Academic Journal of Humanities and Social Sciences Burapha University

The Promotion of Human Rights through Buddhist Teachings: An Alternative Approach to Peaceful Coexistence

Jaroenphong Wichai — 2026-09-28

This article analyzed the human rights situation in Thailand through the lens of Buddhist principles, proposing a novel approach to promoting human rights that aligned with Thai cultural contexts. The study examined multidimensional human rights violations, encompassing the right to life, freedom of expression, and the rights of vulnerable populations, including women, children, LGBTQ+ individuals, ethnic minorities, and migrant workers. Concurrently, it integrated core Buddhist teachings-including the Five Precepts, the Four Sublime States, the Four Bases of Social Solidarity, the Law of Karma, the Seven Conditions of Welfare, the Ten Royal Virtues, and teachings on equality-to establish connections with contemporary human rights concepts. The study demonstrates that these teachings can foster a social consciousness of rights, responsibilities, and peaceful coexistence. The Buddhist principles of non-harm, loving-kindness, compassion, and respect for human dignity enhance the ethical and spiritual understanding of human rights. Integrating Buddhist teachings with human rights concepts thus provides an approach well-suited to the Thai context, particularly in addressing issues of violence, inequality, and discrimination in society. This framework promotes both individual spiritual development and structural policy advancement, ultimately contributing to a just, compassionate, and peaceful society.

Agentic AI in Library and Information Science: Current Applications and Future Directions

Nonthanun Yamwong — 2026-09-28

This article explores the rise and influence of agentic artificial intelligence systems within library and information science (LIS). Agentic AI characterized by autonomous decision-making, goal-directed behaviors, and interaction with the environment is transforming traditional LIS practices in areas such as collection management, information retrieval, and user services. The article synthesizes current implementations, including intelligent cataloging systems, personalized recommendation engines, autonomous reference assistants, and adaptive discovery platforms. These applications significantly enhance resource accessibility, metadata quality, and user engagement, while also raising important considerations around human-AI collaboration, information equity, and the evolution of professional roles. The article identifies key technological and ethical challenges facing LIS institutions adopting agentic systems, such as data quality concerns, algorithmic transparency, privacy preservation, and the evolving role of information professionals. This analysis provides a framework for libraries and information organizations to strategically incorporate agentic AI while preserving core professional values and enhancing their essential societal functions.

Anthropological Perspectives on Cultural Resource Management and Community Cultural Communication, The Ancient City of Wiang Lo, Phayao Province

Dujluedee Kongsuwan — 2026-09-28

This article aims to present the application of anthropological research methods in exploring and analyzing cultural resources that reflect the identity of the Ancient City of Wiang Lo, Chun District, Phayao Province. Data were collected through ethnographic fieldwork and the Rapid Ethnography Community Assessment Program (RECAP). The anthropological cultural resource management process in this study emphasizes community participation in every stage, from data collection to planning and management design, based on the framework of Sayan Phraichanjit (2004), which covers knowledge creation, value assessment, conservation, dissemination, and revitalization of cultural resources. In addition, cultural maps and augmented reality (AR) technology were employed as tools to communicate, transfer, and enhance cultural learning. The findings reveal that the community possesses strong potential to manage its cultural resources sustainably alongside local economic development, as reflected in the establishment of community enterprises such as the “Wiang Lo Craft Group” and the “Wiang Lo Ancient City Cultural Tourism Group. This article highlights the importance of cultural resource management from an anthropological perspective that is responsive to community contexts and aligned with local needs.

Common Errors in the Use of French Adverbs by Students majoring in French for Communication at Burapha University

Nichuta Bunkham — 2026-09-28

This research aimed to examine errors in French adverb usage among students majoring in French for Communication at Burapha University. Data were collected from 124 writing assignments, totaling 875 sentences, produced by 31 students enrolled in the course 22633664 Paragraph Writing in French. The findings revealed eight categories of adverbial errors across 120 sentences: 1) spelling; 2) adverb placement within a sentence; 3) the use of adverbs in place of adjectives; 4) the use of adverbial quantifiers to modify nouns or noun phrases; 5) the use of comparative adverbial phrases; 6) the use of adverbs to modify absolute superlative adjectives; 7) the use of adjectives functioning as adverbs; and 8) the use of adverbs requiring gender and number agreement. The results indicated that the majority of errors stemmed directly from a lack of proficiency in French (the learners’ second foreign language). Furthermore, some errors were attributed to interlingual interference from Thai (the native language) and English (the first foreign language).

