Journal of Buddhist Education and Research https://so06.tci-thaijo.org/index.php/jber <p>&nbsp; &nbsp; &nbsp;วารสารนี้ เป็นของมหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย วิทยาเขตขอนแก่น มีวัตถุประสงค์เพื่อตีพิมพ์เผยแพร่บทความด้านพระพุทธศาสนา ปรัชญา การศึกษา มนุษยศาสตร์ สังคมศาสตร์ และสหวิทยาการกับสาขามนุษยศาสตร์และสังคมศาสตร์ ของนักวิชาการ นักวิจัย อาจารย์ นิสิต นักศึกษาและประชาชนทั่วไป&nbsp;&nbsp;</p> มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย วิทยาเขตขอนแก่น en-US Journal of Buddhist Education and Research 2586-9434 STRATEGIC LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING THE EFFECTIVENESS OF SCHOOLS UNDER UDON THANI SECONDARY EDUCATIONAL SERVICE AREA OFFICE https://so06.tci-thaijo.org/index.php/jber/article/view/263398 <p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษา 1) ภาวะผู้นำของผู้บริหารสถานศึกษา 2) ประสิทธิผลของสถานศึกษา 3) ความสัมพันธ์ระหว่างภาวะผู้นำเชิงกลยุทธ์ของผู้บริหารสถานศึกษากับประสิทธิผลของสถานศึกษา 4) เพื่อศึกษาตัวแปรทำนายภาวะผู้นำเชิงกลยุทธ์ของผู้บริหารสถานศึกษาที่ส่งผลต่อประสิทธิผลของสถานศึกษา สังกัดสำนักงานเขตพื้นที่การศึกษามัธยมศึกษาอุดรธานี กลุ่มตัวอย่างที่ใช้ในการศึกษา คือ ผู้บริหารสถานศึกษา และครูผู้สอน จำนวน 356 คน เครื่องมือที่ใช้เป็นแบบสอบถาม มีค่าสัมประสิทธิ์ความเที่ยง 0.94 สถิติที่ใช้ ได้แก่ สถิติเชิงพรรณนา ค่าสัมประสิทธิ์สหสัมพันธ์แบบเพียร์สัน และค่าสัมประสิทธิ์การถดถอยพหุคูณแบบขั้นตอน</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ผลการวิจัยพบว่า</p> <ol> <li>ผู้บริหารสถานศึกษามีภาวะผู้นำเชิงกลยุทธ์ ภาพรวมอยู่ในระดับมาก โดยด้านการกำหนดทิศทางกลยุทธ์มีการปฏิบัติสูงสุด รองลงมาคือ การกำหนดทิศทางขององค์การ การนำกลยุทธ์ไปปฏิบัติ และการควบคุมและประเมินกลยุทธ์ตามลำดับ</li> <li>ประสิทธิผลของสถานศึกษา ภาพรวมอยู่ในระดับมาก โดยด้านความสามารถในการแก้ปัญหาภายในโรงเรียนมีการปฏิบัติสูงสุด รองลงมาคือ ความสามารถในการพัฒนานักเรียนให้มีทัศนคติทางบวกการผลิตนักเรียนให้มีผลสัมฤทธิ์ทางการเรียนสูง และความสามารถในการปรับเปลี่ยนและพัฒนาสถานศึกษาตามลำดับ</li> <li>ความสัมพันธ์ระหว่างภาวะผู้นำเชิงกลยุทธ์กับประสิทธิผลของสถานศึกษา ทุกด้านมีความสัมพันธ์กันในทางบวก การควบคุมและประเมินกลยุทธ์ การนำกลยุทธ์ไปปฏิบัติ การกำหนดทิศทางขององค์การ มีความสัมพันธ์ในระดับสูง</li> <li>ตัวแปรทำนายศึกษาภาวะผู้นำเชิงกลยุทธ์ที่ส่งผลต่อประสิทธิผลของสถานศึกษา คือ ด้านการควบคุมและประเมินกลยุทธ์ ได้ค่าสัมประสิทธิ์สหสัมพันธ์พหุคูณเท่ากับ 0.972 มีค่าสัมประสิทธิ์การพยากรณ์ร้อยละ 94.50</li> </ol> Suchawalee Thongpoyai Niyada Piampuchana Copyright (c) 2023 2023-03-31 2023-03-31 9 1 1 14 THE DEVELOPMENT OF ENGLISH READING COMPREHENSION SKILL EXERCISES BY USING MURDOCH INTEGRATED APPROACH FOR 6th GRADE STUDENTS AT WATKLANGWONGMANEE SCHOOL https://so06.tci-thaijo.org/index.php/jber/article/view/263385 <p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>The purposes of the research were to: 1) create and develop the efficiency of the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students which the researcher established based on the criterion 75/75 2) to compare the achievement in the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students 3) To measure satisfaction after using the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students. The samples were 17 grade 6th students of Watklangwongmanee School who were studying in the second semester, academic year 2021. The samples were selected by Purposive Sampling. The research tools were 1) the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students 2) the lesson plans which It consists of 3 units of lessons. 3) the English reading skills test, 1 issue per lesson, to measure English reading skills before and after using the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students, multiple choice, type, 4 options, total of 30 questions4) Questionnaire of students' opinions on the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The findings of the research indicated that:</p> <ol> <li>English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students created was of the most suitable quality. The efficiency was 75.53/76.08.</li> <li>The English learning achievement of 6th grade student after using the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students was higher than before using with the statistical significance at the .05 level and</li> <li>students’ satisfaction with the English Reading Comprehension Skill Exercises by using Murdoch Integrated Approach for 6th grade students was at the high level. The mean score was 3.85, the standard deviation was 0.53.</li> </ol> Nuntanut Thongkumdee Suphornthip Thanaphatchottiwat Copyright (c) 2023 2023-03-31 2023-03-31 9 1 15 26 POSITION AND PARTICIPATION OF THAILAND'S MANUFACTURING AND SERVICE SECTORS IN GLOBAL VALUE CHAINS https://so06.tci-thaijo.org/index.php/jber/article/view/263396 <p>This Article aimed to study to examine Thailand’s position and participation across industries, both manufacturing and services, on the global value chains (GVCs). It used a quantitative research method and an empirical tool for economic analysis was the OECD Inter-Country Input-Output (ICIO) Table for the year 2021. It measured participation in GVCs, the length of GVCs, and the distance to final demand in Thailand and other 17 selected countries in total 17 industries.</p> <p>The results indicated that:</p> <p>Thailand had the GVC participation index of 0.39 which was below the world average and was ranked on the 14th position in the 18 selected countries. A measure of the length of GVCs indicated that many industrial sectors in Thailand used various intermediate inputs, both goods and services, and purchased from various sourcing countries along the value chains. Also, Thailand had a high degree of backward linkage to many upstream sectors, both domestic and international. A measure of the distance to final demand indicated that Thailand’ locations in the GVCs was biased towards the downstream stage, particularly the industries with advanced technology use. Therefore, Thailand should increase its labor productivity and technological innovation capabilities by focusing on the production activities which generate high value added to the country.