at a high level. The influence of participatory tourism management by network stakeholders on tourism management potential has a positive effect, significantly increasing the tourism aspect at the 0.05 level. However, the official relationship structure has a negative influence, significantly decreasing the tourism aspect at the 0.05 level. The proposed development of tourism management through stakeholder participation consists of four areas: 1) Conditions for cooperation; 2) Structuring formal relationships; 3) Leadership roles in building cooperation; and 4) Tourism potential.

A STUDY OF READINESS FOR HEALTH TOURISM MANAGEMENT IN SAMUTPRAKARN PROVINCE

Jittinchulee Boonchuai — 2025-03-25

This research aims to study the components of health tourism attractions in Samut Prakan Province, the needs of tourists in health tourism in Samut Prakan Province, and the readiness to manage health tourism in Samut Prakan Province. It is a mixed-method research. The sample consists of 400 tourists who visited Samut Prakan Province in 2023, selected by chance. The key informants are health entrepreneurs in Samut Prakan Province. The research instruments used are questionnaires, observation records, and structured interviews. Data were collected using questionnaires, observation records, and structured interviews. The statistics used in the research and data analysis were percentages, means, and standard deviations. The results of the research found that the components of health tourism attractions in Samut Prakan Province include: tourism attractions, various types of spa services to choose from; access to tourist attractions, there are many convenient roads; facilities such as electricity, tap water, roads, and communication systems; accommodation, there are sufficient accommodations to meet the needs of tourists; tourist activities, there are souvenir shops for tourists; tourist needs in health tourism include general spa and Thai massage services; and readiness to manage health tourism, including: area, convenient, fast, and safe access routes; management There is sufficient and appropriate space for sitting and relaxing. In terms of activities, there is a consistency between local tourist activities and the resources of the tourist attraction. In terms of participation, tourists can participate in all activities in the health tourism attraction according to their interests.

A MANAGEMENT GUILDLINE TO REDUCE LABOR CONFLICTS AND DISPUTES FOR BUSINESS ORGANIZATIONS IN CHONBURI INDUSTRIAL ESTATE

Chaweng Sawanglaptham — 2025-03-25

Labor disputes among business organizations continue to exist due to ecomomic problems. Finding ways to manage conflicts from labor disputes is therefore important in order to prevent problems that affect the organization in the future. This research aimed 1) To compare the differences in the elements of a management guideline to reduce labor conflicts and disputes in the business organizations classified by business sizes; and 2) To develop a structural equation model of a management guideline to reduce labor conflicts and disputes in the business organizations. Questionnaire was used to collect data from 500 samples of management in Chonburi industrial estate. The data collection was conducted through the 5 pints scale questinnaires. The collected data were thereafter analyzed using structural equation modeling. Resulted showed that anaylis of the data revealed that the newly developed structural equation model corresponded to
the data reporting p-value = .060 , CMIN/DF = 1.151, GFI = .957 และ RMSEA = .017 and p = .05 which confirmed wth the set criteria for the results fo variable analysis. Large business focused on management guideline to reduce labor conflicts and disputes in the business organizations more than SMEs. A management guideline to reduce labor conflicts and disputes in the business organizations were of dimensions arranged in the order of importance as follows: organization support ( = 4.22) the organizations should revise or issue work regulations to conform to economic, benefits ( = 4.21) listen to welfare proposals from employee, conflict management ( = 4.21) at least for once a year, staff meeting is required in order to exchange opinions related to labor problems, and internal organization collaboration ( = 4.15) a committee consisting of representatives from both employer and employee sides should be established to consider on the complaints in case of dissatisfaction from some complainants, until a resolution is reached.

