Journal of Social Science and Cultural

THE DEVELOPMENT OF LEARNING ACTIVITIES BY USING DESIGN THINKING WITH GAMIFICATION TO PROMOTE PROBLEM SOLVING THINKING ABILITY FOR VOCATIONAL CERTIFICATE STUDENTS

Papatsorn Kongnisai — 2024-10-25

This research aimed to 1) Develop learning activities by using design thinking with gamification to promote Problem solving thinking ability among Vocational Certificate students, 2) Compare students’ Problem solving Thinking Ability after studying according to the criteria of 70 percent, and 3) Study students’ opinions on learning activities by using design thinking with gamification to promote Problem solving thinking ability among Vocational Certificate students. This research was a research and development. The sample group was 31 of vocational certificate students at Nakhon Sawan Vocational College, obtained from purposive sampling. The research instruments were: 1) Lesson Plan in Mathematics for Business and Service. 2) Problem solving Thinking Ability test. 3) Student works assessment form. 4) Problem solving Thinking Ability assessment form. and 5) Assessment of opinions on teaching and learning activities. The statistics used for data analysis included percentage, mean, and standard deviation. The research results found that 1) Learning Activities; there was a focus on the Problem solving Thinking Ability from Design Thinking and Gamification. The results of the assessment of the appropriateness of Learning Activities by experts are at the highest level and the efficient was 89.76/87.06 according to the criteria of 85/85, 2) Students’ Problem solving thinking ability after studying was 87.02 percent, which is higher than the 70 percent criteria set, and 3) The students’ opinions on Learning Activities that were created by the researcher were at the highest level ( = 4.55, S.D = 0.54).

COMMUNITY RISK MANAGEMENT AND SELF-MANAGEMENT IN CRISIS CASE STUDY BANN SALAWAN COMMUNITY NAKHON PATHOM PROVINCE

Kerkrat Tangvonguthai — 2024-10-25

The objectives of this research article are to 1) Describe the community context and risks in Bann Salawan, 2) Integrate these risks into a community risk management process, and 3) Develop self-management guidelines for crises within the community. A mixed-methods research approach was employed, combining quantitative data to support qualitative findings. Data collection involved field surveys of village health volunteers from 13 communities under the care of Bann Salawan Community Health Promotion Hospital. The total population was 94, with a random accidental sampling method selecting 6 participants per community, yielding a sample size of 78. Research tools included opinion recording forms, risk management tables, and questionnaires. Data was analyzed using descriptive statistics, including frequency, percentage, and mean values. The findings revealed that 1) The community context is characterized by the expansion of residential areas and transportation routes to accommodate urban growth, 2) Risks within the community were categorized into two areas: health and safety, with the highest risk factors being addressed through community management strategies, and 3) Data was compiled into a community risk management manual, detailing basic community information, risk management processes, and self-management guidelines in crises, forming an emergency response plan. Overall satisfaction with community activities had an average score of 4.60, representing 85.29%, which is considered very high.

DEVELOPMENT OF BUDDHIST SPIRITUAL LEADERSHIP INDICATORS OF BUDDHIST UNIVERSITY ADMINISTRATORS IN THAILAND

Pradit Srinonyang — 2024-10-25

This article aimed to study the components and indicators of spiritual leadership based on Buddhist principles, examine the consistency of the structural equation model of spiritual leadership indicators based on Buddhist principles of administrators of Buddhist universities in Thailand with empirical data, and explore the approaches for developing spiritual leadership according to Buddhist principles. The research employed a mixed-method approach. The key informants included eight individuals comprising monks, professors, and academics holding academic positions. The sample group consisted of 550 professors and staff from Mahamakut Buddhist University and Mahachulalongkornrajavidyalaya University, selected through stratified random sampling. The research instruments included 1) Semi-structured interviews,
2) Questionnaires, and 3) In-depth interviews. Data were analyzed using a statistical software package, along with content analysis and descriptive analysis. The research findings revealed that the components and indicators of spiritual leadership based on Buddhist principles consisted of five main components, 19 sub-components, and 86 indicators. The results of the consistency test of the structural equation model of spiritual leadership indicators based on Buddhist principles of the administrators of Buddhist universities in Thailand aligned with the empirical data, with Chi-Square = 80.31, P-value = 0.06968, df = 63, Relative Chi-Square = 1.274, Goodness-of-Fit Index = 0.984, Adjusted Goodness-of-Fit Index = 0.952, and Root Mean Square Error of Approximation = 0.023. Regarding the development of spiritual leadership based on Buddhist principles, administrators should receive training on organizational goals and management, have clear plans and evaluation criteria, provide guidance and listen to feedback, be truthful in words and actions, manage emotions, and offer assistance when problems arise.

USING ART TO CREATE BRANDS AND DESIGN CREATIVE PRODUCTS BASED ON LOCAL CULTURAL ECOLOGY: HERBAL PRODUCTS GROUP IN DON RUAK SUBDISTRICT, DON TUM DISTRICT, NAKHON PATHOM PROVINCE

Bovan Krourat — 2024-10-25

The objective of this research article is to: 1) Study the problems and obstacles in business operations; 2) Explore the use of art in designing brand identity and creative products based on the local cultural ecosystem; 3)Design creative herbal products based on the local cultural ecosystem; and 4)Evaluate the satisfaction with the brand identity guide and creative herbal products based on the local cultural ecosystem. The research focuses on the herbal product group from Don Rauk Subdistrict, Nakhon Pathom Province. This is a mixed-methods research study. Key informants include five members of the herbal product group. The sample consists of 60 participants, including members of the herbal product group, experts in design and graphics, and individuals interested in the newly designed creative products based on the local cultural ecosystem, selected through purposive sampling. The research tools include one prototype brand with a usage manual, four prototype products, and a satisfaction questionnaire. The statistical methods used for data analysis include mean and standard deviation. The research findings are as follows: 1) The problems and obstacles in business operations include a lack of brand identity that reflects the community's character and a lack of product diversity, which could lead to imitation; 2) The use of art to create brand identity and design creative products based on the local cultural ecosystem applied the Design Thinking approach; 3) The design of creative herbal products based on the local cultural ecosystem resulted in four types of products: body scrub (350 g), cajeput essential oil (8 g), herbal balm (15 g), and soap (80 g); 4) The evaluation of satisfaction with the brand identity guide and creative herbal products based on the local cultural ecosystem showed an overall satisfaction level of "good," with a mean score of 4.08 and a standard deviation of 0.57.