</p> Mana Luksamee-Arunothai Copyright (c) 2023 2023-03-31 2023-03-31 9 1 27 41 DEVELOPMENT MODEL CREATING OF ACADEMIC POTENTIAL OF LEARNERS IN NON-FORMAL AND INFORMAL EDUCATION PHU WIANG DISTRICT CENTER, KHON KAEN PROVINCE https://so06.tci-thaijo.org/index.php/jber/article/view/263404 <p> The objectives of this research were 1. To study and analyze teaching and learning problems of the Center for Non-formal Education and Informal Education, Phu Wiang District. 2. To create a model for developing academic potential of non-formal and informal education center learners in Phu Wiang District. 3. To examine the validity of the model for developing academic potential of non-formal education center learners. and study at the leisure of Phu Wiang District. It is a qualitative research. public hearings by 44 informants.</p> <p> The results 1. The results of the study and analysis of teaching and learning problems of the Center for Non-Formal Education and Informal Education in Phu Wiang District found that 1. Problems caused by teachers in terms of the potential of Teacher 2. The problem of learners having relatively low learning achievement. 3. There are still few problems in media and learning resources in educational institutions. 4. Cooperation with communities. </p> <ol start="2"> <li>The results of creating a model for developing academic potential of learners at the Center for Non-formal Education and Informal Education, Phu Wiang District. Khon Kaen It is very straightforward and appropriate, consisting of 4 aspects: 1. Development of learning process, 2. Systematic teacher development, 3. Development of media and learning resources, and 4. Education. Strengthen cooperation with the community in education management.</li> <li>The results of checking the validity of the academic potential development model of non-formal and informal education center learners in Phu Wiang District found that the academic potential development model of non-formal education center learners and informal education in Phu Wiang District is direct and very suitable for developing students' academic potential.</li> </ol> Yingsan Hapha Sujitra Arampongpun Copyright (c) 2023 2023-05-04 2023-05-04 9 1 42 54 THE CONTRIBUTION OF BUDDHIST COUNSELING FOR EMPOWERMENT IN SOCIAL WORK PRACTICE https://so06.tci-thaijo.org/index.php/jber/article/view/266437 <p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>The academic article aims to explain about Buddhist ethics in communication and the contribution of Buddhist ethics to improve the social worker’s communication skill. Communication can help individuals and groups to conduct a dialogue with one another effectively. Right speech is the noble way of communication that we maintain and avoid language that could evoke a defensive or aggressive reaction that we take care of four components: observations, feelings, needs, and requests. Different levels of communication that result in dialogue in different walks of social life are the basis of a democratic polity. Communication skill is one of the vital skills for all social workers. One path mentioned in the Eightfold Path is Right Speech or Sammavaca. It is the asset of outward communication or use in the case of addressing someone. The Buddha was aware of the power and function of speech in creating or losing such discursive power.</p> <p>&nbsp;</p> Sitthiporn Khetjoi Worachat Thasa Saccarak Raisa-nguan Copyright (c) 2023 2023-03-31 2023-03-31 9 1 55 62 THE DEVELOPMENT OF ENGLISH INSTRUCTIONAL PACKAGE FOR ENHANCING THE KNOWLEDGE AND UNDERSTANDING ON PART OF SPEECH FOR PRATOMSUKSA 6 STUDENTS, ANUBANPANGMAKHA SCHOOL https://so06.tci-thaijo.org/index.php/jber/article/view/263412 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of the research were to 1) to study the efficiency of English instructional package on the part of speech for Prathomsuksa 6 students the criterion of 80/80, 2) to compare English learning achievement of Prathomsuksa 6 students before and after being taught by using the English instructional package, and 3) to study the student’s satisfaction to English subject after being taught by using the English instructional package. The samples were 29 Prathomsuksa 6 students of Anubanpangmakha School who were studying in the second semester, academic year 2021. The samples were selected by using simple random sampling to as an experimental group. The research tool were 1) the English instructional package on the part of speech for the Prathomsuksa 6 students with efficiency at 85.68/88.66 2) 30 questions of English learning achievement test with 4 multiple choices, the degree of difficulty between 0.25 – 0.77, the discrimination power between 0.28 – 0.62 and the reliability index of 0.91 3) questionnaire, 15 choices of 5 rating scales with the level of reliability at 0.94, towards students’ satisfaction. The statistics used for the analysis were percentage, standard deviation and t-test.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>The research results were found that:</strong></p> <ol> <li>1. The instructional package had the efficiency value at 85.68/88.66</li> <li>The English learning achievement of Prathomsuksa 6 students after using the instructional package was higher than before using with the statistical significance at the .05 level.