Rotjanatanoochai, S., Yaemkong, S. and Khetpiyarat, P. (2022) “The Integrated Marketing Communication and Service Quality Affect the Decision Making of Natchayaporn Mansion”, RMUTP Journal of Business and Innovation Management . Bangkok, Thailand, 1(2), pp. 20–33. available at: https://so06.tci-thaijo.org/index.php/RMUTP_JBI/article/view/265601 (accessed: 29 September 2026).