ENVIRONMENT, PROBLEMS AND COMPETENCY FACTORS RELATED TO THE INNOVATION COMPETENCY MODEL OF DANCE TEACHERS FOR LEARNING MANAGEMENT

Tarada Prasert — 2024-10-25

This research aims to study the environment, problems, and competency factors related to the innovation competency model of dance teachers for learning management by using qualitative research. The sample group was purposively selected, consisting of 20 executives at the institute and the College of Dramatic Arts. In-depth interviews were used as the research tool. Content data were analyzed. The research results found that the Bunditpatanasilpa Institute, Ministry of Culture, is an institution specialized in arts and culture. It offers a Bachelor of Education in Performing Arts Education and a Bachelor of Arts in Thai Dance. The teaching and learning of dance has specific characteristics and affects the concept of the characteristics of individuals who will enter the Bunditpatanasilpa Institute and the College of Dramatic Arts. Dance teachers still lack technological and language skills. However, due to the nature of the profession, it is necessary to have competency in various areas, including personal competency, learning management competency, learning and innovation competency, knowledge and self-development competency, and competency that needs to be increased, including innovation and creativity competency, measurement and evaluation of efficiency in creating innovation in learning management. and competence in information, media and technology. The research has the following recommendations: 1) Silpa Institute should create a project to develop human resources in technology and support the use of technology in teaching for teachers and students. 2) Silpa Institute should create a project to develop human resources competence in language in teaching for teachers and students. 3) Silpa Institute should set up a mentor teacher system to share knowledge between newly graduated teachers and teachers with long experience in technology and various knowledge related to teaching performing arts.

STRATEGIES FOR PROMOTION OF SUSTAINABLE EDUCATION QUALITY DEVELOPMENT IN PRIVATE NURSERY, CHIANG MAI PROVINCE

Sirikanda Silapanura — 2024-10-25

This research aims to study the problems and factors, create strategies and manuals for driving, and examine and evaluate the strategies and manuals for driving the promotion of sustainable quality education development in private childcare centers in Chiang Mai province. It is a Mixed-Method Research. The samples were administrators, teachers, caregivers, and parents, totaling 291 people. The key informants were stakeholders in private childcare centers in Chiang Mai province, totaling 120 people, 7 focus group discussions, 11 workshops, 7 verifications of accuracy and appropriateness, and specific selection assessments of feasibility and usefulness. The research instruments were a 5-level questionnaire, conversation records, and workshop records. The statistics used in the research and data analysis were mean, standard deviation, content analysis using SWOT Matrix, TOWs Matrix, verification of accuracy and appropriateness, and assessment of feasibility and usefulness. The research results found that 1) The problems and factors in promoting sustainable quality education development in private childcare centers, administrators, teachers, and caregivers were at a moderate level, while parents had real problems at a moderate level. 2) The strategies consisted of vision, mission, objectives, strategic issues, measures, plans, and projects. 3) Examination and evaluation of strategies and manuals for driving the promotion of sustainable quality education development in private childcare centers in Chiang Mai province Overall, the accuracy and appropriateness were 98.96%, and the feasibility and usefulness for administrators were at a high level. The usefulness was at the highest level. The feasibility and usefulness for preschool teachers were at the highest level.

THE DEVELOMENT OF AGRICULTURAL OCCUPATION GROUPS TO RAISE INCOME FOR THE LOCAL ECONOMY IN SONGKHLA PROVINCE

Phrakru Sittisutakorn (Sumet Siddhimethi) — 2024-10-25

This research article aims to 1) Analyze the knowledge of developing agricultural occupational groups to raise the income of the grassroots economy. 2) Continue to develop agricultural occupational groups to raise the level of income of the grassroots economy in Songkhla Province. and 3) Create a network of agricultural occupational groups. To raise the income of the grassroots economy in Songkhla Province This is a qualitative research using in-depth interviews with 25 people and group discussions with 8 people, selected purposively. Key informants included 5 agricultural occupation groups: 1) Ban Nod curry paste group, 2) Kenaf weaving group, 3) Ban Nod's Khai Khem group, 4) Large plot beekeeping group, and and 5) Basket weaving group and conducted a workshop on the target population of 30 people using informal observation. Data analysis techniques were used by means of inductive analysis and descriptive presentation. The results of the research found that 1) Knowledge on the development of agricultural career groups to raise the level of income of the grassroots economy found that management uses the 8M principles to drive development, developing people (Man), skilled, capital (Money), ready, Manage raw materials (Material) with quality Using modern technology (Machine), production processes (Method) that the market needs, marketing (Market), learning about consumers. Organization management (Managemen) at and developing a framework for thinking (Mindset) 2) Developing agricultural career groups to raise the income level of the grassroots economy in Songkhla Province, including experiences, knowledge, skills, and production. Exchange of knowledge, training, study tours and use of technology and 3) Create three networks of agricultural professional groups to raise income levels for the grassroots economy in Songkhla Province: the government sector will plan operations and transfer knowledge; The private sector will promote sales and develop technology. and the public sector will join the group and develop learning in every aspect.

DEVELOPMENT OF AN ERGONOMICS SELF-CARE PROGRAM ABOUT MUSCULOSKELETAL IN FARMERS BY APPLIED ELASTIC BAND WITH STRETCHING

Siam Thongbai — 2024-10-25

This article research aimed to understand problems and develop an ergonomics self-care program about musculoskeletal in farmers by applied elastic band with stretching. It was a Developmental Research. Sample were 195 farmers who lived in Thanamaoy sub-district, Mueang District in Nakhon Sawan Province. The sample size was calculated using Krejcie and Morgan's formula. Data collection by the rapid entire body assessment (REBA) assessment was used to assess ergonomics risk and interviewed about their body discomfort related to musculoskeletal disorders. Then, the obtained data were combined with Orem's self-care concept, along with the concept of exercise with elastic bands and stretching, and the integration of knowledge from the synthesis to develop an ergonomics self-care program about musculoskeletal in farmers by applied elastic band with stretching. After that, check the quality and evaluate the effectiveness of the program. This program was then tested with 20 farmers for evaluate the effectiveness of program. Analyzed by basic statistics and qualitative analysis. Results: problems and developing of an ergonomics self-care program about musculoskeletal in farmers by applied elastic band with stretching. The total ergonomic risk was high risk (8.55 ± 2.72) affected to the body discomfort (musculoskeletal) had almost hard (3.31 ± 1.17). Development of an ergonomics self-care program about musculoskeletal in farmers by applied elastic band with stretching to solve musculoskeletal problems examined the content validity of the program has 0.95. This program had been to try out and evaluate the effectiveness was found that the overall performance in all 4 dimensions; the standard of appropriateness, the standard of usefulness, the standard of feasibility, and the standard of correctness, were at the highest level ( = 4.52).

