Xu, Y. and Wang, S. (2025) “Integrating Experiential Marketing Concepts into Business Education: A Case Study in the Jewelry Industry”, Journal of Buddhist Education and Research (JBER), 11(2), pp. 283–292. available at: https://so06.tci-thaijo.org/index.php/jber/article/view/282385 (accessed: 8 October 2026).