Academic Journal of Humanities and Social Sciences Burapha University

Form, Function, and Semantics Relationship of the Pledges in Duties and Careers in Thai Society

Khajita Sripoom — Fri, 26 Apr 2024 00:00:00 +0700

The research investigates the structure, purpose, and semantics relations within Thai society’s pledge of duties and careers from October to November 2023. Data was collected from government and private agencies’ websites, resulting in 35 pledges. The findings indicate a prose style, utilization of descriptive rhetoric, and rhetorical strategies. The Pledge has six components: saying names, commissive speech acts, a pledge to behave and not to behave, saying cause-effect of fulfilling promises, citing professional standards or regulations, and saying the profession’s name. The pledges encompass 3 duties: guiding personal behavior, fostering solidarity, and instilling confidence and trust. The study categorizes word meanings into 8 groups: “ethics,” “care,” “self-representation,” “determination,” “morality,” “territory,” “regime,” and “pride.”

Factors Influencing the Behavioral Intention to Follow the King’s Philosophy of the People

Komsan Rattanasimakul, Anyamanee Pakdeemaulchon — Fri, 26 Apr 2024 00:00:00 +0700

The objectives of this study were: 1) to study the relationship between the variables used in the study according to the theory of planned behavior and 2) to study the influence of attitudes on the approach of King’s philosophy. Amenable to reference groups’ Perceptions of the ability to control behavior that affects behavioral intentions by the lines of King’s philosophy. This research is quantitative, conducted by conducting survey research and collecting questionnaires from a sample group in Chiang Rai Province. The researcher used a random sampling method of 400 people.
The study’s results found that the variable with the highest relationship with behavior following King’s philosophy guidelines is conformity to the reference group (0.807). Furthermore, the attitude towards King’s philosophy approach (0.727) is at the statistical significance level of 0.01. Then, the results of the analysis of influences on behavioral intentions and compliance with the guidelines of the King’s Science. It found that gender, age, attitude, conformity to the reference group, and perceived ability to control behavior were factors that could together predict 71.80%.

Loan Word: A Case Study of Pali and Sanskrit Loan Words in the Thai Language

Chittapa Sarapadnuke Chaipunya — Fri, 26 Apr 2024 00:00:00 +0700

This research article was conducted to examine Pali and Sanskrit loan words in the Thai language focusing on one-syllable words appearing in the 1^st edition of the book entitled Nang Sue Kam Thai Tee Ma Jak Pasa Bali Lae Sansakrit (Thai Words Derived from Pali and Sanskrit Loan Words) published by the Royal Academy. The findings were found that the loaning is conducted in some forms: 1) loaning from one of the two languages (from Pali or Sanskrit); 2) loaning from both languages using (a) homographs with the same meaning of Pali and Sanskrit, (b) synonyms of Pali and Sanskrit conveying the same meaning in Thai and sharing partial meaning in Thai and (c) initiation of new words through blending method; and 3) loaning from either Pali and/or Sanskrit by transforming the original forms into Thai which are (a) initiating new word forms in Thai with different meanings and (b) transforming Pali/Sanskrit words to form new words in the Thai language.

Semiotic of Disabled Body in Television Commercials

Bodin Dechaburananon — Fri, 26 Apr 2024 00:00:00 +0700

This research aimed to study the significance of the bodies of people with disabilities in television commercials using qualitative research methods by analyzing the textual analysis that focuses on presenting the disabled body as the main character in the story, consisting of a visually impaired body. Bodies with hearing or communication disabilities, bodies with mobility or physical disability, and bodies with learning disabilities, a total of 6 stories using a theoretical framework, including the concept of the body of people with disabilities, concepts of semiotics, and storytelling and advertising concepts. The research results found that the symbolic interpretation of the body of the disabled in commercials can be divided into three forms: 1) weak body and pitiful, that is, the owner of the body is unable to help himself, which is a physical disability that affects the mind physical disability has become a constraint on living life or participating in society. 2) A body that must prove its abilities; that is, even though people in society reject disabled bodies, people with disabilities have had their bodies proven so that society accepts them in their knowledge, ability, and ability to live everyday life like ordinary people. 3) A body with the same potential as an average person is a step beyond the body’s limits. Becoming a body full of abilities with admirable value can create a career and income.