STAKEHODER'S NEEDS FOR DEVELOPMENT OF BACHELOR OF SCIENCE IN SPORTS AND EXERCISE SCIENCE, FACULTY OF SPORTS AND HEALTH SCIENCE, THAILAND NATIONAL SPORTS UNIVERSITY

Patcharee Tongkampanit — 2024-10-25

The purpose of this research was to investigate the stakeholder's needs for development of Bachelor of Science in Sports and Exercise Science, Faculty of Sports and Health Science, Thailand National Sports University. This research was designed in a mixed method. A questionnaire and a semi-structured interview were used as the tools of this research. The 1570 subjects were used for this research by purposive selection. The data were analyzed by percentage, mean and standard deviation. The content analysis was conducted in a descriptive method. The findings revealed as follows. 1) The stakeholder's needs for development of Bachelor of Science were found at a high level as a whole and in every aspect. 2) The stakeholder's needs for development of Bachelor of Science comprised five significant aspects 1) Knowledge in both theoretical and practical learning in field of study according to the curriculum requirements given; 2) Skills containing soft skills and hard skills in relation to field of study 3) Ethics containing moral and ethics, honesty, good attitude towards profession, and good social behavior 4) Character containing good personality, good shape and health, self-confidence, leadership, and expressiveness 5) Curriculum Management containing improvement and management of the curriculum in accordance with the current situations and keeping up with advancement in sports and exercise science.

CARPET PRODUCT DESIGN AND DEVELOPMENT FROM REMNANT FABRICS TOWARD TRAINING PROCESS FOR SUSTAINABLE CAREERING OF NATIONAL HOUSING AUTHORITY, NONG CHOK, BANGKOK

Rujirapha Ngamsakoo — 2024-10-25

The design and development of carpet products from remnant fabric is an upgrade of community products by adding value to the products. This research aimed to design and develop carpet products made from remnant fabric and to transfer the production process of these carpet made from remnant fabric. The research utilized a mixed-methods approach.
The sample groups included: 5 Key Informants selected through purposive sampling. 413 Consumers selected through convenience sampling. 5 Assistant trainers selected through purposive sampling. 14 Participants in the Production Process Transfer who volunteered. Data were collected through focus group discussions and workshops. The tools used for data collection were observation forms and questionnaires. Qualitative data were analyzed using content analysis, while quantitative data were analyzed using percentage, mean, and standard deviation. The research results found that 1) carpets and other products From 5 remnant fabric products, consumers had opinions on each of the 5 products at positive level, namely cat house, seat (Asana), carpet, backrest pillow and seat cushion (average score 4.17, 4.11, 4.07, 4.03, 4.02 respectively). It was found that consumers highly agreed with all products in terms of design, price and utility. 2) Transferring the production process of products from remnant fabric to the team of 5 assistant trainers and 14 participants from the National Housing Authority, Nong Chok District, Bangkok, found that they were most satisfied with the transfer process in overall (average score 4.63 and 4.67 respectively)

PRESENTATION STRATEGIES FOR ECOLOGICAL CONSCIENCE IN CHILDREN’S LITERATURE: A CASE STUDY OF “MO YAI NOI” BY KITISAK SRIKAEWBOWORN

Wanlapa Tarawet — 2024-10-25

This research aims to analyze the presentation strategies for ecological conscience in the children’s literature: “Mo Yai Noi” by Kitisak Srikaewboworn. This is a qualitative research study employing the conceptual frameworks of presentation strategies and ecocriticism. The research findings reveal five strategies for presenting ecological awareness concepts: 1) Presentation through plot structure - the author crafts the plot so that the characters are connected to nature from beginning to end. 2) Presentation through characters - the main characters are named to convey ecological implications, and creates characters that are either nature-friendly or embody ecological awareness. 3) Dialogue: Through dialogue, the characters’ personalities, habits, and views towards nature are expressed, embedding ecological ideas within their interactions. 4) Setting: Five types of settings are identified, including natural environments, man-made environments, temporal settings or periods, the living conditions of the characters, and abstract environmental settings. 5) Tone: The author’s tone varies from one of admiration for nature, to persuasive in advocating for its conservation, serious in provoking thought, and melancholic. The children’s literature “Mo Yai Noi” is a prominent example of green literature, distinguished by its focus on nature and the environment. Particularly notable is the inclusion of the benefits of various medicinal plants that can treat a range of ailments through traditional herbal medicine. This aspect underscores the profound connection between humans and nature. The literature plays a significant role in instilling a sense of environmental conservation in its readers, especially among children and young people.

