https://so06.tci-thaijo.org/index.php/jclmd_psru/issue/feedJournal of Local Management and Development Pibulsongkram Rajabhat University2024-12-30T10:18:51+07:00ผู้ช่วยศาสตราจารย์สุเทพ คำเมฆ (บรรณาธิการวารสาร)jclmd@psru.ac.thOpen Journal Systems<p><strong> Journal of Local Management and Development Pibulsongkram Rajabhat University </strong></p> <p> Our purpose is publish all articles about Humanities and Social sciences<strong>, </strong>Community Development, Law, Public Administrator, Political Science and Social Work.</p> <p><strong>Sections of Article : </strong>Academic articles and Research articles</p> <p><strong>Publish 2 issues a year</strong></p> <p><span style="font-weight: 400;"> No.1 January - June</span></p> <p><span style="font-weight: 400;"> No.2 July - December</span></p> <p><strong>Peer Review : </strong>Double-blind Review</p> <p><strong>Articles/Issue : </strong>8 Articles</p> <p><strong>Publication Fee (Charge):</strong> The journal does not charge a fee for publication.</p> <p><strong>Publisher : Faculty of Social Sciences and Local Development </strong>(Pibulsongkram Rajabhat University)</p> <p><strong>Contact </strong>: jclmd@psru.ac.th</p> <p> </p>https://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/274465The relationship between self-esteem that contributes to violent behavior among adolescents2024-07-11T13:10:47+07:00Tippawan Fangkeawtutip_fangkeaw@hotmail.com<p> Assessing the mental health problems of teenagers and young people aged 15-24 years worsened in 2019, finding the lowest mental health levels of any other age group. (Thai People's Health Project 2020) Assessment of the mental health of Thai people throughout 2021 found that a proportion of people with high stress are at risk for depression and risk of suicide among the general public, reaching 14.5, 16.8, and 9.5 percent, respectively. This problem has a high proportion among school-age children and youth under 20 years and 20 to 29 years old, mental health, Thai people's mental health assessment information (1 Jan. - 31 Dec. 2021) (Thai People's Health Project 2022) due to readiness and mental strength coping is still less than other groups. According to the Ministry of Public Health database, the number of suicide attempters receiving mental health services in 2020 and 2021 reached more than 24,000 per year. Psychological factors encompass attitudes, thoughts, and inner feelings. Each person's unique personality, along with their thoughts, feelings, and beliefs about violent behavior, can influence their attitudes and, in turn, affect violent behavior. For instance, teenagers with low self-esteem may exhibit attitudes that contribute to violent behavior. The presence of psychiatric disorders can influence violent behavior. A study found that teenagers with delinquent tendencies, attention deficit hyperactivity disorder, and depression may experience low self-esteem (Kawalee Chaisuwanrak et al. 2020).</p> <p> In this research, the focus is on analyzing the impact of self-esteem on the violent behavior of adolescents. It emphasizes the importance of adolescents' self-esteem, as internal thoughts and feelings often manifest in external actions. Therefore, self-esteem is considered to play a crucial role in education.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/277467Survey of citizens' expectations regarding police service in Phuket Province2024-09-18T20:40:09+07:00Pitsarn Phanwattanapitsarn_ph@rpca.ac.th<p>The purposes of this research were to study the expectations for the people of Phuket province the type of police service such as, equitable service, timely service, progressive service and continuous service and the influence of equitable service, timely service, progressive service, continuous service influences with expectations of the people of Phuket. This study was conducted by applying quantitative approach, questionnaire was used collect data 400 from people in Phuket. The data was analyzed using descriptive statistics and path analysis.</p> <p>The results indicated to answer that 1.Most people had interacted with or received services from Phuket Provincial Police officers, satisfied with the police service at a middle level. There has a high level of expectation for good service by police officers, expecting the most equal service and expect continuous service at last. 2.Progressive service had the most direct influence on the expectations of the people and equitable service had the most indirect and total influences on the people's expectations.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/277767Street food consumer behavior in the New Normal era of people in Nam non market Nonthaburi province2024-11-02T19:58:26+07:00Siriya Yasaengllwswssu.pp@gmail.compraepran poothasanallwswssu.pp@gmail.com<p>The purpose of this study was to study 1) the demographic characteristics Tha Nam Non Market Nonthaburi Province 2) the street food consumption behavior in the new normal era of consumers in Tha Nam Non Market Nonthaburi Province and 3) compare the demographic characteristics and street food consumption behavior in the New Normal era of consumers in Tha Nam Non Market Nonthaburi Province. It is quantitative research population were consumers in Nonthaburi Province. Sample size was determined according to Yamane's principles at the sample size was 400 people. Tool used for collecting the data was questionnaires and analyzed by frequency, percentage, mean and standard deviation t-test, One-way variance</p> <p>The study revealed these results: 1) The sample group wewe Male, aged 41-50, with a high school education level. Civil servant career Average monthly income 10,001-20,000 baht and has a detached house residence. 2) Results of the analysis of the level of street food consumption behavior in the New Normal era of consumers in Tha Nam Non Market. Nonthaburi Province (6W1H) Found that Who is in the target market, What does the consumer buy, Whom participates in the buying, When does the consumer buy, Where does the consumer buy, and How does the consumer buy, at the highest level. 3) Comparison of demographic characteristics with street food consumption behavior in the New Normal era of consumers at Tha Nam Non Market Nonthaburi Province Classified by gender, age, education, occupation, income, and housing There is a difference. Significant at the 0.05 level.