Journal of Social Science and Cultural

POLITICAL CONFLICTS IN THE BUDDHIST SCRIPTURES

Taweesak Khraiboot — 2024-11-25

The research objectives were to study the political conflicts, analyze the political conflicts and conflict solving in the Buddhist scriptures, and synthesize and integrate the solutions of Thai political and social conflicts, based upon the Buddhist principles. The study was conducted through the qualitative research from the documents and interviews. The key informants were twenty-eight experts; 1) Politics scholars and 2) Buddhism scholars. The research instruments used for data collection from documents and interviews consisted of the structured in-depth interviews. The data were analyzed through the descriptive explanation. The research findings revealed that the political conflicts were originated from the differences of opinions among the rulers, politicians and people, including the absence of social equality, interests, needs, and the differentiation of values. The results of the conflict analysis and the political conflict solution in the Buddhist scriptures disclosed that three Buddhist teachings were Aparihaniya-dhamma, Brahmavihara-dhamma, and Saraniya-dhamma, all of which were targeted to alleviate anger and hatred, to develop human minds and to have them understand each other. The new conflict-resolving way in the Buddhist scriptures was referred to good-will. For example, loving-kindness (Metta in Pali) had people accept and understand each other, compassion (Karuna in Pali) had people understand others’ suffering, attempt to make others free from suffering, and have good relationship with others, and equanimity assisted people to make a fair decision. The synthesis and integration of Buddhism-based political and social conflict solution through the principle of Aparihaniya-dhamma was aimed to response the needs of all sides. The Saraniya-dhamma-based synthesis led to human good relationship, and the Brahmavihara-dhamma-based synthesis to the conflict resolving gave rise to justice and transparency. These three Buddhist principles assisted to accumulate people’s ideas to generate the environment, in which people could sustainably understand, coordinate and justify to resolve the conflicts.

DEVELOPMENT OF AN ACTIVE LEARNING MANAGEMENT TRAINING CURRICULUM FOR TEACHERS UNDER NARATHIWAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Waraporn Kaewseekhao — 2024-11-25

This research article aims to 1) Study the necessary basic information for developing an active learning management training curriculum, 2) Develop the active learning management training curriculum, 3) Pilot the training curriculum, and 4) Evaluate the active learning management training curriculum for teachers under Narathiwat Primary Educational Service Area Office 2. The samples were 117 teachers from Narathiwat Primary Educational Service Area Office 2. The research tools included records, interviews, evaluation forms, tests, and attitude scales. The statistics used to analyze the data were percentage, mean (M), standard deviation (S.D.), and content analysis. The findings were: 1) The necessary basic information for developing the active learning management training curriculum indicated that the curriculum should focus on knowledge, understanding, and skills in designing active learning management and assessment, incorporating both theoretical and practical components to enable trainees to effectively implement active learning management. 2) The developed training curriculum consisted of 8 components: 2.1) Curriculum principles, 2.2) Curriculum objectives, 2.3) Curriculum content structure, 2.4) Training goals, 2.5) Training activities, 2.6) Media and learning resources, 2.7) Assessment and evaluation, and 2.8) Training duration. 3) The pilot test results showed that post-training scores were significantly higher than the set criteria at a statistical level of .05. The overall evaluation of active learning management skills was rated as excellent, and the teachers' attitudes towards active learning management were rated at the highest level. 4) The overall evaluation of the training curriculum in terms of appropriateness, feasibility, and benefits was rated at the highest level.

DEVELOPMENT OF DATA WORK AND HOUSEHOLD INFORMATION MANAGEMENT SYSTEMS TO SUPPORT SPATIAL DEVELOPMENT INITIATIVES FOR POOR AND DISADVANTAGED HOUSEHOLDS

Sulfikor Maso — 2024-11-25

This research aims to: 1) Develop tools for collecting household information, and 2) Study the procedures involved in managing this information to support the promotion of spatial development initiatives targeting poor households and disadvantaged group. The study employs a research and development model utilizing action research methods. The tools employed include group discussions and brainstorming forums, with a focus on purposive selection criteria. Key informants for this study included academics specializing in household information from the three southern border provinces, project leaders involved in the Rajabhat University for Local Development Project, and 46 volunteer graduate representatives from the project area. Content data were analyzed, and an overview was summarized. The results of the study revealed that the tools used for collecting household information encompassed data on household members, health, economic status, environmental conditions, political and administrative aspects,
and household needs for addressing life challenges. Notably, this data collection approach was designed to alleviate anxiety among participants. Besides, the household information management process consists of 4 essential steps. 1) Data planning, involves collaborating with relevant agencies directly responsible for the area and notifying the local security agency, as this process requires caution in providing sensitive information. 2) Data collection, necessitates that the data collector be a local individual who is familiar with impoverished households and possesses effective communication skills, particularly in using local dialects to inquire about information. 3) Processing, entails fostering understanding within the context of the target group by organizing, comparing, and evaluating the collected information. Finally, and 4) Utilization, requires proficiency in interpreting the dataset to draw concrete conclusions and effectively communicate the findings

A STUDY OF MATHEMATICS TEACHING AND LEARNING CONDITIONS FOR SOLVING REAL-SITUATION STATISTICS PROBLEMS AT THE HIGH SCHOOL LEVEL

Sirapop Sintuprasard — 2024-11-25

The objectives of this research are 1) Study the beliefs related to solving real situations on statistics of students and teachers, 2) Study the ability of students to solve real situations on statistics, and 3) Study the management conditions of mathematics teaching and learning through solving real situations on statistics of teachers. The target group was 36 grade 11 students and 4 mathematics teachers of Ramkhamhaeng University Demonstration School (Secondary Division) and Srinakharinwirot University Demonstration School (Secondary Division). The research instruments were 1) A questionnaire on beliefs about solving real situations in statistics, 2) A test to measure the ability to solve real situations in statistics, and 3) An interview form on the teaching and learning of mathematics through solving real situations in statistics. We analyzed the data by determining the arithmetic mean and standard deviation. The results showed that 1) The belief related to the real-life situation problem of statistics of students and teachers is very high ( = 2.78, = 0.98), 2) The behavior expressed is that students focus on what the real situation wants but do not pay attention to what is determined the actual situation is not modified in the form of a variable whose value is not statistically known. It does not plan the solution, shows how to find the answer and plan at the same time, and does not pay attention to considering the answer, and 3) Teachers have knowledge and understanding of activities related to statistical real-world situations, but other workloads make teachers not have enough time for activities that fully promote problem-solving skills.

