Journal of Social Science and Cultural

FAMILY-CENTERED CASE MANAGEMENT IN THE PERI-URBAN AREAS: FROM INVISIBLE HOUSEHOLDS TO EXPERTISE GAINED THROUGH EXPERIENCE AND DESIGN OF CARE FOR PEOPLE WITH DISABILITIES

Tunyaluk Roongsangjun — 2026-07-21

This inquiry aimed to 1) Study the case management of families with disability in a Rangsit municipal area, Pathum Thani province, and 2) Develop a family-led case management model (FLCM) within the transition of disability support in Thailand. This research is qualitative research. Data were collected from 30 stakeholders, including government personnel who work with people with disabilities, civil society personnel, and families who take care of people with disabilities. Instruments in this inquiry are semi-structured Interviews, participant observation, and a self-reflection journal. The result of this inquiry showed that the transformation in the family, including 1) Changing of the silence culture through an ontological shift from being a passive victim and yielded to the fate to a rights defender; 2) The emergence of navigational agency and intellectual weapons to dismantle systemic barriers and professional dominance; and 3) The establishment of the reconstruction system with case by case management to bridge the gap between policy and the fragmented urban landscape. This finding contributes to expanding disability citizenship knowledge and deconstructing welfare culture through FLCM. The conclusion of this inquiry emphasizes that supporting the expertise from direct experience on caring for disabilities from families with disability and the personal independence related to relationships with family and community are fundamental mechanisms for transitioning from state dependency towards relational autonomy, and as a model for creating a social support system within the challenges of modern urban society.

STAKEHOLDER ANALYSIS IN DRIVING AREA-BASED COLLABORATION TO REDUCE EDUCATIONAL INEQUALITY IN CHIANG RAI PROVINCE

Vikrom Boonnun — 2026-07-21

The research article entitled “Stakeholder Analysis in Driving Area-Based Collaboration to Reduce Educational Inequality in Chiang Rai Province” aimed to: 1) Analyze the stakeholders involved in driving area-based collaboration to reduce educational inequality in Chiang Rai Province; and 2) Examine the linkages among stakeholders based on the CATWOE framework. This analytical research was an extension of a completed research project, utilizing an existing database derived from a mixed-methods research design. The study was conducted in the Regional Education Office No. 16 and the Chiang Rai Provincial Education Office. The target group consisted of 36 members of the committees and working groups responsible for educational collaboration. The research instruments included questionnaires, semi-structured interviews, and focus group discussions, while the data were analyzed using descriptive statistics and content analysis. The findings revealed that: 1) Although the stakeholder structure was comprehensive in terms of organizational representation, the actual implementation of collaborative operations was at a moderate level, whereas the identified needs were at a high level, reflecting a gap between formal organizational structures and effective collaborative practices, particularly in the areas of interagency coordination, information sharing, and the establishment of shared roles among the relevant organizations; and 2) The CATWOE framework clearly demonstrated the systemic relationships among stakeholders, while the TOWS Matrix transformed the analytical findings into strategic recommendations for developing databases of special target groups, enhancing fundamental competencies, expanding opportunities for early childhood education, promoting educational development in border areas and special economic zones, and strengthening infrastructure and human resources. The successful reduction of educational inequality depends on the integration of collaboration among government agencies, the private sector, civil society organizations, and educational institutions within the area. Reducing educational inequality therefore requires strengthening process-oriented collaborative mechanisms that enable stakeholders to exercise shared decision-making authority, utilize shared information, and assume collective responsibility for sustainable learner outcomes.

LUANG PU THUAD: LEGEND, FAITH, AND CULTURAL IDENTITY OF SOUTHERN THAILAND

Kwanruan Boonkobkaew — 2026-07-22

This qualitative research entitled “Luang Pu Thuat: Legend, Faith, and Cultural Identity of Southern Thailand” aimed to: 1) study and compile knowledge related to the legends of Luang Pu Thuat in Southern Thailand; 2) analyze the role of these legends as cultural mechanisms reflecting the beliefs, faith, and values of local communities; and 3) explain the relationship between the legends of Luang Pu Thuat and the construction of community cultural identity, while proposing guidelines for their sustainable preservation and transmission. The study employed documentary research in conjunction with fieldwork. Twenty-five key informants were purposively selected, including Buddhist monks, community leaders, local scholars, and community members. Research instruments consisted of semi-structured interviews, participant observation, and focus group discussions. Data credibility was ensured through triangulation, and the collected data were analyzed using content analysis techniques. The findings revealed that the legends of Luang Pu Thuat in Southern Thailand can be classified into two categories: written legends and oral traditions. These narratives reflect historical backgrounds, sacredness, miracles, and Buddhist moral teachings, which serve as the foundation of enduring faith among local people. Furthermore, the legends function as cultural mechanisms for transmitting religious values, creating shared social meanings, strengthening community solidarity, and preserving cultural identity. They connect people with their history, collective memory, and local cultural heritage. The preservation and transmission of the Luang Pu Thuat legends should involve cooperation among all sectors through knowledge documentation, the development of educational media, and the promotion of youth participation. The synthesized knowledge indicates that the legends of Luang Pu Thuat represent an important form of cultural capital that contributes to the preservation of cultural identity, community resilience, and sustainable socio-cultural development in Southern Thailand.

BUDDHIST MEDIA INNOVATION DEVELOPMENT TO ENHANCE PEACEFUL DEATH PREPARATION OF THAI-CHINESE ELDERLY PEOPLE

Natthanee Saelee — 2026-07-21

This research aimed to explore a conceptual framework regarding peaceful death preparation among older Thai-Chinese adults, design and develop the “Wu Fu Lin Men” (五福臨門) Buddhist Media Innovation Program to promote peaceful death preparation, and examine its implementation outcomes. This sequential exploratory mixed-methods research comprised three phases: Phase 1 employed qualitative research through literature review and interviews with older Thai-Chinese adults; Phase 2 conducted quantitative research with 88 participants to design and develop the media innovation; and Phase 3 tested the program with 60 participants. The findings revealed that: 1) Peaceful death preparation among older Thai-Chinese adults encompassed five dimensions-physical, social, economic, psychological, and wisdom-which aligned with the Five Blessings concept (Wu Fu, 五福) in Chinese traditional culture; 2) Participants demonstrated an overall high level of peaceful death preparation (M = 3.84, S.D. = .625), with all five dimensions significantly predicting peaceful death preparation (R² = 0.873); and 3) The “Wu Fu Lin Men” program, comprising five activity stations based on the Five Fortunes across a 2-day workshop (16 hours), proved effective in enhancing peaceful death preparation, with the experimental group scoring significantly higher than both pre-intervention levels and the control group (p < .001). This research presents an innovative model integrating Chinese cultural wisdom with Buddhist principles, offering a replicable framework applicable to elderly care centers and Thai-Chinese community organizations.

