Journal of ASEAN PLUS Studies

Assessment of Green Finance Products Impacts on Bank Performance: A Study of Thai 3 Big Banks (2018-2022)

Patraranant Chinavicharana — 2024-12-07

Thailand is a developing economic country in South East Asia, it has had
a high growth in economic prospects in recent years. In the modern world, green financial products have increased and caught the interest of investors. Banks in many countries have been generating green products seeking to improve their profitability and performance as well as improving the country’s environment, especially in Thailand. This research paper aims to focus on green loans and measurement of banks’ performance by looking at the EBITDA (Earmings Before Interest, Tax, Depreciation, and Amortizations), ratio of the three major banks in Thailand; namely, Kasikornbank, Siam Commercial Bank, and Bangkok Bank
where the data collected from each bank financial reports and some is calculated by hand such as Green Loan Ratio. Therefore, it is crucial to study how banks generate green loans to impact the banks’ performance, leading to further study to improve the green economy in Thailand. Using the data of three commercial banks from 2018 to 2022 as samples, the random effects model was used for correlation analysis. As a result, the study shows that there is a correlation between green loans and banks’ performance by looking at the EBITDA. The study could be expanded in the future and provide a contribution for the financial sector in Thailand in order to have more motivation playing in green financial
products.

An Investigation into the Inﬂuence of Emotional Labor on Task Performance: A Case Study of Bank Tellers in Handan City

Xiaobo Xu — 2024-12-07

This study is dedicated to a deep exploration of the relationship between
emotional labor and task performance among frontline employees in commercial banks in Handan City. Through empirical research methods, it comprehensively examines the interactions among emotional labor, emotional regulation self-efficacy, and task performance, aiming to provide theoretical guidance for the management of emotional labor and task performance in grassroots banks. Data were collected via an online survey of bank tellers in Handan City, receiving 462 questionnaires, of which 403 were valid. The data were analyzed using SPSS 21. The study set four objectives: 1) to systematically assess the direct impact of emotional labor on employee task performance; 2) to explore the mediating role of emotional regulation self-efficacy between emotional labor and task
performance; 3) to construct and validate a theoretical model of the relationships among emotional labor, emotional regulation self-efficacy, and task performance; 4) to propose specific strategies and recommendations for managing emotional labor. The findings indicate that emotional labor positively aﬀects task performance and emphasizes the significant mediating role of emotional regulation self-efficacy. This offers a new perspective for understanding the complex relationship between emotional labor, emotional regulation self-efficacy, and task performance and provides practical management strategies for enhancing employee performance. The discoveries of this study not only enrich the theoretical foundation in the field of emotional labor but also guide the management practices in grassroots banks. By eﬀectively managing emotional labor, these institutions can improve employee task performance, optimize customer service experience, and enhance the performance of the banking business.

Factors Inﬂuencing the Acceptance and Usage of Food Delivery Applications by Consumers in Bangkok and the Bangkok Metropolitan Region

Worachart Bangyong — 2024-12-07

This research aims to investigate the factors inﬂuencing the acceptance and
usage of food delivery applications by consumers in Bangkok and the Bangkok Metropolitan Region. It also seeks to compare these factors using the modified Unifed Theory of Acceptance and Use of Technology (UTAUT2), incorporating performance expectancy, eﬀort expectancy, social inﬂuence, facilitating conditions, hedonic motivation, price value, and habit as independent variables.

Data were gathered from 425 consumers in Bangkok and the Bangkok
Metropolitan Region through survey questionnaires. Content validity was ensured through expert reviews, and measurement reliability was assessed using Cronbach’s Alpha coefficient. Discriminant validity was evaluated using correlation coefficients and Analyzed data to determine the relationships between variables using multiple regression analysis.

The research findings reveal that habit is the most inﬂuential factor
impacting the acceptance and usage of food delivery applications by consumers, with a Beta coefficient of 0.701. This is followed by performance expectancy (Beta coefficient = 0.158), social inﬂuence (Beta coefficient = 0.103), and hedonic motivation (Beta coefficient = 0.096). Conversely, factors such as eﬀort expectancy, facilitating conditions, and price value were found to have no significant impact on consumers’ acceptance and usage of food delivery applications.

