Sun C, Bunchapattanasakda C. Impact of Entertainment Interaction in Live E-commerce on the Impulsive Consumption Behavior of Consumers of Well-known Clothing Brands: A Study of Zhejiang Province, China. Asia Social Issues [internet]. 2025 Nov. 6 [cited 2026 Sep. 13];19(1):e285840. available from: https://so06.tci-thaijo.org/index.php/asi/article/view/285840