DEVELOPING THE C-K THEORY CONCEPT TO CREATE THE IDENTITY OF FASHION GOODS FROM MON CULTURAL CAPITAL: A CASE STUDY OF SABAI MON IN PATHUM THANI PROVINCE

Pornnaree Chaidirek — 2024-11-25

The main objectives of this research are 1) To study C-K theory and product design concepts from cultural capital that are used in the design and creation of contemporary cultural capital fashion products, and 2) To find and present a collection of prototype products that demonstrate the identity of contemporary cultural capital fashion products in the category of Sabai Mon of Pathum Thani Province. This research is a combination of both quantitative and qualitative along with creative work, emphasis is placed on participatory research between researchers, communities and experts. There was a sample of 400 female consumers. The research instruments consisted of a questionnaire, interview forms and satisfaction evaluation forms from experts, target group and exhibition visitors. The statistics used to analyze the research results are frequency, percentage, arithmetic mean and standard deviation. The results of the research found that 1) C-K theory and product design concepts from cultural capital lead to specifications for designing contemporary cultural capital fashion products from Sabai Mon, Pathum Thani province, including silhouettes, colors, patterns, decorative details, material specifications and production methods, and 2) The researcher developed a collection of prototype products consisting of 1) Design of applied Sabai Mon patterns and 2) Design of fashion product collections made from Sabai Mon fabric. The results of the evaluation of satisfaction with the Sabai Mon pattern prototype work was at a good level, the average score was 4.80 with a standard deviation of 0.32 and the satisfaction assessment results for product prototype collection was at a good level, the average score was 4.67 with a standard deviation of 0.30. This research helps expand local wisdom, create a product image and generate more income for local Sabai Mon producers.

DEVELOPING ADMINISTRATIVE PROFESSIONAL LEARNING COMMUNITY MODEL TO DEVELOPMENT OF AN INNOVATIVE EDUCATIONAL OF TEACHERS IN MAKUDMUANG RAJCHAVITTHAYALAI SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHONBURI RAYONG

Monthatip Saowakhon — 2024-11-25

The objectives of this research were to 1) Study the components and approaches of Professional Learning Community for development of an innovative educational of Teachers,
2) Create a model of Professional Learning Community for development of an innovative educational of Teachers at Makudmuang Rajchavitthayalai School, 3) Apply the learning community management model for development of an innovative educational of Teachers, and 4) Evaluate the Professional Learning Community management model to develop learning innovation for teachers at Makudmuang Rajchavitthayalai School. This research was a mixed methods and conducted in 4 phases. Phase 1, to study the components and approaches of Professional Learning Community for development of an innovative educational of Teachers, the target groups were 30 administrators and teachers of schools with excellent practices in professional learning communities and learning innovation, Phase 2, create a model, the target groups consisted of 13 experts, Phase 3, apply the model, the target groups consisted of 77 teachers, Phase 4, consisted of 341 administrators, teachers, students, and parents was done by Taro Yamane calculating formula in basis, of which 95% of confidence was applied. The instruments were questionnaires and assessment forms. Data was analyzed using content analysis, means, percentages, and standard deviations. The research results found that 1) The components of the model consisted of 4 components: management according to the quality management PDCA cycle, the professional learning community management model, the learning innovation development process, and teachers’ learning innovation development skills. 2) The results of the model was suitability and feasibility of the model are at the highest level. 3) The results of using the model show that, overall, teachers have the highest level of skills in innovation development. 4) Teachers and those involved are satisfied with the model at the highest level.

OUTCOMES OF CO-CURRICULUM ACTIVITIES WITH SCIENCE EXPERIMENTS ON “FOOD AND NUTRIENT” TO IMPROVE BASIC SCIENTIFIC SKILLS OF EARLY CHIHOOD CHILDREN

Kanyanee Pitak — 2024-11-25

The purposes of this research were 1) To study the basic scientific skills of early childhood children during organizing co-curriculum activities with science experiments on "Food and Nutrient", 2) To compare the basic scientific skills of early childhood children before and after organizing co-curriculum activities with science experiments, 3) To compare the basic scientific skills of early childhood children after organizing co-curriculum activities with science experiments with the criteria of 70%, and 4) To study the satisfaction of early childhood children towards the science experiment activities. The research sample were 20 kindergarten 3 students in Chumchonwatkhaolampa School in 2023 academic year. The research tools consisted of co-curriculum activity plans with science experiments on "Food and Nutrient", a basic scientific skill test, an early childhood children's a satisfaction assessment form. The statistics used in the research were: Percentage, Mean, Standard deviation, Wicoxon test and Binomial test. The research results found that: 1) This study the basic scientific skills of early children during organizing co-curriculum activities with science experiments in overall tended to increase, 2) This study the basic scientific skills of early childhood children were higher than before organizing co-curriculum activities with the statistically significant at .05 level, 3) This study the basic scientific skills of early childhood children after organizing co-curriculum activities were higher than the criteria of 70% with the statistically significant at .01 level, and 4) This study the satisfaction of early childhood children towards the organization of science experiment activities in overall wasl at a high level.

