SUN, C.; BUNCHAPATTANASAKDA, C. Impact of Entertainment Interaction in Live E-commerce on the Impulsive Consumption Behavior of Consumers of Well-known Clothing Brands: A Study of Zhejiang Province, China. Asia Social Issues, [S. l.], v. 19, n. 1, p. e285840, 2025. DOI: 10.48048/asi.2026.285840. Disponível em: https://so06.tci-thaijo.org/index.php/asi/article/view/285840. Acesso em: 16 sep. 2026.