</li> <li>The Prathomsuksa 6 students had high Satisfaction learning English subject using the English instructional package. Mean score by 3.89 with the standard deviation of 0.77</li> </ol> Nuttanich Wongsitthipornrung Suphornthip Thanaphatchottiwat Copyright (c) 2023 2023-03-31 2023-03-31 9 1 63 76 THE DEVELOPMENT OF LEARNING ACHIEVEMENT IN ENGLISH READING COMPREHENSION BY SQ4R TECHNIQUE FOR 5TH GRADE STUDENTS, WATTAMMAKASET SCHOOL https://so06.tci-thaijo.org/index.php/jber/article/view/263410 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The purposes of the research were to: 1) to compare the achievement in English reading comprehension for 5th Grade Students through the SQ4R technique and 2) to explore the student’s satisfaction to English subject after being taught by using the SQ4R technique. The samples were 24 5th Grade Students of Wattammakaset school who were studying in the second semester, academic year 2021. The samples were selected by Purposive Sampling. The research instruments used were: 1) 13 learning management plan using SQ4R technique, 2) achievement test for English reading comprehension proficiency and 3) student satisfaction questionnaire in studying English by SQ4R technique. The statistics used for data analysis were: mean, standard deviation and t-test.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The findings of the research were as follows: 1) the post-learning English reading comprehension proficiency achievement was higher than the pre-learning when using SQ4R technique with the statistical significance at the .05 level. 2) students’ satisfaction with SQ4R technique was at the high level.</p> Natcha Saengern Suphornthip thanaphatchottiwat Copyright (c) 2023 2023-03-31 2023-03-31 9 1 77 88 DEVELOPMENT OF ENGLISH LISTENING COMPREHENSION ACHIEVEMENT USING PODCAST FOR GRADE-10 STUDENTS AT CHIANG DAO WITTAYAKOM SCHOOL, CHIANG MAI https://so06.tci-thaijo.org/index.php/jber/article/view/263411 <p>This research aimed to 1) develop Grade-10 students’ English listening comprehension achievement using Podcast, 2) study students’ satisfaction towards instructions of English listening comprehension using Podcast at Chiang Dao Wittayakhom School in Chiang Mai. The samples in the study consisted of 32 Grade-10 students studying in the first semester of the 2022 academic year at Chiang Dao Wittayakhom School , selected by Simple Random Sampling. The data were analyzed by mean, standard deviation and t-test for dependent samples.</p> <p> The research results found that: 1) the students' English listening comprehension achievement after using Podcast was significantly higher than before at .05 level 2) the students' satisfaction towards English listening comprehension instruction was at a high level. ( =4.32, S.D. = 0.81) </p> Patcharin Jantee Suphornthip Thanaphatchottiwat Copyright (c) 2023 2023-03-31 2023-03-31 9 1 89 101 DEVELOPING ENGLISH READING COMPREHENSION BY USING KWL-PLUS LEARNING WITH A LOCAL CONTENT SUPPLEMENTARY BOOK IN SUKHOTHAI FOR GRADE 11 STUDENTS IN COVID 19 EPIDEMIC SITUATION. https://so06.tci-thaijo.org/index.php/jber/article/view/263413 <p>The purposes of this research were: 1) to identify efficiency 2) to compare pre-study and post-study achievement 3) to study student satisfaction by using KWL-Plus learning with a local content supplementary book in Sukhothai for grade 11 students in Covid 19 epidemic situation. It is an experimental research. The statistics used in the data analysis were process efficiency (E1), overall efficiency (E2), mean, standard deviation, T-test statistics, Significance level, Frequency, Percentage, Standard Deviation and Effectiveness Index.</p> <p>The research results were shown as follows:</p> <ol> <li>The results of finding the efficiency of the KWL-Plus learning with a local content supplementary book in Sukhothai to improve English reading comprehension for grade 11 students in Covid 19 epidemic situation, it was found that (E1=91.74) and (E2=81.39) and after learning using innovation Students' scores increased by 70.95%.</li> <li>Comparison of pre-test and post-test achievement of English reading comprehension by using KWL-Plus learning with a local content supplementary book in Sukhothai. It was found that the students' scores after examinations were significantly higher than before at the .05 level.</li> <li>Result of students' satisfaction Assessment to develop English reading comprehension by using the KWL-Plus learning with a local content supplementary book in Sukhothai. It was found that overall, the satisfaction level was at the highest level, which was the measurement and evaluation aspect. The mean level of satisfaction was high.</li> </ol> Matsarin Chuminjak Suphornthip Thanaphatchottiwat Copyright (c) 2023 2023-03-31 2023-03-31 9 1 102 116 DEFINITION AND ELEMENT SCREENING OF ENTERPRISE ENVIRONMENT FIELD -- TAKING HUAWEI TECHNOLOGY CO., LTD. AS AN EXAMPLE https://so06.tci-thaijo.org/index.php/jber/article/view/263415 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Enterprise collaborative technological innovation generally encounters low efficiency of internal and external collaboration and difficult implementation of cross departmental cooperation Field definition, identify the elements of enterprise environment field: innovation strategy, innovation culture, innovation team, innovation system and leadership care, and trace the source according to the literature research method; And through the case of Huawei Technology Co., Ltd.</p> Qianchuan Zhong Copyright (c) 2023 2023-03-31 2023-03-31 9 1 117 132 THE RESEARCH OF THE RELATIONSHIP OF THE FAMILY-LIKE EXCHANGE AND UNIVERSITY TEACHER’S PROFESSIONAL DEVELOPMENT https://so06.tci-thaijo.org/index.php/jber/article/view/263416 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;In the process of "quality" transformation in Chinese universities, teachers are the key. Improving the professional development level of universities’ teachers is a long-term mechanism for the development of universities. Therefore, universities should explore various ways to promote the continuous development of teachers' professional level.