Journal of Social Science and Cultural

DEVELOPMENT OF A FLIPPED CLASSROOM LESSON DESIGN MODEL OF PROFESSIONAL COURSES HIGH VOCATIONAL CERTIFICATE

Worapon Samanuntakul — 2024-06-30

The purposes of this research were to 1) develop a flipped classroom lesson design model and 2) monitor and evaluate the implementation of this flipped classroom lesson design model of professional courses high vocational certificate. The research methodology employed was research and development (R & D). The sample group consists of 400 teachers under the Office of the Vocational Education Commission, selected through multi-stage sampling, and an additional sample group of 17 teachers from the institutions under the Office of the Vocational Education Commission teaching flipped classroom lesson design model of professional courses high vocational certificate, selected through purposive sampling. The research instruments included the developed flipped classroom design model, an assessment form for evaluating the appropriateness of the model, and a satisfaction questionnaire. The statistics used for data analysis included mean, standard deviation and E1/E2 training efficiency. The research findings indicated that 1) The design of the flipped classroom lesson design model of professional courses high vocational certificate consists of three main components, Part 1 Lesson Preparation, which includes 1) Course analysis 2) Project development and 3) Topic/task analysis Part 2 Learning Objectives, which includes 1) Self-directed learning and 2) Classroom learning Part 3 Flipped Classroom Instructional Plan. The overall appropriateness of as evaluated by experts, is high and 2) the developed flipped classroom lesson design model achieves an efficiency of 86.84/85.85, which meets the standard of 80/80. Additionally, the teachers are highly satisfied with the flipped classroom lesson design model of professional courses high vocational certificate.

STRATEGIES FOR PROMOTING DECENT LIVES OF THE ELDERLY IN SERVICE AREAS OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN THE UPPER NORTHEASTERN REGION 1

Piyawan Meechaimat — 2024-06-30

The purpose of this research article was 1) to study the necessary needs for promoting valuable living of the elderly in the service areas of local administrative organizations and 2) Determine strategies for promoting valuable living of the elderly in the service areas of local administrative organizations in the Eastern Region. Upper North 1 using a mixed research model consisting of 2 phases: Phase 1 is quantitative research. The sample group was 400 elderly people. The research instrument was a needs questionnaire. Data were analyzed by finding frequency, percentage, mean, and standard deviation. and necessary needs. Phase 2 Step 1 Use the results of data analysis from Phase 1 to draft a model. Step 2 The target group is experts. Elderly quality of life developer and 30 local government organization presidents. The research instrument was a suitability and feasibility assessment form. Data were analyzed by finding frequency, percentage, mean, and standard deviation. The results of the research found that 1) the necessary needs for promoting valuable living of the elderly in the service area of local administrative organizations in the Northeastern Region Upper 1, No. 1 in terms of income, No. 2 in housing and environment, social aspects, feelings of self-worth, and No. 3 in health. 2) strategies for promoting decent lives of the elderly in service areas of local administrative organizations in the upper northeastern region 1 consists of 5 strategies: Strategy 1: have appropriate income. Strategy 2: know their self-worth. Strategy 3: have a livable society. Strategy 4: the development of housing and a good environment. Strategy 5: the development of good health.

DEVELOPING A SELF-MANAGEMENT MODEL FOR SUCCESSFUL SUSTAINABLE COMMUNITY FOREST MANAGEMENT

Orawan Boontun — 2024-06-30

The objectives of this research were as follows: 1) to study the situation of sustainable community forest resource management, 2) to identify good practices that contribute to success in sustainable community forest management, and 3) to develop a self-management model for sustainable community forest management. This study employs a mixed-methods research approach. Quantitatively, it uses a self-assessment tool for community-based forest resource management. The sample group includes community members who manage forest resources in public forest areas, national reserved forest areas, and protected areas, as well as those who have received Green Globe awards, totaling 14 communities. Statistical analysis is conducted using averages and standard deviations by purposive sample. Qualitatively, the study employs tools such as in-depth interviews and focus groups. Key informants include community leaders, local scholars, local authorities, Community Forest Committee members, forest users, and youth groups, totaling 15 people per community. The research results found that: 1) Most communities have very good levels of forest resource management, prioritizing the management of forest resource boundaries. Following this, in order of importance, are forest health management, access to resources, sharing of benefits, and food security. 2) Good practices that contribute to success in sustainable community forest management include the participation of all involved parties, mutual information exchange, and decentralization of management. 3) The sustainable community forest management model involves 4 steps: monitoring and inspecting the management situation, reflection and review, activity planning and development, and improvement and correction. These processes must involve a variety of stakeholder groups participating at every step.

ADMINISTRATIVE STRATEGIES FOR CHILD AND YOUTH DEVELOPMENT A PROJECT INITIATED BY HER ROYAL HIGHNESS PRINCESS MAHA CHAKRI SIRINDTHOEN FOR FFECTIVIENESS IN SECONDARY SCHOOLS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSIONIN THE NORTHEASTERN REGION OF THAILAND

Pramote Prahanthongchai — 2024-06-30

The purposes of this research were to; 1) Investigate the current conditions, desired conditions and essential needs of the administration of Child and Youth Development a Project, 2) Create and develop the administration strategies of Child and Youth Development a Project. and 3) Evaluate the administration strategies of Child and Youth Development a Project. The design of this research was in policy research design which was conducted in 3 phases and ten steps. The first phase was investigating the current conditions, desired conditions and essential needs of the administration of the projects, it involves three steps. The second phase was creating and developing the administration strategies of the projects, it consists of five steps. The last phase was evaluating the administration strategies of the projects, it consists of two steps. The sample group consisting of 144 administrators and teachers. The instruments were the questionnaire, the semi-structured interview, the strategy drafting assessment form and the strategy evaluation form. The data was analyzed by using percentage, mean and standard deviation. The findings were as follows; 1) the overall current conditions was at good level, ( = 4.15). For the overall of the desired conditions was at excellent level, ( = 4.64). In addition, there were essential needs in every aspect, with the modified priority needs Index (PNI_modified) value between 0.105 - 0.142, and the overall average was at 0.118. 2) The administration strategies were consisted of 4 main elements: analyzing the environment, setting the strategies, putting strategies into practice, and controlling strategies and evaluating which can be classified according to the components of the administration of Child and Youth Development a Project into 8 strategic issues, 42 strategies, 42 operational guidelines, 44 key performance indicators. and 3) The result of the evaluation of administration strategies was evaluated from strategies in 4 areas: congruity, propriety, feasibility and utility. The overall is at the highest level, ( = 4.98).