PROMOTING THE MORALITY OF SOCIAL NETWORKS ACCORDING TO THE DECLARATION OF MORAL INTENT AND POLICY PROPOSALS FROM THE 13TH NATIONAL MORALITY ASSEMBLY

Nitiphol Thararoop — 2025-03-25

This study aims to: 1) Examine the input factors driving the moral commitments and policy proposals from the 13th National Moral Assembly, 2) Investigate the implementation outcomes of network organizations' initiatives in promoting morality in alignment with these policy proposals, and 3) Analyze the outcomes of network organizations in fostering morality based on the assembly’s commitments. This qualitative research employed data collection through record forms and interviews with key informants, including 91 representatives from network organizations and two officials from the Moral Center (Public Organization), which serves as the secretariat of the National Moral Promotion Committee. The findings reveal that key input factors include personnel, policies and plans, budget, network collaboration, communication and awareness, and the performance of six social network groups: government agencies, educational institutions, religious organizations, the private sector, civil society and community groups, and the media. These networks have engaged in activities aligned with the moral commitments declaration, such as network expansion, knowledge development, personnel recognition, and moral behavior development through various initiatives. Concurrently, they have advanced moral policy proposals. The implementation of various activities has yielded significant outputs, including an increased number of moral schools and coaching teachers, the establishment of more than 450 positive community leaders, over 200 model families, and the development of social-minded communicators. As for the outcomes, key achievements include government personnel demonstrating moral behaviors such as sufficiency, discipline, integrity, altruism, and gratitude; the establishment of a moral database for public organizations; the expansion of moral learning spaces; increased integration of religious principles for moral development; the promotion of morality through the collaboration of homes, temples, and schools; the recognition of morality as a provincial agenda; and the development of a social credit system to encourage virtuous behavior.

FACTORS AFFECTING THE SUCCESS OF VOCATIONAL TRAINING FOR FEMALE INMATES: A CASE STUDY OF THE SPECIAL CORRECTIONAL INSTITUTION FOR WOMEN, PATHUM THANI PROVINCE

Daoruang Luangkajorn — 2025-03-26

This study aims to: 1) Examine the success of vocational training for female prisoners,
2) Investigate the influence of resource management factors on the success of vocational training for female prisoners, and 3) Study the influence of vocational training management process factors on the success of vocational training for female prisoners. The sample consisted of 260 female prisoners at the Special Female Correctional Institution. A questionnaire was used as a tool to collect data, which was analyzed using mean, standard deviation, and multiple regression analysis. The results of the study revealed that: 1) The success of vocational training for female prisoners was at a high level ( = 4.39, S.D. = 0.53) with the highest mean score in the area of sustainability ( = 4.43, S.D. = 0.57) and the lowest mean score in the area of effectiveness( = 4.35, S.D. = 0.60) 2) Resource management factors significantly influenced the success of vocational training for female prisoners at a statistical significance level of 0.05. All independent variables had a high level of influence on vocational training success (multiple correlation coefficient = .722, and could predict 51.5% of the dependent variable). 3) Vocational training process management factors also significantly influenced the success of vocational training for female prisoners at a statistical significance level of 0.05. All independent variables had a high level of influence on vocational training success (multiple correlation coefficient = .812, and could predict 65.5% of the dependent variable). The study's findings indicate that effective resource management and vocational training processes contribute to the success of vocational training for female prisoners. These findings can be used as guidelines for improving vocational training processes in correctional institutions.

THE INTEGRATED ONLINE COUNSELLING MODEL TO STRENGTHEN THE RESILIENCE OF THAIS DURING THE COVID SITUATION

Khwanthida Phimphakarn — 2025-03-25

This research aimed to study the experience of resilience, the need for counseling, develop a model and study the effectiveness of the model. There were 3 phases: Phase 1 studied the experience. The purposive sample consisted of 15 experts. The research instrument was a semi-structured interview. The IOC value was in the range of 0.6-0.83. Data analysis used data triangulation and content analysis. Phase 2 developed the model. The purposive sample consisted of 500 working-age Thais in Samut Sakhon Province, which is the second wave of the outbreak. The research instruments in this phase consisted of 2 parts: 1) The model had 8 activities. The evaluation of the model was very appropriate ( = 4.46); 2) A resilience scale with a reliability value of .85. Data analysis was performed using statistics, percentage, and t-test with univariate samples. Phase 3 studied the effectiveness of the model. The purposive sample consisted of 7 people from Phase 2. The research instrument was a satisfaction scale towards using the model. The researcher developed the IOC value in the range of 0.6 - 1.0. Data were analyzed using statistics of numbers, percentages, means, and standard deviations. The research results found that 1) Resilience helps individuals adapt from critical situations and individuals want to receive online counseling to maintain distance. 2) The sample group after using the model had overall and individual resilience scores that were significantly higher than before using the model at a statistical level of .05.3) The sample group was highly satisfied with the overall and individual use of the model.