INNOVATIVE LEADERSHIP AND TEAMWORK IN MICE ENTERPRISES

Apinya Taharawanich — 2026-07-21

This study employed an explanatory sequential mixed methods design with 3 objectives: 1) to examine the levels of innovative leadership (IL), organizational learning (OL), team effectiveness (TE), and organizational performance (OP) in MICE enterprises in Thailand; 2) to analyze the causal effects of IL on OL, TE, and OP; and 3) to investigate the mediating roles of OL and TE in the relationship between IL and OP. Quantitative data were collected from 300 employees in MICE enterprises through purposive and quota sampling and analyzed using structural equation modeling (SEM). Qualitative data were obtained through in-depth interviews with 15 executives, project managers, and experts in the MICE industry to provide contextual explanations of the quantitative findings. The results revealed that IL exhibited the highest overall mean score, while the dimension related to the allocation of resources and networks to support innovation received the highest rating. The SEM results indicated that the proposed model demonstrated an excellent fit with the empirical data (χ²/df = 1.068, GFI = .948, CFI = .995, RMSEA = .015). IL had significant positive direct effects on OL, TE, and OP. In addition, a significant serial mediation effect was observed along the pathway IL → OL → TE → OP. The model explained 60.8% of the variance in OP. The qualitative findings further confirmed that leaders who promote innovation, support technology adoption, and encourage collaborative learning play a crucial role in enhancing both team and organizational development. The findings suggest that the sustainable development of Smart MICE Organizations requires the integration of IL, OL, and TE to strengthen organizational competitiveness.

THE PRIORITY NEEDS OF DEVELOPING STORYTELLING SKILL OF SCHOOL ADMINISTRATORS UNDER THE BANGKOK SECONDARY EDUCATIONAL SERVICE AREA OFFICE 2

Siriditthamon Termpakdee — 2026-07-21

This study employed a descriptive research design with the objective of investigating the needs for developing storytelling skills among school administrators under the Secondary Educational Service Area Office Bangkok 2. A quantitative research methodology was adopted. The sample consisted of 48 school principals and vice principals selected through purposive sampling based on the specified criteria of holding positions as school principals or vice principals. The research instrument was a questionnaire assessing the current and desirable conditions of storytelling skill development among school administrators. The instrument demonstrated excellent content validity (IOC = 1.00) and a reliability coefficient of 0.89. Data were analyzed using frequency, percentage, mean, standard deviation, and the Modified Priority Needs Index (PNI_modified). The findings revealed that the overall current condition of storytelling skill development among school administrators was at a moderate level ( = 3.987, SD = 0.558), whereas the overall desirable condition was at the highest level ( = 4.663, SD = 0.530). Regarding priority needs, the dimension with the highest need was Storytelling Delivery (PNI_modified = 0.188), while the dimension with the lowest need was Verbal Communication (PNI_modified = 0.144). The findings further indicated that, among the approaches for developing storytelling skills of school administrators under the Secondary Educational Service Area Office Bangkok 2, the most frequently reported approach (85.42%) was practicing storytelling through engaging openings, coherent and continuous story structures, and meaningful conclusions that provide lessons learned or inspiration.

CREATING A STREET FOOD ROUTE TO PROMOTE TOURISM IN NAKHON NAYOK PROVINCE

Panlayamon Sinnang — 2026-07-21

This research aimed to 1) Explore street food tourism routes, 2) Create street food tourism routes, and 3) Promote street food tourism routes in Nakhon Nayok province. This research employs a mixed-methods approach. Quantitative research involved distributing questionnaires to 200 tourists in Nakhon Nayok province by Convenience Sampling, while qualitative research involved interviewing key informants, such as restaurant owners in the area. The data were verified for completeness, subjected to content analysis, summarized, interpreted according to main and sub-themes, and presented in accordance with the research objectives. The research findings revealed that 1) The overall decision-making process in choosing street food restaurants in Nakhon Nayok province was at a high level. When considering each item individually, the most significant aspects were product, followed by marketing promotion and service process, and finally distribution channels. 2) The street food tourism routes in Nakhon Nayok Province are divided into four main routes, each with its own unique features and characteristics: 2.1) Nakhon Nayok City District, a hub of long-established and well-known local restaurants. 2.2) Ban Na District, offering high diversity. 2.3) Pak Phli District, highlighting local cuisine. and 2.4) Ongkharak District, featuring a wide variety of restaurants catering to both travelers and the local community and 3) The food route promotion plan should focus on storytelling through online and offline media, highlighting local identity, marking legendary restaurants, and emphasizing the Clean Food Good Taste standard for peace of mind. It should utilize food influencers for promotion, create check-in activities offering discounts, and collaborate with communities to develop food tourism. This research were found SFR Model: Street Food Route Development Model for Gastronomy Tourism.

ADORNMENT OF IDENTITY: THE COMMUNICATION OF CENTRAL THAI CULTURAL IDENTITY THROUGH THE ETHNIC COSTUMES OF MISS GRAND THAILAND 2026 CONTESTANTS

Worapong Plodmusik — 2026-07-21

This study aimed to: 1) Examine the characteristics of costumes used to communicate the cultural identity of contestants in the Central Ethnic Costume Competition of Miss Grand Thailand 2026, and 2) Analyze the semiotic meanings and forms of ethnic representation presented through beauty pageants as a process of contemporary cultural communication. Employing a qualitative research approach, the study utilized content analysis of video recordings of the competition, photographic documentation, and official costume descriptions. The unit of analysis comprised the Central Ethnic Costumes worn by contestants representing all 77 provinces during the Miss Grand Khwanjai Pattaya competition held in Pattaya, Chonburi Province. The findings reveal that the costumes presented in the Central Ethnic Costume Competition of Miss Grand Thailand 2026 function not merely as aesthetic attire but as cultural media that communicate the identity of Thailand’s Central Region through dimensions of faith and belief systems, ethnic diversity, traditional ways of life, and artistic and cultural heritage. These elements collectively construct and represent the image of Central Thai identity within the context of contemporary cultural communication. Furthermore, Miss Grand Thailand serves as a contemporary platform for cultural communication by reproducing, reinterpreting, and reconstructing local cultural capital through the processes of pageantry, performance, and public communication. This enables local cultures to become more visible, memorable, and widely disseminated to broader audiences. The pageant also demonstrates the capacity to integrate cultural capital with the creative industries, thereby generating value across cultural, social, and creative economic dimensions. In addition, it contributes to the preservation, revitalization, and sustainable development of local identities, allowing them to remain relevant and effectively communicated within the context of contemporary society.

