LERKITCHALERNPHON, B.; THOMRONGSINTHTHAWORN, A. P. D. S.; CHANPHET, D.; SOMBOONSUNITI, piyaprom. THE MARKETING FACTORS THAT AFFECT FANS’ ROYALTIES THAI PEOPLE TOWARDS K-POP ARTISTS. Journal of Humanities and Social Sciences Mahamakut Buddhist University Isan Campus, [S. l.], v. 5, n. 1, p. 44–53, 2024. Disponível em: https://so06.tci-thaijo.org/index.php/jhsmbuisc/article/view/269632. Acesso em: 1 oct. 2026.