Asia Pacific Journal of Religions and Cultures

Willingness of Digital Transformation of Chinese (Xiamen) Enterprises: Technology Acceptance Model with Perceived Risk

Xu Zheng, Tippawan Lertatthakornkit — Sat, 29 Jun 2024 00:00:00 +0700

This article aims to study the relevant factors that influence the willingness and behavior of digital transformation enterprises. Whether manufacturing enterprises can realize digital leapfrog development is a question worth pondering. It is imperative to embed digital technology into the traditional manufacturing industry and promote its transformation. We take Xiamen's manufacturing industry as the research object, combined with the actual development of the current enterprises’ digital transformation, on the basis of the original technology acceptance model (TAM), adding the variable of perceived risk, and constructing the extended technology acceptance model. We use the structural equation model and questionnaire method, and we find that perceived usefulness and perceived ease of use have a positive impact, perceived risk has a negative impact, and perceived usefulness has a mediating effect between perceived ease of use and digital transformation attitudes, and digital transformation attitudes are perceived risk and digital transformation. There is a mediating effect between willingness. The digital transformation attitude produces a positive effect on the digital transformation intention, and the digital transformation intention also produces a positive effect on the digital transformation behavior. Our results provide insight into the measures to promote the digital transformation of enterprises.

The Study of the Opera Baritone's Singing Skills in the Where is the Wind Blowing Song

Ni Pengzhen Pengzhen, Metee Punvaratorn — Sat, 29 Jun 2024 00:00:00 +0700

The main research direction of this paper is the singing method and artistic characteristics of the opera"Where Is the Wind Blowing" (风是在哪个方向吹/ feng shi zai na ge fang xiang Chui). The opera "Where Is the Wind Blowing" stands as the first small theatre opera in China. The poem expresses the feelings of that generation of intellectuals, showcasing an infectious, deep emotion and revealing the unique emotional expression of that era. Through the study of the poetic author's background of the opera, Understands the general idea and historical background of the lyrics, Then, when analyzed through the melodic structure creation of the opera, to develops the way of transforming poetry into opera, From the opera premiere to singing methods, Then to the method of performance in operatic singing, breathe, mood, Bite words, Method of singing for a systematic study, In the process of writing the paper, And by example, video and so on, The aria "Where Is the Wind Blowing" (风是在哪个方向吹/ feng shi zai na ge fang xiang chui), Make a summary, A more thorough analysis of the work, Researchers have tried to adopt this research approach, Can inherit history and culture through music media to create better Chinese opera works, Promote the development of Chinese opera performance.

A Study on Chinese Art Song in Modern Time for Teaching High School Vocal Music Student at Lin Yi No.3 Middle School

Wang Jia, Panya Roongruang — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this study were: (1) To teach students in experimental groups. (2) To find out the result of teaching. This research was mixed-method: qualitative research was conducted by interviewing and learning Chinese art songs from four key informants. For the quantitative research, the population was 40 students majoring in vocal music at Lin Yi No.3 Middle School, sample was eight students by systematic random sampling.

The research findings were: (1) This study randomly selected 8 vocal music students in the second year of senior high school as the research object and conducted systematic training and learning for four months according to the guidebook and teaching plan. The design conforms to the teaching course of high school art examinees (2) The test of the experimental group of students, after expert evaluation results, the formative test and conclusive test were compared, the results show that modern Chinese art songs are very suitable for the training and singing of singers of various vocal music levels, and play an important role in the development and progress of the students' vocal music, the researchers' research results are very effective. It is worthy of reference and development by peers and training institutions.

Study on Marketing Strategies of Graduate Entrance Examination Training Business - Taking New Oriental Online Jinan Branch as an Example

Xin Kuan, Jidapa Chollathanratanapong — Sat, 29 Jun 2024 00:00:00 +0700

The purpose of this study were : 1) To analyze the current situation of postgraduate entrance examination training at New Oriental Online Jinan Branch by SWOT analysis; 2) To improve the marketing strategy of New Oriental Online Jinan Branch's postgraduate entrance examination training business through 4P theory. This paper is based on the 4P marketing mix theory and adopts a quantitative research method to conduct a questionnaire survey on 300 students both inside and outside the Jinan branch of New Oriental Online. Then, the 4P marketing theory is sorted out and an interview outline is written. Through analysis, this paper finds that: 1) New Oriental Online Jinan Branch's brand influence is insufficient and industry competition is becoming increasingly fierce; 2) We need to further enrich and optimize the courses and pricing system related to postgraduate entrance examination training at New Oriental Online Jinan Branch, improve marketing strategies, and expand marketing channels to meet the training needs of various postgraduate students and promote the efficient development of the company.

