CHEY, C.; PIRIYAPADA, S. The Influence of Celebrity Endorsement on Purchase Intention of Smartwatches in Cambodia. Journal of ASEAN PLUS Studies, [S. l.], v. 3, n. 2, p. ุ60–73, 2022. Disponível em: https://so06.tci-thaijo.org/index.php/aseanplus/article/view/258613. Acesso em: 21 sep. 2026.