BURANABUNYAT, K. Digital Innovation and the Transformation of Thai Hotel Businesses: From Challenges to Success. RMUTP Journal of Business and Innovation Management , Bangkok, Thailand, v. 5, n. 1, p. 80–93, 2026. Disponível em: https://so06.tci-thaijo.org/index.php/RMUTP_JBI/article/view/289363. Acesso em: 2 oct. 2026.