LEVERAGING CULTURAL CAPITAL AS A TOOL FOR SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY OF THE ESTABLISHMENT MECHANISM OF THE “AUSPICIOUS WAY OF LIFE” CONCEPT TO CREATE A NEW IDENTITY FOR HAT YAI CITY, SONGKHLA PROVINCE

Duangthida Pattano — 2024-10-25

This research aims to: 1) Explore tourist behaviors, perceptions, and opinions of tourists and stakeholders towards Hat Yai city through the lens of cultural capital; 2) Investigate both tangible and intangible cultural capital in the Hat Yai urban area; and 3) Propose mechanisms for creating a new identity for Hat Yai city through cultural capital that will lead to sustainable tourism development. The study employed a mixed-methods research design, collecting quantitative data from 400 Thai and foreign tourists using questionnaires, analyzed through descriptive statistics. Qualitative data was gathered through participatory action research with 28 local network partners, utilizing focus group discussions and in-depth interviews, analyzed through content analysis. The findings reveal that: 1) Food is the most prominent cultural capital; 2) Foreign tourists' average expenditure per person is 2.4 times higher than that of Thai tourists (10,209.49 THB compared to 4,237.72 THB); and 3) The development of the “Auspicious Way” concept led to the identification of 51 cultural points of interest, representing both tangible and intangible cultural capital. A mechanism for creating a new identity for Hat Yai city comprises five key steps, resulting in the “Auspicious Way Model” for Hat Yai with four components: 1) Auspicious Food, 2) Auspicious Faith, 3) Auspicious Festivals, and 4) Auspicious Lifestyle. This model serves as a strategy for sustainable cultural tourism development in Hat Yai. The research recommends that relevant agencies should apply the “Auspicious Way Model” in tourism development, emphasizing the promotion of cultural capital in food and beliefs. Further studies should explore expanding the “Auspicious Way” concept to encompass greater cultural diversity dimensions.

DEVELOPMENT GUIDELINE FOR INTERNATIONAL AGRICULTURAL EXTENSION AND DEVELOPMENT PROGRAM THROUGH DISTANCE LEARNING

Chalermsak Toomhirun — 2024-10-25

The objectives of research were to study: 1) study learning management of agricultural extension and development and related topics at the university broad; 2) the analysis of distance learning technology and innovation; and 3) the analysis of development guidelines for international program through distance learning. Mixed methods were used for this research. The sample were: 1) 5 programs in foreign universities; 2) 5 lecturers and scholars from both Thai and foreign universities; 3) 141 students and graduates; and 4) 18 experts participated in a focus group. Data were collected by using log form, in-dept interview form, questionnaires, and the topic of focus group. Data were then analyzed by using descriptive statistics, correlation analysis, factor analysis, and content analysis. The results of the study found that 1) learning management of agricultural extension and development at the university broad; all universities were public university and organized the education in 3 levels. Most of them were the in-classroom setting in 8 subject groups. The learning management should be flexible online classes and interaction at the university. The educational administration depended on context of each country, student recruitment, appropriate assistance services, and the stable internet. All of the respondents emphasized communication and media used in distance learning at the high to highest level. 2) Technology and innovation of learning classified according to factor analysis were 11 main components. 3) Guidelines for program development should encourage teamwork among all staff and 8 main component groups such as 3.1) student admission team; 3.2) communication and media team; 3.3) academic team; 3.4) academic and innovative management team; 3.5) student service team; 3.6) evaluation team; 3.7) coordination and international relations team, and 3.8) public relations team.

RISK MANAGEMENT, RESILIENCE CAPABILITIES, AND SUSTAINABLE CAPABILITIES TOWARDS THE BUSINESS CONTINUITY OF STATE ENTERPRISE AIRPORTS IN THAILAND

Jareeyakorn Hwangsuphakitkoson — 2024-10-25

This research aims to study risk management, resilience, and sustainability capabilities that contribute to the business continuity of state enterprise airports in Thailand. A qualitative research methodology was employed using the phenomenological approach, which focuses on understanding personal experiences from the perspective of key informants. A purposive sampling method was used targeting key informants involved in the Planning and Strategic Development Department of state enterprise airports in Thailand across seven major areas: Suvarnabhumi Airport, Don Mueang Airport, Chiang Mai Airport, Mae Fah Luang Chiang Rai Airport, Phuket Airport, Hat Yai Airport, and the headquarters. The key informants comprised 10 participants, including 3 senior executives, 3 mid-level managers, and 4 operational staff, with data collection continuing until theoretical saturation was reached. Data were gathered through in-depth interviews combined with non-participant observation by semi-structured interview guidelines. Thematic analysis was employed to analyze the data. The findings revealed that: 1) Risk management encompasses compliance and culture, strategy and objective setting, risk management processes, risk review and adjustment, and risk communication; 2) Resilience capabilities include of robustness to unpredictable events, readiness, adaptability to change, efficient resource utilization, crisis recovery, and crisis response capabilities; and 3) Sustainability capabilities cover of governance, social, environmental, and economic aspects. Together, these factors enable state enterprise airports to ensure business continuity and maintain ongoing operations without disruption.

A DEVELOPMENT 21ST CENTURY LEADERSHIP OF COMMITTEE ASSOCIATION OF FUTURE THAI PROFESSIONALSURIN TECHNICAL COLLEGE

Wichit Radombun — 2024-10-25

This research aimed to 1) Study the level of leadership in the 21st century and the need for development, 2) Study the level of knowledge, skills, and attitudes regarding the operation of the Association of Future Thai Professionals, 3) Study the outcomes of 21^st century leadership development using the Participatory Action Research Cycle, and 4) to examine the effectiveness of the 21st century leadership development program of the Executive Committee of the Association of Future Thai Professional, Surin Technical College. Four stakeholder groups were selected through specific selection methods: 1) Researchers, 2) Co-researchers, 3) People from target groups, and 4) Key informants. The research used a Participatory Action Research (PAR) model with 4 steps and 2 cycles. The research results found that 1) The overall level of leadership in the 21st century was at a moderate level ( = 3.07), with a value of necessary needs (PNI_modified) = 0.47. 2) The overall level of knowledge, skills, and attitudes before development was at a low level ( = 2.36). 3) The results of development according to the participatory action research cycle from the implementation of the 2st Century Leadership Development Project passed the standard criteria for all activities, which is consistent with the consistency index or reliability value of 0.96 and 4) The effectiveness of leadership development in the 21st century includes: 1) The overall progress after development is at a high level ( = 4.40) at 77.17 percent. and 2) The overall satisfaction is at the highest level ( = 4.77) when the statistical test is compared with the specified criteria at a significant level of .01.

