MAO, Z. The Cross-Cultural User Reception Mechanism of Thai Commercials in the Chinese Social Media Context: A Grounded Theory Study of Douyin Comments. Journal of Buddhist Education and Research (JBER), [S. l.], v. 12, n. 3, p. 640–650, 2026. Disponível em: https://so06.tci-thaijo.org/index.php/jber/article/view/292924. Acesso em: 1 oct. 2026.