SANGCHEN, J.; PANACHAROEN, S.; TAWEEPHOL, R.; BOONMEESRISA-NGA, M.; CHANTUK, T. The Influence of Intrinsic and Extrinsic Motivation on Visitors’ Decision to Attend the 30th National Book Fair: An Empirical Study. RMUTP Journal of Business and Innovation Management , Bangkok, Thailand, v. 5, n. 1, p. 38–51, 2026. Disponível em: https://so06.tci-thaijo.org/index.php/RMUTP_JBI/article/view/294896. Acesso em: 16 sep. 2026.