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/275751Communication Ethics for Presenting Media for Performance in the Digital Age2024-09-17T20:52:19+07:00Chawanee Chuenkerdlarpchawanee.ch@spu.ac.thKamala Treesarnkamala.tr@spu.ac.thPatiphan Pholmatpatiphan.pho@spumail.net<p>This academic article aims to study the concept of ethical issues and communication ethics. This is an extremely important thing that today's society, which is the digital age, should be aware of. Because the lifestyles and values of people in society have changed due to the development of communication and advanced technology. As a result, the direction of presenting media for performances in the digital age tends to face problems. In terms of presenting the content of the show that is hidden in danger to society. which aims to focus primarily on responding to consumers as receivers of the message Those who present messages through communication channels often do not consider the consequences that will follow on society. But there is an idea to create a social trend that is connected to the benefits that will be received. In this study, the ethical problems of communication were analyzed. It was found that the crisis was caused by a lack of knowledge and a failure to see the benefits of maintaining the ethical framework that should belong to media producers and receivers. Moreover, guidelines for developing communication ethics in presenting media for performance can be implemented if there is cooperation in creating awareness of all sectors in society.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/275754Developing Online Media Literacy through Presenting News Information Via Facebook2024-07-25T14:29:17+07:00Anan Muangthonanan.mu@spu.ac.thSavitree Vipawatthanasavitree.vi@spu.ac.thTrirath Pluempitichaikultrirath.pl@spu.ac.th<p>This academic article focuses on studying methods for developing media literacy in the digital age society. This is because the problem of presenting information in online society affects many people, namely the lack of judgment in thinking before exposure to the message in many cases. This work will be analyzed through social media platforms such as Facebook, which is the media with the highest number of users and followers in Thailand. In this work, the concept of media literacy was used. as well as the relevant theoretical framework to analyze the phenomenon. From the study, it was found that the problem of literacy is that online media tends to present information that creates popularity. without taking into account the crisis in the reliability and accuracy of the data which affects media</p> <p>literacy of the general public. Moreover, creating guidelines for developing online media literacy will help create effective awareness in a society that is facing severe and rapid challenges.<br /><br /></p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/276677Digital Competency of Local Government Officer in the Digital Era2024-10-15T12:07:58+07:00ขนิษฐา เจนจบkhanitthaj@outlook.co.thภูมิรักษ์ มีอุสาห์pumirakmeeusa@gmail.comศุทธินี ประวิตราวงศ์aoffyi09@gmail.comวันชนะ บุญบรรเจิดpong.skt64@gmail.comอดิเรก ฟั่นเขียวadirek_fun@hotmail.com<p>This academic article aims to examine the competencies of civil servants and local government employees in the contemporary era by surveying and investigating data published on research websites, academic articles, and theses. It seeks to propose digital competencies (K U D A) for civil servants and local government employees that can be applied in the digital age. Thus, studying the digital competencies of civil servants and local government employees is crucial and necessary. This study provides a guideline for developing personnel to possess adequate competencies in utilizing digital technology to offer modern, efficient public services and elevate the organization to a digital entity.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/276813Digital Currency Policies and Diverse Perspectives on Grassroots Economic Development 2024-09-17T21:08:44+07:00นางสาวสิรินทร์ทิพย์ อมรรัตนเมธีกลtip.rung1@gmail.comWitthaya khamkhreuatip.rung1@gmail.comNarong Chomngamtip.rung1@gmail.comTanchanok Junguntip.rung1@gmail.comPhisanu Boonniyomtip.rung1@gmail.com<p>The aims of this academic article are to present the digital currency public policy process and various perspectives from 5 related groups including academics, financial researchers, politicians, business operators and the citizens towards digital wallet policy. The information data was collected from various media channels including academic articles, online news columns and interviews. It was discovered that there were some concerns about the unclear details of the policy and the source of the budget funds. The value of digital money policy likely causes the economic stimulation in the short term. It may cause an economic storm with GDP growth of 1.5 percent due to the risks of fiscal discipline, public debt, laws, regulations, and people's consumption behavior. Whether the digital wallet policy will succeed in line with the government's intent to create an economic storm possibly stimulate the grassroots economic system or the budget money used will be in the pockets of large business operators in the end. Therefore, it is an issue worth following implementing the digital currency policy.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat Universityhttps://so06.tci-thaijo.org/index.php/jclmd_psru/article/view/277227Consequences of Employee Work Motivation in Thai Organizations2024-12-16T14:55:33+07:00Natcha NaewsoonChutikorn.pr@rmuti.ac.thchutikorn prungkiatchutikorn.turnitin@gmail.com<p>Employee work motivation is a pivotal factor in enhancing organizational competitiveness and driving long-term development. This article presents the outcomes of employee work motivation within Thai organizations, derived from a comprehensive review of 31 scholarly articles obtained from reputable databases, including ThaiJo and Google Scholar. The review identifies that work motivation significantly influences four key dimensions: (1) Work Performance, defined as the ability to achieve set targets within specified timeframes and resource constraints. (2) Organizational Commitment, reflecting employees’ dedication and loyalty, evidenced through their continuous engagement with organizational objectives. (3) Job Satisfaction, associated with the level of fulfillment and enjoyment derived from job responsibilities. and (4) Quality of Work Life, encompassing work-life balance, job security, and a supportive operational environment. These findings hold substantial implications for organizations seeking to study and improve employee motivation. They provide a foundation for empirical investigations into factors influencing work motivation and serve as a critical resource for refining human resource management (HRM) strategies. The effective application of motivational strategies can strengthen organizational-employee relationships, foster sustainable workforce engagement, and enhance organizational competitiveness in an increasingly dynamic business environment.</p>2024-12-30T00:00:00+07:00Copyright (c) 2024 Journal of Local Management and Development Pibulsongkram Rajabhat University