Academic Journal of Humanities and Social Sciences Burapha University

The Development of Massive Open Online Courseware for Cross Cultural Management Curriculum in Working Context of Vocational Colleges Students and Workers of Eastern Economic Corridor

Nanchaya Mahakhan — 2024-08-26

This research aims to synthesize the problems and needs of vocational colleges and the business sector and develop a massive open online course (MOOC) about cross-cultural management in a working context for vocational college students and workers in EEC. This research is in the scope of research and development. It is a process of studying problems and needs for knowledge of foreign languages and cross-cultural communication in the work context, using data from pilot research. This points to the problems and needs of groups of vocational colleges and multinational companies. The content of the course, cross-cultural communication, is created following the instruction principle. After each lesson, trial students are required to take a test on an online platform called BUU MOOC sandbox. Then, a semi-structured interview and a focus group discussion are conducted to gather their opinions on the instruction. The findings show that several problems exist in vocational education institutions regarding foreign language instruction and cross-cultural communication in a working context. There is a lack of skilled personnel proficient in foreign languages and cross-cultural communication in cross-cultural companies. Trying out the online lesson with a group of volunteers reveals the volunteers’ high satisfaction level. The opinion study reveals that foreign language and cross-cultural communication in a working context are necessary for work and living as a 21^st-century world citizen.

Concepts and Styles of Stupas in Mae Hong Son Province During 14th-20th Century

Pawinna Phetluan — 2024-08-26

This study focuses on the concepts and styles of stupas in Mae Hong Son province from the 14^th to the 20^th century. The objectives of the study were 1) to present the concept of dividing Mae Hong Son art and 2) to study the concept and belief of building stupas in Mae Hong Son from the 14^th to the 20^th century. The result shows that Mae Hong Son’s art history is categorized into pre-modern, modern, and post-modern periods. This allows for a structured analysis of the evolution of artistic styles and cultural influences over time. Moreover, the researcher employs a combination of field surveys, in-depth interviews, and a cultural landscape framework to examine the concepts and construction of stupas in Mae Hong Son. The findings show that various artistic traditions, including Lanna, Mon, and Burmese art influence the pagodas in Mae Hong Son. This suggests a rich cultural exchange and the integration of diverse artistic elements in the region’s architectural heritage. The study also emphasizes differences in beliefs related to pagoda construction across different periods and geographical.

Needs and Expectations of Burapha University Undergraduate Students Bangsaen Campus towards the Decision to Choose the Elective Course Japanese Language for Communication

Pansek Arthornturasook — 2024-08-26

The objectives of this study were 1) to examine and compare the needs and expectations of Burapha University students in choosing the elective course Japanese Language for Communication and 2) to provide a framework for structuring the teaching of Japanese Language for Communication. The study results revealed that Burapha University students were most interested in learning Japanese for communication. Furthermore, their expectations for selecting the elective Japanese language course for communication were also at the highest level. The research comparing the needs and expectations related to the decision to study the Japanese Language for communication found no significant differences in the needs based on gender, age, faculty, desired skills, or expected careers after graduation that led to the decision to study the subject. The expectations of studying Japanese Language for Communication, which led to the decision to study the course, do not differ based on gender, age, faculty, or skills. However, the results show a statistically significant difference when classified by expected career after graduation at the 0.05 level. Therefore, the research hypothesis was accepted. To provide a guideline for organizing the teaching of the Japanese language for communication, the findings suggest that more activities should be conducted during theoretical study so that students have increased opportunities to practice speaking and develop an interest in learning Japanese characters. Therefore, it is important to plan for combining theory and practice in a manner that can be effectively applied in practical situations.

Modern Integrated Marketing Communications Promoting Ecological and Cultural Tourism in the Nan Province Highlands

Piyanuch Sinunta — 2024-08-26

This research aimed to develop and promote ecotourism and culture in the highlands through modern integrated marketing communications. It was divided into two phases: 1) It was qualitative research. Data was collected through group conversations with agents, and a specific method was used to select 32 informants. The data was analyzed by using content analysis methods. 2) For quantitative research, data was collected using questionnaires from Nan Municipality tourists. A convenience selection method was used, and data from 165 participants were analyzed using descriptive statistics, including mean and standard deviation.
The results showed that 1) developing ecotourism and cultural tourism models involves designing a detailed 2-day, 1-night tour with community participation and conducting tourism activities for simulated tourists. This includes learning from direct experience in a tourism management capacity. 2) Promoting ecotourism and culture through modern integrated marketing communications involves disseminating public relations media on social networks, advertising, and public relations through television and organizing and supporting special events. This can create awareness for tourists from the planning and preparation stage to production, post-production, testing, and evaluation. The study’s results will determine the direction of community-based tourism management between resource owners and government agencies that support tourism activities, such as local and regional government agencies, educational institutions, and research and development promotion agencies.