Constructing Snare Drum Handbook for Fifth Grade at Gu Jun Xian Chinese Culture Media Music Studio

Wu Peng, Rujee Srisombut — Sat, 29 Jun 2024 00:00:00 +0700

The research objective was 1. to study snare drums from three key informants， and 2. to construct a snare drum handbook for teaching fifth-grade students. The research methodology was qualitative research. The research tools were the IOC interview form and evaluate handbook form. Key informants are three snare drum teachers at Guangdong and Xiamen. Study snare drum techniques from three key informants， and after that, construct the snare drum handbook and, in the end, the evaluation handbook for key informants. The snare drum is a versatile and expressive percussion instrument due to its sensitivity and responsiveness. It can use different drumsticks to make different sounds, and it has different gestures to strike, which is more attractive to students to learn. The snare drum can be learned faster and easier. Study the rudiments of snare drum teaching, construct a snare drum handbook, and explain the characteristics and practice methods of different rudiments of snare drum. The handbook contains 9 chapters, 13 knowledge points, and 32 etudes of different lengths. This handbook gives explanations and exercises from the simplest rhythm knowledge to advanced stroke so that students can learn every rudiment step by step and enhance students' interest in learning. After the handbook was completed. Three key informants checked its quality and the result is 0.77.

Piano Teaching in Private Music School Under Covid-19 Pandemic Situation in China

Yu Xiao, Nicha Pattananon — Sat, 29 Jun 2024 00:00:00 +0700

The continuous development of Chinese music education cannot be separated from the joint efforts of generations of music educators and musicians. In recent years, the overall goal of music subject teaching that has been fully implemented in China is to "cultivate personal beautiful sentiments, cultivate basic musical abilities, cultivate a love for music and rich musical perception, musical expression ability, and rich musical appreciation ability. Specifically, children's learning focuses on guiding students to get close to and perceive music. The piano training institutions studied in this article mainly adopt a commercial training model, which uses piano training as a means and aims to make profits, mainly focusing on small and medium-sized enterprises. This article explores the current situation of piano course teaching in off-campus training institutions in the post-pandemic era.

The Development of an Instructional Model to Improve Student Feedback Literacy in Blended Learning Environments at Vocational Colleges in Guangxi, China

Xiaomin Li, Matthew Reed Merritt — Sat, 29 Jun 2024 00:00:00 +0700

The impact of providing feedback on student performance has been possessed the potential to yield substantial enhancements in learning outcomes. This study aimed to develop an instructional model to improve student feedback literacy at a vocational college in Guangxi, China. The acquisition of qualitative data involved conducting an extensive literature review, which was subsequently scrutinized to integrate the indispensable skills and the strategies influencing student feedback literacy. A questionnaire was created and circulated among 1203 students in three vocational colleges, with the aim of gathering quantitative data. The findings showed high levels of student feedback literacy in the three targeted schools, Mean 3.63, S.D. .995. Simultaneously, the strategies that influence student feedback literacy were found to be online and offline teacher feedback, online and offline peer feedback, feedback files, and authentic feedback. The findings of the survey also indicated a positive correlation between the aforementioned six strategies and the enhancement of student feedback literacy.

Study Music for "Xian Qi Ni De Gai Tou Lai" in Uygur at Xin Jiang Province, the People's Republic of China

Zhu Ye, Pranote Meeson — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of the study are: 1) To study music for “xian qi ni de gai tou lai” in uygur at xin jiang province, the people’s republic of China 2) To create a guide book music for “xian qi ni de gai tou lai” in uygur at xin jiang province, the people’s republic of China. This research was conducted qualitatively, Collect data by interview three experts. Teacher interviews and review of the literature allowed for the development of a guide book, and the validity of the material was determined by experts (IOC), which can guide students to better mastery of learning Xinjiang Uyghur music and style genres.

Results: The relationship between dance and music is very close, and the two complement and promote each other. The mutual combination of music and dance can make the art of music and dance richer, as well as better meet people's multifaceted aesthetic needs. Both music and dance have a certain rhythm, and in the process of artistic performance, both need to express certain emotions and themes, so it is said that music and dance are common, and only when the two achieve a perfect combination can they bring people visual and aural enjoyment and promote spiritual and cultural development. At the end of the teaching experiment, students of Zaozhuang Economic School made great progress in learning the Xinjiang Uyghur music and dance course "xian qi ni de gai tou lai".

