https://so06.tci-thaijo.org/index.php/TNIJournalBA/issue/feed Journal of Business Administration and Languages (JBAL) 2021-12-29T14:58:49+07:00 Assoc.Prof.Dr.Ruttikorn Varakulsiripunth JBAL@tni.ac.th Open Journal Systems <p><strong>Journal of Business Administration and Languages (JBAL)<br />ISSN-2774-0609 (Online)</strong></p> <p>The policy of Thai-Nichi Institute of Technology (TNI) is to support the dissemination of research article to be useful in the development of knowledge base for society, especially in business and industry sectors. Therefore, the academic journal, namely the "Journal of Business Administration and Languages (JBAL)" (formerly known as: TNI Journal of Business Administration and Languages, ISSN 2672-9997) has been created and published.</p> <p>Scope and Content<br />Business Administration, Manufacturing Industries, Humanities, Social Sciences, Linguistics, Education, Intercultural Studies, Language Teaching, Educational Administration, and related areas.</p> <p>Journal published for 6 months (Semiannual)<br />- Issue 1 January - June<br />- Issue 2 July - December</p> <p><em>From January, 2020 or Vol.8 No.1 (2020) Journal of Business Administration and Languages will be published in E-Journal only.</em></p> https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/249513 A Study of Ikigai Conceptual for Japanese HRM Case study: Job Rotation 2021-12-21T15:48:14+07:00 Maneekanya Nagamatsu dr.maneekanya@gmail.com <p style="text-align: justify;">&nbsp; &nbsp;The research objective was to study the opinions of the implementation of Ikigai conceptual developed from Ikigai philosophical framework becoming to Ikigai organization that leading to the successful of managing the entire organization happily and sustainably; by the case study of Thai-Japanese multinational companies in Thailand. This scope of study under the criteria of Japanese human resource management that mostly focuses on the non-specialized career development using the method of job rotation. This research conducted by qualitative methodology. The research employed qualitative research methodology. The research instrument was a structured interview of each 10 Japanese managers and 10 Thai employees by purposive sampling and research results by descriptive analysis.</p> <p style="text-align: justify;">&nbsp; &nbsp;The results showed that Ikigai organization find out the coherent points of job rotation between Thai employees and Japanese management that consists of the 1st dimension; Object of Ikigai, were; 1) Performance resulted 2 ways feedback communication, 2) 360-degree evaluation system, 3) Specialist through multi task experience, 4) Quality work and high productivity, 5) Human resource development cost effective. The 2nd dimension; Feeling of Ikigai, were; 1) Free-Agent alternative, 2) Best-alternative decision that lead into the jointed zone of Ikigai outcome known as the Self Agent, which is an increased of affective commitment, retention of quality employee and the success of the Japanese retirement system.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/248886 Exploratory Factor Analysis for Organizations Development Strategies of Parcel Delivery Business in Border Market Thai–Cambodia 2021-12-23T08:55:22+07:00 Yanin Patsopa yaninp@buu.ac.th <p style="text-align: justify;">&nbsp; &nbsp;The growth of e-commerce played as the vital factor on parcel delivery business competition. Demand of customers in the urban and rural area had difference. Hence, this research aimed to study 1) a component of factor to making a decision of parcel delivery services in the Thai–Cambodia border market 2) a proposed strategy for the development of delivery business in the Thai–Cambodia border market. The research was conducted by quantitative and qualitative approaches. The samples were 400 businessmen in border market Thai–Cambodia and the questionnaires and the growth share matrix were applied. The collected data were analyzed by Exploratory Factor Analysis (EFA), Principal Component Analysis: PCA, and Orthogonal Rotation by Varimax Method. The results revealed that the component of factor to decision making parcel delivery services in the Thai–Cambodia border market comprise 6 include customer service, operation, expenses, communication, accessibility, professionalism and corporate image. The component 27 variables with a total variance of 52.94%. Each component describes the variance of 29.69% 5.89% 5.45% 4.31% 3.84% 3.76% respectively. Selection strategic for the development of delivery business in the Thai–Cambodia border market would be appropriate with business potential.