DEVELOPMENT OF COMPETENCY INSTRUCTIONAL LEADERSHIP INDICATORS FOR SMALL-SIZED SCHOOLS ADMINISTRATORS UNDER THE OFFICE OF BASIC EDUCATION COMMISSION

Ketsuda Mitrpusaporn — 2024-10-25

The objectives of this research were: 1) To study the components of performance indicators for academic leadership of small school administrators under the Office of the Basic Education Commission (OBEC). 2) To develop academic leadership performance indicators for small school administrators. and 3) To verify the consistency of the structural model of the developed performance indicators with empirical data. The data analysis employed basic statistics and confirmatory factor analysis (CFA). The research was conducted in three phases: 1) Studying the academic leadership competency components of small school administrators based on concepts, theories, and both domestic and international research. Interviews were conducted with nine experts, and data was analyzed to confirm the components of the indicators for further development. 2) Developing academic leadership competency indicators by reviewing additional theories and research to define major and sub-components, and relevant terminology. and 3) Testing the consistency of the indicator model with empirical data through confirmatory factor analysis (CFA). The findings were as follows: 1) The study of academic leadership competency components for small school administrators under OBEC identified 5 main components, 18 competencies, and 80 indicators. Competencies were assessed through three methods: interviews, expert reviews, and selection from a list of competencies. 2) The development of academic leadership competency indicators for small school administrators resulted in 80 indicators. The development process was based on studying principles, concepts, theories, and related research from both domestic and international sources, and defining the key and sub-components and related terminology through a six-step process. and 3) The consistency test of the structural model of academic leadership competency indicators for small school administrators with empirical data showed a good fit, with 5 main components, 18 sub-components, and 80 indicators.

THE DEVELOPMENT MODEL OF DIGITAL LEADERSHIP FOR SCHOOL ADMINISTRATORS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION IN THE INSPECTION REGION NO.5

Rungthip Kumkaew — 2024-10-25

The objectives of this study were 1) To study the elements of digital leadership of basic education administrators in Inspectorate Region 5, 2) To create a model for the development of digital leadership of basic education administrators in Inspectorate Region 5, and 3) To evaluate the digital leadership development model of basic education administrators in Inspectorate Region 5. The methodology used in this study was Mixed Method and was divided into three phases. 1) On the analysis the elements of digital leadership of basic education administrators in Inspectorate Region 5, the researcher examines the documents, concepts and theories. Interview was the research tool to find out the components of the digital leadership elements of basic education administrators in the 5th Inspectorate Region 5 and analyze the data in the Confirmation Factor Analysis to survey key elements from a sample of 360 population. 2) To create the digital leadership model of basic education administrators in the 5^th Inspectorate Region interview was the research tool which used to evaluate the significance from 9 specialists. In order to measure the suitability of the model. 3) To assess the digital leadership model of basic education administrators in the 5^th Inspectorate Region, the connoisseurship was used among 9 informants for accuracy, suitability, possibility and benefits. The results showed that: 1) The digital leadership elements of basic education administrators in the 5th Inspectorate Region consist of 5 main components: creating a digital vision with 3 sub-components, digital literacy with 4 sub-components, digital technology use ability with 3 sub-components, creating a digital learning culture with 4 sub-components, and ethics in using digital technology with 3 sub-components. 2) The digital leadership model of basic education administrators in the 5th Inspectorate Region consists of the following: Principles, Objectives, Content, Process, Measurement and Evaluation Description, conditions for success and expected results. 3) The results of the evaluation and certification of the digital leadership model of basic education administrators in the 5th Inspectorate Region in terms of accuracy, appropriateness, It meets the evaluation criteria as prescribed. Therefore, it can be concluded that experts

DEVELOPING OF MALAY WRITING SKILLS PACKAGE AND COOPERATIVE TEACHING TO ENHANCE MALAY WRITING ABILITY FOR YALA RAJABHAT UNIVERSITY STUDENTS

Pareeda Hayeeteh — 2024-10-25

This research aims to develop Malay writing skill packages and cooperative teaching and to study the results of using Malay writing skill packages and cooperative teaching for developing students' Malay writing ability. The target group included 25 First-year students who were studying the Malay Structure Course, Malay for Business Program, Yala Rajabhat University, academic year 2023, which were obtained through purposive sampling. The research tools were Malay writing training packages, lesson plans, Malay writing ability assessment form, and a questionnaire on students' opinions regarding the developed learning. Research and development were used to construct the effective Malay writing training packages and cooperative teaching lesson plans to ensure that they are appropriate and effective according to the 80/80 criteria. Then, the data were collected before, during and after using the tools with the target group. This research was quasi-experimental research, a single group test before and after. Data were analyzed with percentage, mean, standard deviation and t-test. As a result, the researcher had developed six Malay writing training packages and six learning management plans and they had the highest and a high level of appropriateness, and an average efficiency (E1/E2) of 81.38/81.13. After using the Malay writing training packages and cooperative teaching with the target group that the plan, it was found that an efficiency of using was 81.44/81.19 and the target group had higher ability to write Malay than before studying statistically significantly at .01 level. According to the target group’s opinion, learning using Malay writing training packages and cooperative teaching was very appropriate.

COMMUNICATION AND PERCEPTION IN THE ENFORCEMENT OF THE BAN ON SUNSCREENS CONTAINING CORAL - HARMFUL CHEMICALS: A CASE STUDY OF KOH SAMUI, THAILAND

Naprarath Waijarean — 2024-10-25

This study aims to: 1) investigate perceptions of the enforcement of regulations prohibiting the use of sunscreens containing chemicals harmful to coral reefs within national parks; 2) assess the effectiveness of communication strategies employed to promote these regulations; and 3) propose sustainable communication approaches to encourage the use of reef - safe sunscreens that protect Koh Samui's marine ecosystems. The research adopts a mixed - methods design, combining both quantitative and qualitative approaches. Data were collected using structured questionnaires and in - depth interviews with five distinct sample groups. Analysis methods included frequency, percentage, chi - square tests, multiple regression analysis, and content analysis. The findings reveal significant differences in awareness, compliance, and understanding of the Department of National Parks' regulations among tourists, business operators, and government agencies, with statistical significance at the .01 level (χ² = 26.738). Social communication factors and individual attitudinal factors emerged as key predictors of awareness, compliance, and understanding, with regression coefficients of 0.683 and 0.322, respectively, and a predictive power of 0.94. The evaluation of communication strategies shows a shared preference among all sample groups for online communication channels, with average ratings ranging from 4.23 to 4.55. The study recommends prioritizing online platforms, developing logo - based media, and utilizing diverse promotional tools to effectively convey information about the regulations and their impact on marine ecosystems.