AESTHETICS OF MUSIC AND PERFORMING ARTS: MULTICULTURAL IDENTITY AND SOCIAL WELL-BEING OF ETHNIC GROUP IN NAKHON PHANOM PROVINCE

Peerapong Teerapaowpong — 2026-07-21

This article aims to study 1) The foundations and aesthetic context of music and performing arts of ethnic groups in Nakhon Phanom province; 2) Analyze the relationship between aesthetic activities, happiness and ways of life; and 3) Propose guidelines for the conservation, revitalization, and extension of aesthetic culture to promote sustainable social well-being. This qualitative research collected data through in-depth interviews with six key informants selected using purposive sampling. These included two policy and academic experts, two local wisdom keepers/teachers, and two community members. Auxiliary observation was also conducted in the study area. Data were analyzed using triangulation and content analysis. The study findings revealed that the local aesthetics of Nakhon Phanom are rooted in the “Five Elements of Nature” (the sun, the moon, rivers, forests, and mountains) and the Mekong River cultural ecosystem, which has shaped the multicultural identities of the nine ethnic groups. Traditional music and performing arts, such as Saek Ten Sak, So Thang Bang, and Phu Thai dance, serve as significant cultural spaces for ethnic groups to express, exchange, and collectively maintain their multicultural identities. These aesthetic activities play an important role as mechanisms to promote holistic well-being in six dimensions: physical, mental, emotional, social, spiritual, and intellectual. They not only stimulate positive emotions but also strengthen unity, trust, and the resilience of social capital. Regarding sustainable development guidelines, it is essential to adhere to the “Three Principles of Righteousness”: accordance with religious principles, traditions, and law, by integrating the conservation of traditional roots with technology and the creative economy, in order to concretely enhance the quality of life of local people.

THE SOFT POWER OF LANGUAGE AND CULTURE IN THAI PBS TELEVISION MEDIA

Supawadi Yadi — 2026-07-21

This qualitative study aimed to 1) Analyze the soft power of language and culture manifested in Thai PBS media, and 2) Study the discursive processes utilized to articulate soft power within such media. The concept of soft power was utilized concept of discourse and power as the analytical framework for Thai Public Broadcasting Service Television (Thai PBS). Data was obtained from 23 Thai PBS programs. Three categories were purposively sampled, i.e., dramas, documentaries, and programs for children and youth. Analysis and discursive interpretation were conducted and categorized in three aspects, i.e., content selection and placement, representation and articulation of meaning through lexical choices and cultural symbols. Findings revealed that Thai PBS’s media played a significant role in articulating meanings “Nation, Religion, and Monarchy” as core values of Thai society. The presentation of nation was prominent. The presentation of religion and monarchy was less prominent (respectively). The process was conducted by the selection of content related to history, way of life, local wisdom and cultural heritage, creation of an image of Thai society as a cultural community with deep historical roots and continuity, as well as lexical choices, naming of titles and utilization of cultural symbols, i.e., Thai food, attire, performing arts and traditions to frame perceptions of Thai identity and values. Thus, lexical choices and cultural aspects contained in the media served as a mechanism for production and reproduction of Thainess to be accepted as social truth while the media reflected the role of public media in generating symbolic power, pride of cultural identity and perceptions of Thainess, all of which are important elements in the creation of soft power through cultural communication in Thai societal context.

COMMUNICATION APPROACHES FOR ENHANCING LOCAL TOURISM STANDARDS IN PAI DISTRICT, MAE HONG SON PROVINCE, IN ACCORDANCE WITH THE SUSTAINABLE TOURISM FRAMEWORK AND INTERNATIONAL STANDARDS

Oratai Kawi — 2026-07-21

This research aimed to investigate 1) The situation and characteristics of tourism communication. 2) The communication processes in managing and enhancing tourism; 3) The communication strategies of relevant stakeholders and 4) Guidelines for developing communication to elevate tourism standards in Pai District, Mae Hong Son Province, in alignment with international sustainable tourism frameworks. Data was collected through in-depth interviews with a sample of 35 individuals from five groups: 1) Government representatives, 2) Local government representatives, 3) Private sector representatives, 4) Community leaders, and 5) Tourists. The research instrument underwent content validity verification by experts prior to data collection. Data analysis was conducted using content synthesis integrated with relevant theoretical concepts. The findings revealed that 1) Regarding the communication situation, there was robust public relations of destination image via digital media and informal communication through online networks and tourist word-of-mouth however policy communication and inter-agency data integration lacked unity. 2) The communication process was decentralized based on the distinct roles of each sector, with the government focusing on policy and infrastructure, the private sector on marketing and tourist experiences, and the local community on communicating cultural identity. 3) Communication strategies prioritized the image of eco-tourism and contemporary culture to attract visitors, yet primarily emphasized economic aspects over environmental and social dimensions as prescribed by the ASEAN Tourism Standards and 4) Regarding integrated communication system development, a centralized tourism information hub should be established to connect the government, private sector, and local communities. Crucially, the discussion of these findings aligns with previous literature in tourism communication, which consistently highlights a persistent conflict and discrepancy between commercial marketing and communication for sustainability.