COMMUNICATION COMPETENCY IN POLITICAL AND ADMINISTRATIVE WORK OF THUNG SONG MAYOR NAKHON SI THAMMARAT PROVINCE

Wittayatorn Tokeaw — 2024-06-30

This research article aims to present key findings about 1) the communication competency in political work of the mayor. and 2) the communication competency in administrative work of the mayor. The qualitative research method of in-depth interviews was used and the key informants were 36 people directly involved with the communication competency. The results showed that communication competencies in political work comprise 8 areas: Developing urban development policies, Building political popularity, Branding political leaders, Receiving complaints, Solving public issues, Promoting political participation, Establishing political supporter networks, Utilizing digital communication technology. and 2) Communication competencies in administrative work comprise 8 areas: Communicating policy assignments, Building operational teams, Work orders, Coaching and mentoring, Problem-solving and decision-making, Inspiring and motivating, Presenting performance results, Participating in social activities. The findings can be summarized as a communication model called the “C-O-M-P-E-T-E-N-C-Y” model, meaning: 1) C - Clear Communication, concise; 2) O - Openness, revealing all information and giving every opportunity for all people to express their ideas and opinions freely; 3) M - Multilingualism, using all forms of language; 4) P - Persuasion able to induce people for the support; 5) E - Empathy, understanding the expectations, needs and desires of people in every target group; 6) T - Transparency, straightforward, comprehensive and always ready to disclose information; 7) E - Engagement allowing people to join in thinking, decision making, implementing, evaluating and deriving benefits; 8) N - Negotiation: able to forge agreements to build mutual understanding; 9) C - Confidence, firmness and daring to communicate to inform people; and 10) Y - Yielding Results, effective communication to achieve the desired results.

AN INTEGRATED MODEL OF COOPERATION IN PUBLIC SERVICE PROVISION OF LOCAL GOVERNMENT ORGANIZATIONS IN THE AREA OF UDON THANI PROVINCE

Suchambodee Khaokham — 2024-06-30

The purposes of this research to study the problems and cooperation level in public service provision of local government organizations. in the area of Udon Thani province. To determine strategies and try out model of cooperation in public service provision of local government organizations. in the area of Udon Thani province. Mixed method research and consisted of 3 phases. Phase 1 Qualitative research: Key informants 17 experts. The tools used are semi-structured interview form. Data were analyzed using synthesize content and summary content. Quantitative research: The sample consisted of 365 people. The tools used are questionnaire. Data were analyzed using frequency, percentage, mean, and standard deviation statistics. Phase 2: Draft a format using the data analysis results from Stage 1. The target group was 30 experts. The tools used are the suitability and feasibility assessment form. Data were analyzed by frequency, percentage, mean, and standard deviation statistics. Phase 3: The experimental group was 30 people. The tools used are pre-test and post-test. Data were analyzed using Paired sample t – test statistics. The research results showed that: 1) the problems and cooperation level overall, it is at a moderate level. 2) an integrated model, consisting of 6 areas: Artistic and cultural, promote the quality of life at work, community organization, the management and conservation of environmental natural resources, planning and the infrastructure. when assessing the suitability and feasibility of all aspects. 3) Experiments conducted in planning have found significant 0.01.

MODEL OF DEVELOPING A DIGITAL HEALTH MEDIA MUSEUM USING AUGMENTED REALITY TECHNOLOGY BASED ON PARTICIPATORY COMMUNICATION CONCEPT

Sirodom Maneehaet — 2024-06-30

This research aims to 1) study the participation of important data for the development model of a digital health media museum using augmented reality technology based on participatory communication concept, 2) develop a digital health media museum, and 3) study the results of using digital health media museum. The target group for the research consisted of 1) media experts, people involved in museum work, government officials, community leaders and scholars, community health volunteers, and representatives of media users, totaling 17 people from purposive sampling, and 2) media users who are members of the health model community, totaling 100 people, were selected from a two-stage sampling method. Research tools include 1) observation form, 2) in-depth expert interview form, 3) group discussion form, 4) media user representative interview form, and 5) digital health media museum use evaluation form. The researcher analyzed the data using mean and standard deviation statistics. The results of the research revealed that 1) participation in key informants for the model for developing a digital health media museum based on the concept of participatory communication consists of 5 steps: 1.1) participating in thinking and deciding, 1.2) participating in planning, 1.3) participating in operations. 1.4) participate in monitoring and evaluating and 1.5) participate in receiving benefits, 2) a digital health media museum developed has 5 components: 2.1) museum types, 2.2) presentation channels, 2.3) content presented, 2.4) mixed media used, and 2.5) additional services, 3) the process of developing a digital health media museum consists of 5 steps: 3.1) planning, 3.2) preparing for development, 3.3) developing media, 3.4) post-development, and 3.5) presenting and evaluating, with the quality of the digital health media museum was at the highest level, and 4) the results of using the digital health media museum consists of 2 aspects: 4.1) the perception of users of the digital health media museum was at the high level, and 4.2) the user satisfaction of the digital health media museum was at the highest level.