MODEL FOR THE DEVELOPMENT OF MORAL INTELLIGENT AMONG YOUNG PEOPLE SOCIAL PROBLEMS IN NAKHON SI THAMMARAT PROVINCE

Phrakhrupalad Siwaritt Suddhimano (Danprasit) — 2024-11-25

This research aims to 1) Analyze general problems, 2) Analyze concepts, theories, and
3) Create a knowledge model on the development of moral intelligence in youth to reduce social problems in Nakhon Si Thammarat Province. It is a qualitative research, in-depth interviews with 17 key informants. The research instrument is an interview form and descriptive data analysis. The research results found that 1) The general problems of youth found that currently, children and youth are involved in quarrels, drugs, and adultery. They should be urgently solved in order to gain knowledge and understanding to develop themselves to prevent these problems and to be able to use the principles of moral intelligence to help in life. 2) The concept and theory on the development of moral intelligence found that a person must have 3 basic mental characteristics in an amount appropriate for their age in order to be ready to develop 5 mental characteristics in an appropriate environment. In addition, a person is ready to receive the development of some of these 5 mental characteristics. The 5 basic mental characteristics are the cause of good and capable behavior. 3) The knowledge model on the development of moral intelligence in youth is called the KCTA Model as follows: K = Knowledge, meaning providing knowledge Ethical intelligence C = Concept means creating summary ideas. T = Traning means training. A = Assessment means evaluating progress in ethical intelligence. The provision of knowledge must be to the point, to the target through activities that can actually be done, using intelligence in analyzing and instilling good thoughts. There must be training in the principles of Dharma to be used to learn to solve problems from real events so that the real problems will be known.

THE DEVELOPMENT OF FLOATING MARKETS FOR PROMOTING COMMUNITY-BASED TOURISM UNDER THE NEW NORMAL IN SONGKHLA PROVINCE

Prasit Raknuiy — 2024-11-25

This research article is a qualitative study with three main objectives 1) To analyze the knowledge related to the development of floating markets for promoting community-based tourism under the new normal, 2) To develop floating markets for promoting community-based tourism under the new normal in Songkhla province, and 3) To establish a network of partnerships for the development of floating markets to promote community-based tourism under the new normal in Songkhla province. The researcher conducted in-depth interviews with 25 key informants, consisting of 4 floating market managers, 5 local leaders, 4 tourists, 5 consumers,
5 vendors, and 2 marketing scholars. The target group for action research included 3 floating market managers, 5 tourists, 10 vendors, 10 consumers, and 2 general citizens, making a total of 30 participants. The sample group was selected using purposive sampling, focusing on individuals related to floating markets and community-based tourism. The findings revealed that the development of the Khlong Hae Floating Market in Songkhla province significantly boosted the local economy after the COVID-19 pandemic by preserving cultural heritage, promoting tourism, and enhancing the economic value of the community. Key improvements included infrastructure upgrades such as road expansion, parking management, waterway cleaning, and increased market safety. Additionally, organizing tourism promotion activities helped enhance the market's appeal to tourists. Establishing a network of collaboration between government, private sectors, and the community was crucial for the sustainable development of the floating markets. This involved using mass media and social media for effective promotion, attracting tourist interest, and raising awareness and understanding about the floating markets, with a focus on community participation.

LOCAL FISHING COMMUNITY IDENTITY TO GRAPHIC DESIGN FOR ARCHITECTURAL MANAGEMENT OF BANG SARAY BEACH PARK AREA

Vacharin Supanyo — 2024-11-25

This article aims to study the identity of Bang Saray fishing community in the context of cultural landscape conservation of the community and the development approach of Bang Saray community by using qualitative research combined with quantitative research and using semi-structured interview tools in focus group interview with key informants and having experts check and evaluate the interview forms. Data were collected from sample groups, including fishermen, people in and out of Bang Saray sub - district, community leaders, tourists and local government officials. The results of the study found that the selected 4 cultures are the overall culture of Bang Saray fishing community and the identity analysis is as follows: 1) Culture of folk literature: fishing way of life, Bang Saray fishing community identity using fishing way of life as an image
2) Culture of sacred objects and places of worship: Wat Luang Pho Thong Yu, identity using Wat Luang Pho Thong Yu as an image 3) Culture of marine geography: sea view, Bang Saray fishing community identity using sea view as an image and 4) Culture of landscape: Scout camp and rubber tree (Bang Saray Beach Public Park) , the identity of Bang Saray fishing community using rubber tree (Bang Saray Beach Public Park) as the image representative by analyzing and integrating graphic images representing the community identity together with the main concept (Main conceptual design) to lead to the management guidelines of Bang Saray Beach Public Park area with the symbolic core idea (Theme design) of the identity representative in the form of a fish combined with the shape of rubber fruit and the lines of the fruit's wings to be the criteria for the management guidelines of Bang Saray Beach Public Park area.

MANAGEMENT OF HEALTH BUSINESS BASED ON THAI SOFT POWER IDENTITY: COMPETENCY DEVELOPMENT FOR SERVICE PERSONNEL

Supajaree Wongratanachokechai — 2024-11-25

This qualitative research aimed to explore 1) The management of health business based on the concept of Thai Soft Power identity, 2) The competencies of service personnel in utilizing Soft Power to persuade and attract clients in the health business, and 3) Management guidelines for developing the competencies of service personnel in the health business according to the concept of Thai Soft Power identity. The study employed semi-structured interviews as a tool to interview 21 purposively selected key informants, who were experts in Soft Power and health business, as well as entrepreneurs from establishments certified as Thai identity wellness centers “Thainess Wellness Destination: TWD” across 5 categories: hotel and accommodation, health spas, Thai massage for health, restaurants, and medical facilities. The results of the study can be summarized into three key points: 1) The management of health business based on the concept of Thai Soft Power identity includes core management activities such as leading, planning, organizing, controlling, knowledge management, and service management. 2) Competencies of service personnel in utilizing Soft Power to persuade and attract clients in the health business encompass traits such as gentleness, empathy, pride in Thai identity, and inspiration to provide aesthetically pleasing services. 3) The guidelines for developing competencies of service personnel
in the health business include 3.1) Essential core competencies of service personnel in the health business, which involve the ability to persuade and attract, cultural communication, and the presentation of Thai identity and wisdom. 3.2) Specific competencies of service personnel in the health business, which align with the essential core competencies and are suitable for the professions in each business.