Evaluation of Action Plan for the Elderly, Phase 2 (2002-2022), the 2nd Revision 2020, Phase 4 (2017-2022)

Pairin Khadtipong — 2024-08-26

This study aimed to evaluate the effectiveness of the undertaking and development of the elderly according to key performance indicators to be able to reflect the performance as determined in the measures and strategies of the Action Plan for the Elderly, phase 2 (A.D. 2002-2022), the 2^nd Revision A.D. 2020, phase 4 (A.D. 2017-2022). The study was conducted based on a mixed method. The Action Plan for the Elderly, phase 2 (A.D. 2002-2022), the 2^nd Revision A.D. 2020, phase 4 (A.D. 2017-2022), contains 5 strategies (57 indices), and the total indices of the strategies (4 indices) amount to 61 indices. It was found that 24 out of 57 indices, or 42.11%, passed the evaluation. Two out of the 4 indices were not evaluated, and 2 did not pass the assessment. It was found that index 35, which pertains to public places with facilities including walkways, ramps, and restrooms, in parks, train stations, temples, and fresh markets, is the index with the highest deviation from the standard. These findings will contribute to planning and preparation for improving the quality of life for the elderly.

Model for Creating Cooperation Community Organizations to Create a Welfare Grassroots Economy System

Sittichai Thummakun — 2024-08-26

The objectives of this article were to study the model for creating cooperation community organizations to create a welfare grassroots economy system in Maejo, Sansai district, Chiang Mai; the article was qualitative research, and the instrument used in the research study was a semi-structured interview form and focus group. Key informants were selected from people with knowledge and experience in community organization development. Included representatives of community organizing groups, representatives from government and private agencies, representatives of local leaders, representatives of educational institutions, representatives of religious leaders, and representatives of the public sector, with a total of 60. The obtained data were analyzed using inductive analysis to obtain objective findings.
The study results revealed that the model for creating cooperation among community organizations is to create a welfare grassroots economy system. It was found that there are elements that make a process model for creating cooperation that includes steps for studying communities using spatial pluralism, discussion, and release of statements by community leaders and searching for a reinforcing partner and the process of building a model with details on adjusting thought waves to arouse interest and participation and developing the potential of community organizations through leaders, committees, and members and opening up community thinking space for learning and producing leaders of change.

An Analysis of Cultural Content Presentation Methods and Characteristics of Thai Textbooks in the People’s Republic of China

Juncai Li — 2024-08-26

This is a documentary research. This research aimed to analyze the presentation methods and characteristics of cultural content from 4 sets (17 books) of Thai textbooks in different periods in the PRC. The results show that: 1) there are six main presentation methods of cultural content, including presentation in the text, exercises, post-reading, pictures, notes, and Tips. 2) The characteristics of cultural content presentation in Thai textbooks of different times are different. In the early Thai textbooks, Thai cultural content is mainly presented implicitly through texts. However, in Thai textbooks in the 21^st century, Thai cultural content has been turned into explicit presentation. It is worth noting that presenting Chinese cultural content in Thai textbooks is an explicit method each time. In addition, primary Thai textbooks mainly use explicit methods in each set of textbooks, while middle and senior Thai textbooks mainly use implicit methods for cultural presentation.

The Dynamic and Retrial of Representation of Hae Pha Khuen That Tradition, Phra Maha That Varamahavihara Temple, Nakhon Si Thammarat

Vanpra Seubsakulajinda — 2024-08-26

This article aims to analyze the dynamism and revival of meaning in the tradition of Stupa’s Fabric Tarpaulin-carrying Procession (Hae Pha Khuen That in Thai) performed in Wat Phra Maha That Temple, Nakhon Si Thammarat Province. The result is as follows – the tradition has been generally identified since the late 2520 B.E. by focusing on “fabric tarpaulins.” as mentioned in the Southern Thai Cultural Encyclopedia referring to the mythical legend of the great Buddha’s relic stupa of Nakhon Si Thammarat, a type of dedicative fabric tarpaulin in Buddhism is the so-called “Phra Bot,” an oblong painting cloth. After examining the primitive local narrative, however, some details are adapted to be matched with the provincial government’s description of Stupa’s Fabric Tarpaulin-carrying Procession even though it gets contradictory with the local meaning of the traditional Stupa’s Fabric Tarpaulin Celebration (Long Pha). Phra Bot cloths have not been discovered in Nakhon Si Thammarat Area since 1773 B.E. or earlier. The historical local rulers here seem to be only the establishment of reasonability for requesting tarpaulins from the royals.
Owing to academic expansion in Nakhon Si Thammarat Province itself in the 2510-2520 B.E., it is necessary to re-identify the tradition of Stupa’s Fabric Tarpaulin-carrying Procession by using academic evidence and methodology-the overlapping definition of Phra Bot cloths that dissolves the essence of folk narratives, so the local separately perform their own Stupa’s Fabric Tarpaulin Celebration to encounter the government’s activity and revise the meaning of tradition.