DEVELOPMENT QUIDELINES FOR LEARNING MANAGEMENT SYSTEM OF THE THAILAND NATIONAL SPORTS UNIVERSITY

Haruesanunt Janthong — 2024-10-25

This research article aimed to 1) examine the current state of the Learning Management System at Thailand National Sports University, and 2) propose guidelines for its development. The study employed a qualitative approach with two sample groups: service providers, including administrators, instructors, and staff, and service recipients, consisting of students and graduates, totaling 20 participants. Data were collected through semi-structured interviews and analyzed using SWOT Analysis and Content Analysis techniques. The research findings revealed that the Learning Management System at Thailand National Sports University encompassed five main areas: curriculum, student competencies, teaching and learning processes, resource management and instructional support, and evaluation processes. The proposed development guidelines for the Learning Management System were as follows: For the curriculum, it was suggested to create specialized and diverse programs in collaboration with sports associations and various organizations to develop personnel and create unique identities for each campus. For student competency, it was recommended to promote information technology, life, English, and sports skills. In the teaching and learning process, courses were recommended to be integrated with community service, utilizing technology and information media, emphasizing personalized learning, and supporting the publication of national and international works at the graduate level, including the development of special programs for athletes. In terms of resource management and instructional support, it was recommended to develop staff expertise, provide scholarships and training, and create clear personnel management plans, promoting the use of information technology in management and modernizing equipment. Lastly, the assessment process was recommended to be developed to include diverse and clear evaluation methods.

A DEVELOPMENT OF HIGH-PERFORMANCE GOVERNMENT ORGANIZATIONS ACCORDING TO OKRs PRINCIPLES TO ENHANCE THE MANAGEMENT OF THUNGSONG PROVINCIAL POLICE STATION IN NAKHON SI THAMMARAT

Theerawut Thepluen — 2024-10-25

This research article has objectives as followings: 1) To analyze high-performance government organizations based on OKR principles to improve police station’s administration; 2) To develop high-performance government organizations based on OKR principles to improve the administration of Thung Song Police Station, Nakhon Si Thammarat Province; and 3) To create a knowledge set and indicators for the development of high-performance government organizations based on OKR principles to improve the administration of Thung Song Police Station, Nakhon Si Thammarat Province. The research used a mixed-method approach, which included a questionnaire survey with a sample group of 147 police officers from Thung Song Police Station, in-depth interviews with 40 key informants, two focus group discussions with 12 experts, and research with 30 police officers from Thung Song Police Station. The result showed that: 1) The analysis of police station development in 8 aspects as followings; organizational leadership, strategic planning, customer focus measurement, analysis, and knowledge management, human resource focus, process management, management of Thung Song Police Station towards a high-performance public sector based on OKRs principles, and public sector management in line with Buddhist principles. In which, the average value of aspect management of Thung Song Police Station towards a high-performance public sector based on OKRs principles is the highest ( = 4.38) and the least in terms of measurement, analysis and management of knowledge is the lowest ( = 4.29); 2) In this regard, the implementation of the OKRs principle in developing Thung Song Police Station has been able to set 8 goals as followings; developing the working environment and supporting personnel to achieve their missions, The department continues strategic planning, the department operates in line with the needs of service recipients, the department has a knowledge management system, Promoting personnel's work skills, development of systems and work processes, the department operates according to the OKRs concept and the department operates according to Buddhism principles. There are 17 Key Results (KRs); and 3) The knowledge set, and indicators were presented as the SANGDAOW Model.

THE FACTORS INFLUENCING THE DECISION TO USE PUBLIC TRANSPORTATION IN THE EASTERN ECONOMIC CORRIDOR

Supanupat Wongphudee — 2024-10-25

This research is a quantitative research objective of this research is to, 1) Investigate the importance of factors on the decision-making process regarding the use of public transportation in the Eastern Economic Corridor development area, and 2) The influence of factors on the decision-making process regarding the use of public transportation in the Eastern Economic Corridor development area. The population for this research includes residents in the three target provinces within the Eastern Economic Corridor (EEC) development area, namely Rayong, Chonburi, and Chachoengsao. The sampling method employed is Cluster Sampling, where sample groups are selected from the population area. Subsequently, Accidental Sampling is used. The data collection tool utilized in this research is a questionnaire. General data analysis will involve the use of Frequency Distribution and Percentage. Meanwhile, analyzing the characteristics of public transportation service usage will employ Mean () and Standard Deviation (S.D.). For assessing the influence of various factors on the decision-making process regarding the usage of public transportation services in the EEC development area, Multiple Linear Regression Analysis will be utilized. The results of the data analysis for the 4 factors, namely, the vehicle aspect, driver behavior aspect, service aspect, and pricing aspect, reveal that the driver aspect holds the highest level of significance. Each factor has a statistically significant influence on the decision-making process of the residents in the Eastern Economic Special Development Zone regarding the use of public transportation. Among them, the driver aspect exhibits the most substantial impact. Therefore, it is important to ensure that employees are qualified and complete.

THE DEVELOPING OF FACTORS AND STUDYING AN INNOVATIVE LEADERSHIP LEVEL WITH MANAGEMENT OF THE EDUCATIONAL INNOVATION ECOSYSTEM OF SCHOOL ADMINISTRATORS UNDER THE BANGKOK METROPOLITAN ADMINISTRATION

Nantana Chavasirikultol — 2024-10-25

This research aims to 1) Develop the components of innovative leadership and the management of the educational innovation ecosystem among school administrators under the Bangkok Metropolitan Administration, and 2) Examine the level of innovative leadership and the management of the educational innovation ecosystem among school administrators under the Bangkok Metropolitan Administration. A mixed-methods research design was employed. The sample consisted of two groups: Group 1 comprised 7 experts in leadership and educational innovation, who are school administrators with demonstrated achievements and experience in educational innovation at the supervisory level or higher; Group 2 consisted of 441 school administrators, also at the supervisory level or higher, from schools under the jurisdiction of Bangkok Metropolitan Administration. The research instruments included a semi-structured interview with 6 questions aimed at developing the components of innovative leadership and the management of the educational innovation ecosystem among school administrators, and a rating scale questionnaire measuring innovative leadership and the management of the educational innovation ecosystem among school administrators, consisting of 8 components, with 5 items per component, totaling 40 items. Qualitative data were analyzed using content analysis, while quantitative data were analyzed using means, standard deviations, and assessments of the level of innovative leadership. The findings revealed that 1) innovative leadership among school administrators consists of 8 components: 1.1) Participation in innovation-related work, 1.2) Serving as a modern role model in innovation, 1.3) Maintaining networks and ethical standards, 1.4) Fostering innovation development within the organization, 1.5) Demonstrating visionary leadership in innovation, 1.6) Creating an atmosphere that promotes an innovation-driven organization, 1.7) Engaging in creative thinking about innovation, and 1.8) Embracing risks associated with innovation; and 2) The level of innovative leadership and management of the educational innovation ecosystem among school administrators was high across all components.