THE DEVELOPMENT OF A PROFESSIONAL LEARNING COMMUNITY MODEL TO ENHANCE VOCATIONAL SKILL LEARNING MANAGEMENT FOR STUDENTS AT BAN SAKO COMMUNITY SCHOOL, NARATHIWAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Lateepah Nidayha — 2024-11-25

This research aims to: 1) Examine the current state and needs of a professional learning community to enhance the teaching of vocational skills to students, 2) Develop and validate a model and manual for using the model, 3) Study the effects of implementing the model and manual, and 4) Evaluate the accuracy, appropriateness, feasibility, and usefulness of the model and manual for practical application. This research was a mixed methods. 1) Qualitative research using in-depth Interview with 56 samples were conducted. and 2) Quantitative research was conducted with 40 samples by using purposive sampling. The research tools used included questionnaires and evaluation forms. The statistical methods were frequency, percentage, and standard deviation. The research findings revealed that: 1) The current state of the professional learning community and the enhancement of vocational skills teaching for students were at a moderate level, while the need for a professional learning community and enhancement of vocational skills teaching was at the highest level. 2) The model of the professional learning community for enhancing the teaching of vocational skills consisted of principles, objectives, content, processes, and assessment and evaluation 3) The post-training evaluation results of teachers participating in the professional learning community showed the highest level of performance and satisfaction. and 4) The model and manual, when applied in practice, were found to be accurate, feasible, and useful at a high level, and appropriate at the highest level.

COMMUNICATION OF THE LOCAL GOVERNMENT LEADERS TO CREATE A DIGITAL ORGANIZATION

Paverave Innupat — 2024-11-25

The objectives of this research were 1) To study the communication skills of local administrative organization leaders, 2) To study their communication methods, and 3) To analyze how successful local administrative organization leaders built up a digital organization. This research used the qualitative research method of in-depth interviews. The 40 key informants were selected through purposive sampling from 4 local administrative organizations that won awards for digital localities in 2021, namely, Saensuk City Municipality, Bang Mu Sub-district Administrative Organization, Patong City Municipality, and Ban Noi Sum Khilek Sub - district Administrative Organization. The results showed that a diverse range of communication skills, especially in two-way communication and building of shared understanding, were important factors that enabled local administrative organization leaders to successfully drive the transformation of their organizations to be fully digital organizations. In addition, acting as good role models in their own use of technology was an important way that the leaders could inspire people in the organization to follow their example. The research findings indicate that efficient communication methods facilitate the smooth transformation into a digital organization and make it possible for the organization to provide public services and meet the needs of the local residents more quickly. Efficient communication also promotes more public participation in decision making and builds trust in the transparency of government agencies. We can conclude that the communication of local administrative organization leaders plays a critical role in driving the transformation into digital organizations, and this transformation is beneficial for both the organization and the people it serves. Nevertheless, this research only studied award-winning local administrative organizations, so additional research should be done to understand the reasons why some other local administrative organizations were not as successful in the transformation into a digital organization, and to find solutions to their difficulties.

THE INNOVATIVE DEVELOPMENT OF THAI MEDICALE PLANTS TO ADD THE LOCAL ECONOMY COMMUNITY IN KHLONG HOI KHONG DISTRICT, SONGKHLA PROVINCE

Prapalad Chief Rakkitathammo (Kaewnil) — 2024-11-25

The innovative development of thai medicale plants to add the local economy community in khlong hoi khong District, songkhla province qualitatively together with operational with the objective of 1) Analyze the use of Thai medicinal plants in adding economic value to grassroots communities. 2) Development of Thai medicinal plants in adding economic value to grassroots communities. in Khlong Hoi Khong District, Songkhla Province 3) Create added value of Thai medicinal plants for the grassroots community economy in Khlong Hoi Khong District, Songkhla Province The key informants in the in-depth interviews were 25 specific individuals, the target population used for the research. It is a form for recording observations of 30 participants attending the training and 8 experts for focus group discussions. It was found that 1) The use of herbs for each type of community is different. According to the symptoms of the disease, there are many recipes for treating the same type of disease. The components of medicinal herbs are used in four ways: harvesting according to the season, according to the direction, according to the day and time, and harvesting according to the time of day. The value of each type of herb and medicine recipe comes from the wisdom of the community. 2) Innovations that can be used in various processes, transforming raw herbs into dry forms. Using machines instead of human labor Use a solar powered oven The herbs obtained are valuable and have standards. Beautiful compact packaging. How to use and properties in two languages 3) Creating added value of Thai medicinal plants for the grassroots community economy. By increasing the economic value of the product Production process Trustworthy value Comprehensive marketing Social value by restoring community wisdom to make it sustainable And the environmental aspect is to conserve nature to live with society forever.

A MODEL FOR DEVELOPING COMPETENCY OF DEPUTY DIRECTORS IN THE NEW NORMAL ERA UNDER THE OFFICE OF PRIMARY EDUCATIONAL SERVICE AREA OFFICE IN THE NORTHEAST

Rinna Ratcharee — 2024-11-25

The purpose of this research was to study the components, necessary needs, and the creation, development, and effectiveness of a model for developing the competency of deputy directors in the new normal era under the Office of Primary Educational Service Area in the Northeast that using the research and development for this method. The sample group in the experiment were thirty the deputy directors of the school Under the Bueng Kan Primary Educational Service Area Office. The research was conducted in three phases: Phase 1: Studied the competency components by researching model schools, interviewing deputy directors, and performing a survey to analyze development needs. Phase 2: Created and developed the model and examined its appropriateness. Phase 3: Try out of the Model. The results were 1) The component’s competency of the Deputy Director of the Primary School in the new normal era. There are three main components and 14 sub-components which were 1.1) Core competencies combined of teamwork, achievement orientation, and good service; 1.2) Functional competencies combined of vision, systems thinking, proactive management, personnel development, communication, and motivation; and 1.3) Personal competencies combined of knowledge and awareness, adaptability, quick decision-making, interpersonal skills, coordination, digital literacy, and ethical behavior.
2) The Need to develop the Competency of the Deputy Director of the Primary School in the new normal era that is arranged from the highest to the lowest (PNIModified): 2.1) Personal competencies, 2.2) Core competencies, and 2.3) Functional competencies, 3) Creation and Competency Model Development of Deputy Director of the Primary School in the new normal era will find Model components consisted of 3.1) Principles; 3.2) Objectives; 3.3) Model content; 3.4) Development processes; and 3.5) Evaluation guidelines. The overall and individual elements of the model are considered the highest, and 4) The study effectiveness Competency Model Development of Deputy Director of the Primary School in the new normal era finds that competency is continuous development with an average overall progress rate of 83.33%