STUDENT CARE AND SUPPORT SYSTEM MANAGEMENT MODEL TO PROMOTE THE QUALITY OF STUDENTS IN RAJAPRAJANUGROH 37 SCHOOL, KRABI

Sakchai Suwankhot — 2024-06-30

The objectives of this research are: 1) Research to study the current conditions and problems in managing the student care system 2) Develop a management model for the student care and support system and 3) Examine the management model of the student care and support system It was a mixed methods research, collecting quantitative data from 110 people involved in the operation of the student support system, which were purposive selection. Qualitative data were collected from 18 experts and experts related to the administration of student support systems, which were purposive selection. including school administrators, educational administrators, and academics with at least 3 - 5 years of experience. Research tools include questionnaires, interviews, and expert-based seminars. Quantitative data were analyzed using percentages, means, and standard deviations and qualitative data analysis by content analysis. The research results concluded that: 1) Overall current condition is at a high level. (m = 3.68, s = 0.63) The overall problem situation is at the highest level. (m = 4.64, s = 0.55) Problems found include unsystematic management, teachers and personnel lacking knowledge and understanding and skills in carrying out work. They lack participation, media, materials and technology are inadequate and inappropriate. 2) Development of the student care and support system to promote the quality of students in Rajaprajanugroh 37 School, Krabi, consisting of 5 main components: 2.1) concepts, theories, and principles. 2.2) objectives. 2.3) work systems and mechanisms. 2.4) guidelines for evaluating the format and 2.5) conditions for using the model. And 3) The results of the overall examination of the model were found to be feasible and useful at the highest level.

A STUDY OF NARRATIVE ELEMENTS WITH SCIENTIFIC CONTENT FROM SIDE BY SIDE PEE-NONG-LOOK-KON-KAI

Ratnang Tulawan — 2024-06-30

The objective of this study was to investigate the science-based narrative elements of the series Side by Side Pee-Nong-Look-Kon-Kai. This research is based on a qualitative research, data analysis from 8 episodes of serial drama, interview articles, and books about people directly involved in communicating the science content in the series which are screenwriters, directors, and actors. The study found that science content on autism issues is inserted in every narrative element. as follows; Plot: Exposition begins by showing the relationship of a family whose member has autism, Rising Action based on different conflicts of the main characters and the struggle between autistic ideologies, Climax contains 2 sets of conflicts, Falling Action shows information on the care of people with autism from experts and show positive results, Resolution creates euphoria after a person with autism faces a test and allows viewers to ponder the lives of people with autism, Theme: the importance of love in a family with a member with autism, Conflict: conflict between people and people and conflicts with society or groups of people, Characters: shows an introduction to the audience's recognizable autism and specific Asperger syndrome information, Dialogue: use emotionally laced language to communicate autistic content, Scene: using the criteria of the lifestyle of an autistic character and the Ending: contain 2 endings 1) surprise ending and 2) realistic ending that allows viewers to ponder the future of people with autism.

DEVELOPING A LEARNING MANAGEMENT MODEL USING TRANSFORMATIVE LEARNING WITH DESIGN THINKING TO ENHANCE THE CREATIVE LEARNING INNOVATION COMPETENCY FOR STUDENT TEACHERS

Kamonphorn Thongthiya — 2024-06-30

The objectives of this research are as follows: 1) To develop a learning management model using Transformative Learning with Design Thinking to enhance the creative learning innovation competency for student teachers; 2) To study efficiency of learning management model using Transformative Learning with Design Thinking to enhance the creative learning innovation competency for student teachers. This research is mixed method of qualitative and quantitative research. The study was divided into 2 steps. Step 1: The development pf model. Step 2: The verification of effectiveness of the model. Which target subjects using in are 7 educational professionals selected by purposive sampling. Research instruments are document analysis form, together with content analysis and effectiveness evaluation form, together with analysis of mean () and standard deviation (S.D.). The result of the research found that 1) The learning management model had 5 components: 1.1) principles and theory 1.2) objective 1.3) learning activity 1.4) learning steps and 1.5) evaluation. According to learning steps consisted of five steps (5D Model): 1) Define 2) Discover 3) Discuss 4) Develop and 5) Diversify. 2) The effectiveness of the learning management model using Transformative Learning with Design Thinking to enhance the creative learning innovation competency for student teachers found that the evaluation was at the highest level ( = 4.67 และ SD = 0.23).

DEVELOPING A PROFESSIONAL LEARNING COMMUNITY MODEL TO PROMOTE CREATIVITY-BASED LEARNING OF BAN KHWAO KHONG SCHOOL TEACHER. SURIN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Pranee Namsawang — 2024-06-30

The research article aims to 1) study the current state and needs of a model, 2) develop and verify the model, 3) implement the mode, and 4) evaluate the model of a professional learning community to promote creativity-based learning of Ban Khwao Khong School teachers under the jurisdiction of the Surin Primary Educational Service Area Office 2. This developmental research follows four steps, 1) current state and needs assessment: surveying 7 teachers at Ban Khwao Khong School, 2) model development and verification: by 9 experts, 3) model implementation: with 7 teachers at Ban Khwao Khong School, and 4) model evaluation: by the same 7 teachers. Research tools included questionnaires, and basic statistics such as frequency, percentage, mean, and standard deviation. Findings: 1) current state of professional learning community: moderate level ( = 3.21, S.D. = 0.20), needs for professional learning community: highest level ( = 4.13, S.D. = 0.09), 2) model development results: comprising 6 components-principles, objectives, components, processes, measurement and evaluation, and success conditions. The model was rated at the highest level for consistency ( = 4.71, S.D. = 0.17), and the manual's appropriateness was also rated at the highest level ( = 4.67, S.D. = 0.20), 3) model implementation results: highest level in learning management plans, processes, and student work/product evaluation ( = 4.75, S.D. = 0.10), and 4) model evaluation results: highest level for accuracy, appropriateness, feasibility, and usefulness ( = 4.61, S.D. = 0.11)

