Lin Y, Ounpipat N. Social Media Usage as a Moderator between User Satisfaction and Continuance Intention: Evidence from Generation Z on the Bilibili Platform. JBER [internet]. 2026 Jun. 12 [cited 2026 Oct. 1];12(2):644-55. available from: https://so06.tci-thaijo.org/index.php/jber/article/view/289387