The influence of service quality on the decision to use the services of the residence hotel Prachinburi Province

Abstract

The objectives of this research were to study the opinions of the service quality that affect the hotel service decision making. The Residence Hotel Prachinburi In the quality of service of the hotel By using quantitative research by using a questionnaire with 30 hotel customers. Data were analyzed using descriptive statistics such as percentage, average and standard deviation. And test the hypothesis by using inferential statistics such as t-test and One-way ANOVA for comparing differences between independent variables with 3 groups or more and found that there are statistically significant differences at the level of .05 will Test for individual differences using LSD.

The study indicated that Most of the respondents are male, aged 41 years - 50 years, bachelor's degree, working in supervisor positions, to senior management and earning more than 20,000 - 30,000 baht. There are opinions about the service quality of The Residence Hotel Prachinburi. Overall, the level of satisfaction with the quality of service in response to the needs at a high level. Other aspects were at a moderate level of satisfaction, namely understanding and acknowledging needs, credibility, concrete, and confidence. The hypothesis testing found that respondents with gender Education level Different positions and incomes have opinions on the service quality of The Residence Hotel. not different Respondents of different ages have opinions about the service quality of The Residence Hotel. Not significantly different at .05