Harmony Amid Diversity: Navigating the Possibilities and Challenges of Interfaith Dialogue for Peacebuilding in Chiang Mai, Thailand

Alma Bibon Ruiz — Sat, 29 Jun 2024 00:00:00 +0700

Religious diversity, a prevalent aspect of Northern Thai society, can either serve as an opportunity for peaceful coexistence or pose a potential threat and trigger conflict. This study delves into the subtle landscape of interfaith dialogue, exploring both its benefits and barriers in the context of advancing peacebuilding efforts among faith practitioners. Conducted through a combination of fieldwork and literature research, this study sheds light on the multifaceted dynamics that shape interfaith interactions in Chiang Mai, Thailand. The fieldwork component involved informal dialogues with religious leaders and participants engaged in interfaith initiatives, complemented by observations conducted in Chiang Mai between the period of 2022-2023. The findings of this study reveal that interfaith dialogue initiatives have played a pivotal role in fostering harmonious relationships among diverse religious communities in Chiang Mai Thailand. The benefits derived from interfaith dialogue initiatives are manifold. Notably, they include the enhancement of cooperation and unity among religious groups, the cultivation of a culture of positive peace, education in breaking barriers, and personal and societal impact among others. However, challenges also emerge, such as organizational and structural in nature, social and cultural dynamics, attitudinal barriers, and preconceived ideas. In conclusion, this study emphasizes that effective societal change necessitates ongoing dialogue. Beyond dispelling religious preconceptions, addressing structural violence and cultural discrimination through open conversation is imperative for all parties involved. Further, a recommendation proposes the inclusion of representatives from all religions in the Chiang Mai Interreligious Relation Committee, fostering a more inclusive and representative platform for interfaith cooperation.

The Impact of Hybrid Education in Sheng Performance Instruction

Wang Xinyu, Thanyawat Sondhiratna — Sat, 29 Jun 2024 00:00:00 +0700

In the digital age, with the rapid development of internet technology and information technology and the widespread use of various smart terminals, new paradigms of knowledge construction and lifestyles have emerged, redefining knowledge construction and lifestyles. This transformation is affecting various industries, particularly in the field of education. In recent times, to adapt to the needs of music composition and performance, artists specializing in the Sheng have undertaken a series of reforms to the traditional instrument. The modified Sheng has extended its tonal range and introduced additional semitones. As a result, it is not only capable of performing traditional compositions but can also tackle Western adaptations and high-difficulty contemporary pieces. This article presented 1) The Application of Hybrid Education in Music Education, 2) The Impact of Hybrid Education in Sheng Performance Instruction, and 3) The Effectiveness of Hybrid Education in Sheng Music Education.

The Concept of Orff and Kodǎly Music Teaching for Children in Primary School

Liu Chenfei, Nicha Pattananon, Panravee Pongvatnanusorn — Sat, 29 Jun 2024 00:00:00 +0700

This article compares the concepts of Orff and Kodály music teaching methods for primary school children. The Orff Schulwerk approach emphasizes active engagement, integrating movement, speech, and instruments. The Kodály Method focuses on sequential learning, emphasizing ear training, sight-singing, and cultural heritage. Both methods prioritize musical competence and creativity. The article highlights their complementary nature and positive outcomes for children's musical development. This analysis informs educators, researchers, and policymakers in designing effective music curricula for primary schools, fostering a lifelong love of music.

Study the Teaching Method of Chinese Musical Form and Analysis Course at Lanzhou City University, RPC China

Bi Yingshuang, Manus Kaewbucha — Sat, 29 Jun 2024 00:00:00 +0700

The purposes of this study were: 1) To study the Teaching Method of Chinese musical form and analysis course at Lanzhou City University, RPC China, this research was qualitative research, Music Education &Musicology Principal method, Literature research method, Questionnaire survey method, Interview research method, Grounded Theory as well. The findings of this research were as follows: 1) The course of Chinese musical form and analysis is very important in Chinese higher music education. Chinese musical form and analysis course is a comprehensive subject with strong technical theory, and its teaching quality will directly affect the teaching quality and teaching level of music colleges. The teaching of Chinese form and analysis of works must be enhanced. 2) The teaching method is the key to enhancing the teaching of Chinese musical forms and works analysis. It is an effective way to change teaching ideas, reform teaching content, adjust teaching methods, and explore practical teaching links to enhance the teaching of Chinese musical forms and analysis courses.