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This paper took public universities as the research object, based on the perspective of family-like exchange, and takes the sense of organizational belonging as the intermediary to explore the relationship between family-like exchange and teachers' professional development.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This paper collected data by questionnaire, and verified the influence mechanism of family-like exchange and teachers' professional development by correlation analysis and regression analysis.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; It is found that there is a significant positive correlation between family-like exchange and teachers' professional development level at the level of 0.01, the correlation coefficient between family-like exchange and teaching level is 0.575, and the correlation coefficient with research level is 0.454. The results showed that family-like exchange has a significant positive correlation with teachers' professional development. At the same time, through the test, it is found that the sense of organizational belonging plays a mediating role between family-like exchange and teachers' professional development.</p> Li Yi Copyright (c) 2023 2023-03-31 2023-03-31 9 1 133 151 RESEARCH ON THE IMPACT OF LARGE SHAREHOLDERS’ SELLING ON HIGH-TECH LISTED COMPANIES’ MARKET VALUE — BASED ON INNOVATION INVESTMENT MEDIATION EFFECTS https://so06.tci-thaijo.org/index.php/jber/article/view/263417 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Major shareholders of high-tech listed companies reduce their holdings frequently, which has an important impact on the company's market value. This paper takes A-share listed high-tech listed companies from 2011 to 2020 as a sample, and empirically studies the internal relationship between major shareholder reduction, company market value and innovation investment. The study found that: the frequency of major shareholder reduction and the proportion of major shareholder reduction have a negative impact on the company's market value; innovation investment intensity and innovation investment willingness play a partial intermediary role between major shareholder reduction and company market value.</p> Shanwei Lin Copyright (c) 2023 2023-03-31 2023-03-31 9 1 152 165 RESEARCH ON THE RELATIONSHIP BETWEEN JAPANESE CORPORATE CULTURE AND CORPORATE INNOVATION CAPABILITY https://so06.tci-thaijo.org/index.php/jber/article/view/263418 <p class="Default" style="margin-bottom: 6.0pt; text-align: justify; text-justify: inter-cluster; text-indent: 21.0pt; line-height: 115%;"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'TH SarabunPSK',sans-serif;">&nbsp; &nbsp;There are many studies on the relationship between corporate culture and innovation capability, but less research on the relationship between corporate culture and innovation capability. This paper incorporates Japanese corporate culture, corporate innovation power and innovation capability into the same subject for research, using quantitative research methods. After research, it is found that the corporate culture of Japanese companies has a very significant impact on innovation capabilities. Therefore, if Japanese companies want to improve their innovation capabilities, they must vigorously build corporate culture that can promote innovation capabilities from three dimensions: values, organizational structure, and interpersonal relationships. This research can provide a blueprint for the construction of corporate culture to foster strengths and circumvent weaknesses and maximize efficiency. </span></p> Jianna Huang Copyright (c) 2023 2023-03-31 2023-03-31 9 1 166 182 THE DEVELOPMENT OF COMMUNITY-BASED LEARNING ACTIVITIES BASED ON THE PROBLEMS IN COMMUNITIES AND SOCIETY TO ENHANCE THE PROBLEM-SOLVING HINKING SKILLS FOR MATTAYOMSUEKSA 3 https://so06.tci-thaijo.org/index.php/jber/article/view/263403 <p>&nbsp; &nbsp; &nbsp;The purposes of this research are to 1) create and find the efficiency of learning activities by using Community-based Learning Activity to enhance the problem-solving thinking skills for Mattayomsueksa 3 according to 75/75 criteria, 2) study the results of using Community-based Learning Activity base on the problems in communities and society that enhances the problem-solving thinking skills for Mattayomsueksa 3,(2.1) compare the students’ ability to solve the problems after studying using Community-based Learning Activity base on the problems in communities and society that enhances the problem-solving thinking skills with the criteria of 75 percent, (2.2) compare the students’ learning achievement between before and after using Community-based Learning Activity base on the problems in communities and society that enhances the problem-solving thinking skills.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research was conducted in accordance with the Research and Development process (Research and Development). There are 2 steps as follows:&nbsp; Step 1:Create and find the effectiveness of community-based Learning Activity. Creating learning activity and appropriateness were considered by 3 experts and the experimental activity was conducted with the 3 students of Mattayomsueksa 3, Watsapratum-mitraphap 54 school affiliated with the office of Phichit Primary Educational Service Area 1, in academic year of 2021 to consider the appropriateness of the content, learning activity and duration. And then improved, then used to experiment with 15 students of Watsapratum-mitraphap 54 school to determine the efficiency. Step 2: Study the results of using community-based Learning Activity. The samples were 17 Mattayomsueksa 3 students in the first of academic year 2021, BaanNhongHuaPluak school. The samples were obtained from the experimental model of One Group Pretest-Posttest Design. Research instruments are (1) Community-based Learning Activity (2) problem-solving ability scale (3) learning achievement scale (4) record field form. The statistics used for data analysis were mean, standard deviation, and independent t-test.