BRASS PERFORMANCE BY MUSICIANS IN RATCHABURI PROVINCE

Teerawat Wannalert — 2024-06-30

The objectives of this research article are to study: 1) the history of brass instrument performance, the practice and rehearsal conditions, and the performance of musicians in Ratchaburi province; 2) the state of brass instrument performance for professional purposes and musical activities of musicians in Ratchaburi province; and 3) the problems associated with brass instrument performance, solutions to these problems, and ways to promote and support the development of brass performance skills among musicians in Ratchaburi province. It employs a methodological approach grounded in qualitative inquiry, utilizing interviews, participant and non-participant observation as primary data collection tools. Additionally, two focus groups, each comprising 10 to 15 participants, were convened to further enrich the data. Analysis of the study findings will be conducted through a descriptive analytical framework. The findings indicate that brass instruments are utilized in various musical ensembles in Ratchaburi, including local brass bands, military bands, string combo bands, and ramwong yonyook bands. Professional musicians typically receive training from these ensembles with local brass bands, military band musicians were trained by military band instructors. Musicians involved in these ensembles often consider music as a secondary occupation, earning income ranging from 350 to 1,000 baht per assignment. They participate in music activities both within and outside educational institutions. Challenges faced by brass musicians include playing techniques, instrument selection, repertoire, performance venues, among others. These resulted in musicians gaining knowledge and understanding of appropriate, step-by-step practice and rehearsal processes, leading to the proper development of their performance skills.

MANAGEMENT STRATEGY COMMUNITY ENTERPRISE GROUP, ORGANIC FARMING NETWORK, BAN PA CHING, CHANA DISTRICT, SONGKHLA PROVINCE

Narongrit Budmata — 2024-06-30

The research aims 1) to study the problem and 2) to analyze the management strategies of the community enterprise group, Ban Pa Ching Organic Farming Network, Chana District, Songkhla Province. It is qualitative research (Qualitative Research) by studying 11 key informants, consisting of 4 group committee members, 6 government sponsors and 1 community leader, using a specific target group selection method (Purposive Selection) by studying documents and key informants. Use in-dept interviews and structured interviews to collect information about operating results. History How to manage and providing support in various areas using focus group decision methods with 13 group members to jointly analyze the internal and external environment SWOT ANALYSIS and use TOW MATRIX to create strategies for the group. And the obtained data was analyzed for content (Content Analysis) by describing the creation of inductive conclusions for the essay. The research results found that The appropriate strategy is 1) Proactive strategy (SO) is to strengthen the potential of leaders and networks. The group president uses leadership and a strong network to create opportunities to receive support from various agencies. 2) Corrective strategy (ST) is the participation of the new generation. The group uses various projects to attract the new generation into agriculture. 3) Preventive strategies (WO) are increasing community participation and public relations. by publicizing the group's activities through social media to create community awareness; and 4) a defensive strategy (WT) is to encourage people in the community to join together to do activities. By creating understanding about the benefits of integration through various meetings.

CREDIT RISK AND FINANCIAL PERFORMANCE OF THAI COMMERCIAL BANKS DURING 2019 - 2023

Sethapong Watanapalachaikul — 2024-06-30

This research aimed to 1) study the credit risk factors of commercial banks in Thailand and 2) examine the impact of credit risk on the financial performance of these banks. The study utilized a sample of five commercial banks in Thailand, considering their total assets, and conducted a regression analysis to investigate the relationship between credit risk indicators and financial performance indicators from 2019 to 2023. The credit risk indicators included risk values, net profit margin, non-operating assets ratio, loan reserve rate, and borrowing ratio. The research findings indicated that various factors, such as changes in interest rates, competitive pressure, rapid increases in interest rates, and economic uncertainty, significantly impacted the credit risk of commercial banks in Thailand. These factors led to an increased risk for the banks. Additionally, the ability of these banks to generate profits, maintain asset quality, allocate credit, and manage debt levels were identified as crucial considerations. The study concluded that effective management of these factors could reduce credit risk and enhance the financial performance of commercial banks in Thailand. Awareness of these impacts is essential for planning future financial strategies and decisions. The regression analysis underscored the significant effect of credit risk variables on the financial performance of banks and highlighted the necessity for effective risk management strategies to improve profitability and strategic decision-making in commercial banks in Thailand.

RESULT OF CREATION AND USING SUPPLEMENTARY READING BOOKS OF MORAL STORIES LEAD TO LEARNING IN SOCIAL STUDIES ERLIGION AND CULTURE SUBSTANCE 2: CIVIC DUTIES CULTURE AND LIFE IN SOCIETY FOR PRATHOM SUKSA GRADE 1

Suratchaya Phisanphairot — 2024-06-30

The objectives of this research article are: 1) Creating and finding out an effectiveness of supplementary reading books of moral tales lead to learning in social studies religion and culture Substance 2: Civic duties culture and life in society for Prathom Suksa grade 1, Banvavee School
2) Studying the learning achievement after of students through the use of supplementary reading books of moral tales lead to learning for Prathom Suksa grade 1, Banvavee School 3) Studying students' satisfaction with supplementary reading books of moral tales lead to learning for Prathom Suksa grade 1, Banvavee School. This research study Use the research method Group development research. The sample group was 28 students in Prathom Suksa grade 1/1 of Banvavee School, Mae Suai District, Chiangrai Primary Educational Service Area Office
2. Obtained from simple random sampling. By using classrooms as random, research method uses single group research by testing. The research tools were 9 supplementary reading books of moral tales lead to learning, 11 learning management plans, achievement test, and questionnaire on satisfaction through supplementary reading books. Data were analyzed using statistics percentage, mean, standard deviation. and t-test. Results show that; 1) The effectiveness of the 9 created supplementary reading books of moral tales lead to learning overall efficiency was 90.00/86.59 higher than the standard 80/80. 2) Achievement learning by supplementary reading books of moral tales lead to learning after studying is higher than before studying, the difference is statistically significant at the .05 level, and 3) Student satisfaction with supplementary reading books of moral tales lead to learning is at a high level ( = 2.87, S.D. = 0.23)