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/249913 Factors Affecting Purchase Intention of Thai Halal Restaurants of Foreign Consumers 2021-12-29T11:35:50+07:00 Tanyamai Chiarakul tchiarakul@gmail.com <p style="text-align: justify;">&nbsp; &nbsp;The objectives of this research report were to analyze the path analysis of the factors affecting to the purchasing intention to Thai halal restaurants of the foreign tourists. This research was a quantitative research. Questionnaires were collected to 315 foreign tourists by accidental sampling. The statistics used for data analysis were frequency, percentage, average, standard deviation, and path analysis. The results showed that the brand equity (BE) was directly influenced by service quality (SQ) country of origin of Products (COO) and Integrated Marketing Communications (IMC), respectively. The purchase intention (PI) was directly influenced by BE, COO, SQ and IMC, respectively. The results of this research will be useful to all stakeholders in the field of Halal tourism. Thai Halal restaurants can be utilized for commercial benefits. In addition, government and private agencies related to the restaurant industry and SMEs can be used for policy making and supporting to Thai Halal restaurant business in order to create the attractiveness of being the Halal tourism center in Thailand.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/248967 Factors Influencing the Decision to Watch the Tokusatsu Kamen Rider Movies and Purchase Toys from the Movies in Thailand 2021-12-23T11:06:26+07:00 Natthawut Chatchalermwit son4725678@gmail.com Watcharapoj Sapsanguanboon watcharapoj.sap@mail.kmutt.ac.th <p style="text-align: justify;">&nbsp; &nbsp;The objectives of this research were (1) to study the factors that influence the decision to watch the Tokusatsu Kamen Rider movies and (2) to study the factors that influence the decision to buy toys from the Tokusatsu Kamen Rider movies. A quantitative research was applied for this research with questionnaire and collected the data from 400 people aged 14-46 who was a member of the group or followed the page in Facebook that had content about Tokusatsu Kamen Rider. The data collected were analyzed by using the percentage, mean and standard deviation. Chi-square Test was conducted to test the hypotheses. The results of study revealed that the factors that influence the decision to watch the Tokusatsu Kamen Rider movies were technique of film elements, actors of film elements, producer of film elements and distribution channel of movies at a significant level of 0.05, but story of film elements, director of film elements and marketing promotion didn’t influence the decision to watch the Tokusatsu Kamen Rider movies. The factors that influence the decision to buy toys from the Tokusatsu Kamen Rider movies were benefit of toy components, quality of toy components, marketing promotion, distribution channels and the decision to watch Kamen Rider at a significant level of 0.05, but package of toy components and price didn’t influence the decision to buy toys from the Tokusatsu Kamen Rider movies. The results of research could be applied for producing the marketing plan, business plan or feasibility study of Tokusatsu Kamen Rider in Thailand</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/248394 Human Capital Development Model for Private Higher Education Institutions 2021-12-23T13:51:01+07:00 Jutamas Thanthikul s63467810003@ssru.ac.th Chumpon Rodjam s63467810003@ssru.ac.th Cholpassorn Sitthiwarongchai cholpassorn_si@ssru.ac.th Chutikarn Sriviboon chutikarn.sr@ssru.ac.th <p style="text-align: justify;">&nbsp; &nbsp;This article aims to study the Human Capital Development for Private Higher Education Institutes Development and to create appropriate model for Human Capital Development Model for Private Higher Education Institutions (HKM Model). According to the study, the appropriate model is Human Capital Development Model for Private Higher Education Institutions, consisting of (1) Human Capital, divided into 3 things: intellectual capital, social capital, and emotional capital. (2) Knowledge management is divided into 2 categories: tacit knowledge and explicit knowledge. The process of knowledge management in the form of Nonaka (1994) is SECI Model consisting of S (socialization), which is the transfer of knowledge within the person. With the media C (Combination) is the transfer of explicit knowledge, and I (Internalization) is to recognize the explicit knowledge. (3) The main mission of private higher education institutions, with the main goals of higher education institutions divided into 4 areas: learning management system, research, academic services, and arts and culture preservation.