AN INTEGRATION OF THE KING'S SCIENCE TO DEVELOP PUBLIC WELFARE WORK OF SANGHA OF SURAT THANI PROVINCE

Phrapalad Kraisorn Kesaro (Panduang) — 2024-10-25

This research article aims to analyze the integration of King’s science in the development of public welfare work of the Sangha of Surat Thani province. There are 4 content areas: spatial resource management, promotion of activities for public benefit, public property creation, and disaster relief. This is a qualitative research, analyzing data from documents and data obtained from the field. The research instrument used was an unstructured interview. Data from in-depth interviews were collected from 7 key informant groups: 1) the Sangha chief of Surat Thani province, 2) the Assembly of the Southern Five Precepts Village Project, 3) the Public Welfare Committee of the Sangha Supreme Council, 4) Buddhist academics, 5) cultural academics, 6) community development officers, and 7) local leaders, totaling 26 people. The research results found that the integration of the King’s science in the development of public welfare work of the Sangha of Surat Thani province consisted of 1) spatial resource management, namely, the Sangha of Surat Thani province focused on sustainable development that was consistent with the context of the area, with the main steps being: understanding, accessing, and developing; 2) promoting activities for public benefit, namely, improving the quality of life of the people through understanding the problems and needs of the community, including organizing activities that respond to the problems, such as environmental conservation and community potential development; 3) creating public property, namely, using resources efficiently and involving the people; and 4) disaster relief, namely, preparing for and responding to disasters efficiently by using sufficient resources and creating networks of cooperation with agencies.

THE RITUAL AND BELIEF LIFESTYLE OF THE CATTLE HERDERS : A CASE STUDY OF BAN PHO SUBDISTRICT, MUANG DISTRICT, TRANG PROVINCE

Aomchai Vomgmonta — 2024-10-25

The objectives of this research are twofold: 1) to explore the ritual practices and beliefs associated with raising bulls for competition, and 2) analyze the impact of this sport on the lives of individuals and the community, focusing on a case study in Ban Pho subdistrict, Mueang district, Trang province. The research employs a qualitative approach, utilizing in-depth interviews and focus group discussions. Key informants include 21 fighting bull owners, 10 bull caretakers (veterinarians), and 21 individuals with strong beliefs related to bullfighting, selected through purposive sampling. Data were analyzed through content analysis and summarized comprehensively. The findings revealed that: 1) The ritual practices encompass observing seasonal patterns, protecting bulls from predators, making offerings to sacred entities, and adhering to specific beliefs regarding the ideal characteristics of competitive bulls. These characteristics include small ears, large horns, a distinct placenta-shaped head, thick eyebrows, a short and narrow face, a broad chest, a large belly and bones, a long neck, short ankles, a long phallus, forward-facing testicles, and small buttocks and tail. Other aspects of bull-rearing involve attention to coat quality, food, genetics, training, and maintenance. Equipment such as cattle stalls, photography tools, and deer ropes were also utilized. 2) The impacts of bullfighting on the lives of individuals and the community include various aspects. On a familial level, it enhances income generation. Socially, it fosters the exchange of experiences, and the creation of social networks within the community. Public health officials view, the lifestyle of bull owners as unsanitary, while ethicists consider, the practice a form of torture animal. Educational perspective proposes, bullfighting represents local knowledge and Southern wisdom passed down from ancestors. Religiously views, it serves as an activity that bridges gaps between different faiths. Economically, it contributes to creative economy and the Sustainable Development Goals (SDGs) by promoting agricultural community enterprises aimed at elevating grassroots economic development. Politically, it reflects the regulations, values, customs, and traditions that characterize the community and society. Lastly, it plays a role in the conservation of bullfighting breeds and serves as a recreational activity.

IMPLEMENTATION OF GOOD GOVERNANCE OF KRATHUM LOM MUNICIPAL PERSONNEL, SAM PHRAN DISTRICT, NAKHON PATHOM PROVINCE

Ornpapat Jantarasakha — 2024-10-25

This research aimed to 1) study the governance practices of the personnel of Krathum Lom Municipality, 2) compare the opinions of the public on the effectiveness of the governance practices of the personnel of Krathum Lom Municipality, and 3) examine the relationship between governance principles and the effectiveness of the governance practices of the personnel of Krathum Lom Municipality, Sam Phran District, Nakhon Pathom Province. The research was quantitative. The sample group consisted of 395 people living in Krathum Lom Municipality, selected through random sampling using Taro Yamane's formula. The research tool was a questionnaire, and the statistics used in data analysis included percentage, mean, and standard deviation. Hypotheses were tested using the t-test, and Pearson's correlation coefficient was used to calculate the relationship between the two variables. The research results revealed that 1) the overall governance practices of the personnel of Krathum Lom Municipality were at a high level ( = 3.88), and when considering individual aspects, such as public welfare, efficiency and cost-effectiveness in government missions, and the reduction of procedural steps, all were rated at a high level. 2) The comparison of public opinions on the effectiveness of governance practices revealed that there were statistically significant differences in opinions among people of different genders and ages at the 0.05 level (Sig < .05). 3) The study of the relationship between governance principles and the effectiveness of governance practices of the personnel of Krathum Lom Municipality, Sam Phran District, Nakhon Pathom Province, found a positive and strong correlation (r = .987).