GUIDELINES FOR PROMOTING LOCAL WISDOM IN TREATING DISEASES OF ORNAMENTAL FIGHTING FISH BY USING TERMINALIA CATAPPA LEAVES

Premmanee Ariyasantichai — 2024-11-25

The purpose of this research is to study the production process of medicines from terminalia catappa leaves and guidelines for promoting local wisdom in treating diseases of ornamental fighting fish by using terminalia catappa leaves. It is qualitative research. The research tool was an in-depth interview form and focus groups. The group of key informants was divided into 2 groups: a group of 6 people who raised ornamental fighting fish and a group of 6 people who sold water extracted from terminalia catappa leaves for fighting fish health, totaling 12 people. Data were collected by studying documents, conducting field studies and analyzed descriptively. The results of this research found that 1) The process of producing medicine from terminalia catappa leaves consists of 3 steps, 1) The process of selecting terminalia catappa leaves , 2) The process of producing fermented terminalia catappa leaves, and 3) Medicinal properties. 2) Guidelines for promoting local wisdom in treating diseases of ornamental fighting fish by using terminalia catappa leaves 2 main points: 1) Knowledge and wisdom 2) Economic and management aspects. To be used as information to request cooperation from the government sector to help support knowledge by preparing and distributing documents, publications, manuals, videos, as well as holding workshops on knowledge of diseases that occur with ornamental fighting fish. Prevention and treatment of ornamental fighting fish diseases using terminalia catappa leaves using local wisdom for ornamental fighting fish breeders. And the development of management and administration of the fighting fish distributor group, with a plan for selling fermented terminalia catappa leaves juice both in-store and online. In order to promote the fighting fish farming group, in addition to exporting fish to foreign countries, there is also economic expansion from terminalia catappa leaves through local wisdom.

THE DEVELOPMENT OF A PROACTIVE LEARNING MANAGEMENT MODEL THROUGH PARTICIPATORY ACTION RESEARCH AT BAN KHUN KAMLANG SCHOOL IN PONG DISTRICT, PHAYAO PROVINCE

Wichit Klinhom — 2024-11-25

The objective of this research article is to investigate the essential data required for constructing a model to facilitate proactive learning management through participatory action
research. Additionally, it aims to create a proactive learning management development
model using participatory action research, analyze the results of implementing this model,
and assess its effectiveness. This research article seeks to: 1) Investigate the essential data
required for constructing a model to facilitate proactive learning management through
participatory action research, 2) Construct a model for the development of proactive learning
management using participatory action research, 3) Analyze the results of implementing this
proactive learning management model, and 4) Assess the efficacy of the developed model.
The research process was carried out in four distinct phases: 1) Analyzing data collected
from 10 teachers, and 2 school administrators 2) Constructing the model with insights from 5
experts, 3) Assessing the model's implementation with 10 teachers, and 4) Assessing the model
with 2 school administrators, 10 teachers, 15 members of the school committee, and 50
parents. The research utilized a variety of data collection methods, such as questionnaires,
interviews, and evaluation forms. The research findings indicate that teachers' current proactive
learning management is at a moderate level, highlighting the need for further development in
this area. The model consisted of seven components: context, principles, objectives, content, process, evaluation, and success factors. The evaluation conducted by experts indicates that the model is highly appropriate. The implementation of the model led to a notable enhancement in teachers' capacity to facilitate proactive learning. The evaluation of the model's accuracy, comprehensiveness, appropriateness, feasibility, and usefulness indicates that it is rated at the highest level of suitability.

MESSAGE DESIGN GUIDELINES IN HEALTH COMMUNICATION TO PROMOTE POSITIVE ATTITUDE AND REINFORCE WELL-BEING BEHAVIORS OF SOOK ENTERPRISE, THAI HEALTH PROMOTION FOUNDATION

Thitirat Charoenyingwattana — 2024-11-25

This research was designed to achieve the following objectives: 1) To study key factors in message design of health communication for Sook Enterprise and 2) To study message design guidelines to foster positive attitude and promote well-being behavior. This qualitative research consists of in-depth interviews with two main target groups of Sook Enterprise, namely 6 individuals from a business-to-business group working in employee well-being and managing intra organizational communication, and 10 individuals from a business-to-consumer group participating in the "Mission Challenge: Reduce Belly Fat, Reduce Diseases” campaign of Thai Health Promotion Foundation and a focus group interview and workshop with Sook Enterprise's management committee, consisting of 7 members. The researcher synthesizes the data obtained from the literature review and relevant research works with the data collected from the in-depth interviews and focus group interviews toward comprehensive understanding to identify connections between ideas, explore relationships and summarize the study findings. The results show that there are 7 key factors in message design of health communication which are target group identification and study, communication strategy, stimuli, motivation, capability and resource appraisal, outcome variables, and cues in the message such as persuasive techniques and a variety of information sources and reference groups. The study also finds out that guidelines for designing health message to promote health behaviors must be in a format that is easy to disseminate. Stimulus must be included in the message to motivate behavioral change. The health message should be divided to align with specific health issues with outcomes linked to the recipient's goals and health problems. There must be sufficient supporting information for consideration and decision-making to act on what the message aims to motivate.

DEVELOPING PROFESSIONAL LEARNING COMMUNITY MODEL TO ENHANCE ACTIVE LEARNING OF MAKUDMUANG RAJCHAVITTHAYALAI SCHOOL TEACHER’S UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHONBURI RAYONG

Onchuma Wongchang — 2024-11-25

This research aimed to 1) Study the components and approaches 2) Create a model, 3) Study the results of using the model and 4) Evaluate the management model of the professional learning community to promote active learning for teachers. This research was a mixed methods and conducted in 4 phases: Phase 1 was to study the components and approaches, the target groups were 30 administrators and teachers 1Under The Secondary Educational Service Area Office Chonburi Rayong, Phase 2 was to create a model, the target groups consisted of 13 experts, Phase 3 apply the model, the target groups consisted of 77 teachers of Makudmuang Rajchavittayalai school, Phase 4 evaluate the management model of the professional learning community to promote active learning for teachers, consisted of 341 administrators, teachers, students, parents and primary school board. The instruments used were questionnaires and assessment forms. Data were analyzed using content analysis, means, percentages, and standard deviations. The research results found that 1) The components and approaches to the management of professional learning communities to promote active learning consisted of 4 components: 1.1) Management of professional learning communities for teacher development, 1.2) Active learning management methods, 1.3) Classroom study, and 1.4) Measurement and evaluation of the model. 2) The model was composed of 4 components: 2.1) Management of professional learning communities for teacher development, 2.2) Active learning management methods, 2.3) Classroom study, and 2.4) Measurement and evaluation of the model.3) The results of using the model found that overall, teachers had the highest level of skills and ability to organize active learning. 4) The satisfaction of teachers and those involved in the administration of the professional learning community to promote active learning management found that overall were at the highest level of satisfaction.

