Wathanakom, N., N. Juicharoen, and N. Devkota. “A Structural Model Assessing the Impact of the Service Marketing Mix on the Decision to Enroll in an Open University, Mediated by Brand Image”. Asia Social Issues, vol. 19, no. 5, Feb. 2026, p. e290357, doi:10.48048/asi.2026.290357.