AN ANALYSIS OF PROBLEMS, CONTEXTS, AND NEEDS OF STAKEHOLDERS REGARDING FINANCIAL LITERACY PROMOTION FOR PRE-SERVICE TEACHERS

Tawan Thongsuk — 2026-07-21

This research article aimed to 1) Analyze the problems, contexts, and needs of each stakeholder group, and 2) Synthesize the shared consensus and divergent perspectives across groups, regarding the promotion of financial literacy for pre-service teachers at the Faculty of Education and Educational Innovation, Kalasin University. The study employed a qualitative research methodology. The informants comprised three groups totaling 45 participants, selected through purposive sampling: 5 faculty administrators, 8 instructors and academic advisors with at least 3 years of teaching experience, and 32 third- and fourth-year pre-service teachers who were preparing for their professional practicum. The research instrument was a focus group discussion guide covering three dimensions: problem-related, context-related, and needs-related issues, which was reviewed for appropriateness prior to use. Data were collected through focus group discussions conducted separately for each stakeholder group, with the administrator and instructor groups in face-to-face sessions, while the student group engaged in two rounds through both face-to-face and online sessions. The data were analyzed using Reflexive Thematic Analysis integrated with Framework Analysis. The findings revealed 9 core themes across 2 levels of consensus: 5 themes shared across all three groups, including 1) Curriculum structure and content limitations, 2) Integration into the teaching profession context and practical application, 3) Student motivation and engagement, 4) Financial knowledge and skill needs, and 5) Flexible support strategies; and 4 themes shared between only two groups, namely 1) Resource and personnel constraints, 2) Impact on graduate quality and institutional image, 3) Family and social factors as obstacles, and 4) Negative prior experiences with financial education. These findings provide essential information for designing co-curricular activities within the context of teacher education institutions.

A NEEDS ANALYSIS OF INTEGRATING FINANCIAL LITERACY INTO MATHEMATICS LESSON PLANS AT THE UPPER PRIMARY LEVEL

Onnipa Thaithae Pansamut — 2026-07-21

This study aimed to: 1) Analyze the characteristics of mathematical tasks in upper primary mathematics lesson plans; 2) Compare the actual and desired conditions of integrating financial literacy; and 3) Prioritize the needs for integrating financial literacy. A document research analysis approach was employed using 30 mathematics lesson plans developed by 15 teachers, selected through purposive sampling. The lesson plans were analyzed across three dimensions: cognitive demand, the characteristics of financial contexts, and the connection to financial decision-making. Inter-rater reliability was established using Cohen’s Kappa (Kappa = 0.82), and data were analyzed using frequency, percentage, mean, and the modified Priority Needs Index (PNImodified). The findings indicated that most lesson plans emphasized procedural tasks without meaningful connections (73.3%) and showed limited integration of financial contexts and decision-making (86.7%). This limited students’ opportunities to apply mathematical knowledge to financial decision-making. Compared with the desired conditions, the dimensions of financial context characteristics and the connection to financial decision-making demonstrated the highest priority needs (PNImodified = 1.647). The findings led to the development of a conceptual proposal, the Financial Literacy Integration Sequence Model (FLIS Model), demonstrating that the design of open-ended financial contexts promotes reasoned decision-making and higher-order thinking. The proposed model also provides guidance for improving instructional design, implementing competency-based curricula, and promoting students’ financial literacy through learning experiences connected to real-life situations.

MOBILIZING COMMUNITY CULTURAL CAPITAL FOR CULTURAL TOURISM ROUTE DEVELOPMENT: EVIDENCE FROM WANG TAKU SUB-DISTRICT, NAKHON PATHOM PROVINCE

Ritisak Sodkomkham — 2026-07-21

This qualitative research aimed to: 1) Explore and analyze the potential of cultural capital across various dimensions that serve as a foundational basis for cultural tourism in Wang Taku Subdistrict, Mueang District, Nakhon Pathom Province; 2) Examine community opinions and participation in the development of tourism routes; and 3) Propose guidelines for developing cultural tourism routes within the community. Data were collected through in-depth interviews and focus group discussions with 18 purposively selected key informants from three groups: local administrators, small-scale entrepreneurs, and knowledgeable persons in local history and indigenous wisdom. Data reliability was verified using triangulation. The findings revealed that the community possesses five dimensions of cultural capital: capital in beliefs and religion, capital in indigenous wisdom, capital in organic agricultural technology, capital in historical identity, and capital in contemporary accommodation and food-service entrepreneurship. Accommodation and restaurant businesses were found to play a dual role in relation to local identity. On one hand, they promote local identity by reinterpreting local ingredients and indigenous knowledge to make them acceptable to modern markets; on the other hand, commercially oriented design risks reducing the community to a mere backdrop for tourism. The third and fifth dimensions of capital reflect a dynamic adaptation to contemporary contexts. Community participation was found to operate at the level of engagement and collaboration. Six guidelines for development were proposed: establishing routes that link cultural capital with local learning resources; constructing community identity through symbols and promotional media; enhancing the value of local products; promoting marketing through social media; supporting the cultural roles of women, the elderly, and youth; and managing the environment. Nevertheless, community participation had not yet reached the level of empowerment, as decision-making remained centralized among local leaders. Therefore, the sustainable development of cultural tourism based on community capital requires the advancement of participatory mechanisms to ensure inclusiveness and equity.

THE ADMINISTRATIVE MODEL FOR PROMOTING AUTHENTIC LEADERSHIP AMONG GRADUATE STUDENTS IN EDUCATIONAL ADMINISTRATION

Yada Muangkaew — 2026-07-21

This research and development study aimed to: 1) Develop the components of authentic leadership; 2) Construct and validate an administrative model for promoting authentic leadership; 3) Examine the results of implementing the administrative model for promoting authentic leadership; and 4) Evaluate the administrative model for promoting authentic leadership. The sample consisted of 35 first-year graduate students in the Educational Administration program, Faculty of Education, Naresuan University, selected through purposive sampling. The research instrument was a 30-item authentic leadership assessment (rated on a 4-point scale). Data were analyzed using basic statistics, second-order confirmatory factor analysis, and the t-test. The findings revealed that: 1) The components of authentic leadership comprised five dimensions: self-awareness, relational transparency, balanced processing, internalized moral perspective, and future-oriented learning; 2) The administrative model for promoting authentic leadership comprised three components: administrative inputs (factors), administrative processes, and outcomes of authentic leadership development; 3) The graduate students’ authentic leadership scores after the activities were significantly higher than before, at the .05 level of significance, across all dimensions (p < .001); and 4) The evaluation of satisfaction with and usefulness of the activities for promoting authentic leadership was, overall, at a high level ( = 4.337 - 4.440, S.D. = 0.235 - 0.246). The evaluation of the administrative model in terms of feasibility, utility, and accuracy was, overall, at a high level ( = 4.200 - 4.371, S.D. = 0.167 - 0.369), while the evaluation of the model’s appropriateness was, overall, at the highest level ( = 4.520, S.D. = 0.169).

