Asian Journal of Arts and Culture https://so06.tci-thaijo.org/index.php/cjwu <p>Asian Journal of Arts and Culture&nbsp; ISSN 2773-9953 (Online) considers Thai/English written academic articles, research articles and book reviews whose scope is related to interdisciplinary social science and humanities such as Cultural Studies, Language and Literature, Fine Art, Performing Art, Music, Dance, Mural, History, Archeology, Political Science, Public Administration, Sociology and Anthropology, Linguistics, Asian Studies, Demography and other related fields.<br><br></p> <p>&nbsp;</p> Walailak University en-US Asian Journal of Arts and Culture 2773-9953 <p>© 2018 by Asian Journal of Arts and Culture,&nbsp; Walailak University. All rights reserved.</p> Creation of Dance According to Beliefs from The Namo Coin Sign https://so06.tci-thaijo.org/index.php/cjwu/article/view/261684 <p>The creative performance of the Pallava Namo series. The researcher used mixed methods by conducting qualitative research to find the form and elements of the performance and study the ideas obtained after the creation of a performance of a dance performance based on beliefs from the Namo coin symbol by using research tools consisting of studying and surveying information from academic documents, information media, studying areas and surveying field data, structured interviews and the researcher's experience used the obtained data to analyze and synthesize the content analysis and data triangulate. Then, evaluate the performance by using statistics and finding the mean and standard deviation and presenting them descriptively in the development and design of dance works that are used to explain through the dimensions of creative performing arts that are a medium for conveying values and importance.</p> <p>The results showed that the creative styles can be classified according to 8 elements of the <span style="font-size: 0.875rem;"> 1) Performance Design; is divided into 3 periods. The first period, “Pain” is the period that conveys pain and suffering and sadness from sickness and death from plague, the second period "Hope" is the period that conveys the prayers of the holy things and having hope. Based on the belief that sacred things will help protect and heal villagers from various illnesses, the third period, “Faith”, is a period that conveys a better life through belief and faith in Namo coins. 2) Selection of performers 3) Design of dance moves 4) Design of performance equipment 5) Performance Sound and music design, 6) costume design, 7) lighting design, and 8) performance space design. In addition, the researcher took into account three ideas obtained after creating dance: 1) considering creativity in dance, 2) considering the use of symbols in creating dance, and 3) considering dance theory, music, and visual arts.</span></p> Pravit Rittibul Jaruwan Suriyawan Panurat Boonsong Riswan Orachun Herbert Alvarez Elena Alvarez Copyright (c) 2024 Asian Journal of Arts and Culture https://creativecommons.org/licenses/by-nc-nd/4.0 2024-10-16 2024-10-16 24 2 e261684 e261684 10.48048/ajac.2024.261684 Jewelry of Eastern Lanna Identity: Strategies and Approaches for Contemporary Jewelry Design from Cultural Identity https://so06.tci-thaijo.org/index.php/cjwu/article/view/263172 <p>Today’s jewelry designs look more contemporary, emphasizing self-expression by reflecting the perspectives and ideas of designers and artists in the context of society, culture, ethnicity, aesthetics, technology and ways of life through designs that are unique and in line with today’s lifestyles to create new artistic approaches. This research presents strategies and guidelines for designing contemporary jewelry from cultural capital by using the eastern Lanna area as a case study. The researchers conducted a unique analysis by studying the image and identity of the provinces in the eastern Lanna region, which led to the development of strategies and guidelines for jewelry design that reflect the eastern Lanna identity, as well as assessment of the perceptions of and satisfaction with jewelry prototypes designed by these strategies and such guidelines.</p> <p>The results showed that, in this research, the BLEND strategy was used in contemporary jewelry design, which was developed from the interpretation of the identity, image and characteristics of the provinces in the eastern Lanna group, into a design development in the form of a mixed design, or hybridization. These guidelines for creative design have generated design terms and conditions to present the value of work that expresses identity through four elements, namely 1) color, 2) materials, 3) patterns/shapes, and 4) story contents, which are synthesized through the perception of representative images to design and produce jewelry prototypes. The results of the evaluation of the jewelry prototypes as a whole revealed that the jewelry can express the eastern Lanna identity in an effective way, resulting in the creation of new knowledge in design, which is the development of concepts and processes to interpret new meanings in design in order to create value and worth as part of the utilization of cultural capital in the development of the country.</p> Thanakit Jaisuda Dawan Madlee Wimalin Santajit Copyright (c) 2024 Asian Journal of Arts and Culture https://creativecommons.org/licenses/by-nc-nd/4.0 2024-10-31 2024-10-31 24 2 e263172 e263172 10.48048/ajac.2024.263172