@article{Kittilap_Watakit_Nilpong_2020, title={FACTORS INFLUENCING THE SELECTION OF BEAUTY CLINIC SERVICES IN THE MUEANG DISTRICT KHON KAEN PROVINCE}, volume={6}, url={https://so06.tci-thaijo.org/index.php/jber/article/view/242797}, abstractNote={<p>                    The objectives of this study: factors influencing the decision making to use beauty clinic service in Muang Khon Kaen district, Khon Kaen Province, were 1) to study the behavior that affect the decision making of using the beauty clinic service, and 2) to examine factors that influence the decision making of customers toward the beauty clinic service in Muang Khon Kaen district, Khon Kaen province. This study was quantitative research. The data was collected using questionnaires from four hundred participants that used to buy services from beauty clinics in Muang Khon Kaen district, Khon Kaen province. This study used statistics including mean, percentage, and standard deviation to analyze the data. It also employed two methods of exploratory factor analysis which were principal-component analysis (PC) and varimax orthogonal rotation for analyzing the data.</p> <p>                   The results of the study revealed that 1) the overall behavior affecting the decision making to use beauty clinic services in all aspects were high.  2) There are seven factors influencing the decision making to use beauty clinic services in Muang Khon Kaen district, Khon Kaen province were service process, followed with sales promotion, service fee, products or services, personnel, facilities, and physical evidence, respectively.</p>}, number={1}, journal={Journal of Buddhist Education and Research}, author={Kittilap, Rungnapha and Watakit, Umarwan and Nilpong, Romson}, year={2020}, month={Jun.}, pages={60–74} }