Ratasuk, A. “Contributions of Product Quality, Service Quality, Store Ambiance, and Promotion on Customer Loyalty: The Mediating Role of Brand Identity in Convenience Store Coffee Chains in Bangkok”. Journal of ASEAN PLUS Studies, vol. 3, no. 1, July 2022, pp. 11-28, https://so06.tci-thaijo.org/index.php/aseanplus/article/view/257327.