Factors Associated to Monthly income of Generation Z Workers

Pattarmaporn Yamsamruan — 2026-09-28

This article aims to examine the monthly income of Generation Z workers, and the factors associated with monthly income of Generation Z workers, using the individual as the unit of analysis. The sample comprised Generation Z workers aged 15 to 26 who had been employed within the seven days prior to being interviewed, based on microdata from the Labour Force Survey Project conducted by Thailand's National Statistical Office in 2023. Data were collected between October to December 2023 and analyzed using descriptive statistics, while the Chi-square test was applied to determine the factors associated with the monthly income of Generation Z workers. The research results found that Generation Z were males more than females, aged between 19 to 26 years. Most were single and employed in the central region. In terms of education, the majority had completed upper secondary education as their highest qualification. Most were employed in service sector at skill level 2, working as private employees and typically working no more than 48 hours a week, in accordance with Thai labor law. Furthermore, Generation Z workers earning more than 433 USD per month were primarily those with a bachelor's degree or higher, employed in the service sector at skill level 4. The result also indicated that gender, age, marital status, region of employment, education level, employment sector, employment status, skill level and working hours were significantly associated with the monthly income of Generation Z workers at the 0.05 level of statistical significance.

Threats to Journalists’ Safety in Reporting Protests

Phansasiri Kularb — 2026-09-28

This article presents parts of the findings from the research titled “Reporting Protests: The Roles of Thai Press in Political Assembly and Political Violence,” and had two objectives: 1) to examine threats to journalists’ safety during reporting protests, and 2) to analyze factors influencing journalists’ safety in protest reporting. A qualitative methodology was employed, combining documentary research and in-depth interviews, with the concept of journalists’ safety serving as the analytical framework. The findings indicated three patterns of threats to journalists' safety when reporting on protests: 1) the utilization of laws to regulate protests and the media, 2) operations carried out by state officials to control and disperse protests, and 3) actions taken by demonstrators, counter-protesters, and unidentified entities. These activities posed threats to journalists’ safety, both at the personal and infrastructural levels. Factors influencing journalists' safety in reporting protests could be categorized at personal, media and professional organizations, and socio-political levels. To mitigate threats to journalists' safety during reporting protests, it is essential to curtail the use of violence during protests, with state authorities playing a pivotal role in safeguarding the rights and freedom of both protestors and journalists in order to ensure the safety of all parties involved.

The Cultural Perspectives Idioms Containing the Word “Tea” in the Chinese language

Pimpan Jantondaeng — 2026-09-28

This study aims to investigate the cultural dimensions reflected in Chinese idioms containing the word “Tea”, adopting the theoretical framework of cultural linguistics. The analysis reveals three major dimensions: 1) material culture, in which tea is represented as a valued resource and an integral part of daily life; 2) social culture, which highlights its role in shaping interpersonal relationships and rituals, particularly wedding ceremonies; and 3) spiritual culture, which embodies ideals of simplicity, modesty, inner peace, and harmony with nature. Overall, the findings demonstrate that in Chinese society, tea is not merely a beverage, but a fundamental element deeply rooted in daily life and cultures.

Beyond Borders: The Interplay of Health Perception, Literacy, and Protective Behaviors Against Transboundary PM2.5 Haze in Thailand and Laos.

Phattar Burarak — 2026-09-28

This study aimed to examine health perception (Health Belief Model-HBM), health literacy, and health behaviors related to self-protection against PM2.5 haze, and the relationships among these three factors among residents in Mae Sai District, Chiang Rai Province, Thailand, and Luang Prabang Province, Lao PDR. A quantitative research methodology was employed using a questionnaire as the research instrument. Data were collected from a total of 400 participants, with 200 respondents from each of the study areas in Thailand and the Lao PDR. Data were analyzed using descriptive statistics and inferential statistics including t-test, One-way Analysis of Variance (One-way ANOVA), and Pearson Correlation analysis. The research findings revealed that participants from both areas had high levels of overall health perception, but moderate levels of overall health literacy and health behaviors. The relationships between health perception and health literacy, and their association with health behavior, varied by area. In Thailand, health perception variables were correlated with health literacy variables at a low level, and health literacy had positive correlations with health behaviors at a moderate level. Meanwhile, in Lao PDR, health perception variables had low positive correlations with health literacy, and both factors had positive correlations with health behaviors at a moderate level.