CAUSAL FACTORS OF WAREHOUSE TECHNOLOGY MANAGEMENT AFFECTING THE PERFORMANCE OF CENTRAL LOGISTICS WAREHOUSES IN E-COMMERCE IN THAILAND

Pheerapong Nilrat — 2025-03-25

This research aims to 1) Analyze the causal factors of warehouse technology management affecting operational performance 2) Study the influence of warehouse technology management on warehouse operations and 3) Propose guidelines for managing warehouse technology systems that impact the operations of e-commerce logistics centers. The study employs a mixed-methods approach, collecting data from surveys of 400 logistics warehouse managers in Thailand and in-depth interviews with 12 industry experts. The research utilizes confirmatory factor analysis and structural equation modeling. The findings indicate that the causal factors affecting warehouse operational performance include three main components 1) Warehouse technology management, with the most significant component being IT personnel knowledge (0.94) 2) Operational efficiency, with the most significant aspect being product delivery (0.97) 3) Warehouse characteristics, with the most significant feature being safety (0.87) Additionally, warehouse technology systems have both direct and indirect influences, serving as a crucial tool to enhance operational efficiency, which positively impacts overall performance. The recommendations from this research include driving warehouses towards digitalization by investing in technology, requiring the business sector to adapt and invest in technology, and necessitating government support to utilize these findings as guidelines to enhance Thailand's logistics competitiveness and achieve sustainable economic growth, aligning with the goals of Thailand 4.0 policy.

THE CAUSAL FACTORS OF LOGISTICS SERVICE QUALITY AFFECT THE INTENTION TO COMPLY WITH PERSONAL DATA PROTECTION REGULATIONS AMONG SMALL AND MEDIUM-SIZED LOGISTICS SERVICE PROVIDERS IN THAILAND

Teerapat Chairatkornkit — 2025-03-25

This research article aims to examine the causal factors affecting the quality of logistics services, analyze the influence of customer satisfaction on compliance intention, and propose strategies for enhancing logistics service personnel capabilities. A mixed-methods research approach was employed. The sample consisted of 400 participants, including executives, supervisors, and relevant staff. The key informants included 30 senior executives, supervisors, and responsible personnel, selected via purposive sampling. Research instruments included questionnaires and semi-structured interviews. Data collection methods included surveys, in-depth semi-structured interviews, and focus group discussions. Statistical analysis involved calculating means, standard deviations, and using LISREL for structural equation modeling, along with thematic and content analysis. The key findings of the study are as 1) The causal factors affecting logistics service quality were rated highly overall, with the variable (SP) receiving the highest mean score, while (OP) had the lowest. 2) Confirmatory factor analysis confirmed a high level of data fairness. 3) Fairness in customer data management and customer satisfaction had a direct impact on compliance intention among logistics service providers. The proposed strategies for enhancing logistics service personnel capabilities include 1) Developing personnel skills in data management, 2) Strengthening transparency and communication with customers, 3) Improving data security systems, 4) Establishing systematic data management guidelines, and 5) Promoting the adoption of international standards in data management.