The Developing of Chinese Classical Poetry Art Songs Guidebook for Teaching Students at Guangdong University of Science and Technology, Guangdong Province

Li Hao, Chutasiri Yodwised — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this study aim to study the Chinese classical poetry art songs, to create a Chinese classical poetry art songs guidebook for teaching, to use the Chinese classical poetry art songs guidebook to teach student for experiment and to evaluate the Chinese classical poetry art songs guidebook. This study mainly adopts a mixed research method combining quantitative and qualitative, design and use a quantitative survey method questionnaire, use to process the data collect from the entire research process. Population: Participants in this study are 100 college students, 10 college vocal music teachers, and 6 experts China Conservatory of Music. Samples: the qualitative study participants of the study were 10 Sophomore and served as members of the experimental group. The post-test qualitative participants were the same 10 subjects as the previous test. Key informants: 1) The expert has been working in music education for more than 20 years.

ults: 1) The basic theory and knowledge of Chinese classical poetry art songs, the basic skills and methods of Chinese classical poetry art songs, the artistic expression and aesthetics of Chinese classical poetry art songs. 2) The setting of teaching objectives should follow the principle of step-by-step, take into account the relevant core skills and knowledge as a whole, fully consider the learning rules of students, and pay attention to the cultural connotation of Chinese classical poetry art songs. 3) The experimental teaching of the guidebook in Guangdong University of Science and Technology, including the specific teaching schedule, list of teaching participants, specific teaching content and implementation process, as well as pre-post-tests and teaching evaluation for evaluating the guidebook and teaching effectiveness. 4) the analysis of the final data, we can see that the students have improved to varying degrees in various indicators after this period of study.

The Singing Technique of Li Dongping in Guangxi's Niu Ge Folk Opera: A Cultural and Historical Analysis

Qiuyan Zhu, Tawanchai Suanmonta — Sat, 29 Jun 2024 00:00:00 +0700

Niu Ge Folk Opera, deeply rooted in the cultural heritage of Guangxi province, serves as a vibrant tapestry of local narratives, customs, and beliefs. Ms. Li Dongping, a luminary within this tradition, captivates audiences with her emotive delivery and profound musicality. This study investigates Li Dongping's singing technique in Niu Ge Folk Opera performances within the cultural and historical context of Guangxi, shedding light on her contributions' profound cultural and historical significance. Through a multidisciplinary research approach drawing upon cultural anthropology, ethnomusicology, and performance studies, this research elucidates Ms. Li's mastery of traditional singing techniques and the enduring relevance of Niu Ge Folk Opera as a vital component of Guangxi's cultural identity. Field observations, interviews, and document analysis form the basis of data collection, providing valuable insights into Ms. Li's artistry and the context of Niu Ge Folk Opera. Thematic analysis and Interpretative Phenomenological Analysis (IPA) facilitate the interpretation of data, revealing Ms. Li's nuanced approach to breath control, vocalization, and character portrayal. The findings underscore the importance of preserving traditional art forms and celebrating the role of individual performers in safeguarding intangible cultural heritage. By fostering dialogue and collaboration between practitioners, scholars, and enthusiasts, this research promotes cultural diversity and exchange while enriching our understanding of Guangxi's cultural landscape.

Music Culture of the Miao People in Xiangxi, Hunan

Wen Wen, Rujee Srisombut — Sat, 29 Jun 2024 00:00:00 +0700

The young generation's cognition and interest in national music gradually fade, and the inheritance of traditional music is in a dilemma. At the same time, in the field of education, although primary school music education in the Miao nationality area in western Hunan has received some attention, it still faces many limitations. Through the detailed investigation of the primary school, we can find the specific problems and deficiencies, and explore solutions to provide a solid basis and reference, this not only to improve the local primary school music education present situation, promote the development of basic education is of great significance, more can let Miao children enjoy high-quality music education resources, improve music quality and aesthetic ability, let the Miao music this precious cultural heritage in the new era bloom new brilliance, to better inheritance and protection in education. Strengthening music education in Miao primary schools can cultivate students 'national pride and cultural identity, promote students' all-round development and comprehensive quality improvement, and also play an important role in promoting the development of local education. This article presented (1) music culture of the Miao people in Xiangxi, Hunan; (2) history and development; (3) music features; (4) inheritance and protection.