MEDIA CREATION ARTS: MEDIA TO REVITALIZE THE IMAGE OF THE KOH TAO AREA IN SURAT THANI PROVINCE FROM THE CRIME OF FOREIGN TOURISTS

Wanwisa Promjeen — 2024-11-25

This research aimed to 1) Analyze and study the tools and artistic strategies for creating and utilizing media and 2) Develop strategies and artistic techniques for media creation to restore the image of Koh Tao, Surat Thani Province, following a criminal case involving foreign tourists. The study employed a systematic qualitative research method, using art-creation research and grounded theory to present a conceptual framework that explains the process and outcomes of the research topic. The research findings revealed that 1) Restoring the image of Koh Tao after the crime incident required a combination of artistic tools and media strategies, focusing on creating positive and appealing content, collaborating with the local community, and utilizing online media to disseminate information and raise awareness on a broader scale. Careful planning and execution helped build trust and attract tourists back to Koh Tao effectively. Additionally, integrating storytelling across multiple platforms, such as animation, comic books, and board games, where characters and events appeared in all media, gave audiences and players a sense of connection to a unified narrative. The incorporation of engaging storylines, new technologies, and collaboration with artists and creators further strengthened the appeal of Koh Tao, helping to restore confidence and draw tourists back. Moreover, 2) The development of strategies and artistic media creation through storytelling in animations, comic books, and board games successfully generated interest and positive awareness for Koh Tao, enhancing its image and attracting tourists to return.

THE EXPERIENCES OF COPING WITH ILLNESS AND THE ESSENCE OF BUDDHIST PRINCIPLES APPLIED DURING ILLNESS BY PATIENTS WITH ADVANCED-STAGE COLORECTAL CANCER

Araya Jeranukul — 2024-11-25

This research aimed to explore the experience of coping with illness among patients with advanced colorectal cancer and the essence of Buddhist principles applied during illness. This is a qualitative study, with key informants consisting of 22 patients with advanced colorectal cancer who participated in a project promoting quality of life through the Buddhist Way. The research tools included in-depth interviews. Data were collected from interviews, observations, and visitation records. The data were analyzed using content analysis and the credibility of the data was evaluated based on Lincoln and Guba's criteria. The research findings of the study revealed two main themes, including 1) Patients confronting their advanced colorectal cancer, which involved: 1.1) Learning to live with an incurable illness characterized by severe illness, low survival chances, prolonged and continuous treatment, and the need for financial resources; 1.2) Coping with life changes: physically, mentally, and in terms of daily living; and 1.3) Caring for the body and mind to better cope with the illness by adjusting diet and social life, finding answers about life and illness, and healing the mind; and 2) Alleviating suffering during illness with Buddhist principles, which involved: 2.1) Starting with the heart, having faith and belief, and being open to learning, 2.2) Adhering to Buddhist principles: the Three Characteristics and the law of karma, and 2.3) Using Buddhist principles and perspectives to alleviate the suffering of individuals from different religions, included the concept of the Three Characteristics: the truths of life and engaging in good deeds according to the patients’ respective religious teachings.

PUBLIC RELATIONS MANAGEMENT OF KHAO RUP CHANG MUNICIPALITY, SONGKHLA PROVINCE

Manee Srisamut — 2024-11-26

This research aims to 1) study the content management of public relations of Khao Rup Chang Municipality, Songkhla Province, 2) study the media production management and news dissemination of public relations of Khao Rup Chang Municipality, Songkhla Province, and 3) study the organization management of public relations of Khao Rup Chang Municipality. This qualitative research employs in-depth interviews with seven individuals directly involved in public relations, including policy administrators, the mayor, operational executives, directors of strategy and budget divisions, heads of operational departments, heads of service and dissemination, and public relations personnel. The findings reveal that: 1) Content Management: A strategic approach is undertaken, involving the following key processes: 1.1) Target Group Analysis: Identifying and understanding specific audience segments; 1.2) Communication Objective Setting: Establishing objectives such as 1.2.1) awareness and comprehension, 1.2.2) active participation in activities and 1.2.3) campaign goals; 1.3) Message Development: Formulating key messages with emphasis on 13.1) designing clear and accessible content and 1.3.2) leveraging creativity and media selection; 1.4) Monitoring and Evaluation: This includes 1.4.1) assessing participation and feedback and 1.4.2) analyzing data for continuous improvement; 2) Media Production and Dissemination Management: The municipality manages production through 2.1) in-house creation and 2.2) outsourcing, with stringent quality and content checks prior to distribution. Social media platforms (such as Facebook, TikTok, and Line), websites, applications, e-books, and additional channels like LCD screens, loudspeakers, mobile public relations vehicles, the Kochakiri Public Relations Journal, and village heads are utilized for dissemination; and 3) Organizational management includes 3.1) the structure of the public relations agency under the Strategy and Budget Division's supervision, 3.2) responsibilities assigned to the Academic Service and Dissemination Division, with a department head overseeing, monitoring, and evaluating performance, and a team of public relations officers, Facebook page admins, and skilled TikTok officers, and 3.3) evaluation of public relations efforts both before and after activities, with follow-up on the reach and media engagement based on access metrics.