THE ART OF CREATING AN IDENTITY FROM STORYTELLING USING CARTOONS AS A BASE TO CAMPAIGN TO STOP VIOLENCE AND SEXUAL HARASSMENT AGAINST PEOPLE IN SOCIETY

Wanwisa Promjeen — 2025-03-25

This research has the purpose of 1) to create knowledge about the dimensions of creative work. The art strategy of creating identity from storytelling using channel cartoons as a base. Which will lead to guidelines for creating awareness for the public about the way to reduce violence and sexual harassment of people in society 2) Seek and study guidelines to prevent violence and sexual harassment users. For the elimination of the above problems to society in various dimensions 3) Develop a Practice Based Research model, creating media to fix and prevent Including sustainable solutions to the country's problems To eliminate all forms of violence and sexual harassment Using the foundation research methodology (Grounded Theory), the tools used in this research are the expert interview form, the interview form of the target group representative, and the awareness evaluation form. The results of the research can be summarized as follows: 1) The opinions of experts on the problem of severity. To the appropriateness of the work, 9 people found that the quality of the appropriateness of the work is at a very high level ( = 3.78) 2) The results of the interview for the target group representatives (Try Out) on the suitability of developing channel cartoon creations, 30 people, found that channel cartoons and symbolic narratives help readers understand the problem of violence and sexual harassment in depth. 3) Assessment of awareness by the target group who witnessed violence through various media, aged 18-29 years old, 352 people by evaluating the awareness of the creation of the channel cartoon. There is a learning awareness at the highest level ( = 4.90) It is considered a creative approach to promote a safer and more equal society.

DEVELOPING PLATFORM AND ONLINE MEDIA IN 3 LANGUAGES TO DEVELOP WORK SKILLS OF SEAFOOD TEMPERATURE CONTROLLED WAREHOUSE OPERATORS IN SAMUT SAKHON PROVINCE

Kanokon ChomChalao — 2025-03-25

The objective of this research article is to: 1) Study the work skill requirements of warehouse workers in temperature-controlled facilities in Samut Sakhon Province through an online trilingual platform. 2) Develop a work skills platform for warehouse workers. 3) Create trilingual online media to enhance the work skills of warehouse workers. and 4) Evaluate the work skills of warehouse workers. This is a quantitative research study. The sample group consists of 1,000 workers in temperature-controlled seafood warehouses in Samut Sakhon Province, including Mueang District, Ban Phaeo District, and Krathum Baen District. The participants are both Thai and Myanmar workers, selected using a multi-stage sampling method. The research instruments include: A work skills observation form. A questionnaire on the work skill requirements of warehouse workers.
An interview form for assessing work skill needs. A work skills platform for warehouse workers.
A satisfaction survey on the usability of the work skills platform. A work skills evaluation form for warehouse workers. Data were collected using questionnaires and satisfaction evaluation forms. Statistical analysis was conducted using mean values and standard deviation. The research findings revealed that: The study on the work skill requirements of warehouse workers, based on input from workers, managers, department heads, and supervisors, identified essential skills necessary for effective workforce development. These skills are categorized into five groups: 1) Workplace safety in temperature-controlled seafood warehouses and food storage safety. 2) Skills in receiving, arranging, and storing goods in temperature-controlled warehouses. 3) Skills in picking, distributing, and handling goods in temperature-controlled warehouses. 4) Communication skills within the warehouse environment. and 5) Basic technology skills for workers in temperature-controlled warehouses.

A MODEL FOR DIGITAL ECONOMIC DEVELOPMENT THROUGH CULTURAL CAPITAL IN THE CONTEXT OF CULTURAL TOURISM

Prayuth Tungsangob — 2025-03-25

This research aims to study the prototype of digital economy development through cultural capital in the context of cultural tourism. The research method is qualitative. Key informants include 2 city administrators’ policy experts or government policy implementers, 2 cultural capital experts, 3 community experts, community leaders, or local community leaders, 2 tourism experts or entrepreneurs, and 2 technology experts from Nanjing and Taipei, totaling 11 people. The research instruments are in-depth interviews, structured in-depth interviews, and descriptive data analysis. The research results show that prototypes of digital economy development through cultural capital in the context of cultural tourism, such as festivals, historical sites, local foods, and handicrafts, are told in an experiential format, such as the Nanjing and Taipei Lantern Festivals, which use AR/VR technology to create participation from tourists. They also help stimulate the economy through tourism and the sale of local products, such as Nanjing Yunjin Brocade silk and Taiwanese food in night markets. The main principle is to integrate plans and teams to achieve the same goal. It is necessary to be ready in terms of digital technology and services, integrated with the cultural capital of the selected cities, and presented to tourists according to the set goals. This action plan will be successful through the integration of all elements from government agencies and cooperation from the government, private sector and community through tangible measurement and evaluation.

