Chen, Y. ., and P. Pongpaibool. “The influence of anchor characteristics on consumers’ purchase intention in e-commerce live broadcast - Taking Tiktok live broadcast as an example in China”. Journal of ASEAN PLUS Studies, vol. 5, no. 1, May 2024, pp. 38-52, https://so06.tci-thaijo.org/index.php/aseanplus/article/view/271287.