CROSS-CULTURAL PSYCHOLOGY IN THE WORKPLACE: A CASE STUDY OF THAI-MYANMAR LABOR IN RETAIL BUSINESS SONGKHLA PROVINCE

Tapat Borirakkitdamrong — 2024-11-26

The objective of this research is twofold: 1) study the conditions and challenges of cross-cultural work between Thai and Myanmar employees, and 2) propose guidelines for developing cross-cultural psychology in workplaces where Thai and Myanmar employees collaborate. The primary informants are retail business operators and Thai workers who work with Myanmar workers. The criteria for selecting informants include having worked with Myanmar workers in the establishment for no less than three years, the establishment must be registered with the state for employing foreign workers, and the informants must have a good understanding of working with Myanmar workers. A total of 15 informants were interviewed using semi-structured interviews. Data were analyzed using content analysis. The research findings indicate that retail business operators in Songkhla province have a good understanding of the cross-cultural aspects of Thai and Myanmar workers, both in terms of work and cross-cultural dimensions. The problems arising from cross-cultural work between Thai and Myanmar workers include communication differences, differences in values and behaviors, conflict management issues, and difficulties in adapting to organizational culture. These issues can lead to challenges in adapting to a diverse organizational culture. Approaches to developing cross-cultural psychology in the workplace can incorporate individual-level factors such as ethnic beliefs, cultural intelligence, and cross-cultural competence; interpersonal factors such as cross-cultural communication, workplace relationship building, and conflict management; and organizational factors such as organizational culture, leadership, and human resource management.

ECO-FRIENDLY COMMUNITY WASTE MANAGEMENT IN SONGKHLA PROVINCE

Phrakru Nitithambundit (Suriya Kongkawai) — 2024-11-26

This research article aimed to 1) Examine the current issues of waste management in environmentally friendly communities and 2) Propose approaches for waste management in environmentally friendly communities in Sadao Municipality, Songkhla Province. This research was qualitative, utilizing in-depth interviews and focus group discussions. The researcher purposively selected key informants, including 1) 25 individuals such as municipal executives, sanitation academics, environmental health and public health specialists, private sector representatives, community leaders, and local residents, through targeted interviews; and 2) Eight individuals, including administrators, staff, and community leaders involved in waste management, through focus group discussions. Data were analyzed through descriptive analysis based on the context under study and the research objectives. The research findings revealed that 1) Community waste management primarily involved landfill disposal using municipal machinery for spreading and compacting. However, waste volume increased due to a lack of knowledge and awareness among some residents about future environmental risks, leading to pollution that impacts public health. Improper waste disposal degraded the landscape and reduced the quality of life for residents. 2) The proposed approaches for environmentally friendly waste management in Sadao Municipality, Songkhla Province, involving the community, private sector, and government agencies, included: 2.1) Promoting waste reduction and the use of reusable products; 2.2) Improving the efficiency of waste collection, transportation, and disposal systems; 2.3) Raising community awareness and encouraging participation in waste management processes; 2.4) Investing in necessary waste management infrastructure; and 2.5) Fostering collaboration among communities, government agencies, and the private sector.

STRATEGIES FOR DRIVING BUDDHISM PROPAGATION IN THE CHANGING CONTEXT OF INNOVATION AND MODERN INFORMATION TECHNOLOGY FOR REACHING DIVERSE TARGET GROUPS SURAT THANI PROVINCE

Punnapong Wongnasri — 2024-11-26

This research aimed to 1) study the problems and needs in propagating Buddhism, 2) create strategies, 3) transfer strategies, and 4) create a manual for propagating Buddhism in the context of changes in innovation and modern information technology to reach various target groups of the Sangha in Surat Thani Province. This research was conducted as a research and development. The quantitative sample consisted of 306 people, calculated by Krejcie & Morgan, using a questionnaire to collect data. The qualitative sample consisted of 55 people, selected by specific method. The statistics used in the research were percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis. The research results found that 1) the problems were that students in educational institutions hardly read, those responsible for propagating religion did not have much knowledge and ability, and Buddhists who went to the temple were all old, requiring the use of traditional propagation methods, which could not cover and keep up with the times. 2) Creating a strategy to propagate Buddhism found that 7 variables had a statistically significant positive relationship at the .05 level, and 7 independent variables had an intra-variable correlation coefficient. The value is between .402 and .528, with a positive relationship with statistical significance at the .01 level. 3) Disseminate strategies for driving the propagation of Buddhism with stakeholder groups, teaching monks morality, and integrating it into teaching through the Bachelor of Political Science program in the field of Government Administration, and 4) create a manual for driving the propagation of Buddhism using a digital platform.

META ANALYSIS OF STRATEGIC RELATIONSHIPS IN FROZEN SEAFOOD BUSINESS MANAGEMENT FOR COMPETITIVE ADVANTAGE UNDER THE CONCEPT OF BLUE ECONOMY

Thirawut Saengmaneedech — 2024-11-26

This research aimed to develop a structural equation model (SEM) to analyze the influence of supply chain management on the competitive advantage of frozen seafood businesses under the blue economy concept which was the concept to promote the sustainable use of marine and coastal resources. The study explored the causal relationships between resource management, production processes, distribution, and delivery. A meta-analysis and structural equation modeling approach was employed to analyze data from 45 related studies collected from online databases published in 2014 - 2024. The research instruments were research data form and a quality assessment form. The results showed that: 1) Resource management, production process and distribution had a statistically significant positive relationship with competitive advantage (r = 0.469, 0.260 and 0.2509, respectively) 2) Resource management and distribution had a statistically significant negative relationship with production process (r = -0.971 and -0.980, p < .05) 3) Production process and delivery had a statistically significant negative relationship with distribution (r = -0.956 and -0.952, p < .05) and 4) Delivery Had a statistically significant negative relationship with competitive advantage (r = -0.997, p < .05). The developed model could accurately explain the complex relationships between the factors in supply chain management that affect competitive advantage, with an accuracy rate of 92% which shows data consistency. This information can be applied to develop appropriate strategies for stakeholders in the frozen seafood industry aiming to enhance their competitiveness.