Impacts of Key Opinion Consumers on Customer Purchase Intention: A Study of Social Commerce Platforms in China

Qianjiang Zhu — 2024-12-07

This study explores the pivotal role of Key Opinion Consumers (KOC) in
inﬂuencing purchase intention among social commerce customers in China, with a focus on Xiaohongshu users in Shanghai. A survey of 599 Shanghai residents revealed key findings: Firstly, KOCs directly enhance purchase intention. They serve as inﬂuential figures whose endorsements positively impact consumer decisions to make purchases on social commerce platforms. Secondly, perceived risk negatively aﬀects both purchase intention and customer trust. Consumers’ concerns about risks associated with social commerce transactions can deter their willingness to purchase and erode their trust in the platform. Thirdly, customer
trust plays a crucial role in bolstering purchase intention. When consumers trust KOCs and the platforms they endorse, they are more inclined to purchase despite perceived risks. Additionally, the study reveals that KOCs indirectly inﬂuence purchase intention through their eﬀects on perceived risk and customer trust. This indirect inﬂuence underscores the complex pathways through which KOCs shape consumer behavior in social commerce settings. Moreover, customer trust is a moderator, mitigating the negative impact of perceived risk on purchase intention. Higher levels of trust can alleviate consumer apprehensions, thereby fostering a more favorable environment for purchasing. These findings contribute to a deeper understanding of how KOCs promote purchase intention in social commerce contexts, highlighting the importance of managing perceived risks and fostering customer trust. The insights from this research oﬀer valuable guidance for developing eﬀective marketing strategies tailored to enhance consumer engagement and drive sales in social commerce platforms, particularly within the dynamic market landscape of China.

The The Moderating Eﬀects of Brand Equity on the Relationship between Consumer Nationalism and Consumer Behavior: The Case Study of Parcel Delivery Service Providers in Thailand

Anupong Thuengnaitham — 2024-12-07

This study aimed to investigate the impact of consumer nationalism on
consumer behavior, using brand equity as a moderator to examine the relationship between consumer nationalism and consumer behavior in the context of parcel delivery service providers in Thailand. The study’s respondents were 400 service users. We gathered data through online questionnaires. The statistical methods employed for data analysis consisted of percentages, means, standard deviation, and multiple regression.

The results of this study found that most respondents showed a medium level of brand equity perception. Consumer nationalism aﬀects consumer behavior at the 0.01 significant level, and this variable accounted for 23.71% of the total variance. Brand equity, brand awareness, and perceived quality aspects act as moderators in the relationship between consumer nationalism and consumer behavior at the 0.01 significant level, and these variables accounted for 55.94% of the total variance. The understanding of the relationship among consumer nationalism, brand equity, and consumer behavior enables Thai parcel delivery service providers to utilize their company, brand, and quality to enhance awareness and develop strategies for achieving a competitive advantage in the parcel delivery industry.

Climate Change-Induced Shocks to Production: A Mounting Threat to ASEAN’s Food and Nutrition Security?

Jean Marc M. Dautrey — 2024-12-07

This academic paper seeks to assess ASEAN’s sustained capacity to
achieve food and nutrition security against a backdrop of climate change-induced more intensive, more frequent, and more extreme weather events and increasing food losses by farmers. At issue is whether the risk of natural disasters can be mitigated and whether ASEAN’s agriculture and food systems can sustainably achieve the required production increases and lower the region’s dependence on the productivity paradigm even as the negative impacts of climate change intensify and pressures on land and water resources mount. Discovery research was conducted. Data for this qualitative inquiry includes direct observation and secondary research data generated as part of organizational record-keeping by governmental and international organizations, agencies, and research institutes. The findings indicate that extreme weather events not only reduce agricultural outputs but also have deleterious consequences on nutrition security. While the region is betting on biotechnology to reduce the vulnerabilities of its food
production systems and on production intensification to increase its output,
it needs to transition to more sustainable, resilient, and efficient agricultural systems. The onus should be on the development of organic and biodynamic techniques that minimize or eliminate the risk of chemical food adulteration and preserve the environment while increasing productivity. Measures strengthening national food control regulatory frameworks and enhancing food safety management along food chains should also be adopted.