Praphruetmon, Chenicha, and Nata Tubtimcharoon. 2024. “The More Familiar You Are, The Less You Will Buy：The Moderating Effect of Relationship Strength”. Journal of ASEAN PLUS Studies 5 (1):84-105. https://so06.tci-thaijo.org/index.php/aseanplus/article/view/272965.