Studying the Chinese Rare Musical Instruments in Music Museum at Lanzhou City University, Lanzhou, RPC China

cao Guoliang, Manus Kaewbucha — Sat, 29 Jun 2024 00:00:00 +0700

The purposes of this study were: 1) To study the Chinese rarely musical instrument classification and music museum operation. This title researcher, mixed the methods of quantitative research and qualitative research, Grounded theory method, Museology research, Ethnomusicology research, and Musicology research. The research findings were: 1) Chinese rarely Musical Instruments refer to all kinds of Musical Instruments with Chinese flavor formed in the development history of Chinese music culture. They are characterized by nationality, diversity, antiquity authority, etc. The most important classification method is the traditional Chinese musical instrument classification method of "blowing, playing, playing and beating" 2) The University Museum is an important carrier in strengthening the construction of campus culture and improving the quality of higher education. Music museums have been highly concerned by the public and universities. The number of music museums constructed in universities is gradually increasing, and the construction and operation of music museums are booming.

Strategy Development of Leisure Sports to Promote the Quality of Life for Putian University Students

Lizhi Liu, Wanwisa Bungmark — Sat, 29 Jun 2024 00:00:00 +0700

Preliminary discussion on the study of leisure sports development strategies that improve the quality of life of college students in Putian. Methods: Random sampling methods are used in four grades. Fill in the "Questionnaire of the Quality of College Students in Putian City" and "Questionnaire on Putian University Student Leisure Sports Development Methods". A total of 379 valid questionnaires were recovered according to the Krejci & Morgan scale. Use SPSS software for statistical analysis and processing. Suggestions: According to the characteristics and habits of college students, we will propose corresponding countermeasures from the perspective of the reform of college physical education teaching. It is recommended to promote the "leisure sports lifestyle education" suitable for Putian universities to correctly guide college students to form a healthy lifestyle. College students of different disciplines should learn from each other to take advantage of their strengths. At the same time, students also need more attention to social, family, schools and other aspects to improve the quality of life of college students.

Constructing the Children Chorus Guidebook for Teaching Student at Jinhua Primary School in Zhengzhou, Henan Province

Zhang Baolin, Chutasiri Yodwised — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this study are four folds:(1) To study the teaching method of children's chorus. (2) To construct a children's chorus teaching guidebook (3) To use a children's chorus guidebook in Jinhua Primary School. (4) To evaluate the result of teaching by using the guidebook. The research method is a mixture of qualitative and quantitative methods. Qualitative research is the analysis and research of the children's chorus method, and quantitative research is the teaching of the experimental group. The population is 50 students in Grade 5 of Jinhua Primary School.

The findings of this paper are as follows :(1) I studied books and articles related to children's chorus, learned training methods, vocalization, resonance, music theory solfeggio and emotional processing from children's chorus experts, and consulted relevant information about each song, singing skills, and music analysis. (2) The Children's Chorus Guide consists of vocal skills, resonance, intonation, rhythm, solfeggio ear training, pronunciation, processing and expression, stage performance skills, history and development, processing and expression of aesthetic characteristics, and Chinese and foreign children's chorus repertoire. (3) The lesson plan consists of 16 lessons followed by predictive, formative, and summative tests. (4) The effectiveness of using the guide to teach, and the students' learning outcomes are at a good level; This guide is suitable for high-level teaching.

Study on the Influencing Factors of Counselor Studio Construction Strategies in Shandong Engineering Vocational and Technical University

Xu Xilin — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of the study were: 1) To explore will evaluation and incentive mechanism affects the counselor studio construction strategies in Shandong Engineering Vocational and Technical University; 2) To explore will platform building affects the counselor studio construction strategies in Shandong Engineering Vocational and Technical University; 3) To explore will resource sharing affects the counselor studio construction strategies in Shandong Engineering Vocational and Technical University; 4) To explore will career development affects the counselor studio construction strategies in Shandong Engineering Vocational and Technical University.

This study adopted a quantitative research method. In this study, a total of 378 questionnaires were distributed, with 325 valid questionnaires and the validity rate was 85.98%. The population was the instructors of Shandong Engineering Vocational and Technical University. Combined with cognitive evaluation theory, this paper found that: 1)Evaluation and incentive mechanism has a significant positive effect on counselor studio construction strategies in Shandong Engineering Vocational and Technical University; 2)Platform building has a significant positive effect on counselor studio construction strategies in Shandong Engineering Vocational and Technical University; 3)Resource Sharing has a significant positive effect on counselor studio construction strategies in Shandong Engineering Vocational and Technical University; 4)Career development has a significant positive effect on counselor studio construction strategies in Shandong Engineering Vocational and Technical University. Recommendations for counselor studio construction strategies should focus on the following aspects: 1) Optimizing evaluation and incentive mechanisms; 2) Innovative platform-building models; 3) Strengthen Resource Sharing; 4) Strengthen the development of information technology teams.

