RMUTP Journal of Business and Innovation Management

Attitudes Affecting Food Consumption Behaviors of Omnoi Sophonchanupatham School Students

Chantakorn Maprachom , Chantana Papattha — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were to (1) study food consumption attitudes of students at Omnoi Sophonchupat School, (2) study food consumption behavior of students at Omnoi Sophonchupat School, (3) to compare the population characteristics and food consumption behavior of students at Omnoi Sophonchanupat School, and (4) study attitudes affecting food consumption behavior of students at Omnoi Sophonchanupat School. A sample of 317 pupils in grades 1-6 were given a questionnaire, and the results were gathered. The following statistical techniques were employed in the study: mean, standard deviation, T-test, one-way analysis of variance, and multiple regression analysis. The study's conclusions were as follows: (1) Students at Omnoi Sophonchanupatham School had very positive opinions toward food intake ( =4.37). (2) Students at Omnoi Sophonchanupatham School exhibit significant levels of food consumption habit ( =3.47). The findings of the hypothesis test showed that (1) there were no differences in food consumption behaviors between genders and (2) there were differences in food consumption behaviors between grades. .05 level statistical significance. (3) Attitude factors toward food consumption of Omnoi-Sophonchanupatham School students were the factors influencing food consumption behavior, with statistical significance at.05. This factor caused an increase in food consumption of Omnoi Sophonchanupatham School students of.640 units, or 6.40%.

The Influence of Generation Z's Attitudes, Knowledge, and Perceptions on Decision-Making of Crypto-Currency Uses : A Case Study of Pathum Thani

Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research (1) to study the demographic factors affecting Generation Z's cryptocurrency decision-making process (2) to study Generation Z's understanding of cryptocurrencies affect decision-making of cryptocurrency uses (3) to study Generation Z attitudes influencing decision-making of cryptocurrency uses (4) to study Generation Z people's perceptions of cryptocurrency factors influencing their decision to use cryptocurrency. The sample group used in this study was a group of Generation Z in Pathum Thani Province. The opinion questionnaire was a 5-level evaluation scale. Statistics used for hypothesis testing were independent sample t-test, one way ANOVA and using multiple linear regression analysis statistics. The results showed that Generation Z people's decision to use cryptocurrencies to age, education level, and average monthly income has different Generation Z people's decision to use cryptocurrency. The knowledge, understanding, attitude, and perceived benefits of cryptocurrencies had a significant influence on Generation Z people's decision to use cryptocurrencies. However, the risk perception factor regarding cryptocurrencies does not influence the decision to use cryptocurrencies.

Marketing Mix Factors Affecting the Selection of Cafe by Home Bakery Services Suan Dusit University

Tinnapop sompong, Laksana Boonchalerm, Chantana Papattha — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were to: 1) study the marketing mix factors and decision to use the service, 2) compare demographic characteristics with the decision to choose the services, and 3) study the marketing mix factors affected the decision to use the services. A sample group collected form 76 consumers of Cafe by Home Bakery, Suan Dusit University by the G*power program to calculate the sample, and purposive sampling method. The statistics used in this research included average, standard deviation (S.D.), t-Test, one-way analysis of variance (One-way ANOVA), and multiple regression analysis. The research results found that marketing mix factors selection of Cafe by Home Bakery, Suan Dusit University was at a high level. In case of the deciding to use the services was at a high level. The results of the hypothesis test found that gender, age, education, occupation, and monthly income were not different on a decision to choose the services of Cafe by Home Bakery service, Suan Dusit University. Factors affecting to the decision to use the services found that there were 3 factors that affected the decision to use the services on distribution location, marketing promotion and physical characteristics.