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study found that:</p> <ol> <li>Learning activities using Community-based Learning Activities consisted of 4 steps: (1) preparing step (2) action step (3) reflection step (4) publishing to the public with value efficiency at E1/E2 = 76.89/75.50, which met the specified criteria.</li> <li>&nbsp;Mathayomsuksa 3 students are competent in problem-solving skills. After studying with community-based learning activities To promote problem-solving abilities for Mathayom Suksa 3 students, the scores were higher than 75 percent with statistical significance at the .05 level and the students' post-study achievement scores. statistically significantly higher than before at the .05 level</li> </ol> Kittipa Unpimpa Angkana Onthanee Copyright (c) 2023 2023-03-31 2023-03-31 9 1 183 197 RUBBER DEMAND FORECASTING AND INTER-INDUSTRY LINKAGE ANALYSIS: A CASE STUDY OF RIBBED SMOKED SHEETS AND TECHNICALLY SPECIFIED RUBBER IN THAILAND https://so06.tci-thaijo.org/index.php/jber/article/view/263397 <p> This study aimed to (1) explore marketing environment of rice bran oil (2) study technical aspects of rice bran oil processing of S M rice mill in Changwat Phichit (3) perform financial feasibility and (4) test the ability to sustain change of rice bran oil processing project. The study used primary data obtained from participatory observation and in-depth interviews and secondary data obtained from academic papers of various sources including the internet. Both types of data were used in descriptive and quantitative analyses. Financial tools were net present value (NPV), profitability index (PI), internal rate of return (IRR), modified IRR (MIRR) and switching value test (SVT).</p> <p> The result of research found that:</p> <p> S M rice mill in Changwat Phichit had sufficient quantity of 1,600 kilograms of rice bran per day to be used as raw material for rice bean oil production at the quality of 88 liters per day. To help increase rice bran oil supply to match the increasing demand according to health consciousness of the people S M rice mill raw the opportunity and decided to invest on rice bran oil production with processing technology screw press machine at the capacity of 2,000 kilograms per day. The financial result under project life of 5 years and WACC as discounted rate of 9.237 percent, the project was worth the investment since NPV was 7,429,301 baht PI was 7.66 IRR was 203.53 percent. and MIRR was 65.93 percent. The SVT showed that the revenue could be down 21.44 percent and the total cost could be up 27.29 percent hence the project risk was quite low.</p> Junjira Phuangtong Mana Luksamee-Arunothai Copyright (c) 2023 2023-03-31 2023-03-31 9 1 198 212 THE IMPACT OF PARADOXICAL LEADERSHIP, AMBIDEXTROUS INNOVATION ON ENTERPRISE INNOVATION PERFORMANCE https://so06.tci-thaijo.org/index.php/jber/article/view/263419 <p> By combing the existing research on paradoxical leadership, this paper analyzes the shortcomings of its existing research, and tries to broaden the existing theory of paradoxical leadership by using yin-yang philosophy. At the same time, based on high-order theory, resource-based view, organizational ambidextrous theory and other relevant theories, this paper analyzes the impact effect of paradoxical leadership on enterprise ambidextrous innovation and enterprise innovation performance from the organizational level, and studies the relationship between redundant resources positively regulating enterprise ambidextrous innovation and innovation performance, in order to explore the impact mechanism of paradoxical leadership behavior on enterprise ambidextrous innovation, It provides strong research support for enterprises to think about how to improve innovation performance.</p> <p> </p> QIUYING LEI Copyright (c) 2023 2023-03-31 2023-03-31 9 1 213 222 STUDY ON EVALUATION AND PROMOTION PATH OF ALUMINUM DEEP PROCESSING IN BAISE CITY https://so06.tci-thaijo.org/index.php/jber/article/view/263420 <p> The aluminium industry is the backbone of Baise city. At a time of rapid economic and social development, the demand for aluminium products is not only growing, but also the competition for them is intensifying. Therefore, the aluminium deep processing industry plays a crucial role in the economic growth of Baise city as well as in the cultivation of new growth points. In this paper, the current situation of aluminium deep processing in Baise city is analyzed so that the gray correlation degree method is used to evaluate the aluminium deep processing in Baise city. On the basis of this, recommendations are made for the improvement path of aluminium deep processing in Baise city.</p> XIAOJING WEI Copyright (c) 2023 2023-03-31 2023-03-31 9 1 223 237 RESEARCH ON THE INFLUENCE OF CHINESE URBAN RESIDENTS' CONSUMPTION MOTIVATION ON SPORTS CONSUMPTION BEHAVIOR https://so06.tci-thaijo.org/index.php/jber/article/view/263428 <p> With the vigorous development of China's economy and sports industry, Chinese urban residents' participation-based sports consumption behavior has undergone tremendous changes. This thesis focuses on the transformation of urban residents' sports lifestyle, takes the sports consumption motivation of urban residents as the breakthrough point to study its influence on sports consumption behavior, and analyzes the transformation process of urban residents' sports lifestyle. Through empirical analysis, it is concluded that consumer motivation has a positive impact on sports consumption behavior, and reasonable suggestions are put forward.