Academic Journal of Humanities and Social Sciences Burapha University

The Literary Works of Lu Hsun: Roles and Reflections on a Chinese Society During a Period of Transition

2025-05-15T14:33:02+07:00

This article presents Lu Hsun's roles as a great writer and leader of the "Art for life's sake" movement in modern Chinese literature, particularly his roles in portraying a Chinese society in the early 20th century, which was a critical transitional period for the country. Lu Hsun was an artist who wrote various types of literature. His literary works that have been translated into Thai consist of 28 short stories, 49 essays, and 42 poems. Lu Hsun's role as an "Art for life's sake" writer is evident in how he used his works to record historical events in China during the early 20th century. He depicted the lives of Chinese people in a contemporary society that blended old feudal concepts with new democratic ideas. He also portrayed the characteristics of people who could not yet shed their slave mentality resulting from cultivation under the old regime. Lu Hsun's literature also demonstrates his political stance and intention to oppose the reactionary government and intellectuals who survived by advocating the concept of "Art for art's sake," his praise for revolutionary forces, and his campaign to liberate Chinese women from the bonds of traditionalism.

Stepmother and Witch Characters in Children's Literature: Symbolism, Role Dynamics, and Value for Children's Growth Processes

2025-04-08T09:38:58+07:00

This article aims to analyze the symbolism, Role Dynamics and values of stepmothers and witches in children's literature, considering their influence on the growth process of the protagonists in various stories. Stepmothers and witches often appear as obstacles or enemies that challenge children, and confronting them is a process that promotes learning, development and the formation of children's mental characteristics. The study emphasizes the role of stepmothers as reflecting injustice, oppression and obstruction of change, and the role of witches as often symbolizing evil and mental tests that challenge children's ability to overcome obstacles. This analysis helps to understand the role of stepmothers and witches in children's literature in terms of reflecting the emotional and mental growth process of the protagonists. The dynamic changes in the roles of stepmothers and witches in children's literature allow children to gain a more complex and profound perspective on humans and society.

The Impact of Social Dynamics and Tourist Behavior on Tourism Development in Thailand

2025-02-19T11:47:10+07:00

This study aims to explore 1) the social dynamics and behaviors of tourists, 2) the trends and future development directions of Thailand’s tourism industry, and 3) the formulation of strategic guidelines and policy recommendations for tourism development in Thailand. A mixed-methods approach was employed, combining quantitative research and futures research using the Ethnographic Delphi Futures Research (EDFR) technique. Quantitative data were collected from 400 inbound tourists through convenience sampling. The study employed convenience sampling and conducted interviews with 17 experts in the tourism industry. The participants were selected through purposive sampling in combination with snowball sampling.

The findings indicate that 1) social dynamics and tourist behaviors were rated at a high level ( =3.79, S.D.=1.05) 2) the development of Thailand’s tourism industry should prioritize sustainability, cost-effectiveness, equitable income distribution to local communities, and environmental impact mitigation to enhance global confidence; and 3) six strategic directions were proposed sustainable and environmentally friendly tourism development, promotion of cultural tourism and local wisdom, enhancement of digital technology and service capacity, development of new attractions that distribute income to local communities, human resource development in tourism and services, and global marketing and public relations. These six strategic approaches are suitable for formulating policy recommendations aimed at integrating future development plans within Thailand’s tourism industry.

A Study of School Climate and Psychological Capital Influencing School Belonging, and the Effects of School Belonging on Psychological Well-being and Classroom Citizenship Behavior among Secondary School Students

2025-02-11T16:10:31+07:00

This research aims to examine the antecedents and effects of secondary school students’ sense of belonging to their school using empirical data. The sample consisted of 469 secondary school students from Secondary Educational Service Area Office One in Bangkok. The instruments used included the School Belonging Scale, School Climate Scale, Psychological Capital Scale, Well-being Scale, and Classroom Citizenship Behavior Scale. Statistical analysis was conducted using structural equation modeling. The results indicated that the model of antecedents and effects among secondary school students in Bangkok was supported by the empirical data (Chi-Square=188.72, df=161, p=0.07, GFI=0.96, AGFI=0.94, CFI=1.00, RMSEA=0.02, SRMR=0.02). The sense of school belonging is positively influenced directly by the school climate and psychological capital. Furthermore, a strong sense of belonging positively impacts both class citizenship behavior and psychological well-being.