PROBLEMS IN ENFORCING THE LAW UNDER THE PREVENTION AND SUPPRESSION OF TORTURE AND ENFORCED DISAPPEARANCE ACT B.E. 2022

Suchatwat Nadprasert — 2024-06-30

This research aims to study legal concepts, theories, related principles, and problems in enforcing laws regarding the Prevention and Suppression of Torture and Enforced Disappearances that occur in the current situation and to propose suggestions for revising and improving the laws or related regulations for enforcing the law effectively. This study is qualitative research by using document analysis as the main focus, which is a comparative study of international legal principles and current law enforcement from books, textbooks, journals, academic documents both domestically and internationally in order to reach conclusions and suggestions. Regarding this research, it is found that the Prevention and Suppression of Torture and Enforced Disappearance Act B.E. 2022 comply with the Rule of Laws which is a fundamental principle in order to enact the laws. In addition, it appeared that there are still cause various problems and obstacles under this law enforcement, such as an unclear definition of the provision, legal issues for unclear interpretations for certain sections, practical problems, as well as the problem of determining the practical scope of this law enforcement among different offensive base, especially in section 22 and 23 under this Act, including the acknowledgement of general people. These issues become the conclusions of this research for proposing to amend certain sections under this Act to be clearer, to establish guidelines for practical processes such as in the case of recording images and video during an arrest, and to promote knowledge for the public. Therefore, these improvements shall increase the competency of law enforcement more effectively.

GUIDELINES FOR DEVELOPMENT OF HEALTHY CHINESE BANQUET BUSINESS IN NAKHON PATHOM

Yuwarin Panjasiriwit — 2024-06-30

This research aims to 1) study the development of healthy menu options for Chinese food catering businesses, and 2) create guidelines for the development of healthy menu options specifically for Chinese food catering businesses in Nakhon Pathom Province. This qualitative research employed in-depth interviews with 14 key informants, including nutritionists, chefs, food scholars, health food consumers, Chinese catering business owners, consumers of Chinese food, and organizers of Chinese food catering services. Content analysis was used to synthesize the findings. The study found that 1) a selection of 33 healthy dishes was made using locally sourced ingredients from Nakhon Pathom, categorized into six types according to the Chinese dining culture. Each menu was adjusted to be healthier by increasing the number of vegetables and meat in dishes and prioritizing vegetable-rich dishes while reducing the use of seasonings and oils. 2) It was observed that the trend of consuming health foods is likely to continue over the long term as people are becoming more health-conscious. The development of healthy menus for Chinese food catering businesses requires cooperation from governmental agencies to raise consumer awareness, promote health food businesses, establish credibility standards for consumers, and assist operators in presenting healthy menu options and gaining customer trust through certification and adaptability to ensure accessibility.

A STUDY OF THE EMOTIONAL INTELLIGENCE ON YOUTH IN SUPHANBURI PROVIENCE

Chattrakul Panuthai — 2024-06-30

The purposes of this study were to: 1) study the emotional intelligence of youth in Suphanburi Province and 2) compare the emotional intelligence of youth in Suphanburi Province. This research is a quantitativeresearch. The sample group was youth aged between 12-17 years old in Suphan Buri Province, totaling 1,000 people with a simple sampling method. The instruments used to collect data were Emotional Intelligence Test for teenagers aged 12-17 years. The data were analyzed by mean, standard deviation, t-test, and ANOVA. This research has set the significance level at the .05 level. The data will be presented in the form of a table accompanying the essay. The research results found that: 1) Emotional intelligence of youth in Suphanburi Province, all three aspects consist of three sub-aspects: 1) good side, 1.1) self-control = 17.96, 1.2) Sympathy for others = 18.80, 1.3) responsibility = 19.35, 2) the skill side consists of 3 sub-sides: 2.1) motivation = 16.80, 2.2) decision making and problem solving = 16.22, 2.3) relationships = 16.00 and 3) the happiness side consists of 3 sub-sides: 3.1) self-esteem = 10.89, 3.2) satisfaction with life = 18.10, 3.3) happiness and peace of mind. =17.33 by all aspects of emotional intelligence and all sub-aspects within the range of normal scores.; 2) Comparing the emotional intelligence of youth in Suphanburi Province, it was found that there were differences in gender, age, and educational level. And the different residential districts, it was found that the differences in emotional intelligence were statistically significant at the .05 level.

THE DEVELOPMENT OF A MODEL FOR PROMOTION OF MORAL AND ETHICAL CONDUCTS OF THE STUDENTS IN THE SCHOOLS UNDER THE OFFICE OF ROI ET PRIMARY EDUCATIONAL SERVICE AREA

Teinprakan Aumsuwan — 2024-06-30

The objectives of this research article are to 1) study the components indicators 2) examine the structural equation model 3) create a model and guidelines for promotion of moral and ethical conduct of the students in the schools under The Office of Roi-Et Primary Educational Service Area. It is a combined method research. The sample group was 502 teachers and personnel from the calculation method of Comley and Lee. The research instruments included questionnaires, interviews, and assessments of factors and indicators. Statistical analysis involved percentages, means, and standard deviations. Exploratory factor analysis and confirmatory factor analysis were employed following the PDSA-CRE Model as guidelines for promoting ethics and morality. The results of the research found that 1) A Model of three factors: 1) School management by administrators to promote ethics and morality, comprising 6 first order indicators and 37 second order indicators 2) Promotion of ethics and morality among students by teachers, comprising 4 first order indicators and 23 second order indicators 3) Development of models or innovations, consisting of 6 indicators in educational institution administration and 4 indicators in promoting morality and ethics. The indicators that support success include PDSA-CRE. Guidelines for promoting morality and ethics of students consist of 4 approaches: creating awareness, inducing morality and ethics, and diligently following good deeds to advance to the morality and ethics stage. which is possible and beneficial to the way of promoting morality Student ethics the model 6, manage 4, promote PDSA-CRE and can be applied to benefit school administration and educational administration to further promote student morality and ethics.