INNOVATION IN COMPETENCY DEVELOPMENT FOR CONSTRUCTION PROJECT MANAGERS IN PRIVATE COMPANIES WITHIN BANGKOK

Kanisorn Wipaspongsakorn — 2026-07-21

This research aimed to: 1) Examine the current states, problems, and needs for competency development among construction project managers in private companies within Bangkok; and 2) Design an innovation for such competency development. A mixed-methods research design was employed. Quantitative data were collected via questionnaires from a sample of 400 participants and analyzed using descriptive statistics. Qualitative data were gathered through purposive in-depth interviews with 18 key informants, while the innovation was validated through a focus group discussion with 10 experts. Furthermore, the quantitative phase focused on analyzing the Point of Difference (PoD) to identify unique skills within the Bangkok context, coupled with the Sandbox Analysis concept to design an innovative experimental space. Qualitative data were analyzed using content analysis. The findings revealed that the current states and core problems included competency gaps in systemic holistic vision, heavy workloads, and adherence to traditional mindsets. Consequently, the researcher designed an innovative Web Application system named “SITE DOCUMENT (SD)” as the primary mechanism for competency and operational development. The system features a User Hierarchy structure that systematically connects roles-ranging from site engineers and project managers to relevant stakeholders-to a centralized database, covering the entire construction project lifecycle from pre-construction to post-construction phases. Additionally, the system integrates project progress reporting, quality control (QA/QC), and on-site monitoring technologies (CCTV/Drone) to process data into a real-time dashboard. This integration effectively reduces communication gaps and enhances precision in strategic decision-making. Finally, the experts from the focus group confirmed that the SITE DOCUMENT (SD) system innovation possesses high appropriateness and feasibility for practical implementation to sustainably elevate competitive advantages.

LOCAL WISDOM OF TAKAD PATTERN WEAVING AND CREATIVE DEVELOPMENT: A CASE STUDY OF KOH YO COMMUNITY, MUEANG SONGKHLA DISTRICT, SONGKHLA PROVINCE

Umaporn Jaroonroj — 2026-07-21

Research on Ta-Kad Pattern Woven Fabric Wisdom and Creative Development: A Case Study of Koh Yo Community, Mueang District, Songkhla Province. This research article is part of a Doctor of Philosophy program in Cultural Studies. This research article a qualitative research methodology and Participatory action research (PAR). Data were collected through observation and interviews with key informants selected by purposive sampling, as well as respondents selected through simple random sampling. The research instruments consisted of interview forms and questionnaires that were validated for content validity by experts and pilot-tested to assess the clarity of the questions and the reliability of the instruments prior to data collection. Qualitative data were analysed using content analysis, while quantitative data were analysed using descriptive statistics, including frequency distribution and mean values. The findings revealed the Ta-kad pattern woven fabric (fishing-net motif) of Koh Yo Community represents valuable local wisdom with distinctive cultural identity and uniqueness. This traditional textile can be further developed into contemporary fashion products. The developed fashion products included evening gowns, work dresses, and casual wear, with consumers showing the greatest preference for casual wear. Both experts and consumers agreed that the products should be modern, practical for everyday use, and reasonably priced. The key factors influencing purchasing decisions were fabric quality, price, and product design. Furthermore, the study indicated that the development of woven-fabric products should emphasise designs that integrate traditional identity with contemporary concepts, increase colour variety, and create compelling product narratives. These strategies can enhance product value and attractiveness in the marketplace, thereby contributing to economic value creation and the sustainable preservation of local wisdom.

ETHICAL BEHAVIOR IN FIVE DIMENSIONS AMONG SECONDARY SCHOOL STUDENTS AND GUIDELINES FOR MORAL AND ETHICAL DEVELOPMENT THROUGH SCHOOL-BASED LEARNING

Veenunkarn Rujiprak — 2026-07-21

This research aimed to examine the levels of ethical behavior among upper secondary school students across five dimensions: discipline, responsibility, honesty and integrity, public-mindedness, and sufficiency; to compare differences in ethical behavior classified by gender and residential characteristics; and to explore students’ perspectives on approaches to promoting morality and ethics through learning in educational institutions. The research employed quantitative survey methodology. The sample consisted of 2,744 upper secondary school students. The findings revealed that, overall, students demonstrated ethical behavior at a high level ( = 4.00, S.D. = 0.53). Honesty and integrity scored the highest means ( = 4.22, S.D. = 0.98), followed by responsibility ( = 4.18, S.D. = 0.62) and public mindedness ( = 3.89, S.D. = 0.70), while sufficiency scored ( = 3.82, S.D. = 0.77) notably lower than the other dimensions. Furthermore, comparative analysis indicated that female students exhibited statistically significantly higher overall levels of ethical behavior than male students. Students residing with their parents also demonstrated higher levels of ethical behavior in certain dimensions compared to those with other living arrangements, reflecting the significant role of family. Regarding Approaches to Moral and Ethical Development, it was also found that experiential activities, integration of morality across academic subjects, use of digital media appropriate to the contemporary context, and close collaboration between schools and families should be prioritized. The findings propose that educational institutions establish a systematic moral development plan that coherently connects policy, classroom practice, and extracurricular activity levels, alongside promoting the role of families in supervision and role modeling. Moreover, educational media and activities should be designed to emphasize hands-on practice and reflective thinking, to promote the transformation of ethical behavior in the daily lives of children and youth.

THE INFLUENCE OF ELECTRONIC HEALTH LITERACY AND AI SELF-EFFICACY AS MODERATING FACTORS ON BEHAVIORAL INTENTION TO USE AI CHATBOT FOR SELF-DIAGNOSIS

Nirun Cherdchom — 2026-07-21

This research aimed to 1) Examine the levels of Effort Expectancy, Performance Expectancy, Electronic Health Literacy, AI Self-Efficacy, and Behavioral Intention to use AI Chatbots for self-diagnosis, 2) Examine the influence of Effort Expectancy and Performance Expectancy on Behavioral Intention to use, 3) Test the mediating role of Performance Expectancy in linking Effort Expectancy to Behavioral Intention to use, 4) Test the moderating role of Electronic Health Literacy, and 5) Test the moderating role of AI Self-efficacy on the relationships between the two expectancy constructs and Behavioral Intention to use. The sample comprised 670 Thai citizens aged 20 years and older who had experience using AI chatbots for self-diagnosis of disease. Data were collected via an online screening questionnaire consisting of 56 items on a 5-point Likert scale, which was validated for content validity by three experts (overall mean IOC = 0.96), achieved an overall reliability (Cronbach’s alpha) of 0.91, and was analyzed using SPSS and SmartPLS 4. The results revealed that all variables were at a high level, with electronic health literacy showing the highest mean. Effort Expectancy had the greatest effect on Behavioral Intention to use (Total Effect = 0.358), followed by Performance Expectancy (Total Effect = 0.154), together explaining 56.40% of the variance. Performance Expectancy served as a partial mediator between Effort Expectancy and Behavioral Intention to use, while Electronic Health Literacy and AI Self-efficacy significantly moderated the relationships between Effort Expectancy and Behavioral Intention to use. Developers and public health agencies should therefore design AI chatbots that are easy to use, promote online health information literacy skills, and build confidence in using AI to sustainably encourage actual adoption.