</p> JIAYI LI Copyright (c) 2023 2023-03-31 2023-03-31 9 1 238 244 A STUDY ON TACIT KNOWLEDGE TRANSFER PROCESS FROM THE PERSPECTIVE OF FOUCAULT'S KNOWLEDGE/POWER https://so06.tci-thaijo.org/index.php/jber/article/view/263432 <p style="font-weight: 400;"> Knowledge transfer is an important way to realize the value of knowledge. Throughout the existing literature on knowledge transfer ability and absorptive ability, most of the research is conducted by using point-in-time data (such as questionnaire survey) or pure theoretical reasoning .The research mostly focuses on the single knowledge sender to the single knowledge receiver. From the perspective of practice, it is obvious that these research methods cannot reflect the real dynamic relationship between variables, let alone reveal the interaction process between variables. More importantly, they ignore an important part in the process of knowledge transfer and sharing---the game.</p> <p style="font-weight: 400;">From the perspective of practice, it is not difficult to find that when we observe knowledge transfer from the perspective of game, we seem to be able to explain the characteristics of non-semantic and uncertainty in the process of knowledge transfer more comprehensively. Foucault's knowledge/power provides a valuable perspective for us to study the process of knowledge transfer.</p> <p style="font-weight: 400;">Because the management of the choir is characterized by its own non-semantic and uncertainty, the choir director pays special attention to the transfer of tacit knowledge in the management of the choir. Command in the management process of the choir, is only part of the professional level of music performance management is very similar to the education process. However, there is no special study on the form of music tacit knowledge and the characteristics of tacit knowledge in music teaching. This study analyzes the process of tacit knowledge transfer from conductor to chorus and the competition process of conflicts and compromises between multiple knowledge senders and receivers in the process of knowledge transfer.</p> Longen Zhuansun Copyright (c) 2023 2023-03-31 2023-03-31 9 1 245 257 A STUDY INTO THE EFFECT OF SHOPPING SITUATIONAL FACTORS ON ONLINE IMPULSE PURCHASING INTENTION OF CONSUMER——REFERENCE GROUP’S REGULATION https://so06.tci-thaijo.org/index.php/jber/article/view/263424 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In recent years, the development of mobile Internet has brought online shopping into a new stage. Under the influence of new marketing models such as live broadcasts and short videos, online impulse buying is becoming more and more common. However, the formation process of this phenomenon has not yet reached a consensus conclusion. This paper discusses the influencing factors and generating process of consumers' impulse purchase intention in the context of mobile shopping. This paper proposes that the mobile shopping environment stimuli can affect consumers' impulse purchase intention by affecting the two emotions of consumers' perception and pleasure. At the same time, this paper also verifies the moderating role of reference group influence in the influence of shopping environment stimuli on consumer sentiment. The research adopts the questionnaire survey method to collect the data. After the data test, all the hypotheses are supported. Therefore, it is confirmed that the reference group influence has a moderating role in the influence of consumer emotional influence on online impulse purchase intention. The research conclusions can help e-commerce companies to further understand consumers' impulse buying behavior, make full use of the influence of reference groups, and formulate more flexible and effective promotion strategies.</p> XIAOBO LIN Copyright (c) 2023 2023-03-31 2023-03-31 9 1 258 277 NEGATIVE MEDIA COVERAGE AND TMT TURNOVER https://so06.tci-thaijo.org/index.php/jber/article/view/263425 <p> The important influence of the media in the capital market has received increasing attention. This paper investigates the effect of negative media coverage on TMT turnover and its boundary conditions. The results show that negative media coverage has a significant positive impact on TMT turnover. Further tests show that equity concentration and the nature of property rights positively moderate the positive correlation between negative media coverage and TMT turnover, CEO shareholding negatively moderate the positive correlation between negative media coverage and TMT turnover. The research helps to reveal the importance of media coverage in a more profound and comprehensive way, but also provide a reference for the effectiveness of media coverage and corporate governance.</p> Ruixing Zhu Jianfeng Wu Copyright (c) 2023 2023-03-31 2023-03-31 9 1 278 293 STUDY ON THE PREMIUM RATE DETERMINATION OF SUGARCANE INCOME IN GUANGXI UNDER “FUTURES + INSURANCE” https://so06.tci-thaijo.org/index.php/jber/article/view/263426 <p> Based on the development status and demand of sugar cane in Guangxi, using the unit yield data from 2009 to 2019 of sugar cane in Guangxi and its 14 cities and the transaction price of white sugar contract and spot price data of Zhengzhou Commodity Exchange, this paper studies the formulation of sugar cane income insurance rate under “insurance + futures” from an empirical perspective. Based on the spline function, this paper firstly forecasts the unit yield of sugar cane and white sugar price then fits the marginal distribution of the prediction sequence, uses the copula continuous function to connect the unit yield of sugar cane and white sugar price distribution, and finally uses the Monte Carlo simulation to determine the sugar cane income insurance premium rate under different guarantee levels. The research shows that there are differences in sugar cane income insurance rates in different cities under different security levels. According to this circumstance, some suggestions on the development of sugar cane income insurance in Guangxi are given.