Strategies Used in Conveying Knowledge About Political History in the Novel "Destiny: From Shantou to Siam" by S. Deb-Rumphoey

wiphap khanthap — Sat, 29 Jun 2024 00:00:00 +0700

The research on Strategies Used in Conveying Knowledge About Political History in the Novel “Destiny: from Shantou to Siam” by S. Deb-Rumphoey proposed to study, via document analysis, strategies and techniques in writing novels that convey political historical knowledge. The researcher employed the qualitative method of examining the texts and techniques used by the author. The results revealed that the author applied 14 strategies in conveying Chinese political history knowledge. These strategies however did not produce the impression that the author was trying to impose knowledge on the reader. On the contrary, the strategies enriched the storyline of the novel. One additional finding showed that the author did not necessarily relate the characters’ thoughts with the Chinese political circumstances of the chosen period in Chinese history.

A Comparison of Two English Language Instruction Approaches: Task-Based Instruction with Authentic Materials and Presentation-Practice-Production (PPP) Instruction in High School in Thailand

Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this study were twofold: 1) to compare the posttest mean scores of English proficiency tests between students who received task-based instruction with authentic materials and those who received PPP instruction, and 2) to compare the mean scores of students' attitudes before and after receiving task-based instruction with authentic materials. Employing a non-equivalent control groups design, the sample comprised 100 eleventh-grade students from Marie Upatham School during the first semester of the 2024 academic year, selected through purposive sampling. Fifty students were allocated to both the experimental and control groups. The instruments used included eight weeks of lesson plans utilizing task-based instruction with authentic materials, pre-post English proficiency tests, and a questionnaire on students' attitudes toward task-based instruction with authentic materials. Data analysis involved independent-sample t-test and paired-sample t-test. The results indicated that students who received task-based instruction with authentic materials outperformed those who received PPP instruction in posttest English proficiency scores. Furthermore, students' attitudes significantly improved after receiving task-based instruction with authentic materials. This study offered valuable insights into enhancing English proficiency through task-based instruction with authentic materials, providing innovative perspectives for educators and researchers to optimize teaching practices and educational outcomes.

The Needs Assessment of General Music Education Course of Universities in Henan

Wu Jiexia, Chutasiri Yodwised — Sat, 29 Jun 2024 00:00:00 +0700

The purposes of this study were (1) To assess the demand for general music education courses in Henan universities. (2) To construct a new course plan. (3) To use the new course plan. (4) To evaluate the experimental effects of the new course plans. This study adopts mixed research methods. Targeted at five universities in Henan, the thesis investigates the present situation of basic resources setting of university music education, and focuses on the specific content of music education general courses, professional teaching staff resources, and students' demand condition for music learning, based on survey methods of questionnaire and interview. Select a class of students in a school as the experimental object, carry out the new course teaching experiment, and evaluate the teaching effect.

The research results of the thesis: (1) there are courses with single teaching content and backward methods, which lead to the lack of innovation and practical ability of students and are not conducive to the development of music education; (2) this paper constructs a new theoretical course, focusing on improving students' application ability, inquiry ability and innovation ability, cultivating students' musical aesthetics and cultural literacy, as well as focusing on setting up different courses for different learning styles and musical interests; (3) using the practical method of new course teaching, with a teaching plan of 30 hours and 2 hours of examination (including pre-course test and post-course test), and evaluating the experimental effect of the new course by means of experiments; (4) The results show that the new course teaching is effective, the new course content and teaching methods are practical, better promote students' overall development, help improve students' music literacy and creativity, and are welcomed by students.

Study on Influencing Factors of Marketing Strategy of Jinan City Renjia Decoration Company

Tang Lihong — Sat, 29 Jun 2024 00:00:00 +0700

The building and decoration business is growing, with strong market prospects and huge development opportunities. Although Jinan Renjia Decoration Company, as an industry leader, still achieved positive results, the enterprise marketing risk increased and the marketing strategy needs to be adjusted. This paper aims to study the influencing factors of the marketing strategy of Jinan City Renjia Decoration Company. The objectives of the study were:1) To explore the influencing factors that affect the marketing strategy of Jinan City Renjia Decoration Company; and 2) To verify whether market segmentation, target market selection, and market positioning affect the marketing strategy of Jinan City Renjia Decoration Company. This study adopts a quantitative research method. In this study, 450 questionnaires were distributed, with 395 valid questionnaires, and the validity rate was 87.8%. The population of this study is the consumers of Jinan City Renjia Decoration Company. Combined with Segmentation, targeting, positioning (STP) marketing strategy theory, this paper found that 1) The influencing factors of the network marketing strategy of Jinan City Renjia Decoration Company include market segmentation, target market selection, market positioning; and 2) Market Segmentation, Target Market Selection, Market Positioning has a Positive Effect on Network Marketing Strategy. Recommendations for network marketing strategies should focus on the following aspects: 1) Optimizing market segmentation; 2) Optimize target market selection; 3) Reasonable market positioning.