DEVELOPMENT OF CONTINUOUS IMPROVEMENT GUIDELINE FOR CIRCULAR WAREHOUSE OPERATIONS: A CASE STUDY OF PLASTIC PELLET PACKING IN THAILAND

Tanaporn Kaewcheed — 2026-07-21

This research aimed to analyze and explain operational problems in the plastic pellet packaging process in Thailand and to develop practical guidelines for continuous improvement system within a circular warehouse management framework. The study focused on reducing the management costs of large packaging bags and decreasing processing time that affects productivity during the packaging stage. A mixed-methods approach was employed in plastic pellet manufacturing company located in the Eastern Industrial Zone of Thailand. The research area covered warehouse packaging operations in plastic pellet manufacturing industry. The sample consisted of production and warehouse employees selected through purposive sampling. The research instruments included time-recording forms, interview protocols, field observations, and questionnaires. Qualitative data was first collected to examine current conditions and work processes through in-depth interviews. The interview data were summarized using content analysis, while participatory observations on production line were documented through field notes. Quantitative data were gathered using questionnaires that assessed operational efficiency before and after the improvement initiative. The study combined work process analysis with employee opinion surveys to evaluate effectiveness of implemented improvements. The findings indicated significant productivity enhancement. Time-related productivity improved by 19.33%, while the overall improvement rate increased by 18.50% following implementation of proposed practices. The results were presented through a project-based improvement framework that incorporated productivity indicators and measures of material recirculation capability. Overall operator satisfaction with improved process was rated at very high level. The study contributes by synthesizing practical principles that can be extended to other sub-processes within warehouse operations. It also provides new knowledge in the form of a daily work improvement model derived from process analysis and selection of operational steps that have greatest impact on productivity indicators and the effective reuse of circulating materials. The proposed operational guidelines offer a practical approach for continuous improvement and support development of sustainable circular warehouse management practices.

FACTORS INFLUENCING ROAD TRAFFIC ACCIDENTS FROM THE PERSPECTIVE OF ROAD USERS IN COMMUNITIES OF RAYONG PROVINCE

Yutthajakr Uttajarern — 2026-07-21

The purposes of this research were 1) To study public levels of agreement on factors affecting road traffic accidents in communities in Rayong Province, 2) To compare public opinions on the factors according to personal characteristics, including gender, occupation, education level, and vehicle ownership, and 3) To provide a proper guideline to prevent and reduce road traffic accidents according to the community context of Rayong Province. A quantitative research design was implemented. The sample group was of 400 residents who were road users selected through accidental sampling in Rayong Province. The research instrument used to collect the data was a questionnaire with a reliability coefficient of 0.93. The data was analyzed by descriptive statistics including frequency, percentage, mean, and standard deviation, and inferential statistics including independent t-test and one-way ANOVA. If a significant difference was found, pairwise comparisons would be implemented using Scheffe’s method. The findings revealed that the overall level of public opinions on factors affecting road traffic accidents was moderate. And the highest mean score was the factor of traffic law enforcement by police officers with ( = 3.46), followed by driver factor with ( = 3.43), and driver behavior factor with ( = 3.34), respectively. The results of comparison of public perceptions classified by personal characteristics, including gender, occupation, education level, and vehicle ownership showed that the variables significantly influenced public perceptions of factors affecting road traffic accidents at the level of 0.05. The findings also indicated that effective law enforcement and proper driver behavior could prevent road accidents. Therefore, relevant authorities should put emphasis on the effectiveness of traffic law enforcement and activities supporting traffic discipline among road users for local community contexts in order to sustainably reduce road traffic accidents.

FOOD WASTE MANAGEMENT MODELS OF TEMPLES IN SAM PHRAN DISTRICT NAKHON PATHOM PROVINCE

Nattwitt Suppunyanan — 2026-07-21

This research aimed to: 1) Study food waste management practices, 2) Develop a food waste management process, and 3) Create a food waste management network for temples in Sam Phran District, Nakhon Pathom Province. The study employed a qualitative research approach. Data were collected through document analysis, in-depth interviews, and focus group discussions with 25 key informants, including abbots, temple stewards, temple committee members, community leaders, and municipal administrators. The data were analyzed using content analysis and presented through descriptive interpretation. The findings revealed that: 1) Food waste generated in temples within the study area increased substantially during weekends, religious festivals, and special events. Major challenges included limited personnel, inadequate knowledge of waste separation, and the lack of an effective sanitary waste management system, resulting in odor pollution, deterioration of the temple environment, and contamination of the Tha Chin River from food waste leachate. 2) The development of the food waste management process involved source separation and liquid filtration, intermediate storage in sealed containers, and end-of-process conversion into value-added products such as compost, bio-fermented liquid fertilizer, vermicompost, and processed materials through food waste shredding technology. Buddhist principles were integrated into the process to transform personnel attitudes, encouraging them to perceive environmental management as a form of merit-making and social responsibility, thereby reducing the amount of organic waste entering landfill systems. and 3) A collaborative network was established through the “Bowon” mechanism (Home-Temple-School/Government Agency), with temples serving as community learning centers. Key success factors included the establishment of memoranda of understanding (MOUs), the development of a community charter, and a fair benefit-sharing system based on circular resource utilization. These mechanisms transformed food waste from an environmental burden into a sustainable model of community collaboration and social innovation.