FACTORS RELATED BEHAVIOR OF PROTECTING YOURSELF FROM CORONAVIRUS DISEASE 2019 OF THE PEOPLE OF MUEANG KAO SUB-DISTRICT MUEANG SUKHOTHAI DISTRICT SUKHOTHAI PROVINCE

Alisa Piajan — 2024-06-30

This research aims to 1) Study the level of knowledge and awareness of protecting oneself from coronavirus disease 2019, 2) Study the level of behavior to protect oneself from coronavirus disease 2019, and 3) Study factors that are related. with behaviors to protect oneself from the coronavirus disease 2019. The population is people aged 18 years and over who have names and reside in the civil registration. Mueang Kao Subdistrict, Mueang District, Sukhothai Province, 8,548 people. The sample group used the formula Krejci and Morgan The confidence level is 95%, the error level is 0.05, the sample size is 368 people. The tool is a questionnaire about general information, knowledge, and perception of risk opportunities. and behavior to protect oneself from disease Check the content validity of the tool at IOC value 0.96, confidence 0.82 KR-20 0.72, difficulty 0.40. Data analysis from percentage, mean, standard deviation and Pearson correlation. The research found that 1) Knowledge In disease prevention, at a high level (48.1 percent), perception of risk at the highest level (33.4 percent), perception of severity. Perceived benefits at a moderate level (34.5, 30.2 percent), perceived ability at a low level (31.3 percent), 2) Good disease prevention behavior (40.2 percent), and 3) Factors related to prevention behavior. Protecting yourself from disease has 9 factors that are related: age, education level, income, congenital diseases, knowledge, and perception of risk opportunities. perception of violence perception of benefits and perception of ability with statistical significance at p-Value ≤ 0.05, therefore, those involved should focus on increasing knowledge Promote awareness of one’s own abilities change behavior Proper self-protection from the 2019 coronavirus for the public.

THE DESIGN AND CREATION OF PATTERN AND MASCOT TO EXPRESS LOCAL IDENTITY AND PROMOTE CREATIVE ECONOMY OF SAM-NGAM THABOT SUBDISTRICT, HANKHA DISTRICT, CHAINAT PROVINCE

Nanchanop Thasuwan — 2024-06-30

This Research aims to discuss the following issues: 1) to study the identity of the community Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province 2) To design patterns and mascots from the identity Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province 3) To evaluate the design and creation of patterns and mascots on community products. to communicate local identity Promote the creative economy Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province. Study of mixed methods research quantitatively Use the tool as a questionnaire. The sample group consisted of 100 people in the Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province by purposive selection. Statistics were analyzed using frequency, percentage, mean, and standard deviation. By choosing specifically and qualitative Use tools such as in-depth interviews and focus groups. Key informants include community representatives, farmers, and villagers in Sam Ngam Tha Bot Subdistrict, Han Kha District, Chainat Province. Synthesize the design ideas from the outstanding things of the area, including White cucumber pomelo The community has registered the GI Geographical Indication and reduced the details to suit the design of creative patterns and mascots on community products. to communicate local identity Promote the creative economy The results of the research are divided into 4 topics: identity data, namely the origin of community names, important places, and outstanding things. tradition and culture Pattern design results and mascot design results and results of pattern and mascot evaluation Statistics used in data analysis include mean and standard deviation. The results of the evaluation of the pattern design were evaluated at the overall level of good ( = 4.34, S.D. = 0.58) and the results of the evaluation of the mascot design In researching the design and creation of patterns and mascots on community products to communicate local identity Promote the creative economy Sam Ngam Tha Bot Subdistrict, Hankha District, Chainat Province has overall evaluation results at the good level. ( = 4.35, S.D. = 0.49)

PROCESS OF WATER RESOURCE MANAGEMENT OF LOCAL GOVERNMENT ORGANIZATIONS IN SURAT THANI PROVINCE

Patchlada Suwannual — 2024-06-30

The objectives of this research article are to 1) study the water resource management process, 2) develop local activities and technology in water resource management, and 3) create a water resource management network of local administrative organizations in Surat Thani Province. It is qualitative research. There is a content scope of 3Rs SWOT. Key informants include the President of the Subdistrict Administrative Organization, Deputy President of the Subdistrict Administrative Organization. Experts in conservation and management of water resources, District 14 and Water Resources Office 10, Surat Thani Province, community leaders including kamnans, village headmen, and village scholars. A total of 30 people were analyzed by content analysis of descriptive statistics. Inductive analysis The results of the research found that 1) 3Rs water resource management process, using showers, not planting crops in the dry season. Water has been used and is used again. Water from washing clothes, washing vegetables, and watering plants Wastewater is treated and reused. SWOT Strengths: The area is a lowland area suitable for agriculture and freshwater fishing. There are sufficient natural water resources that can be developed to benefit the people. Weaknesses: People lack awareness of environmental conservation. The problem of garbage is increasing. Opportunities: The government emphasizes the importance of the principles of sufficiency economy and supporting the promotion of agricultural careers. Obstacles: Related laws make operations not flexible. 2) Develop activities and local technology for water management in the area. By creating monkey cheeks Allocation of water for agriculture Opening the water gate Water quality conservation Organic farming methods using local wisdom Restoring water quality with biological fermentation 3) Creating a network within the area Strengthen community groups in comprehensive water management for consumption. Providing knowledge and participation in the