Development of Reginal Tourism Based on the Perspective of New Public Management Theory

Gong Yujia, Satit Niyomyaht, Kamolporn Kalyanamitra, Nattawat Siriphornwut — Sat, 29 Jun 2024 00:00:00 +0700

The research objectives were: (1) to study regional tourism, (2) to study the role the government played in global tourism, (3) to study the current situation of regional tourism in Guangdong Province, and (4) to study the current problems of regional tourism in Guangdong Province. This research was qualitative. The key informants were 20 by a purposive selection from the personnel related to the domestic tourism industry, a government agency member. The research tool was an interview form. The statistical analysis was a descriptive method.

The research found that: (1) regional tourism was a complete tourist destination, with tourism as a dominant industry in the region, unified layout planning, overall marketing and promotion, comprehensive overall management, and optimization of public services. Then promote the transformation of tourism in the past single scenic spot construction and management mode to achieve the quality, modernization, internationalization, and intensive development of tourism. (2) the role the government played in global tourism was considering the definition of regional tourism and government functions, the development of regional tourism is a new type of regional development. (3) The current situation of regional tourism in Guangdong Province at present, there were two 5A-level tourist attractions and 31 4A-level tourist attractions on the coastline of Guangdong Province. Among them, Shenzhen coastline tourism was the most developed, with the highest product quality, with a 5A, 4A tourist attractions. And (4) to study the current problems of regional tourism in Guangdong Province found that the weak service function of government project planning， lack of standardization of the utilization of government resources, the overall tourism infrastructure was not perfect, the coordination between the departments involved in regional tourism was not in place， the government supervision and supervision mechanism needed to be improved， the means of overall tourism marketing was single.

Teaching Methods of Basic Piano Courses in Preschool Education in Higher Vocational Colleges

Xie Zhengshan, Thanyawat Sondhiratna — Sat, 29 Jun 2024 00:00:00 +0700

The importance of piano teaching in preschool education majors in colleges and universities cannot be ignored. First of all, as a multi-functional musical tool, the piano has a rich timbre, a wide vocal range and a diverse expressive force. Students majoring in preschool education can better understand and master the principles and methods of children's music psychology and music teaching by learning the piano. Piano teaching can help students to develop good music perception ability and expression ability, and improve their professional quality and educational ability in the field of preschool education. This article presented (1) the teaching methods of basic piano courses in preschool education in higher vocational colleges; (2) optimization of classical teaching methods; (3) methods on measures to improve piano teaching quality in preschool education majors in colleges and universities; (4) the teaching path of piano courses in preschool education major.

The Mediating Role of Employee Performance in The Relationship Between Human Resource Management Practice and Organization Performance Among SMEs in Jiangxi Province, China

Shiwei Wu, Bijay Sigdel — Sat, 29 Jun 2024 00:00:00 +0700

The research aims the main objective of the study is to analyze the mediating effect of employee performance in the relationship between human resource management practices and organization performance. The research design for the study is quantitative. The purposive sampling is used for the data collection, the sample is 414. The data were collected using Questionnaire Star and QQ and WeChat. Data analysis was done by using SPSS 26 and AMOS 24. The result of the study is that there is a significant positive effect of employee training and employee empowerment on employee performance. However, there is no significant positive effect of employee promotion on employee performance. And there is no significant positive effect of employee training and employee empowerment on organization performance. However, there is a significant positive effect of employee promotion on organizational performance. In addition, there is a significant positive effect of employee performance on organizational performance. Also, there is a mediation effect of employee performance in the relationship between employee training, employee empowerment, and organization performance. However, there is no mediation effect on employee promotion and organizational performance.