DEVELOPMENT OF AN ONLINE CURRICULUM TO ENHANCE KNOWLEDGE OF STRATEGIC PLANNING FOR FACILITIES IN SPORTS AND RECREATION

Wipongchai Rongkhankaew — 2026-07-21

This study pursued two primary objectives: 1) To assess the efficiency of a newly designed online curriculum targeting strategic planning for sports and recreational facilities against the standard 80/80 criterion, and 2) To explore the educational impacts of this web-based training. The sample consisted of 30 sports and recreation personnel in professional organizations, selected through voluntary sampling. Criterion sampling was utilized to obtain a sample that met the research conditions, along with purposive sampling. The participants voluntarily participated in the research and engaged until the completion of the process. For data collection and intervention, three main instruments were utilized: The online course titled 'Strategies for Planning Facilities in Sports and Recreation, a cognitive achievement assessment measuring knowledge and comprehension, and a user satisfaction survey. Statistical evaluation of the gathered information involved descriptive parameters-namely, means and standard deviations-alongside a t-test analysis. The findings were as follows: 1) The efficiency of the online curriculum successfully achieved the targeted 80/80 benchmark. The developmental phase encompassed three iterative trials. The initial stage was dedicated to program evaluation and refinement for quality enhancement. Subsequently, the second trial produced an E1/E2 efficiency ratio of 87.72/89.00, and the final third trial reached 89.88/90.11, both satisfying the established standard. 2) In terms of learning outcomes, the post-intervention scores reflecting the participants’ knowledge and understanding of the subject matter were significantly higher than their pre-intervention scores at a .05 3) The overall satisfaction with the online course was at the highest level ( = 4.71, S.D. = 0.35). Considering each aspect, it was found that satisfactionwas at the highest level in all aspects.

THE ARRANGEMENT OF THAI LUK KRUNG SONGS FOR THE JAZZ BAND

Akkarawat Singchoo — 2026-07-21

This research, The Arrangement of Thai Luk Krung Songs for the Jazz Band, aimed to analyze the musical concepts used in arranging Thai Luk Krung songs for a jazz band and to study students’ opinions toward the arranged songs as instructional media for the Small Ensemble Practice course. The study employed a mixed-methods research design. The sample group consisted of 21 second-year students majoring in Music Education, selected by purposive sampling. The research instruments included five arranged Thai Luk Krung songs: Rak Khun Khao Laeo, Phiang Kham Diao, Chua Fa Din Salai, Khruan, and Khuen Ni Phi Khoi Chao, together with a student opinion questionnaire. Qualitative data were analyzed through content analysis, while quantitative data were analyzed using mean and standard deviation. The findings revealed that the arrangement of Thai Luk Krung songs for the jazz band applied the concept of reharmonization to enrich musical color and make the songs suitable for a small jazz ensemble. The major techniques included II-V-I chord progressions, secondary dominant chords, tritone substitution, non-diatonic chords, chord movement by thirds, bass-line-led harmonic movement, and rhythmic adaptation into swing, bossa nova, and ballad styles. These techniques created harmonic and rhythmic diversity while preserving the identity of the original melodies. The overall students’ opinion was at the highest level, with a mean score of 4.68 and a standard deviation of 0.47. This indicates that the arranged songs were suitable for teaching and learning and for developing jazz performance skills.

THE EFFECTS OF LEARNING MANAGEMENT ON DIGITAL CITIZENSHIP AND THE APPLICATION OF DIGITAL TECHNOLOGY FOR PRESERVING THAI ARTS AND CULTURE IN THE ACTIVE CITIZENS COURSE INTEGRATED WITH AN ARTS AND CULTURAL PRESERVATION PROJECT TO DEVELOP PRIDE IN ARTS AND CULTURE, MORAL IDENTITY, AND DIGITAL SKILLS AMONG NURSING STUDENTS

Suchada Wongsawat — 2026-07-21

This research article aimed to study the level of students’ opinions and to compare students’ opinions before and after participating in the learning management on digital citizenship and the application of digital technology for preserving Thai arts and culture in the Active Citizens course integrated with an arts and cultural preservation project. This study was a quasi-experimental research with a one-group pretest-posttest design. The sample consisted of 120 first-year students in the Bachelor of Nursing Science Program at Boromarajonani College of Nursing Nakhonratchasima, in the academic year 2025, selected by simple random sampling. Data were collected using a questionnaire on opinions toward the integration. The index of item-objective congruence ranged from .67 to 1.00, and the reliability coefficient based on Cronbach’s alpha was .97. Data were analyzed by frequency distribution, percentage, mean, standard deviation, and paired t-test. The research results found that the level of students’ opinions before participating in the integration, both overall and in every aspect, was at a good level, while the level after participating both overall and in every aspect, was at a very good level. The aspect with the highest mean was promoting pride in participating in the continuation of arts and culture. This was followed, respectively, by developing the moral identity of Praboromarajchanok Institute, promoting knowledge and understanding of the arts and culture studied, developing teamwork skills, and developing skills in using digital technology to create video media. When comparing students’ opinions before and after participating in the integration, it was found that, overall, the mean score after participating in the integration was higher than that before participating at the statistical significance level of .05. A comparison by aspect also showed that every aspect after participating in the integration was higher than before participating at the statistical significance level of .05.

REGULATORY FRAMEWORK OF CROSS-BORDER DIGITAL PLATFORMS UNDER THE PRINCIPLE OF THAILAND’S DIGITAL SOVEREIGNTY

Thitikan Nithichaiwat Wentzel — 2026-07-21

This research aims 1) To examine theoretical concepts regarding legal measures for the regulation of cross-border digital platforms under the principle of digital sovereignty in Thailand and foreign jurisdictions, 2) To analyze existing factual and legal challenges, 3) To compare relevant legal frameworks, and 4) To propose effective regulatory measures. This study employs a qualitative research methodology, integrating comparative legal research with in-depth interviews of 25 key informants from five groups: victims, investigators, cybercrime police officers, banking representatives, and public prosecutors. The interview instruments were validated by five experts. The research findings indicate that the Duty of Care and Systemic Risk theories, as proactive measures, present four problems: 1) Legal standing; 2) Administrative fines insufficient to break the cycle of cybercrime; 3) Delays in Sections 15 and 20 of the Computer Crime Act B.E. 2560 (2017); and 4) The lack of criminal penalties for platform executives. Comparing these countries to Singapore, the European Union, South Korea, and Taiwan, which have mechanisms for emergency response orders and fines based on global revenue, the research recommends: 1) Upgrading the Digital Platform Service Business Notification Act B.E. 2565 (2022) to a full Act; 2) Increasing daily fines to a maximum of 6% of global revenue until the system is rectified; 3) Amending Sections 15 and 20 of the Computer Crime Act B.E. 2560 (2017) to grant emergency response authority; and 4) Establishing criminal penalties for platform executives. These proposed measures are intended to strengthen Thailand’s legal framework for regulating cross-border digital platforms and to enhance regulatory effectiveness in accordance with the principle of Digital Sovereignty.

