WATHANAKOM, N.; JUICHAROEN, N.; DEVKOTA, N. A Structural Model Assessing the Impact of the Service Marketing Mix on the Decision to Enroll in an Open University, Mediated by Brand Image. Asia Social Issues, [S. l.], v. 19, n. 5, p. e290357, 2026. DOI: 10.48048/asi.2026.290357. Disponível em: https://so06.tci-thaijo.org/index.php/asi/article/view/290357. Acesso em: 12 oct. 2026.