The Study of Vocal Music in the Context of Ancient Chinese Poetry

Xingjie Xie, Metee Punvaratorn — Sat, 29 Jun 2024 00:00:00 +0700

This research aims to explore effective pedagogical approaches to enhance students' vocal expression and proficiency in performing ancient Chinese poetry art songs. Drawing on the rich legacy of ancient Chinese poetry from the Han, Tang, Song, and Yuan dynasties, this study examines the intricate interplay between poetry and vocal technique. Through detailed analysis and practical application, the research seeks to uncover the essence of emotion and storytelling within the lyrical beauty of these poems. The study also explores the role of the guzheng, a traditional Chinese instrument, in complementing vocal performances and enhancing musical imagery. Findings from this research provide valuable insights into successful teaching methods for integrating ancient poetry into vocal training. Recommendations include incorporating historical and cultural context into lessons, emphasizing vocal interpretation and emotional expression, and utilizing the guzheng to enhance musicality. By bridging the gap between ancient poetry and contemporary vocal artistry, this study aims to elevate students' appreciation and proficiency in performing ancient Chinese poetry art songs. Overall, this study contributes to the pedagogical understanding of vocal music in the context of ancient Chinese poetry, offering practical strategies for educators and performers alike. Through the exploration of vocal technique, emotional depth, and cultural resonance, students can develop a deeper connection to China's literary and musical heritage.

The importance of preserving and promoting these art forms, ensuring they remain vibrant and relevant in contemporary education. Students are not only exposed to the beauty of the melodies but also to the deep emotions and historical narratives embedded within the lyrics. This study serves as a testament to the enduring value of ancient Chinese poems and art songs in vocal music education, paving the way for their continued use and exploration in the modern classroom.

Constructing a Shanxi Folk of Piano Fingering Exercise Book for First Year's Student, Shanxi Province, the People's Republic of China

Zhang Shanshan, Thitinun Charoensloong — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this study were (1) to study piano fingering teaching for first year's student for experts. (2) To construct a Shanxi folk music of piano fingering exercise book for first year’s student, Shanxi province, the people’s republic of China. The research method is qualitative research, which includes literature review and fieldwork. The fieldwork involves interviewing four experts in Shanxi folk music.

Research results were (1) the creation of such an exercise book can help students better learn and master the piano playing skills of Shanxi folk songs, and also help to inherit and carry forward the folk art and cultural heritage of Shanxi folk songs. (2) Creating a Shanxi folk music piano finger workbook for first-year students of Shanxi Art Vocational College is a beneficial task, which can help students better learn and master the piano playing skills of Shanxi folk songs, and also help to inherit and carry forward the folk art and cultural heritage of Shanxi folk music.

Evaluation and Promotion Path of Equalization of Urban and Rural Basic Public Cultural Services from the Perspective of Smart City in China

Li Yang, Kamolporn Kalyanamitra, Satit Niyomyaht, Nattawat Siriphornwut — Sat, 29 Jun 2024 00:00:00 +0700

The research objectives were three-fold: (1) to study a measurement model for the equalization of basic public cultural services in urban and rural areas, (2) to comprehensively analyze the imbalance between urban and rural basic public cultural services from the perspectives of government resource supply and residents' cultural access sense, and to provide a comprehensive understanding of the status and problems. This study was mixed-method research. (1) the measurement and analysis from the perspective of government resource supply, quantitative analysis was adopted, and Guangdong Province, Hubei Province, and Gansu Province were selected as sample provinces, and 2019-2021 was taken as the study cycle. The statistical analysis was mean, frequency, and standard deviation for measurement and analysis. (2) From the perspective of residents' sense of cultural access, qualitative analysis was adopted, combining interview survey and questionnaire survey data for analysis. There were 30 users of public digital cultural services in the interview survey. A total of 586 questionnaires were collected.

Major findings: (1) A measurement model for the equalization of basic public cultural services in urban and rural areas in China was low overall, especially in the areas of cultural capital input and cultural product supply; China's mobile cultural facilities as a whole showed a serious lack of status of; there was a serious lack of digital resources in rural areas; and there was a high degree of equalization of mass cultural institutions. (2) The comprehensive analysis of the imbalance between urban and rural basic public cultural services from the perspectives of government resource supply and residents' cultural access sense, and to provide a comprehensive understanding of the status and problems that rural and urban residents had a low level of equalized access to culture, caused by the dual factors of insufficient participation and insufficient satisfaction. The gap between rural residents' sense of access to culture and that of urban residents was obvious. A comparison of participation and satisfaction revealed that participation and satisfaction in public cultural services were interdependent, with lower (or higher) participation in public cultural service programs often corresponding to lower (or higher) satisfaction.

Managing Generation Gap Difference for Working in Digital Age

Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this research were to assess the problems and obstacles in managing generation gap differences for working in the digital age, to analyze the managing generation gap difference for working in the digital age, and to propose suggestions for managing generation gap differences for working in the digital age. This research was qualitative. Key informants in this study were executives of government organizations, executives of state enterprises, personnel working in government organizations, and personnel working at state enterprise organizations, totaling 20 key informants by a purposive selection. The research instrument was a structured interview. Data were analyzed by a descriptive summary.