SONGKHLA OLD TOWN: A SITE OF COLLECTIVE MEMORY IN A MULTICULTURAL COMMUNITY

Sireethorn Thawornwongsa — 2026-07-21

This research article aims to examine the perception and collective historical memory of the Old Town area of Songkhla, Muang District, Songkhla Province. It seeks to explain how the history of multicultural Songkhla has been remembered, transmitted, and reproduced through spaces, narratives, architecture, religious sites, ways of life, and cultural activities. The study employs the conceptual framework of Collective Memory in conjunction with the concept of Sites of Memory. This article argues that Songkhla Old Town constitutes a memory space constructed through the relationships among multicultural communities, including Thai-Chinese, Thai-Buddhist, and Thai-Muslim populations, whose historical continuity is rooted in the area’s past as a trading port city. External cultural influences are reflected in the architectural styles, religious sites, public spaces, and socio-cultural spaces found throughout the area. The collective memory of the multicultural community in Songkhla Old Town, therefore, is not merely a recollection of the past, but an ongoing process of meaning-making among local residents, state agencies, tourists, and external actors. This memory is continuously constructed, transmitted, and reproduced over time. This research applies historical methodology in combination with oral history approaches, drawing upon documentary research and fieldwork. Data were collected through in-depth interviews and participant observation. The findings revealed that the collective historical memory of Songkhla Old Town’s multicultural society is constructed through social and cultural processes, including urban spaces, multicultural communities, narratives, rituals, everyday practices, and the creation of a shared Songkhla identity. Furthermore, the forms of collective memory manifested in Songkhla Old Town can be categorized into three dimensions: spatial memory, architectural and material memory, and religious and ritual memory.

THE CONCEPTUAL METAPHORS IN THE CONSTRUCTION OF LIFE MEANING IN THE FACE OF DEATH IN SOO DI WA

Ratchata Maakat — 2026-07-22

In the context of severe illness and the are likely to advanced use of collocation, human beings must restructure their understanding of life to respond to existential crises. However, most previous studies have predominantly examined this experience through psychological or literary lenses, leaving a gap in research regarding the role of conceptual metaphors as cognitive mechanisms for constructing the meaning of life. This qualitative research aims to investigate The Conceptual Metaphor used in The book Soo Di Wa discourse analysis informer within The frame by Conceptual Metaphor Theory. The study illuminates the relationship between language, cognition, and the construction of life’s meaning when facing death. The findings reveal that the book prominently features key conceptual metaphors, including “Illness is War,” “Hope is Power,” “Time is a Resource,” and “Acceptance is Peace.” These metaphors serve as cognitive frameworks that organize the understanding of illness, suffering, and death through familiar human experiences. Furthermore, they reflect a worldview that perceives life as a battle, a finite opportunity, and an entity that retains its value even amidst profound suffering. In conclusion, Conceptual metaphors function not merely as linguistic devices to communicate experiences, but as vital mechanisms that shape thought, perception, and the construction of life’s meaning under the conditions of illness, pain and mortality. This research contributes to the expansion of knowledge in conceptual metaphor and discourse studies by highlighting the profound role of language in shaping human worldviews and existential understanding.

A MODEL FOR FORECASTING LIVE PIG PRICES IN THAILAND

Keattipong Thaowandee — 2026-07-21

Research article aimed to develop a forecasting model for live swine prices in Thailand using monthly time series data from January 2015 to December 2024, covering a total of 120 months. The study employed the Box-Jenkins approach together with the ARIMAX (Autoregressive Integrated Moving Average with Exogenous Variables) model. The exogenous variables included diesel fuel prices, piglet prices, feed prices, vaccine prices, and the consumer price index, while the dependent variable was the live swine price in Thailand. The research procedure consisted of four main steps: 1) Stationarity Testing, 2) Multicollinearity Testing, 3) ARIMAX Model Specification and Parameter Estimation, and 4) Model Diagnostic Checking and Forecast Accuracy Evaluation. The results revealed that the average live swine price was 72.764 baht per kilogram. Among the independent variables, piglet prices showed the highest volatility (CV = 30.617%), followed by vaccine prices (CV = 22.135%). The ARIMAX (1,0,0) model was identified as the most appropriate forecasting model, with the lowest AIC and BIC values of -340.909 and -318.676, respectively. The analysis of influencing factors indicated that piglet prices and vaccine prices had a positive and statistically significant effect on live swine prices at the .01 significance level. In contrast, diesel fuel prices, feed prices, and the consumer price index had no significant effect on live swine prices. The forecasting model demonstrated a very high level of accuracy, with a MAPE value of 4.059%. Forecasting results suggested that live swine prices in 2025 would gradually increase from 78.58 baht per kilogram in January to 81.32 baht per kilogram in December.

COMPETENCY-BASED EDUCATION AND AUTHENTIC ASSESSMENT FOR GEN Z STUDENT SUCCESS: A SYNTHESIS OF PRACTICAL PATHWAYS IN THE DIGITAL ERA

Phumiphawit Thiptheerasawet — 2026-07-21

This academic article aims to analyze and synthesize approaches to Competency-Based Education (CBE) integrated with Authentic Assessment in order to enhance the success of Generation Z students in the digital era. The synthesis is based on Thai and international literature published between 2020 and 2026, within the context of a rapidly changing labor market driven by artificial intelligence, automation, big data, and interdisciplinary work. These changes indicate that content-based education alone is no longer sufficient for producing graduates who are prepared for employment and lifelong learning. The results of the analysis reveal that a key gap in higher education is not merely a lack of knowledge, but the inability to systematically connect learning outcomes, authentic tasks, competency evidence, assessment criteria, and feedback into a coherent system. Therefore, this article proposes the “CBE-AAR Digital Implementation Model” as a practical framework consisting of seven interrelated steps: competency gap analysis, formulation of competency-based learning outcomes, backward design, active and digital learning, development of learning evidence, assessment through rubrics and digital portfolios, and reflection for improvement at both individual and curriculum levels. The distinctive feature of this model lies in transforming assessment from a summative judgment of final scores into a verifiable competency development system supported by digital portfolios, rubrics, feedback, learning evidence, and collaboration with industry sectors. In addition, the model enables instructors to design learning experiences in a systematic sequence, provide evidence-based assessment, and use data for continuous learner improvement. The article argues that if higher education institutions apply this model, it can enhance curriculum design, instruction, and assessment in alignment with the digital world of work, while fostering students’ competencies, digital ethics, and capacity to adapt sustainably to future changes.