The Further Development of Traditional Desserts from Arrowroot Starch Grounded in Community-based Research (CBR) of the Ban Puek Community, Muang District, Chonburi Province

2025-09-16T09:42:21+07:00

This research aimed to 1) study the needs of Ban Puk community in developing traditional desserts made from arrowroot starch and 2) further development and create added value for these desserts. The study employed Participatory Action Research (PAR) and Community-Based Research (CBR). Twenty key informants participated, and data were collected through semi-structured interviews and analyzed using content analysis. The findings are summarized as follows: 1) Community needs The Ban Puk community requires 1.1) expansion of arrowroot cultivation to increase starch production and meet consumer demand, 1.2) collaboration with university scholars to enhance re-skilling, up-skilling, and the acquisition of new skills related to soft power management, and 1.3) revitalization of community identity through the cultivation and use of arroroot starch, and 2) Product development Four traditional desserts - Kanom Pang Peak, Kanom Kon Tou, Kanom Na Moo, and Kanom Kaloji - were further developed. Their value was enhanced by integrating storytelling and content that reflect the cummunity’s cultural heritage and distinct identity.

Target Language Structures and Usages: The Mistranslation of Passive Constructions from English into Thai

2025-08-05T14:21:00+07:00

This research aimed to analyze translation errors in rendering passive constructions from English into Thai by examining target language structures and usages. The sample consisted of 230 English majors at Burapha University. A translation test was used to collect the data. The results revealed that the analysis of target language structures and usages uncovered seven patterns of translation errors as follows: 1) passivity meanings not translated, 2) passive constructions translated into active constructions, 3) passive constructions translated into noun clauses, 4) passive constructions translated into noun phrases, 5) mistranslation of main verbs, 6) passivity meanings translated into modality meanings, and 7) inappropriate or unnatural target language.

Enhancing the Turmeric Cultivation Community Enterprise Group in Nong Luang Sub-District, Selaphum District, Roi Et Province through Participatory Community Development Principles

2025-03-07T13:37:45+07:00

This study aimed to develop and enhance the turmeric-growing community enterprise in Nong Luang Sub-district, Selaphum District, Roi Et Province, with a focus on production and management. Participatory action research (PAR) was employed to improve turmeric cultivation practices within the community enterprise. A total of 30 farming households participated in identifying solutions to issues related to soil quality, fertilizer use, cultivation techniques, and quality standards, with the goal of improving production processes and strengthening group management. The findings indicated that the adoption of improved precision farming techniques led to a 55.50% increase in curcuminoid content, an 85.30% boost in overall yield, and an 8% rise in the average household income among the target groups. These advancements not only enhanced product quality to better meet market demands but also contributed to increased income for community members. Furthermore, the implementation of a more structured management system improved operational efficiency within the enterprise. This study highlighted the positive impact of participatory agricultural development in enhancing the quality of herbal products, increasing income for the target groups, and promoting local economic growth.

The Creation of Marvel Studios and The Development of Superhero Films’ Leading to Popularity

2025-02-20T15:36:13+07:00

This research aimed to 1) examine the development of superhero films that contributed to the popularity of Marvel Studios and 2) propose guidelines to enhance the popularity of Thailand’s film industry. A qualitative research methodology was employed, involving descriptive and textual analysis of Marvel Studios films and document research. Data were collected through in-depth interviews. The research findings indicate that: 1) The success of Marvel Studios' film development model lies in its ability to adapt to evolving business trends and media technologies. This process begins with integrating individual film narratives into a cohesive storyline, followed by the careful selection of screenwriters and directors, as well as casting actors suited to each film. And 2) The adaptation of Marvel Studios' film development approach for Thai film industry including: 1) Short-term Plan (1–5 years), which involves direct government budget support, policy implementation, and regulatory measures; 2) Medium-term Plan (5–10 years), which expands upon the short-term plan by establishing clear policies and laws while developing modern infrastructure for the film industry; and 3) Long-term Plan (10–20 years), which focuses on workforce development, industry integration, and the enhancement of existing technology and infrastructure.