ACCOUNTING DATA USAGE FOR BUSINESS MANAGEMENT IN TOURISM INDUSTRY IN TRANG PROVINCE

Kanlayanee Yutthakarn — 2024-06-30

The objectives of this research article are 1) to study the use of accounting data for management of tourism businesses in Trang Province and 2) to compare the use of accounting data for management classified with general information about tourism businesses in Trang Province. There were 384 tourism businesses in Trang Province as the sample group in the study and questionnaires were used to collect data. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. and inferential statistics to analyze means comparisons by t-test. and one-way analysis of variance and test the pairwise averages Statistical significance was set at the 0.05 level. This research is quantitative research. The research results found that Most businesses have their establishments located in Kantang District. Sole owner business model It is a food and beverage business. Most of their operations are less than 5 years, with most employees less than 10 people, and revenue not exceeding 1 million baht per year. When analyzing the use of accounting information, it is found that the use of accounting information in planning has the highest average, followed by control Command side and decision making, respectively, in which all 4 areas had the highest average levels. When analyzing and comparing the use of accounting data for management of businesses in the tourism industry. Classified according to general information of the establishment, it was found that the business model and type of business There are different average values of the use of accounting information. Statistically significant at the 0.05 level. General information about the location of the establishment The operating period, number of employees, and income size of the establishments had no different average values of accounting data usage.

MANAGEMENT STRATEGIES OF BANGKOK METROPOLITAN LEARNING CENTERS BASED ON THE CONCEPT OF LIFELONG LEARNING FOR ELDERLY

Kitsana Jeeramakorn — 2024-06-30

These objectives of this article were aims to 1) study the conceptual framework for management strategies for community learning centers, 2) study the current condition and desired conditions of management strategies for community learning centers. and 3) develop management strategies for community learning centers of Bangkok according to the concept of lifelong learning of the elderly. Using a multiphase mixed methods research method. Sample groups include: There were 212 elderly people in community learning centers in Bangkok. The tools used were questionnaires, interviews and assessment forms. The Cronbach's alpha coefficient was 0.92, 0.95, respectively. Analyze data for averaging Standard deviation, PNI_modified index, and content analysis. Carry out data collection Interview format with in-depth interviews Questionnaires and self-assessments. The results of the research found that 1) The conceptual framework for management strategies of Bangkok Metropolitan community learning centers based on the concept of lifelong learning for the elderly consists of the concepts of community learning center management, quality of life for the elderly, lifelong learning for the elderly, and strategy development. 2) The current conditions and desirable conditions of management strategies for community learning centers in Bangkok were overall at a high level ( = 3.63, S.D. = 0.69), with the elderly's quality of life in terms of health, environment, and social aspects at a high level, while the economic aspect was at a moderate level; and 3) The management strategies for Bangkok Metropolitan community learning centers based on the concept of lifelong learning for the elderly include: 1) Enhancing the quality of life of the elderly to suit their environment, 2) Establishing a network of appropriate occupations for the elderly 3) Organizing enjoyable social activities for the elderly, and 4) Arranging beneficial activities for the elderly

CHARACTERISTICS AND BENEFITS OF WISDOM FOR EYE CARE

Nuttorn Sukseethong — 2024-06-30

This research article aims to 1) study the characteristics of traditional wisdom in eye care and 2) analyze the benefits of traditional wisdom in eye care. This was a qualitative research with key informants including 89 community scholars and people knowledgeable about traditional wisdom using purposive sampling. The tool used to collect data was a structured in-depth interview with questions about the thinking base and knowledge characteristics of eye care wisdom. Data analysis used content analysis and data reliability checking using data triangulation. The results found that traditional wisdom in eye care is medical science or alternative therapy techniques for eye care, classified into 4 groups: 1) indications 2) using herbs to care for eye health through various methods, including eating, compressing on the eyelids. and compressing the toes that affect the eyes 3) facial massage, head massage and 4) using concentration and vision. Benefits of traditional wisdom in eye care slow down the deterioration of the eyes by stimulating blood circulation nourishing eye tissue and relaxation of eye muscles. Currently, these wisdoms are still being used all over the country and are beneficial in their use that are consistent with the criteria for considering alternative medicine, including reliability, safety, effectiveness and value. There should be a study of treatment mechanisms that can be explained using the process of searching for answers and considering the appropriateness of the time period in the stage of the disease in order to be used as wisdom in eye care in parallel with modern medicine.

GRAPHIC MEDIA MANAGEMENT AT CULTURAL ATTRACTION: RESEARCH ON A CULTURAL WORLD HERITAGE SITE PHRA NAKHON SI AYUTTHAYA HISTORICAL PARK

Nattawadee Srikacha — 2024-06-30

This research is a qualitative research study. The objective of the study is to examine the process of graphic media management procedures at the cultural attraction within Phra Nakhon Si Ayutthaya Historical Park, Zone 1. The study specifically targets the executives and authorities of Ayutthaya Historical Park who are responsible for graphic media management in the area, with ultimate authority in strategic planning or policy-related matters concerning the management of graphic media in the historical park. The research employs a purposive sampling method with three persons and involves data collection and compilation from relevant documents and research work. Data is also gathered through interviews with selected participants. The data collection tool utilized is a semi-structured questionnaire. The research found that the process of managing graphic media signage in Phra Nakhon Si Ayutthaya Historical Park operates in response to three main issues. Firstly, there are misinterpretations or content comprehension errors due to inconsistencies or inaccuracies in communication materials and vocabulary usage in graphic media information signage. Secondly, sudden unexpected social situation such as disease epidemic, trends photographing spot where celebrity visit to historical site and dressing in traditional Thai costumes according to the trend in soap opera at historical park occur, without any information signage, obligation signage, prohibition signage, and warning signage, in managing graphic media to provide information to tourists. Thirdly, there is a misunderstanding of content within obligation signage, prohibition signage, and warning signage. The management of graphic signage aims to address these issues by enhancing the communication of vital information to tourists through graphic media, thus ensuring appropriate conduct during visits to the historical sites within Ayutthaya Historical Park. This effort aims to improve visitor convenience, safety, and collaboration in the conservation of the historical park sites, preserving them for future generations.

