WU, Y. A STUDY OF THE IMPACT OF BRAND VALUE OF NEW ENERGY AUTOMOBILE INDUSTRY ON CONSUMERS’ PURCHASE INTENTION, WITH BRAND PERSONALITY AS AN INTERMEDIARY VARIABLE. Journal of Buddhist Education and Research (JBER), [S. l.], v. 8, n. 3, p. 74–84, 2022. Disponível em: https://so06.tci-thaijo.org/index.php/jber/article/view/261686. Acesso em: 17 sep. 2026.