Factors Influencing Online Gifting Intention on TikTok Application among Gen-Z: the Role of Hedonic Motivation, Parasocial Interaction, and Loyalty with Social Presence as Moderator Variable

2025-02-07T13:17:05+07:00

This study examined 1) the influence of hedonic motivation and parasocial interactions on online gift intention to NPC streamers in TikTok application and 2) the role of social presence as a moderator variable which has an effect on hedonic motivation, online gift intention, and loyalty. It employed a quantitative approach by using a questionnaire to reach 404 Gen-Z respondents. To answer the research objectives, the statistic procedures of PLS-SEM and Bootstrapping in the software SmartPLS4 were utilized as the primary tool in this study. The findings found that parasocial interaction positively influenced hedonic motivation (β=0.298). Moreover, parasocial interaction positively influenced online gift intention (β=0.429). Furthermore, parasocial interaction positively influenced loyalty (β=0.425) which has an effect on online gift intention (β=0.326). However, there is no significant between hedonic motivation and online gift intention. Focusing on the effect size known as f ² which was a rank in accordance with small to large numbers: 1) the couple variables of parasocial interaction and loyalty (f ²=0.219); 2) the couple variables of parasocial interaction and online gift intention (f ²=0.213); lastly 3) the couple variables of parasocial interaction and hedonic motivation (f ²=0.082). However, there is no effect size in the other moderator variables. Lastly, this article can build a body of knowledge regarding factors influencing online gifting intention on TikTok which benefit content creators, viewers, and platform providers.

Mothernomics and National Stability in Thailand's Aging Population

2025-05-07T08:30:45+07:00

Thailand's aging population and other major demographic changes pose serious threats to the country's stability. This study investigates Mothernomics in this context to understand its role in sustaining economic growth and social cohesion. Employing a mixed-methods approach, qualitative insights from focus groups and expert panels complement quantitative data from surveys conducted across five provinces and online platforms. Key findings highlight the pivotal role of motherhood in shaping workforce dynamics, economic productivity, and social security systems. The study underscores the importance of integrating family-friendly policies to support mothers, enhance childcare infrastructure, and promote gender equality. Recommendations emphasize the need for holistic strategies to address demographic challenges and ensure sustainable development in Thailand.

On the Limits of Kingma’s Critique of Boorse’s Bio-Statistical Theory and Reference Classes

2025-09-17T09:56:39+07:00

This paper examined Christopher Boorse’s naturalist analysis of health and disease and evaluated Elselijn Kingma’s criticism of its claimed objectivity. After analyzing Boorse’s rejection of seven existing accounts of health and disease, the paper presented his Bio-Statistical Theory (BST), which defined health as statistically normal functional ability within appropriate reference classes (natural classes of organisms specified by age and sex). The paper then addressed Kingma’s central objection that the selection of appropriate reference classes lacked empirical grounding, thereby undermining Boorse’s claim to value-neutrality. Through the analysis of Kingma’s argument concerning uniformity within reference classes, this research illustrated that her critique was flawed due to the occurrence of the decomposition fallacy. While Kingma correctly identified reference classes as crucial to BST, her argument did not successfully challenge the objectivity of Boorse’s account.

Coverage Bias in Chinese and Thai News Agencies: a Comparative Study of Reporting on a Scam Case of a Chinese Actor in Thailand

2025-02-28T09:21:04+07:00

This study examines how news agencies portray emerging issues, focusing on different themes influenced by media and policy agendas, revealing coverage bias between countries and agencies. The case under investigation involves a Chinese actor who was trafficked across the Thai-Myanmar border. Utilizing framing theory and agenda-setting theory as the theoretical framework, the study explores how news agencies in China and Thailand frame the coverage of this case. A content analysis was conducted on 22 online news articles selected from six English-language news agencies, including Xinhua, China Daily, and Global Times in China, and Bangkok Post, The Nation, and Thai PBS World in Thailand. The analysis identified nine key themes and several significant keywords across the articles. Chinese news agencies emphasized diplomatic duty and international cooperation, while Thai news agencies focused on portraying competence and proactivity, emphasizing efforts to protect Thailand’s reputation as a safe destination. The findings highlight how news framing reflects national priorities and shapes public perception in both countries.