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/248051 Improvement of Working Method to Reduce MUDA of Raw Material Storage Process in Warehouse with Operation Analysis Techniques: Case Study of Automotive Parts Industry 2021-12-29T14:27:25+07:00 Vithinut Phakphonhamin vithinut@tni.ac.th Swiss Sribenjapanon swiss@tni.ac.th <p style="text-align: justify;">&nbsp; &nbsp;This research aims to reduce the wastes (7 Waste) that happened from Transportation and Over-Process of the process of storing raw materials in the warehouse. With the standardization of work from timing and note the work of employees with Operation Analysis Chart form, bring the data to create a database (Database) by analyzing the elements of the work with Yamazumi Chart tools to find the waste. In the process of work, data collection, and current conditions study found that the longest walking distance of raw material storage per pallet was 322 m / pallet, 11.5 minutes after adjustment with ECRS tools to eliminate the waste up in the work process and creating a working standard that helps to reduce The longest walking distance for raw material storage per pallet is 110 meters/pallet, 6 minutes/pallet, resulting in a 65.83% reduction in raw material storage time and walking distance decrease in inventory storage 47.82%</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/249681 Speaking Anxiety and Related Factors of Freshmen towards Foreign Language Class 2021-12-29T14:38:41+07:00 Rati Mhuentoei rati@tni.ac.th <p style="text-align: justify;">&nbsp; &nbsp;Foreign language learning anxiety has a debilitating effect on students’ performance. This article examines levels of anxiety of TNI freshmen. It also explores sources of their anxiety as well as the methods used coping with anxiety. Mixed method was used for data collection. A Second Language Speaking Anxiety Scale (SLSAS) questionnaire was adapted as a tool for this research. A quantitative method could show overall results. Nevertheless, qualitative method is also suitable for a language course. An oral interview was used. Individual interviews could provide more and deeper details. The results reveal that TNI students have moderate levels of anxiety in speaking English in class. However, most students have high anxiety level. The factors were students’ confidence. The sources of lack of confidence were almost similar for each student but the solutions were different. This research found various solutions used due to the different grade performance of students.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/248688 The Pronunciation and Sound Production Drills to Improve Thai Speech of Chinese Students at Huachiew Chalermprakiet University 2021-12-29T14:45:22+07:00 Wilai Thamvaja thamvaja@hotmail.com <p style="text-align: justify;">&nbsp; &nbsp;This research aims to construct exercises on pronunciation and sound production to improve Thai speech of Chinese students, Huachiew Chalermprakiet University based on the 80/80 standard and to compare achievement gained the pronunciation and sound production in Thai speech of Chinese students, both before and after the application. The sample consisted of 30 undergraduate Chinese students studying Thai major, chosen by purposive sampling. The instruments used were exercises and test. The method of educational research was experimental research by giving a pre-test and post-test after students were given an exercise. The data were analyzed by finding out the efficiency of E<sub>1</sub>/E<sub>2</sub> and the dependent t-test.</p> <p style="text-align: justify;">&nbsp; &nbsp;The results of this study revealed that 1) exercises on pronunciation and sound production to improve Thai speech of Chinese students at Huachiew Chalermprakiet University had an efficiency of about 91.17/80.83 which means that the exercises are efficient and students can improve the skill and 2) achievement gained of the pronunciation and sound production in Thai speech of Chinese students had statistically higher scores than before using the 0.01 level of significance.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL) https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/248628 Work Motivation Related to Employee’s Retention of a Commercial Bank in Bangkok Metropolitan 2021-12-29T14:58:49+07:00 Tanatcha Subsingthong s6241510020@sau.ac.th Vichakorn Hengsadeekul S6241510020@sau.ac.th <p style="text-align: justify;">&nbsp; &nbsp;The objectives of this independent study were: (1) To compare the retention of employees in a commercial bank classified by personal factors. (2) Work motivation related the retention of employees in a commercial bank. A sample group was 313 employees of a commercial bank in business branch area, Bangkok. The research instrument used to collect the data was a 5-point rating scale questionnaire. The statistics applied for data analysis included descriptive statistics, Independent Sample T-test, One Way-ANOVA and Pearson’s Product Moment Correlation Coefficients.</p> <p style="text-align: justify;">&nbsp; &nbsp;The results found that (1) Most of the sample employees were female aged 20–29 years old, Bachelor's degree education, 1–3 years of working experience and earning 10,000–20,000 Baht a month. (2) The levels of work motivation and employee retentions were high in overall. The hypothesis test found that (3) personal factor regarding different, work experience resulted in different employees’ retentions with a statistical significance of 0.05. (4) Work motivation in overall related the retention of employees have high-level relations in the same direction with a statistical significance of 0.01.</p> 2021-12-13T00:00:00+07:00 Copyright (c) 2021 Journal of Business Administration and Languages (JBAL)