INTEGRATION OF BUDDHIST PRINCIPLES TO PROMOTE POLITICAL COMMUNICATION FOR LOEI PEOPLE

Uthen Watcharachinorot — 2024-10-25

This research article aims to 1) To study the form of political communication for the people 2) Analyze the political communication process for the people and 3) Present a model for integrating Buddhist principles to promote political communication for Loei people, which is a combined research method. Important informants include a group of academics in Buddhism and political science. mass media group Group of members of the House of Representatives or experts and 28 local leaders specifically selected. Quantitative research The sample group consisted of 400 people who had the right to vote in Loei Province, aged 18 years and over, using a simple random sampling method. Research tools included structured interviews and questionnaires. Collect research data with an interview and distribute questionnaires. Research statistics and data analysis include mean and standard deviation. The results of the research found that: 1) General conditions of communication formats Politics for the people of Loei Province is 1.1) Knowing and understanding the principles of sending messages, 1.2) Knowing how to understand information content, 1.3) Knowing how to use various media or channels, and 1.4) Knowing, thinking, analyzing, and discerning critically. 2) The political communication process for the people of Loei Province is at a high level with an average of 3.75. When considering each aspect, it was found that the receiver side has the highest level of opinion, with an average of 3.84. In the media or channel area, it has an average of 3.81. In the message area, it has an average of 3.72 in the messenger side, it has an average of 3.61, respectively, and 3) They are integrating Buddhist principles to promote political communication for the people of Loei Province. According to the principles of Sangha Vatthu 4, it consists of 3.1) Dāna (giving), 3.2) Piyavācā (loving speech), 3.3) Atthacariya (beneficial conduct), and 3.4) Samānatta (constant self-conduct).

THE META-ANALYSIS OF THE RELATIONSHIP BETWEEN FAMILY MEMBERS' ALCOHOL USE AND INDIVIDUAL DRINKING BEHAVIOR: A CASE STUDY IN THAILAND

Isara Tongsamsi — 2024-10-27

The objective of this study was to investigate the characteristics of research, perform a meta-analysis to derive a standardized index, and compare differences in alcohol consumption between family members and individual drinking behavior in Thailand based on various research characteristics. The study population comprised 24 studies published between 2013 and 2022, all of which focused on the relationship between family members' alcohol consumption and individual drinking behavior. We selected these studies through purposive sampling, adhering to the PRISMA 2020 guidelines, and included only those that met quality assessment standards and had sufficient statistical data for meta-analysis. The research tools included a quality assessment form and a research characteristics summary, both validated for content accuracy. Data analysis was conducted using Rosenthal and Hedges' methods with the aid of Jamovi, MAJOR-Meta-Analysis for JAMOVI, and R software. The results showed that between 2018 and 2022, 66.7% of the studies saw publication. The meta-analysis revealed a high level of heterogeneity among the studies, with no significant publication bias detected. The standardized index showed a positive correlation between family members' alcohol consumption and individual drinking behavior (r = .22, p < .001). Additionally, a comparison of the standardized index based on research characteristics found that the year of publication significantly influenced individual drinking behavior (r = .16, p = .037). Specifically, studies published between 2018 and 2022 demonstrated a moderate relationship between family members' alcohol consumption and individual drinking behavior (r = .27, p < .0001), while studies published between 2013 and 2017 showed a weaker correlation (r = .11, p < .05). Over a 10-year period, the standardized index highlighted changes in the strength of this relationship, reflecting evolving patterns of alcohol consumption behavior in Thailand.

DEVELOPMENT OF A HEALTHCARE MONITORING SYSTEM FOR THE ELDERLY USING SMART WRISTBANDS

Wassana Sangpum — 2024-10-27

The study on the Development of a Healthcare Monitoring System for the Elderly Using Smart Wristbands employed a research and development approach. The objectives were: 1) to develop an elderly healthcare system using a smart wristband device, 2) to examine the outcomes of the healthcare system's implementation, and 3) to evaluate the system's effectiveness. The participants included 9 experts selected through purposive sampling, 89 elderly individuals, and 89 caregivers, selected through voluntary participation. The research instruments consisted of: 1) a user needs questionnaire, 2) a system quality assessment form, 3) a system user manual, 4) a user satisfaction assessment form, and 5) a system effectiveness evaluation form. All research instruments were validated for content accuracy and had a reliability score of 0.86. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis. The development of an elderly healthcare system using smart wristband devices consists of three aspects: 1.1) Needs, where there is a high overall demand ( = 4.66, S.D. = .34), 1.2) The design utilizes a high-level data diagram to illustrate the relationships within the system’s domains. 1.3) Quality assessment shows an overall quality level of excellence ( = 4.63, S.D. = .35), 2) A study on the impact of the elderly healthcare system using smart wristband devices indicates a high level of overall satisfaction ( = 4.56, S.D. = .44), 3) An evaluation of the effectiveness of elderly care using smart wristband devices shows that the overall effectiveness is rated as highly appropriate ( = 4.54, S.D. = .43)

THAI HERBS ADVANCE TO THE WORLD STAGE

Prapalad chief Rakkhitthammo (Kaewnil) — 2024-10-25

This academic article aims to present Thai herbs moving forward to the world stage. With the response to the increasing demands of the world market Quality ingredients and herbal products are number 1 in Southeast Asia. Overall, it was found that for herbs to be developed into society, there must be driving forces from 3 sectors: 1) Government sector: The master plan under the national strategy (2018 - 2037) on the 16th grassroots economic issue will be an important mechanism in driving the national strategy to achieve its goals. The local community economy is promoted to be strong. Have the potential to compete able to rely on oneself realize the importance of local wisdom Thai medicinal plants will receive increased demand in the world market, 2) The private sector joins in creating medicinal plants into industrial businesses. For health and well-being, join us in investing in planting processing products to meet standards for sustainable marketing. Herbal plant products have been developed to become OTOP premium.

The community that owns the area must transfer knowledge and set up community enterprise groups for environmentally friendly production. This includes management, including personnel, budget, equipment, or the use of modern technology and efficient management. Let's take Thai herbs forward to the world stage, and 3) The community uses herbs for their daily living. Knowledge is transmitted through wisdom, the government sector has supported the private sector to invest, and the community has developed Thai herbs until they are in demand. Credibility has been built through research and innovation until it is a world-class business.