EVALUATE FOR DEVELOPMENT AND ADJUSTMENT OF THE CURRICULUMEVALUATION ON BACHELOR DEGREE OF EDUCTION PROGRAM IN HEALTH AND PHYSICAL EDUCATION, FACULTY OF PHYSICAL EDUCATION, SRINAKARINWIROT UNIVERSITY

Puntasiri Khamthoon — 2025-03-25

This research is a mixed method research was to evaluate and study the guidelines for the development the curriculum of the bachelor degree of education program in health and physical education, Faculty of Physical Education Srinakharinwirot University By studying according to the curriculum evaluation framework of the CIPP model in context, input, process and product. The research is divided into 2 phases: Phase 1: The 4 sample groups of quantitative informants including 1) Students year 1-4. 2) Administrators and lecturers. 3) Alumni 4) Stakeholders. The main informants of qualitative informants by conducting in-depth interviews of 30 people. As for Phase 2, the focus is on studying guidelines for developing and improving the curriculum by focus group interview to ask for opinions. The main informants includes administrators, teachers
and experts in the field. A total of 20 people were obtained using purposive selection. Collect quantitative and qualitative data. Using questionnaires and interviews to collect data. Data were analyzed using descriptive statistics, including frequency distribution, percentage, mean, and standard deviation. The qualitative data analysis used content analysis and summary of key points from interviews and focus groups. The research results found that 1) The curriculum was found appropriate and satisfying in all aspects: context, input, process and product. (M = 4.71, SD = 0.47) 2) The guideline for development and improvement of the curriculum that 2.1) context: It was found that the sports subjects in the learning management section were still too little compared to being used in professional practice after graduation. 2.2) input: in the classroom, the wireless signal system is still unstable. 2.3) process: It was found that wanted to have teaching materials or textbooks and increase English communication skills for students. As for academic counseling, it is considered appropriate and outside study visits should be arranged. 2.4) product: curriculum was appropriate in the highest level.

MYTH OF CHIFU WANGYE SHRINE SAIBURI DISTRICT, PATTANI PROVINCE: BELIEVES AND ROLES

Phakorn Noparit — 2025-03-25

The purpose of this research is: 1) to study knowledge about legends 2) to analyze the beliefs of the Chifu Wangye Shrine and 3) to analyze the role of the Chifu Wangye Shrine.. This was a qualitative study. Data were collected from 3 main informants: community scholars and experts, people in the community, and tourists, totaling 30 people. The research instrument was an in-depth interview. Data were collected by interviewing together with data from related documents. Data was then analyzed using content analysis. The results of the research found that the Chifu Wangye Shrine, a 106-year-old temple, was built from the belief in the deity Lao Ya Kong of Chinese immigrants who settled in Sai Buri, Pattani during the reign of King Naresuan the Great. It plays a role in the beliefs of devotees in four aspects: 1) Beliefs about health in terms of making sick people recover. 2) Beliefs about family, which are believed to help families live happily and help newborns grow up appropriately. 3) Beliefs in fortune, particularly regarding employment, career advancement, and professional success. 4) belief in resolving bad luck. Chifu Wangye Shrine is another shrine where many people who believe in bad luck travel to perform rituals to resolve bad luck each year. As for the role of Chifu Wangye Shrine, it was found that it has 3 important roles: the role towards individuals in terms of gifts and encouragement for the local community and nearby communities; the role towards the community, where Chifu Wangye Shrine is a sacred place and a place for various rituals related to Thai-Chinese people, demonstrating unity within the community; and the role towards tourism, which can attract tourists to learn about and watch important traditions and rituals that are organized, which can generate a lot of income for people in the community and the shrine.

