XU, Y.; WANG, S. Integrating Experiential Marketing Concepts into Business Education: A Case Study in the Jewelry Industry. Journal of Buddhist Education and Research (JBER), [S. l.], v. 11, n. 2, p. 283–292, 2025. Disponível em: https://so06.tci-thaijo.org/index.php/jber/article/view/282385. Acesso em: 8 oct. 2026.