SUO, L.; HUANG, Y. How Brand Authenticity Affects Consumers’ Willingness to Recommend by Word-of-Mouth? Evidence from the Cell Phone Industry. Asia Social Issues, [S. l.], v. 17, n. 5, p. e264184, 2024. DOI: 10.48048/asi.2024.264184. Disponível em: https://so06.tci-thaijo.org/index.php/asi/article/view/264184. Acesso em: 13 apr. 2025.