</p> JIANMING JIANG Copyright (c) 2023 2023-03-31 2023-03-31 9 1 294 307 RESEARCH ON THE INFLUENCE OF ENTREPRENEURSHIP ON INNOVATION PERFORMANCE OF HIGH-TECH ENTERPRISES https://so06.tci-thaijo.org/index.php/jber/article/view/263421 <p> Based on resource-based theory and innovation theory, this paper introduces employee innovation behavior as an intermediary variable into the relationship between "entrepreneurial spirit and enterprise innovation performance", and constructs a theoretical model of "entrepreneurial spirit, employee innovation behavior and enterprise innovation performance". The research adopts the questionnaire survey method, collects 386 valid questionnaires from high-tech enterprises in Changchun, Tianjin, Shanghai, Shenzhen, Chengdu and other regions, and uses SPSS23.0 and AMOS to test the research hypothesis. The research results show that: entrepreneurship has a significant positive impact on enterprise innovation performance; entrepreneurship has a significant positive impact on employee innovation behavior; employee innovation behavior has a significant positive impact on enterprise innovation performance; employee innovation behavior has a significant positive impact on innovation performance. Entrepreneurship plays a mediating role in the impact of enterprise innovation performance.</p> Cheng Pang Copyright (c) 2023 2023-03-31 2023-03-31 9 1 308 319 RESEARCH ON THE IMPACT OF UNIVERSITY-INDUSTRY COLLABORATION ON COLLEGE STUDENTS' ENTREPRENEURIAL ABILITY WIYH RESOURCE BRICOLAGE AS A MEDIATOR https://so06.tci-thaijo.org/index.php/jber/article/view/263430 <p> The important role of cross-organizational reorganization of resources in the process of university-enterprise collaborative innovation in enhancing the entrepreneurial ability of university students is generally recognized, but how to promote resource collocation and deep synergy between universities and enterprises, which in turn can affect the entrepreneurial ability of university students, is an urgent issue. In this study, 688 students from applied colleges and universities across China were used as research subjects to study the impact of university-enterprise collaborative innovation process on students' entrepreneurial ability and its mechanism of action through scale measurement and semi-structured interviews. The results show that school-enterprise collaborative behaviour has a significant impact on the entrepreneurial ability of university students; resource pooling plays a partially mediating role between university-enterprise collaborative behaviour and university students' entrepreneurial ability; innovation policy and campus innovation atmosphere play a significant moderating role between university-enterprise collaborative behaviour and university students' entrepreneurial ability. This study expands the research horizon of resource pooling and collaborative innovation, and provides a new perspective for the development of collaborative innovation theory.</p> Qin Ke Copyright (c) 2023 2023-03-31 2023-03-31 9 1 320 333 RESEARCH ON MARKETING STRATEGY OF XIAOMI MOBILE PHONE IN EUROPE https://so06.tci-thaijo.org/index.php/jber/article/view/263433 <p> With the progress of science and technology and the constant change of social environment, people's living standards are constantly improving. For people, mobile phones are increasingly becoming indispensable electronic products, and the wide application of mobile phones has promoted social changes. The mobile phone industry is developing rapidly, among which Xiaomi mobile phone is the most prominent in the emerging Internet environment. On the basis of reading a lot of information about Xiaomi's mobile phone and other mobile devices, I analyze the marketing strategy of Xiaomi's mobile phone in European market, and analyze the marketing status and advantages of Xiaomi's mobile phone in European market, as well as the existing problems, such as difficult after-sales demand, lack of supply chain management ability, inaccurate advertising investment, limited sales channels and so on. The macro and micro environment of Xiaomi's mobile phone marketing in the European market was analyzed. By using STP strategic analysis method and SWOT analysis method, the competitive advantages and disadvantages of Xiaomi's mobile phone in the European market were expounded, and the problems in the competition were found out, so as to put forward the feasible marketing strategy suggestions of Xiaomi's mobile phone, mainly for improving after-sales service, improving the control of supply chain, choosing suitable publicity methods and expanding offline sales channels.</p> Zijia Luan Copyright (c) 2023 2023-03-31 2023-03-31 9 1 334 338 RESEARCH ON ONLINE MARKETING STRATEGY OF STRAWBERRY IN FARM https://so06.tci-thaijo.org/index.php/jber/article/view/263429 <p> With the continuous development of Internet technology and the gradual change of consumers' consumption concept, online marketing of fresh agricultural products has attracted more and more attention. In this study, farmers' self-produced and sold agricultural products were selected as the target, and strawberries on the farm line were taken as an example. The market segmentation, target market selection and market positioning of farmers' self-produced and sold agricultural products were analyzed, and the product positioning and brand positioning of strawberries on the farm line were established. On the basis of marketing development strategy and market positioning, the online marketing combination strategy of farm grass mold was formulated.