CREATING AWARENESS AND DESIGN MEDIA FOR SAPPAROT BRAND HOME DECORATION PRODUCTS FROM PINEAPPLE FIBERS

Maneerat Rattanaphan — 2024-06-30

The objectives of this research article were to 1) study guidelines for creating awareness of SAPPAROT brand home decoration products from pineapple fibers and 2) study create awareness and design media for SAPPAROT brand home decoration products from pineapple fibers. This research adopted the qualitative method by purposive sampling in-depth interview 13 home decoration product users, focus groups with 41 participants from government and private sectors, and actual operation on online platforms Facebook fan page, Instagram, YouTube, Google My Business, TikTok and trade shows. Used content analysis. The results showed that 1) the guidelines for creating awareness of SAPPAROT brand home decoration products from pineapple fibers used 5W1H Concept; Who-who is the customer target, What-what is the content presented, Why-why is it presented, When-when is it presented, Where-where is it presented, and How-how is it presented. And 2) create awareness and design media for SAPPAROT brand home decoration products from pineapple fibers used AIDA Model for design and SAPPAROT brand communication to target consist of A-attention, I-interest, D-desire, and A-action.

ADOPTING THE CONVENTION CONCERNING INTERNATIONAL CARRIAGE BY RAIL (COTIF) IN ASEAN: IMPLEMENTATION STRATEGIES AND LEGAL HARMONIZATION FOR THAILAND

Busakorn Prabnasak Thaisatian — 2024-06-30

The Convention Concerning International Carriage by Rail (COTIF) is a pivotal framework for regulating international rail transport, widely adopted in Europe and other regions. Although rail transportation has been used for ages in Thailand, for both transporting people and goods, but Thailand has never been a member of COTIF. Currently Thailand still has a significant problem that the law related to railway liability has not been improved for a long time. When Thailand try to develop the rail transportation for supporting an expansion of economic and society, by attempting to connect the way for traveling and goods shipment between countries, it is necessary to have effective laws both for prevention or solvation disputes that may arise in rail transport operations. This research purposes consist of: 1. To assess the feasibility of implementing COTIF in ASEAN, especially focusing on Thailand; 2. To identify potential challenges in harmonizing legislation and infrastructure development; 3. To propose an implementation strategy to facilitate the implementation of COTIF and increase regional rail connectivity. This study applied qualitative research methods which focused on document analysis and comparative analysis. Finally, the results of the research founded that Thailand should accept and become a member of the Convention Concerning International Carriage by Rail (COTIF) and should amend domestic laws to comply with this convention in order to raise Thailand's rail transportation to comply with the international standard as other countries.

INTEGRATED MARKETING COMMUNICATION AFFECTING REPURCHASE INTENTION AND WILLINGNESS TO PAY OF CUSTOMER IN CONSTRUCTION MATERIAL SALE BUSINESSES IN NAKHON SI THAMMARAT PROVINCE

Phasuk Prasitsorn — 2024-06-30

Competition in the construction material distribution business between sellers is intense in the present era. The marketing department is rushing to find new strategies or methods to adapt to marketing plans. This research study aims to 1) Examine the demographic information and the level of opinion regarding repurchase intention and willingness to pay 2) Compare repeat purchase intention and willingness to pay of customers in the construction material distribution business Classified by demographics and 3) Investigate the impact of integrated marketing communication on repurchase intention and willingness to pay. This is quantitative research using questionnaires to collect information from customers who purchase construction materials by selecting 3 districts that have groups of sellers. Namely Mueang Nakhon Si Thammarat District, Thung Song District, and Sichon District, totaling 400 customers. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Inferential statistics include T-test and F-test. The results of the study found that the demographic factors in terms of age, education level, and occupation are different, with different repeat purchase intentions. And in the area of education level, occupation, and average income per month Different people have different willingness to pay. Statistically significant at .05 and normal multiple linear regression analysis. Integrated marketing communication factors Public Relations Sales promotion Using sales staff Affects repeat purchase intentions and it was found that promotional factors Using sales staff Affects willingness to pay It has a statistical significance of .05. Therefore, construction material businesses can utilize these results to adjust their marketing strategies, to increase sales towards the sustainability of the business.

THE CAUSAL FACTORS INFLUENCING THE BENEFITS OF HUMAN RESOURCE INFORMATION SYSTEMS AMONG THE EDUCATIONAL INSTITUTIONS IN THE GROUP OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY

Sayumporn Boonkerd — 2024-06-30

The objective of the causal factors influencing the benefits of human resource information systems among the educational institutions in the group of Rajamangala University is quantitative research. This research has two objectives: 1) to study factors that influence the benefits of human resource information systems in higher education institutions (Rajamangala University of Technology) 2) to examine the consistency of the causal relationship model influencing you. Benefits of human resource information systems and 3) Create a behavioral relationship model that is consistent with the benefits of the human resource information system in the sample group of higher education institutions in the Rajabhat University of Technology group of nine places. The sample group consisted of 500 administrators, teachers, academics, and personnel working in higher education institutions in the Rajamangala University of Technology group. This research was conducted using a random sampling method with known probability values using a multi-step method. Quantitative data were analyzed using structural equation modeling techniques. To check for construct validity. And confirmatory factor analysis to confirm the discovered theory and check the construct validity of the tool. The research results found that all 16 observed variables are interrelated. The correlation coefficient is statistically significant at the 0.01 level, and the correlation size is between 0.222 and 0.703. It shows that the factors that influence the benefits of human resource information systems in higher education institutions in the Rajamangala University of Technology group indicate that the human resource information system's organizational characteristics personal characteristics Influences the benefits of human resource information systems. Through the adjustment of the human resources information system. This is in accordance with all 7 assumptions and in line with the theory that explains the structural equation model of factors influencing the benefits of human resource information systems in higher education institutions in the Rajamangala University of Technology group. Therefore, in conclusion, it is consistent and harmonious. with the theoretical model set at an acceptable level.