Factors Affecting the Shabu Food Consumption Behavior of Kasetsart University Students, Kamphaeng Saen Campus

Sirachach Meesanga, Chantana Papattha — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were to 1) study the decision-making process, marketing mix, and shabu food consumption behavior of students within Kasetsart University Kamphaeng Saen Campus, 2) compare personal factors and shabu food consumption behavior, and 3) study the factors affecting the selection of shabu food. This research was a quantitative research by using questionnaire. The sample size determination using the G*power program data collected from 80 students who were students of Kasetsart University, Kamphaeng Saen Campus using a purposive sampling method. Statistics used in the research include mean, standard deviation, t-Test, one-way analysis of variance, and multiple regression. The results of the research found that: 1) students had a decision-making process for consuming shabu food was at a high level, 2) marketing mix of shabu food was at a high level, and 3) shabu food consumption behavior was at a high level. The results of the hypothesis testing found that: 1) students with different genders, grades, and incomes had no difference in choosing to use shabu restaurants. 2) Factors affecting Kasetsart University students' choice of shabu restaurant services at Kamphaeng Saen Campus had statistically significant at the .05 level, there were two factors including decision-making process and marketing promotion.

Factors Affecting Bubble Tea Consumption Behavior of Students Nakhon Ratchasima Vocational College

Warinan Ongart, Pattarakon Kaeokeio — Thu, 28 Dec 2023 00:00:00 +0700

The objectives of this research were to 1) study the decision-making process marketing mix and bubble tea consumption behavior, 2) compare the demographic characteristics with the pearl milk tea consumption behavior, and 3) study the factors affecting the pearl milk tea consumption behavior of students at Nakhon Ratchasima Vocational College. This research was quantitative research a questionnaire was used to collect data from a sample group of students in the Food and Nutrition Department that currently studying in the academic year 2023 vocational certificate level 1 - 3, sample size determination using the G*power program a total of 87 people was obtained using a purposive sampling method. Statistics used in the research include mean (𝑥̅), standard deviation (S.D.), t-test (t-Test), one-way analysis of variance (One-way ANOVA) and multiple regression analysis. Nakhon Ratchasima Vocational College students had a decision-making process was at a moderate level, marketing mix was at a high level, and bubble tea consumption behavior was at a moderate level. Demographic characteristics included different daily expenses and different bubble tea consumption behaviors statistically significant at the .05 level. As for the gender and level of education of students was no difference in purchasing behavior of bubble tea. There were 2 factors affecting the bubble tea consumption behavior was marketing mix including product and price.

Emerging Technologies for Business Professionals: A Nontechnical Guide to the Governance and Management of Disruptive Technologies

Dr. Rattanavalee Maisak — Thu, 28 Dec 2023 00:00:00 +0700

เนื้อหาภายในเล่มมีทั้งหมด 13 บท เป็นประโยชน์อย่างยิ่งแก่ผู้ที่สนใจที่ไม่มีความชำนาญทางด้านเทคโนโลยีที่ต้องการสร้างความตระหนักรู้และต้องการประยุกต์เทคโนโลยีอุบัติใหม่ไปใช้ในองค์กร ด้วย ณ ปัจจุบันนี้เราอยู่ในสถานการณ์ที่เกิดกระบวนการเปลี่ยนแปลง (Change) ปฏิรูป (Reform) และปฏิวัติ (Revolution) ทางเทคโนโลยีอย่างรุนแรง หรือที่เรารู้จักกันดีว่ายุค Disruptive Technology

Students’ Developmental Preparation Model and Mechanism for 2040

Teerawat Oanteng, Paweenawat ruengrojtana — Thu, 28 Dec 2023 00:00:00 +0700

Higher education in the next 20 years tends to rapidly transform due to technological and digital advancement encouraging worldwide communication without barriers. It allows remote learning, life-long learning, and scientific development; it also provides working labour demand and new future career opportunities. Shortly, universities will cooperate more with manufacturers regarding technology, including artificial intelligence, virtual world, and robotic telepresence. These technologies increase the digital learning community in universities. It benefits the universities with challenging adaptation and affects students’ development of essential learning skills and attributes after graduation. Graduate students should be ready for a turbulent world and have good enough to compete in a labour market. Therefore, universities must be insightful in students’ development and preparation for upcoming challenges; the universities must be driven by students’ development models and mechanisms to prepare for 2040.