The Local Media and Expressing of the Localness of Media during Community Faces Disasters

Phattar Burarak — Fri, 26 Apr 2024 00:00:00 +0700

Disaster reporting is one of the functions of the local media that reflects the role of local media to the local people, but when the local community faces a disaster, we hardly see the expectations and voices for the local media to do as the national mainstream media, it’s because of the role of local media have not done enough. Based on that consideration, this article is interested in news reporting on five online local media in Chiang Mai and Phayao provinces during disasters, floods, and haze pollution (PM 2.5) life cycle. The two objectives applied to this article are to understand the role of local media and to study news reporting when their community faces disasters. Local media content in 3 periods, before, during, and after a disaster, were analyzed. The study results show that the local media’s role differs according to the type of disaster and is expressed in more mass media’s role than the local media philosophy.

Guidelines for Archives Management of Mrigadayavan Palace

Srihathai Wells — Fri, 26 Apr 2024 00:00:00 +0700

This research aims to study the current situation of archives management, and to develop guidelines for archives management of Mrigadayavan Palace. This study employs a qualitative research approach by using the data collection method from in-depth interviews with three groups of informants, a top exclusive, employees, and archives management professionals.
The findings are categorized into two parts based on the objectives. For the first objective, the analysis indicates that Mrigadayavan Palace has generated and gathered archival documents related to the missions. The archival collections include the KM system, the royal writings of King Rama VI, Thai music, carpentry, botany, landscape architecture, as well as archeology and architecture. Five problem areas faced by Mrigadayavan Palace in archives management were: policy, practices, utilization, archivist, and budget problems.
For the second objective, the guidelines for managing the archives, which will be crucial for Mrigadayavan Palace, are outlined in the “Mrigadayavan Palace’s Handbook of Archives Management.” This handbook will serve as a guideline established by the agency to manage and implement the organization’s mission.

Soap Opera Studies: A Survey of Research Projects about Television Drama in Thailand (2002-2021)

Somsuk Hinviman — Fri, 26 Apr 2024 00:00:00 +0700

This research project aims to conduct a survey of academic research projects about television drama in Thailand from 2002 to 2021. This documentary analysis of 98 postgraduate theses from Chulalongkorn University and Thammasat University reveals that the research topics include sender/encoder analysis, message/textual analysis, channel analysis, receiver/decoder analysis and contextual analysis of soap opera communication.
This review of the body of knowledge about Thai soap opera studies also indicates that all the selected postgraduate theses regard television drama as mass entertainment. Nevertheless, approaches to the studies of this fictional programme vary according to how each research project defines soap serials in 3 different ways: (1) the studies of media impact of television drama; (2) the studies of television drama industry; and (3) the studies of television drama as cultural and ideological sphere. Notably, these different definitions significantly make an impact upon how to design research into soap opera studies, namely identifying a statement of problems, adopting conceptual and theoretical framework, conducting research methodology, analysing and sythesising the body of knowledge.

The Contemporary Strategies for Social Inquiry

Rewat Sangsuriyong — Fri, 26 Apr 2024 00:00:00 +0700

Aristotle developed the strategy of using reason to refer to facts in the formal form of knowledge creation in ancient Greece. It became the precursor to the later development of strategies.
Although Aristotle’s deductive reasoning strategy has long dominated the methods of knowledge acquisition and continues to the present day. In the 17th century, Francis Bacon pointed out that the deductive reasoning method has the weakness that it is unrealistic and does not seek new knowledge. Therefore, the inductive reasoning method is proposed.
At the beginning of the 20th century, Charles Sanders Peirce criticized the traditional method of reasoning for its weaknesses in that it overlooked specific facts. Deductive methods excluded information inconsistent with the premise and removed it from the analysis. The inductive method eliminates data that is inconsistent with the pattern of generalization. He proposed using abductive reasoning, which was later developed into a retroductive method.
The fact-based reasoning of each strategy has both its weaknesses and strengths. Suppose the strengths of one approach are used to complement the shortcomings of the other strategy. In that case, it may lead to much new knowledge and theories under rapidly changing and emerging social phenomena.