THE SITUATION AND ATTITUDES TOWARDS EMPLOYMENT AND VOCATIONAL TRAINING FOR PEOPLE WITH HEARING DISABILITIES

Natchanan Traiwattanawong — 2024-11-26

This research aims to: 1) examine the current situation of employment and vocational training for people with hearing disabilities, and 2) explore attitudes towards employment among individuals with hearing disabilities. This quantitative study involves a sample of 100 individuals with hearing disabilities, selected through referral and expert sampling due to the difficulty of accessing this population. Communication required the use of sign language interpreters, and a questionnaire was used as the primary research instrument. The questionnaire was pre-tested with a group of 20 individuals with hearing impairments before full deployment. Data were analyzed using percentages, mean values, and standard deviation. The findings revealed the following regarding the employment and vocational training status of people with hearing disabilities: 1) Seventy percent of participants were unemployed but expressed a desire to work, with communication barriers identified as a major obstacle by 90% of respondents. While 61% had attended vocational training, 39% had not, with inappropriate instructional materials cited as the most significant barrier by 85% of participants. 2) Participants displayed highly positive attitudes towards vocational training and employment, emphasizing that employment enables them to support themselves and their families, fosters self-esteem, reduces inequality, and leads to improved quality of life. Therefore, strategies to promote employment for people with hearing disabilities should prioritize understanding factors specific to hearing disabilities, such as the nature of the disability, communication needs, and appropriate learning materials. Such understanding will contribute to the development of effective pathways and opportunities accessible to people with hearing disabilities.

FACTORS AFFECTING THE ELECTION VOTES OF MEMBERS OF THE HOUSE OF REPRESENTATIVES 2023 IN PATHUM THANI PROVINCE, THAILAND

Suthinan Suwanvijitr — 2024-11-26

This research aims to 1) know the level of factors affecting the election votes of members of the House of Representatives 2023 in Pathum Thani Province 2) To create a formula or equation for predicting election vote scores from 8 factors, Used a mixed methods research method. Quantitative research collects data by questionnaire. From a sample of 400 people, the confidence value was 0.892, data were analyzed using statistics such as frequency, percentage, mean, standard deviation, T-test, ANOVA and Multiple regression analysis. and qualitative research Data were collected using an interview form. from key informants there were 10 people, analyzed using content analysis. The research results revealed that 1) Quantitative research results Level of factors affecting decision making the overall picture is at the highest level ( = 4.28). The weighted score of factors affecting decision making has an average of 85.51. Analysis of the relationship between personal factors. It was found that voters of different occupations and constituencies make decisions significantly differently at the 0.05 level. Multiple regression analysis of the factors influencing decision-making. It was found that candidate's personal qualifications, party policies, name of the proposed prime minister candidate, information awareness. affects the receipt of votes significantly at the 0.05 level, a forecast equation can be created as follows. Election winner = 14.307(Constant value) + 0.383 (party policies) + 0.391 (candidate's personal qualifications) + 0.198 (name of the proposed prime minister candidate) - 0.156 (information awareness) 2) Qualitative research results found that from interviews with key informants, most of them explained that candidate's personal qualifications, party policies, name of the proposed prime minister candidate, information awareness, patronage system and interpersonal relationships, affects the receipt of votes.

THE STRENGTHENING THE RELIGIOUS DEVELOPMENT NETWORK TO SUPPORT THE PUBLIC WELFARE WORK OF THE SANGHA OF SURAT THANI PROVINCE

Phrapalat Manowat Dhammachoto (Phaphet) — 2024-11-26

This research article aims to 1) analyze the context of social welfare initiatives 2) develop processes for a religious activity network to support the advancement of social welfare initiatives and 3) strengthen the development network for religious work to support the social welfare efforts of the clergy in Surat Thani province. This is a qualitative study, utilizing data analysis from documents and in-depth interviews with 26 selected key informants. The findings revealed that 1) The context of social welfare work led by the clergy in Surat Thani province, supported by Somdet Phramahathiracharn (Pasarit Khemmongkaro) and the Ministry of Interior, includes cooperation agreements with various organizations for relief initiatives. A project titled "Buddhist Way, Community Way" was established, focusing on the revival of local wisdom and sustainable community development based on the principles of a sufficiency economy. This project has offered comprehensive relief, including the distribution of essential goods and the establishment of shelter centers. 2) The process for developing religious work aims to create a strong network among temples, communities, and other agencies. This is achieved by forming temple development committees and organizing religious events to foster community collaboration and relationships. The goal is to enhance happiness and improve quality of life for the people by using local resources effectively and maximizing their benefits. 3) Strengthening the development network for religious work has built closer relationships among the clergy, community, and government agencies. This has involved training sessions, seminars, and public awareness efforts that increase the efficiency of social welfare operations, enhancing their flexibility and resilience. It focuses on inclusive participation to expand the support network, making assistance accessible to a wider population.

A STUDY OF MEDIA INFORMATION AND DIGITAL TECHNOLOGY LITERACY FACTORS FOR TEACHERS AND EDUCATIONAL PERSONNEL ON SECONDARY EDUCATIONAL SERVICE AREA OFFICE BANGKOK AREA 1

Alongkorn Ausawasowan — 2024-11-26

The purposes of this research were to: 1) exploratory factor analysis of the components of media information and digital technology literacy for teachers and educational personnel on secondary educational service area office Bangkok area 1, and 2) examine the validity of the measurement model of media information and digital technology literacy for teachers and educational personnel on secondary educational service area office Bangkok area 1, using a survey research method. The sample consisted of teachers and educational personnel of the secondary educational service area office Bangkok 1, It was divided into 1,212 participants for exploratory factor analysis and 500 participants for confirmatory factor analysis, selected through stratified random sampling. Data was collected through a questionnaire on media information and digital technology literacy. Data collection involved quantitative methods. exploratory factor analysis, confirmatory factor analysis, mean, and standard deviation were used for data analysis. The research findings were as follows: 1) The exploratory factor analysis of components of media information and digital technology literacy for teachers and educational personnel were the eigen values in the range between 4.892 – 52.882 and the sum of squared score loading cumulative was 65.608, The consisted of three components: The first component involved the use of media information and digital technology literacy for educational management. The second one pertained to respecting human rights in the digital world. The last one related to respecting laws in the digital world. and 2) The measurement model of media information and digital technology literacy for teachers and educational personnel was consistent with perceptual data (χ² = 24.713, df = 17, p-value = 0.101, GFI = 0.989, AGFI = 0.972, RMSEA = 0.028).