THE EFFECTS OF PROJECT-BASED LEARNING APPROACH ON THE TOPIC OF ECOSYSTEM IN SCIENTIFIC PROBLEM-SOLVING ABILITY AND SCIENTIFIC ATTITUDES OF MATHAYOMSUKSA 3 STUDENTS AT TRANG CHRISTIAN SUKSA SCHOOL IN TRANG PROVINCE

Pongsatorn Treerattanapaiboon — 2025-03-25

This research aimed to 1) Compare the science problem solving ability of Mathayom 3 students who received the project-based learning on the topic of Ecosystem with the group who received the conventional learning method, and 2) Compare the science attitude of students between the groups who received both learning formats. The sample consisted of 50 Mathayom 3 students at Trang Christian School, Trang Province, in the second semester of the academic year 2023, selected by cluster random sampling. They were divided into an experimental group that received the project-based learning method and a control group that received the conventional learning method. Both groups of samples consisted of students with different ability levels (good, average, weak) in a balanced manner. The research instruments were 1) 11 project-based learning plans on the topic of Ecosystem, 2) A science problem-solving ability test, and 3) A science attitude test. Data were analyzed using mean, standard deviation, and t-test. The results of the research found that students in the project-based learning group had higher science problem-solving ability than those in the conventional learning group. At a statistical significance level of .05, students in the group that received project-based learning had higher scientific attitudes than those in the group that received normal learning, at a statistical significance level of .05. Recommendations: Teachers should promote project-based learning in science subjects because it helps develop problem-solving skills and strengthens students' scientific attitudes more effectively in science.

COMPARATIVE ANALYSIS OF COSTS AND RETURNS OF RADISH CULTIVATION BETWEEN THE HOLE-DROPPING AND BROADCASTING METHODS OF RADISH FARMERS IN SUAN PHUENG DISTRICT RATCHABURI PROVINCE

Yupa Saruno — 2025-03-25

The research objectives were to study the cost and return of radish cultivation between the hill dropping method and the sow seeding method of radish farmers. The research was to analyze and compare the cost and the return of radish cultivation between the hill dropping method and the sow seeding method of radish farmers. The sample population was 127 radish farmers in Suan Phueng District Ratchaburi Province. The sample was selected by purposive sampling as a questionnaires research. Data were collected by using questionnaires. The results found that the cost of planting radish by hill dropping. the raw materials were 1,258.58 baht/rai, the labor costs were 3,716.67 baht/rai, the planting expenses was 7,886.87 baht/rai, the selling and administrative expenses ware 1,848.33 baht/rai, the return was 32,019.99 baht/rai, the gross profit was 19,157.87 baht/rai, the net profit was 17,309.54 baht/rai, the income at the break-even point was 9,031.34 baht/rai, payback with in period of 10 years, 11 months, and 9 days. The cost of planting radish by sow seeding method the materials was 187.92 baht/rai, the labor costs was 2,746.48 baht/rai, the planting expenses was 5,720.37 baht/rai, the selling and administrative expenses was 932.4 baht/rai, the return was 19,157.75 baht/rai, the gross profit. was 10,464.95 baht/rai, the net profit was 7,760.40 baht/rai, the income at the break-even point was 6,472.17 baht/rai and payback period were 8 years 3 days. In conclusion: the comparative analysis of planting radishes by hill dropping method has higher costs and returns than sow seeding method, namely raw materials was 4,207.3 baht/rai, the selling and administrative expenses was 915.93 baht/rai, the returns was 12,862.24 baht/rai, the gross profit was 8,692.92 baht/rai, the net profit was 9,549.14 baht/rai, the income at the break-even point was 2,559.17 baht/rai and the seeding method payback period was less than 2 years 11 months 6 days.