</p> Tiefeng Wu Copyright (c) 2023 2023-03-31 2023-03-31 9 1 339 345 RESEARCH ON MARKETING STRATEGY OPTIMIZATION https://so06.tci-thaijo.org/index.php/jber/article/view/263427 <p> Through the preliminary analysis of S company's marketing strategy, this paper basically constructs a complete optimization scheme for S company's marketing strategy in China under the new background. This paper combines the marketing mix, STP as the main framework theory, and the new retail wheel as the auxiliary theory. Starting with the market positioning of S Company, this paper analyzes the potential target market and identifies the needs of potential customers, and makes full use of the 7P strategy in the marketing mix theory to study the marketing strategies of S Company under the new retail background one by one, and puts forward a new marketing strategy optimization scheme in combination with the upgraded consumer demand and experience under the new retail environment.</p> Zhixiang Yu Copyright (c) 2023 2023-03-31 2023-03-31 9 1 346 352 ANALYSIS OF DEVELOPMENT PROBLEMS AND COUNTERMEASURES OF SME: A CASE OF REAL ESTATE ENTERPRISE IN BEIJING https://so06.tci-thaijo.org/index.php/jber/article/view/263435 <p> The rapid development of domestic economy has brought some opportunities to the development of the real estate industry, but it has also caused the overheating of real estate investment in different scopes and degrees, and the continuous occurrence of real estate speculation has seriously hindered the healthy development of the real estate industry. In order to effectively solve the negative impact of the development of the real estate industry, The State Council and local governments at all levels have introduced a number of real estate regulation measures since 2003, but the effect is limited. Analyzing real estate market management from the perspective of governance is of great significance to the healthy development of real estate related surrounding industries and steady economic growth. The results showed that, the constant release of market demand is a good guide to the normalization of the market. However, repeated epidemics at home and abroad may affect the market recovery in future. Judging from the strong rebound of stock housing, stock housing transactions may be delayed, but not suppressed. At the same time, small fluctuations in market trends caused by the epidemic will gradually return to normal in the future. We will adhere to the positioning that houses are for living in, not for speculation, and adopt city-specific policies to promote the steady and healthy development of the real estate market. In future, the real estate market regulation will still maintain the current tone to promote the smooth operation and healthy development of the market.</p> <p> </p> Tianfeng Li Copyright (c) 2023 2023-03-31 2023-03-31 9 1 353 360 กระบวนการเรียนรู้ที่เน้นผู้เรียนเป็นสำคัญ https://so06.tci-thaijo.org/index.php/jber/article/view/263422 <p style="font-weight: 400;">บทความวิชาการนี้ มีวัตถุประสงค์เพื่อนำเสนอกระบวนการเรียนรู้ที่เน้นผู้เรียนเป็นสำคัญ ซึ่งกระบวนการเรียนรู้ที่เน้นผู้เรียนเป็นสำคัญ หมายถึง การจัดการศึกษาที่ถือว่าผู้เรียนสำคัญที่สุด เป็นกระบวนการจัดการศึกษาที่ต้องเน้นผู้เรียนให้แสวงหาความรู้ และพัฒนาความรู้ได้ด้วยตนเองหรือรวมทั้งมีการฝึกและปฏิบัติในสภาพจริงของการทำงานมีการเชื่อมโยงสิ่งที่เรียนกับสังคมและการประยุกต์ใช้ มีการจัดกิจกรรมและกระบวนการให้ผู้เรียนได้คิดวิเคราะห์ สังเคราะห์ ประเมิน และสร้างสรรค์สิ่งต่างๆ ซึ่งผู้เขียนได้นำเสนอในประเด็นดังนี้ ความจำเป็นในการจัดการเรียนที่เน้นผู้เรียนเป็นสำคัญ แนวคิดและหลักการการจัดการเรียนรู้โดยเน้นผู้เรียนเป็นสำคัญ แนวทางในการจัดทำแผนการจัดการเรียนรู้ที่เน้นผู้เรียนเป็นสำคัญ ขั้นตอนกระบวนการจัดการเรียนรู้โดยเน้นผู้เรียนเป็นสำคัญ ประโยชน์การจัดการเรียนรู้โดยเน้นผู้เรียนเป็นสำคัญ กลยุทธ์ในการจัดการเรียนที่เน้นผู้เรียนเป็นสำคัญ และรูปแบบการจัดการเรียนรู้ที่เน้นผู้เรียนเป็นสำคัญ ซึ่งการสอนโดยเน้นที่ผู้เรียนเป็นสำคัญจะช่วยพัฒนาผู้เรียนในทุกด้าน ทั้งด้านร่างกาย อารมณ์ สังคม สติปัญญา ทั้งด้านความรู้ ทักษะ และเจตคติ (ลักษณะนิสัย) และทั้งด้าน IQ (Intelligence Quotient) และด้าน EQ (Emotional Quotient) ซึ่งจะนำไปสู่ความเป็นคนเก่ง คนดี และมีความสุขตามเป้าหมายการจัดการศึกษาในปัจจุบัน</p> <p style="font-weight: 400;"><strong>This academic article aims to present Learner-centered learning process The learner-centered learning process means the education management that considers the learners the most important. It is an educational management process that must focus on learners to seek knowledge. and develop knowledge by oneself or including training and practice in real working situations, linking what is learned to society and its application There are activities and processes for learners to think, analyze, synthesize, evaluate and create things. which the author has presented in the following issues The need for student-centered learning management concepts and principles of student-centered learning management Guidelines for creating a student-centered learning management plan Learner-centered learning management process steps Benefits of learning management by focusing on students Strategies for student-centered learning management and a learning management style that emphasizes student focus The teaching that focuses on the students is important to help develop the students in all aspects. both physically, emotionally, socially, intellectually, both in terms of knowledge, skills and attitudes (characteristics) and in both IQ (Intelligence Quotient) and EQ (Emotional Quotient) aspects, which will lead to being smart, good and happy according to the goals current education</strong></p> Sukanda Tenissara ประยูร แสงใส Copyright (c) 2023 2023-03-31 2023-03-31 9 1 361 374