Wathanakom, N., Juicharoen, N. and Devkota, N. 2026. A Structural Model Assessing the Impact of the Service Marketing Mix on the Decision to Enroll in an Open University, Mediated by Brand Image. Asia Social Issues. 19, 5 (Feb. 2026), e290357. DOI:https://doi.org/10.48048/asi.2026.290357.