Lerkitchalernphon, B., Thomrongsinththaworn, A. P. D. S., Chanphet, D., & somboonsuniti, piyaprom. (2024). THE MARKETING FACTORS THAT AFFECT FANS’ ROYALTIES THAI PEOPLE TOWARDS K-POP ARTISTS. Journal of Humanities and Social Sciences Mahamakut Buddhist University Isan Campus, 5(1), 44–53. retrieved from https://so06.tci-thaijo.org/index.php/jhsmbuisc/article/view/269632