The Rise of Thai Green Generation Z: Knowledge and Attitudes Shaping Organic Vegetable Consumption Behaviors

Phattranee Jitjaroon — 2026-09-28

This study aimed to examine the knowledge, attitudes, and consumption behaviors regarding organic vegetables among Generation Z consumers. A survey research design was employed, and data were collected from 405 respondents using both face-to-face and online questionnaires administered during October-December 2025. Convenience sampling was utilized. Data was analyzed using descriptive and inferential statistics, particularly Pearson’s correlation coefficient. The findings revealed that respondents had a low level of knowledge about organic vegetables, while their attitudes toward organic vegetables were highly positive. Overall, consumption behaviors were at a moderate level. Hypothesis testing indicated that knowledge about organic vegetables was positively correlated with attitudes toward organic vegetables and consumption behaviors, specifically expenditure on organic vegetables (p<0.05 and p<0.001). However, knowledge about organic vegetables negatively correlated with consumption behaviors in terms of purchase frequency and duration (p<0.05 and p<0.001). Furthermore, attitudes toward organic vegetables were positively correlated with consumption behaviors in terms of consumption and purchase frequency (p<0.05). The results support the Knowledge-Attitude-Behavior (KAB) framework in explaining organic vegetable consumption among Generation Z consumers.

Strengthening the Network of Occupational Groups and OTOP Producers and Entrepreneurs in Chiang Rai Province

Sittichai Thummakun — 2026-09-28

This research aimed to explore strengthening the network of occupational groups and OTOP producers and entrepreneurs in Chiang Rai Province. The study employed a qualitative methodology, with data collected through in-depth interviews, participant observation, and focus group discussions. The participants included 36 representatives of occupational groups and OTOP producers and entrepreneurs-two from each of the 18 districts in the province- along with four community development scholars and related officials, making a total of 40 participants. Data were analyzed using content analysis. The findings revealed that the process of strengthening these networks consisted of five key components: 1) active participation of the network members in knowledge exchange, planning, organizing activities, and jointly monitoring and evaluating operations; 2) fostering social relationships among network members through continuous and diverse collaborative activities; 3) developing the potential and capabilities of the network at the group, district, and provincial levels; 4) creating common learning spaces to support knowledge exchange, cooperation, and connectivity among networks; and 5) facilitating informal coordination and collaboration, which built trust and a sense of solidarity among network members. These mechanisms have contributed to a stronger network of occupational groups and OTOP producers and entrepreneurs in Chiang Rai Province. Collaboration within the network fostered mutual support and promoted joint development efforts.

Conceptual Metaphors of the Emotion of Hate among Thai Social Media Users

Suwatchai khotchaphet — 2026-09-28

This research aimed to analyze the types and mapping processes of conceptual metaphors used to express the emotion of hate in the Thai language. Data were collected from the online platform Twitter/X and Pantip.com, comprising 1,967 messages, and were analyzed using a cognitive linguistics approach. The results revealed nine types of conceptual metaphors, with the three most frequent being [HATRED IS AN OBJECT], [HATRED IS A LIVING BEING], and [HATRED IS WATER]. These nine concepts could be organized into four core thematic groups: External Forces, Internal States, Structures and Actions, and Moral Impurity. The analysis indicated that Thai speakers conceptualized hate as a dangerous state-an object that imposed a burden, a living being that can grow and act independently, and a natural force that was difficult to control. In comparison with other research, it was found that metaphors of the emotion of hate shared a conceptual system with metaphors of other negative emotions but were distinguished as representing a more serious and intense emotion. In conclusion, this research demonstrated that metaphors were not merely a rhetorical device, but a key cognitive mechanism that reflected the complex conceptual system of Thai speakers in constructing meanings for the emotion of hate.

Promoting English Language among Hill Tribe Drivers through Interactive Flip Books: Applying Translanguaging Strategies for Effective Communication

Acharin Chitprarop — 2026-09-28

This study investigated 1) the effectiveness of interactive flip books applying translanguaging strategies, and 2) the English-speaking ability of Karen drivers before and after an eight-week training program. A mixed-methods design was employed, integrating quantitative and qualitative approaches to examine both linguistic improvement and learner experiences. The participants were 25 purposively selected Karen drivers in Hod District, Chiang Mai. Instruments included 1) pre- and post- oral speaking tests, 2) a satisfaction questionnaire (α=0.94), and 3) semi-structured interviews and field observations. Quantitative data were analyzed using descriptive statistics and paired-samples t-tests, while qualitative data were examined through a content analysis. Results revealed that the interactive flip books significantly enhanced English-speaking skills across pronunciation, vocabulary, grammar, and fluency (p<0.001), with very large effect sizes (d=1.89-2.20). Qualitative findings indicated routine use of the flip books on the job increased the drivers’ confidence when interacting with tourists, and strengthened cultural pride through multilingual practices. The findings suggest that embedding translanguaging strategies in interactive flip books not only improves speaking proficiency but also cultivates motivation and identity affirmation. Integrating English, Thai, and Karen created an inclusive learning environment that reduced linguistic barriers and enabled authentic, confident communication with tourists.