ACADEMIC MANAGEMENT STRATEGIES ACCORDING TO INNOVATIVE THINKING FOR SCHOOL ADMINISTRATIONS UNDER THE SECONDARY EDUCATION SERVICE AREA OFFICE BANGKOK 2

Kankanit Phothijak — 2025-03-25

This research aims to 1) Study the current and desired states of academic administration
2) Develop academic administration strategies and 3) Evaluate academic administration strategies of schools under the Bangkok Secondary Educational Service Area Office 2 based on innovative thinking. The population consists of 200 administrators and 5,622 teachers. The sample group includes 110 administrators and 265 teachers, selected through stratified proportional random sampling. The research instruments used include questionnaires, assessment forms, and focus group discussions. A multi-phase mixed-method research approach was employed. The statistical methods used include PNImodified, mean, and standard deviation. The research findings reveal that, 1) The current state, the aspect with the highest mean score is curriculum development(M = 3.90), followed by learning process development (M = 3.78), research for educational quality improvement (M = 3.65), assessment and evaluation (M = 3.55), educational media and information technology development (M = 3.54) and educational supervision (M = 3.49). In the desired state, the highest mean score is for educational media and information technology development (M = 4.57), followed by curriculum development (M = 4.56) research for educational quality improvement (M = 4.54) assessment and evaluation (M = 4.53) learning process development (M = 4.43) and educational supervision (M = 4.39). 2) Six academic administration strategies were developed, curriculum development and enhancement, learning process development and promotion, assessment and evaluation development, research promotion for educational improvement, educational supervision system development, promotion and development of information technology and learning media systems to enhance student learning. 3) The evaluation results indicate that all aspects of the strategies are rated at the highest level overall.

THE STRATEGIES OF PROMOTION WELL-BEING OF MONKS IN MUEANG KHON KAEN DISTRICT

Phra Pojanun Kumpol — 2025-03-29

This research is a mixed - method research. The objectives are to study the health problems of monks, strategies for enhancing the health of monks, and to disseminate strategies for enhancing the health of monks in Mueang Khon Kaen District, Khon Kaen Province, totaling 395 monks. The informants in the in - depth interviews were the provincial abbot, the district abbot, and assistant abbots of royal monasteries totally 12 monks. The informants in the focus group discussions were the ecclesiastical officials, the directors of sub - district health promotion hospitals, and specialized professional nurses totally 6 Monk/People. The research instruments were questionnaires, in - depth interviews, and focus group discussions. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. The research results found that 1) The health problems of monks in Mueang Khon Kaen District include the following: behavior of monks, responsibility for monks' health, environmental and sanitation arrangement in the temple, and participation and support of partners. 2) The strategy for enhancing the health of monks in Mueang Khon Kaen District based on the correct attitude and knowledge of health, considering the holistic aspect in 4 aspects: physical, mental, environmental, and intellectual, integrated with the public health system and health care management process by the Sangha 3) The strategy for enhancing the health of monks in Mueang Khon Kaen District consists of 4 components: health promotion, prevention, treatment, and rehabilitation.

IDENTITY DEVELOPMENT OF ADOLESCENTS IN THE DIGITAL AGE

Kessara Tongprapai — 2025-03-25

The digital age is an age of technological advancement. It is an era of rapid change. It is an era without barriers in communication. Currently, social networks have influenced people's thoughts and beliefs. There is a huge amount of information for us to choose to receive according to our interests. It can be said that these things have become a part of the daily life of people today. Adolescence is an age that faces changes in life. It is a turning point. It is an age of change and adaptation. It is considered a period that determines what life will be like in the future. Importantly, it is an age of self-discovery, self-identity through learning from society, accumulating life experiences, and shaping it into one's own identity. The creation of identity for teenagers today is different from the past because the digital age is an age where people live in both the virtual and real worlds. This is a challenge for teenagers in the digital age who must create their own identity to be accepted. At the same time, they must have an identity that represents their own identity, consistent in both the virtual and real worlds. This article aims to present knowledge about identity, types, factors that influence identity, the importance of identity in teenagers, identity of teenagers in the digital age, the effect of social networks on the process of identity creation of teenagers in the digital age, and guidelines for appropriate identity development in the digital age. It can be applied to promote teenagers to have an identity that represents their own identity appropriately, a good identity that flows with society in the current digital age.