Praphruetmon, C. and Tubtimcharoon, N. (2024) “The More Familiar You Are, The Less You Will Buy：The Moderating Effect of Relationship Strength”, Journal of ASEAN PLUS Studies, 5(1), pp. 84–105. available at: https://so06.tci-thaijo.org/index.php/aseanplus/article/view/272965 (accessed: 30 August 2026).